Get Your Six Figure Book Advance

Get Your Six Figure Book Advance

Get 10 Free Tips
Excerpted From
Get a Six Figure Book Advance

Your first name:

Your e-mail:

 
 

Get your copy of
the new updated
and expanded
Get on Oprah:
Super Kit

The Ultimate Guide to Getting Booked on Oprah: Super Kit

 

The Ultimate Guide to Getting Booked on Oprah
LEARN how to become a guest on the Oprah Winfrey Show

The Ultimate Guide to Getting Booked on Oprah
 
 
 
 

 

Inside the Book...
The Ultimate Guide to Getting Booked on Oprah

Inside the Book... The Ultimate Guide to Getting Booked on Oprah

Want to find
out more?
Sign up to receive
16 tips by e-mail!

Your first name:

Your e-mail

 
 
 

Media Interview Training
One-on-One Media Training & Media Training Workshops

When I media coach you we work together to make sure that "Everything you do, say, are, and think, is in alignment - from your words to your website. We focus on how to bring in business - the kind you want. Not lookey-loos who waste your time and energy, but the business, partnerships, experiences, opportunities, connections and sales that you most want so you can grow your business in the direction you intend.

I take you through a series of interviews from "the nice," to "the rambler," "the interrupter," "the uninformed," and finally, "the hostile." We work at a pace that is comfortable for you at first and then we ramp up to the fevered pitch that top media requires. I get you ready for anything that possibly can (and most likely will) happen during a media interview.

Media Coaching with Susan Harrow - MSNBC logo

Develop Your Media Skills

During the media coaching process angles and ideas typically emerge and can be shaped into stories, pitches and segment ideas.

I listen to the way you speak naturally and how you frame your material. From that we develop your 6 critical sound bites or talking points, your essential stories. We also create "modular sound bites", stories that can be modified to suit very particular audiences and angles. Your sound bites are also designed to bring you the kind of business you want. You will not be just an entertaining guest. You will be able to use your media opportunities to grow your business to the next level.

Lastly, we move through any of the fears you might have of being asked difficult or inappropriate questions or of becoming a public person.

Learn to Relax and Prepare for Press Interviews
Learn to Relax and Prepare for Press Interviews


Click here for a media training consultation with Susan.

"Count yourself lucky to learn from this rare and wonderful gem."
Jeanne Hurlbert, Ph.D.

When I first contacted Susan Harrow, I fully expected to find myself among the 60% of applicants whom she rejects. But I got lucky. At the time, I had no idea how lucky. Susan selects her clients carefully because she commits to them totally. She becomes your partner, your cheering section, your coach, your mentor. As she gives unstintingly of her energy and expertise, you gain the tools you need to succeed. And each success along the road—no matter how small—delights her. Her integrity, her vision, her devotion to her clients is unequalled. Whether you purchase one of her publicity books, participate in her media training seminars, or are fortunate enough to become one of her media coaching clients, count yourself lucky to learn from this rare and wonderful gem.

Dr. Jeanne Hurlbert,
Social Networking Expert & CEO of http://www.optinetresources.com



"Susan could turn a sow's ear into a silk purse. And it was so much fun at the same time."
Deborah King, Ph.D.

Susan could turn a sow's ear into a silk purse. And it was so much fun at the same time. Her media coaching work is simply stupendous. I had an absolutely fabulous time, learned a ton and thought she was just so warm and kind. I am so much better prepared now for the upcoming TV appearances. Thank you, thank you, thank you!

Deborah King, Ph.D.,
Health and Wellness Expert
Author of Truth Heals: What You Hide Can Hurt You

http://www.deborahkingcenter.com



"Susan is a master of the media."
Deborah King, Ph.D.

Susan is a master of the media. She can take any answer and turn it into a logical sound bite. She's extremely enthusiastic and thoughtful.

Jennifer O'Neil, Film Producer & Director & Author of
Decorating with Funky Shui



"Susan is sharp."
Deborah King, Ph.D.

Susan is sharp. She was able to take any topic and form the memorable sound bite. A great distiller.

Kitty O'Neil, Product Designer for Mattel & Lego & Author of Decorating with Funky Shui



What is Media Coaching?

One-on-One Media Training
One-on-One Media Training

"The point of speaking to the public and the media isn't to tell all. It's to tell all of what you want to tell."

Susan Harrow has developed a five step process to expand your fifteen minutes of fame to a lifetime of publicity. She works with you one-on-one or in a group by role-playing different interviewers or interviewing styles, (corporate audiences, Human Resource managers, talk show hosts, news anchors, producers, or editors) to prepare you for any presentation or media appearance.

Overview.

  • Convey a positive impression in the first 7 seconds.
  • Gain audience buy-in.
  • Sell yourself, your business, book, product or cause with grace and subtlety.
  • Impart your message.
  • Handle "difficult" people.
  • Be perceived as an expert or poised professional.
  • Communicate confidence.
  • Use your natural abilities to their fullest.
Media Coaching - Appear on TV - CBS Evening News logo
Media Training for Spokespeople


STEP #1 - DISCOVER AND GROW YOUR STORY

Create sound bites.

  • Develop 6 expandable and collapsible word pictures, stories or phrases.
  • Practice telling your sound bites in 10 seconds to 2 minutes to fit into any TV, radio or producer or editor's time frame.
  • Become a person who can inform, entertain, persuade, or provoke with moving and memorable anecdotes.
  • Blueprint original stories that create a compelling "history" of you, your product, or your business and will inspire immediate action on the part of your audience.


STEP #2 - INVITE INTEREST WITH WARMTH

General.

  • Analyze the energy and impression you give to your audience.
  • Explore the most compelling ways you can serve as a guide for your audience and incite them to buy your book, product, service or cause.
  • Support ways to touch the hopes, fears, needs and desires of people by using specific examples to move your audience at an emotional or gut level.
Media Coaching with Susan Harrow - MSNBC logo
On Camera Media Training in Studio

Print Interview.

  • Establish rapport with editors or journalists.
  • Develop a theme.
  • Control your photo opportunities.
  • Speak on the record with confidence.

Radio Interview.

  • Establish rapport with the host and audience.
  • Develop a strong voice through:
    • Openness.
    • Inflection.
    • Tone.
    • Speed.
    • Articulation.
    • Word choice.
    • Word pictures
  • Hone your stories.
Media Coaching and Message Development
Media Coaching and Message Development

TV Interview.

  • Refine:
    • Appearance.
    • Body language.
    • Facial expression.
  • Hone your stories.

Presentations.

  • Refine:
    • Appearance.
    • Body language and movement.
    • Voice.
    • Story.


STEP #3 - ESTABLISH AUTHORITY AND CREDIBILITY

Media Interview Training for Authors, Entrepreneurs, and CEOs
Media Interview Training for Authors,
Entrepreneurs, and CEOs

Presentations.

  • Stay on message.

Print interview.

  • Develop a theme.

Radio interview.

  • Communicate succinctly.
  • Fine tune your language to eliminate any undermining words, statements, or tone.

TV interview.

  • Align verbal and body language. (Video taped.)
  • Analyze your movements and facial expressions for distraction and power loss.
  • Fine tune your language to eliminate any undermining words, statements, or tone.

STEP #4 - HANDLE ANY TYPE OF INTERVIEW OR AUDIENCE STYLE WITH EASE

Roleplays.

  • The nice.
  • The uninformed.
  • The interrupter.
  • The rambler.
  • The hostile.

Develop your connection with the host and viewers through natural charisma and ingenuousness. Examine rapport and composure.

STEP #5 - REVIEW OVERALL PERFORMANCE

Brainstorm the next steps for your marketing and publicity campaign. Market yourself, business or products on the Internet. (Includes website evaluation.)

Click here for a media training consultation with Susan.

Here are some things clients have said about Susan Harrow's sound bite seminar:

I thought the content was great. I hear myself saying things differently even in the talks that I give. "I coach people coast-to-coast, making them stronger contenders in this tight job market. What I am hearing is..." When I work that into a speech, they know that I work with people in all parts of the country.

You were, as always, a pro. I would pay just to hear you talk on a weekly basis. You always have great insight and advice. ~Carole Martin, former Monster.com Interview Expert & CEO of Interviewcoach.com

Susan is masterful at knowing exactly what each individual needs to hear to hone their sound bites. ~Selma Lewis, Ph.D.

Worth the price of admission. Susan's training was concrete and her insights illuminating. ~Carl Rebstock, Executive Director of Passionfish

Susan is an expert. Really good at catering her advice to each individual. ~Kate Hamilton, Program Associate for C.E.O. Women

Susan is wonderful, genuine, fun and very knowledgeable. She gets right to the point and delivers exactly what she promises. An excellent workshop! ~Marty Friedman, Corporate Trainer & Consultant

Read more testimonials

Click here for a media training consultation with Susan.

 

 

About Us  |  PRsecrets Store  |  PR Training  |  FREE PR Help  |  Media Room  |  Meeting Planners  |  Blog  |  Affiliates  |  Affiliate LoginContact Us

Susan Harrow, Harrow Communications

Susan Harrow
Harrow Communications
P.O. Box 543
Larkspur, CA  94977-0543
888.839.4190

This website Copyright, 2001-2014. Susan Harrow
All Rights Reserved. Privacy Statement