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Media
Interview Training
One-on-One Media
Training & Media Training Workshops
For media coach training, I
take you through a series of interviews from "the
nice," to "the rambler," "the
interrupter," "the uninformed,"
and finally, "the hostile." We work
at a pace that is comfortable for you at first
and then we ramp up to the fevered pitch that
top media requires. I get you ready for anything
that possibly can (and most likely will) happen
during a media interview.
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Develop Your Media Skills |
During the media coaching process angles
and ideas typically emerge and can be shaped into
stories, pitches and segment ideas.
I listen to the way you speak
naturally and how you frame your material. From
that we develop your 6 critical sound bites or
talking points, your essential stories. We also
create "modular sound bites", stories that can be modified
to suit very particular audiences and angles.
Your sound bites are also designed to bring you
the kind of business you want. You will not be
just an entertaining guest. You will be able
to use your media opportunities to grow your
business to the next level.
Lastly, we move through any of the fears you might
have of being asked difficult or inappropriate
questions or of becoming a public person.
Learn to Relax and
Prepare for Press Interviews
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"Count
yourself lucky to learn from this rare
and wonderful gem." |
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When
I first contacted Susan Harrow, I fully
expected to find myself among the 60%
of applicants whom she rejects. But I
got lucky. At the time, I had no idea
how lucky. Susan selects her clients
carefully because she commits to them
totally. She becomes your partner, your
cheering section, your coach, your mentor.
As she gives unstintingly of her energy
and expertise, you gain the tools you
need to succeed. And each success along
the road—no matter how small—delights
her. Her integrity, her vision, her devotion
to her clients is unequalled. Whether
you purchase one of her publicity books,
participate in her media training seminars,
or are fortunate enough to become one
of her media coaching clients, count
yourself lucky to learn from this rare
and wonderful gem.
Dr. Jeanne Hurlbert,
Social Networking Expert & CEO of
http://www.optinetresources.com |
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"Susan
could turn a sow's ear into a silk purse.
And it was so much fun at the same time." |
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Susan
could turn a sow's ear into a silk purse.
And it was so much fun at the same time.
Her media coaching work is simply stupendous.
I had an absolutely fabulous time, learned
a ton and thought she was just so warm
and kind. I am so much better prepared
now for the upcoming TV appearances.
Thank you, thank you, thank you!
Deborah King, Ph.D.,
Health and Wellness Expert
Author of Truth Heals: What You Hide
Can Hurt You
http://www.deborahkingcenter.com |
| "Susan
is a master of the media." |
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Susan
is a master of the media. She can take
any answer and turn it into a logical
sound bite. She's extremely enthusiastic
and thoughtful.
Jennifer O'Neil, Film Producer & Director &
Author of
Decorating
with Funky Shui |
| "Susan
is sharp." |
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Susan
is sharp. She was able to take any
topic and form the memorable sound
bite.
A great distiller.
Kitty O'Neil, Product
Designer for Mattel & Lego & Author
of
Decorating
with Funky Shui |
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What
is Media Coaching?
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One-on-One
Media Training |
"The point of
speaking to the public and the media isn't
to tell all. It's to tell all of what you want
to tell."
Susan Harrow has developed a five
step process to expand your fifteen minutes of
fame to a lifetime of publicity. She works with
you one-on-one or in a group by role-playing different
interviewers or interviewing styles, (corporate
audiences, Human Resource managers, talk show hosts,
news anchors, producers, or editors) to prepare
you for any presentation or media appearance.
Overview.
- Convey a positive impression
in the first 7 seconds.
- Gain audience buy-in.
- Sell yourself, your business, book,
product or cause with grace and subtlety.
- Impart your message.
- Handle "difficult" people.
- Be perceived as an expert or poised
professional.
- Communicate confidence.
- Use your natural abilities to their
fullest.
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Media
Training for Spokespeople |
STEP
#1 - DISCOVER AND GROW YOUR STORY
Create sound bites.
- Develop 6 expandable and collapsible
word pictures, stories or phrases.
- Practice telling your sound bites
in 10 seconds to 2 minutes to fit into any TV,
radio or producer or editor's time frame.
- Become a person who can inform,
entertain, persuade, or provoke with moving and
memorable anecdotes.
- Blueprint original stories
that create a compelling "history" of
you, your product, or your business and will
inspire immediate action on the part of your
audience.
STEP #2 - INVITE INTEREST
WITH WARMTH
General.
- Analyze the energy and impression
you give to your audience.
- Explore the most compelling ways
you can serve as a guide for your audience and
incite them to buy your book, product, service
or cause.
- Support ways to touch the hopes,
fears, needs and desires of people by using specific
examples to move your audience at an emotional
or gut level.
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On
Camera Media Training in Studio |
Print Interview.
- Establish rapport with editors
or journalists.
- Develop a theme.
- Control your photo opportunities.
- Speak on the record with confidence.
Radio Interview.
- Establish rapport with the host
and audience.
- Develop a strong voice through:
- Openness.
- Inflection.
- Tone.
- Speed.
- Articulation.
- Word choice.
- Word pictures
- Hone your stories.
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| Media Coaching
and Message Development |
TV Interview.
- Refine:
- Appearance.
- Body language.
- Facial expression.
- Hone your stories.
Presentations.
- Refine:
- Appearance.
- Body language and movement.
- Voice.
- Story.
STEP #3 - ESTABLISH
AUTHORITY AND CREDIBILITY
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Media
Interview Training for Authors,
Entrepreneurs, and CEOs |
Presentations.
Print interview.
Radio interview.
- Communicate succinctly.
- Fine tune your language to eliminate
any undermining words, statements, or tone.
TV interview.
- Align verbal and body language.
(Video taped.)
- Analyze your movements and facial
expressions for distraction and power loss.
- Fine tune your language to eliminate
any undermining words, statements, or tone.
STEP #4 - HANDLE ANY
TYPE OF INTERVIEW OR AUDIENCE STYLE WITH EASE
Roleplays.
- The nice.
- The uninformed.
- The interrupter.
- The rambler.
- The hostile.
Develop your connection with
the host and viewers through natural charisma
and ingenuousness. Examine rapport and composure.
STEP #5 - REVIEW OVERALL
PERFORMANCE
Brainstorm the next steps for your marketing
and publicity campaign. Market yourself, business
or products on the Internet. (Includes website
evaluation.)
Click here for a media training consultation
with Susan.
Here
are some things clients have said about Susan
Harrow's sound bite seminar:
I
thought the content was great. I
hear myself saying things differently
even in the talks that I give. "I coach
people coast-to-coast, making them
stronger contenders in this tight
job market. What I am hearing is..."
When I work that into a speech, they know
that I work with people in all parts of
the country.
You were, as always,
a pro. I would pay just to hear you talk
on a weekly basis. You always have great
insight and advice. ~Carole Martin,
former Monster.com Interview Expert & CEO
of
Interviewcoach.com
Susan is masterful
at knowing exactly what each individual
needs to hear to hone their sound bites. ~Selma
Lewis, Ph.D.
Worth the
price of admission. Susan's training
was concrete and her insights illuminating. ~Carl
Rebstock, Executive Director of
Passionfish
Susan is
an expert. Really good at catering
her advice to each individual. ~Kate
Hamilton, Program Associate for
C.E.O.
Women
Susan is
wonderful, genuine, fun and very knowledgeable.
She gets right to the point and delivers
exactly what she promises. An excellent
workshop! ~Marty Friedman,
Corporate
Trainer & Consultant
Read
more testimonials |
Click here for a media training consultation
with Susan.
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