Have you done your own publicity
and seen small success?
Wished that you could begin a
publicity campaign but are unsure if it will really help?
Are you disappointed with your
Tired of not getting what you
hoped for with your publicity tactics?
Have you hired a big name PR
company but gotten little results?
Unfortunately, you’re not the
only one looking for a publicity solution.
many people you probably had high publicity hopes when
you got started. You dreamed of being on Good Morning America, The Today
Show, CNN, MSNBC, or even Oprah. Then...nothing. Or maybe you got booked
on a few local radio and TV shows or were quoted in an article in your
daily paper. Sigh.
Many people have discovered
that public relations (PR) isn’t what they hoped. They
not only didn’t
get the public attention they believe they deserved, they spent thousands
of dollars and it didn’t boost in their business, raise their profile,
or allow them to charge more for their services or for speaking.
I know you might not like to hear
this, but part of it could be your fault. I’m not blaming you, of course. I’m
sure that you worked hard and thought you did all the right publicity
tactics. But there are often several missing elements when a
PR campaign makes a dribble instead of a splash.
The first thing is to set your publicity expectations
properly. Public relations takes time. It’s a
triathlon not a sprint.
Of course sometimes things happen
fast, but most of the time it’s a building process that gains
momentum over time. People who are successful in a big way understand
this. They do PR not
just for one or two years, but for ten or twenty.
Now, I’m not saying you must
be in it for the long haul, but the kind of commitment and dedication
necessary to be at the level to garner national media exposure regularly
takes expertise, polish, stamina, along with constant dedication and
creativity. Oh, and did I mention that you need to be able to reinvent
A common complaint I hear is that public relations
is frustrating because there are no guarantees. That’s
true, unless you go the pay for placement route and pay $5000 and up per
spot for secured publicity placements. And, let’s face it, if that
does happen and then there is still no effect on your business’
bottom line, will you be truly happy? I suspect not.
most people don’t realize is that the PR firm isn’t to blame
when your public relations doesn’t take. That’s when your
skill and talent come in. You need to be prepared for free publicity. And
that means being entertaining, knowledgeable, likeable, credible, mediagenic
and able to promote your product, service or cause—without
appearing to do so.
That’s where media
coaching is invaluable. If you’re branded properly at the start,
and have your messaging or talking points down and can deliver them under
any circumstances, then you have the makings of a PR star. If
not, all the publicity in the world isn’t going to help you.
So what does this all mean to you?
It means that you need to be the message you want to
give the world in order to make the kind of public relations
impact you’re expecting.
How Do You Insure That I’m Media Ready?
We make sure that your brand (and the brand of your entire team and/or company) is consistent, convincing
and appealing. Without a clear brand you won’t stand out among
the thousands of other experts the media can choose. By developing
a distinct brand you will be in a superior position.
We work with you until you’re
the kind of guest the media love. When we present you to
the media our reputation is on the line as much as yours. If you’re not excellent
the media won’t be so anxious to take our call the next time.
So, the first thing we do is to help
your key messages, the central issues you can discuss, your distinct
position in your industry, the idiosyncrasies that could be strengths,
the idiosyncrasies that could be detrimental to your image, and the unusual
skills and abilities that help you stand out in a crowded world.
Next we media coach you to prepare you for
print and local radio and TV shows. We ensure that everything that
you do, say and are is in complete alignment with whatever you’re
Once you get some experience at that level you get more
intensive media coaching for national print, radio and TV. Lastly, you
get ongoing coaching for the specific media outlets on a case by case
basis so your message is tight and tailored for each publication or show.
You’ll be prepared to handle any kind of interview (or surprise)
that comes with being an in-demand media guest.
How Do You Get Us in Front of the Media?
We set you up on a program that quickly builds
a public relations momentum. Whether you’re an experienced
media guest, a novice or anywhere in between, we create a program that’s
right for you. Typically the time frame is as follows and varies depending
on your readiness and the stories driving the news.
Short-Term PR for a Product, Project or Book
While we recommend that you consider public relations
a long-term process that you integrate into your life and business, we
understand that there are times when a short, intense, mini-campaign
is called for.
Click here if you’re on a tight budget or time-frame.
We'll create a campaign to suit your exact needs in a cost effective,
What Do You Expect From Us?
We expect you to be prepared for every media
opportunity that is presented to you or your team with a willingness
to do whatever it takes to make it go smoothly and well. That can mean
anything from jumping on a plane in an hour, stepping in for a cancelled
guest, or maintaining your aplomb with a boorish host.
We want to be able to count on your for an upbeat attitude
and unfailing professionalism. While we will come up with angles and ideas,
the ideal client will have ideas of his own and stay on top of the news
in the event that there is a tie-in. You trust us to do our job and we
trust you to do yours.
Do You Guarantee Media Placements?
We all know that no one can guarantee media placements
in the PR world. And if anyone does, beware. But there is one thing that
we can guarantee and it’s that the media outlets you want will be
contacted and pitched the appropriate stories and angles at the appropriate
How Do We Know You’re Doing What You’ve
Our cutting edge technology allows you to view our call
records yourself whenever you like. You can run reports and know
the exact status of your publicity campaign at any moment. For
anyone who has ever done PR before that’s a big relief. No more
guessing about who has been contacted. No more calls to your publicists
to find out the status of your PR campaign, taking them away from getting
you more bookings. If there’s someone you want us to call, or something
you’d like us to do, just let us know, then consider it done.
Who Is on Your Team?
we understand your needs we match you up with the publicity firm that
most suits your style and goals. We work with PR teams that include
international media and PR professionals who came from print and
broadcast backgrounds like Fox & Friends, The O'Reilly Factor,
Nickelodeon, MSNBC, NBC, PBS, PC magazine, Parenting magazine and more.
Others have a background in celebrity PR, product placement, national
and international journalism, corporate training, event planning,
ghostwriting, or publishing. In addition to our experts we also have a
team of partners that we use on demand. We have relationships with
international branding experts, award winning copywriters, expert media
trainers, experienced TV pitchers, web designers & marketers, and
presentation coaches. We call them in when you have the need.
PR Partner—Extended Publicity Campaign
If you want to establish a brand and
build a household name for yourself, your product, your
service or your cause, this is the program for you.
If you’re seeking a true partner whose creativity you
can count on, who scans the news daily looking for
hidden and obvious opportunities, who has a relationship
with top media, connections to celebrities and ideas for
unique opportunities, we will tailor a program to your
Click here to tell us more
about your goals and aspirations.
Who Are Your Clients?
The PR firms I partner with have clients as varied as a
Nobel Peace Prize winner to a cop turned pet detective, movie stars to
moms. We work with non-profits, for profits, and companies who care
about the environment, are socially conscious or are thought leaders
concerned about changing America for the better.)
Click here for a list of Susan’s personal clients.
What Are the Qualities You Look for in a
We accept only clients who are dedicated to their
passion and business. You like to work fast and intensely and
are committed to following through. You have high standards of excellence,
a fun-loving spirit and aren’t afraid of being unconventional. You
have a willingness to do whatever it takes to get where you want to go.
Lastly, you are committed to making a difference in the world with your
product, service or cause—or you have something that is so unusual
or fun we can’t resist helping you become a household name.
What Makes You Different?
We are a cross between innovative grassroots
marketing and sophisticated public relations. When called for
we create media partnerships, connect you to the appropriate spokespersons,
develop contests, games, interactive events, suggest Internet strategies,
and tap our creative minds to make the kind of happenings that the media
seek. We’ve helped clients land a reality TV show, start a new holiday,
and trained US Department of Energy staff to handle a potential publicity
What Results Have You Gotten for Your Clients?
Our clients have appeared on Oprah, CBS’
60 Minutes, Larry King Live, Good Morning America, The Today Show, Extra!,
CNN, MSNBC, The O'Reilly Factor, PBS, Fox News, CBS Early Show, Rachel
Ray Show, Primetime Live, E! The Entertainment Channel, New Attitudes,
Bloomberg Radio Network, Net Cafe, The Lifetime Channel, Howard Stern,
CSPAN, National Public Radio's All Things Considered, and many other national
and syndicated shows.
They have been featured, profiled or quoted in TIME,
WIRED, USA Today, The New York Times, The Wall Street Journal, Parade,
People magazine, O, The Oprah Magazine, Woman’s World, Inc., Forbes, Vogue, Bazaar, Self, Mademoiselle, Seventeen, Marie Claire, and Parents
One client is in negotiation for a film deal based on
her online press kit. Another is a regular on the Today Show. When possible
and advantageous we get sponsorships from celebrities, royalty, and prestigious
partners to promote our clients’ business, book, product, service
We know that if you’re not happy you’re not
going to want to stay for the long term. And as we mentioned, to develop
truly successful media relations PR is an ongoing venture that we both
contribute to equally.
you’d like to join us in this public relations adventure contact
us now after reviewing which marketing or publicity program would be right
for you. Once we discover what you need we’ll establish a monthly
fee structure to suit you and your company. We look forward to
helping you with your publicity campaign and get your name in the news.
Publicity and Marketing For Your Business, Book, Product,
Service or Cause With Integrity & Spirit
We will set up a complete a comprehensive intake
to discuss what you want to accomplish in order to create, tweak
or deepen your brand. After we thoroughly understand what you
want we will create a customized ongoing campaign for you and
your company that puts you on the quick path to your publicity
Whether you want a full service PR campaign, a targeted
publicity campaign, a book tour, or a personal one-on-one
consultation with Susan for media coaching and/or marketing
strategic planning, brainstorming or to create TV segment ideas