From: Susan Harrow
Dear Fellow Author,
There’s no nice way to
For all but the tiniest
percentage of writers, the publishing business
Either you slave away for hundreds,
or even thousands of hours writing a book you’ve
put your full passion into, only to send it
off and get it rejected over and over again.
You eventually realize you’ll never get
it published unless you invest thousands of
dollars of your own money.
Or you DO get a publishing deal,
and discover how miserly your advance can be.
As a published author, you’re in the
top 1% of all writers—but what do you
get in exchange for your hard work? If you
actually sit down and do the math, you’ll
discover that most authors earn less than minimum
This may sound like an exaggeration,
but when you’ve talked to as many authors
as I have, you would know it’s absolutely
I’m here to tell
you it doesn't have to be that way.
Today, it's easier than
ever to get a six-figure book advance—if
you know what it takes and are willing to
do the work.
The fact is, literary agents
and publishers are not only constantly searching
for great books to represent, they are searching
for the next bestselling book author, the one
with the potential to be a media star.
If you're thinking that it feels
more difficult today than ever, you're right.
To get the attention of a bona fide agent and
publisher given the stiff competition can be
daunting. You're up against the authors of
the 150,000 new books that are published every
year and, in addition to them, the 81% of the
population that says they want to write a book.
But there is a better way.
you may not even have to write a whole
get a six-figure advance. You might be
able to get paid $100,000 or
more just for your idea!
it comes to non-fiction, the big
publishers rarely buy a finished
book. They buy books based
on a book proposal. In other words,
they buy your book based on a small
sample of your idea.
books they pay six figures for
promise to be popular with
the masses, the mainstream public,
or have a huge proven niche market.
need to know that your book fills
an obvious need in the marketplace—and
that you can promote the idea they've
bought so well that
you sell hundreds of thousands
of books (this is called your platform).
here to tell you—
Don’t write a
Write a book proposal
Take this self-test: Is this you?
you want to:
a six figure book publishing
how to get a top literary agent?
your book out of the publisher's
a book inside you that you're
longing to write?
a book already and don't know what
to do next?
a book proposal, but couldn't get
an agent or publisher to pay attention
a great idea, but find the idea
of writing an entire book daunting?
a book published for a paltry or
a book published with a small publisher
who didn't have the reach or staying
power that a major publisher has?
but want wider distribution, more
recognition and respect?
self-publishing but want the status,
name and fame that comes with having
your book published with a big
New York publishing house?
If you recognize yourself
in any of the above scenarios,
Whether you want
to write a book for the pure passion of it,
or for fame and fortune, you've come to the
right place. Either way you want to get
paid what you're worth so you can
be free to focus on the people and projects
that really matter to you.
Harrow, media coach, marketing strategist,
author and CEO of Harrow Communications and
I want to tell you a true story.
A little 80-year-old
professor shuffled into a class called “Write
a book, get it published.”
He opened up one of the hundreds of books on
publishing and read aloud. “There are
many beautiful writers who will never achieve
commercial success simply because they lack
the sales and marketing skills. There are a
number of mediocre writers who will go on to
fame and fortune simply because they are good
sales people. Only one out of a hundred writers
ever gets published.”
The entire class
of aspiring writers looked dejected. But Lisa
Earle McLeod (now the author of Forget Perfect,
then an unpublished writer) saw the class of
29 people and said, "That’s 29 of
them right there. Those are 29 of the losers—I
just have to find 70 more writers and I’m
She and her writing
partner were in the back doing the dance of
joy and saying, “Mediocre writers who
are good sales people, that’s us!”
that You Could Be "The One"
While I'm not suggesting
you're a mediocre writer, I am suggesting that there's
no reason that, even though the odds are a
million to one, you can’t be "The
One." And "the one" that
doesn't just get published but gets published
and paid a six-figure book advance.
The first thing
you should know is that unknowns get published
every day. And a number of them get big book
deals, and I mean really big. But
you should also know getting a six-figure advance
takes more than just luck, it takes work. And
that’s where I come in. I'm here to walk
you through the highs and lows of the publishing
industry. (The publishing industry has a 99%
the barriers that keep most authors from getting
the money they deserve for their books. I'll
walk you through all the details of the fifteen
steps that are necessary to become "The
One." I’ll tell you the
truth about what works and what doesn’t.
And I’ll share with you all the things
I wish someone had told me when I started in
this crazy business.
Get Top-Notch Proposals
I'll start by giving
you three top-notch proposals that
garnered six-figure advances for all
three non-fiction authors. I’ll show
you, with detailed commentary, why
those proposals got big bucks so you’ll
see exactly what makes the difference in the
Done Most of Your Work
But more than just
telling you what to do, I’ve
done most of the work for you. From
my experience giving hundreds of seminars and
private consultations, I've discovered that
many of the authors I work with find it difficult,
if not impossible, make the leap from looking
at how someone else sold their book to doing
it themselves. They've read the recommended
books, done their research, taken classes,
followed the rules, and still come up short.
No longer. In this book, you'll find the tried
and true formula to sell your book to a top
New York publishing house.
You Have in Your Hands
the Closest Thing to
"The Magic Formula"
for a Book Proposal Today
To make it simple
I’ve created a book proposal template
for you to instantly plug in your
own information. And since I know how hard
it is to describe your own work, each section
of the template includes hundreds of powerful
words, phrases, and sentences (that
I’ve taken from the best proposals so
I know they work) you can put directly into
your proposal. I've created the exact structure
that you need to present your work in a polished
and professional way. I've given you everything
from dozens of ways to talk about how unique
your book is and why it will sell, to a list
of phrases that explain why it taps
into the hottest current trends. That’s
right, you’ll get wonderfully descriptive
expressions and winning words that will make
your proposal speak to what editors want to
hear. (The word "template"
is the Latin word for temple, which means the
holy shape, the model in which the sacred can
One and Only Book that Can
Turn Your Book Idea into a Fortune
no book like this one on the market. You
won't find another book with the proposals
that have made it, the formula to make yours
join the ranks, a template complete with
the right persuasive language, or exclusive
advice from agents, editors, best-selling
authors, insiders, and a list of resources
including agents and ghostwriters.
I didn't just lift
quotes from other books, or use stories that
are common knowledge among published authors.
The interviews that you'll find in this book
are original material from my exclusive contacts.
Most people don't have access to the kind of insider
information I'm about to share…until
So whether you’re
someone who has dreamed of writing a book,
self published, or an already published author
who is tired of the pittance the publishing
world has paid you for the privilege of printing
your book—notice I didn’t say “selling”—I
want to help you. You deserve a bigger
advance, and I’m going to show you how
to get one.
"If you've always
dreamed of getting your book published...."
you've always dreamed of getting your book
published, this book is for you.
Richard Carlson, New York Times
best-selling author of Don't Sweat the
"Learn the most profound
secrets about what it takes to be a
Susan Harrow is a master media coach. In
this brilliant book she has put everything
you need to know to become get a 6 figure
book advance. Learn the most profound
secrets about what it takes to be a
best-selling author from her.
Arielle Ford, America's #1 Book
Publicist; Over 15 million books sold and 15
best-selling author clients
"Susan Harrow is known
for giving priceless information you simply
can't find anywhere else."
Susan Harrow is known for giving priceless
information you simply can't find anywhere
else—and this book is no exception. If you
want to get that elusive six figure book
advance act now and buy this book.
Dan Janal, President of PR LEADS Expert
"This doctor orders a
healthy dose of Susan Harrow."
Do you want to make the world a better place
with the brilliant ideas in your books? This
doctor orders a healthy dose of Susan
Harrow. With humor, compassion and solid
information Susan maps out a course to
publishing success—and offers you an insider
tour through the publishing industry.
Vicki Rackner MD, Author of Chicken
Soup for the Soul Healthy Living Series:
"Learn the most profound
secrets about what it takes to be a
This book is direct, sassy, fun and easy to
follow. It doesn't condescend—nor does it
gloss over the difficulty of the task ahead.
Susan presents story after story which
enable you to remember your own stories and
successes—and to slot them into the
appropriate blanks. It's not only useful,
it's beautifully written. Her combination of
lyrical language and down-to-earth
practicality sets a high bar for those of us
who write. So, buy this book and follow it
faithfully. After all, your book is well
worth it! Good luck!
Ann Keeler Evans, author of
Remembering a Life: When your Beloved Dies,
and of Promises to Keep: Crafting Your
"A great book that you
can take all the way to a million dollar
Each day since I started working with Susan
Harrow for media coaching, I have sharpened
my vision and honed my speaking, writing and
presenting skills and created a life that is
totally me—dedicated to getting my life's
work, message and service out there in a BIG
Now with her new book, Get a Six-Figure Book
Advance we can all brilliantly and
knowledgeably build the platform of our
professional lives while we craft book
proposals that stand up and stand out. This
book gives you what you need to pull you
through the perils of the proposal, up off
of the publishing plateau and on to the
promised land of a great book that you can
take all the way to a million dollar market!
Margaret Welty, Author of Drawing Free
(How You Can Learn to Draw Freely Without
Yes, I'm ready to get a 6 Figure
Book Advance NOW
industry insiders who all got book
deals with major New York publishing houses on
our very first books. Proof that it can be
done. We've coached hundreds of authors and
aspiring authors, and we'll show you the differences
in the proposals that made it and the ones
Did we do everything
right the first time? Hardly. But we’re
sales and marketing gals, and we learned fast.
We know what agents are really looking for,
what to say and what not to say in your author
bio, how the marketing section of your proposal
can determine what kind of PR support you’ll
get from your publisher, and how a little work
on the Internet and a few supportive friends
can help you create a platform that can dramatically
up your advance.
Learn from Our Mistakes
We had to learn
this stuff the hard way, and quite frankly,
we want to spare you some of that agony. That’s
why we will tell you all the woulda’s,
coulda’s, shoulda’s: a candid look
at the mistakes that we and other authors have
made, things we wish we had known, and things
we wish we had done differently along the way.
Experts in Creating Media Darlings
Our job is to help
you make the most of the work you’ve
already done. Are we experts? You bet we are.
We know exactly what it takes to get a six-figure
advance. Susan Harrow (me)
has coached authors through the proposal process
including Rich Fettke, the Simon
& Schuster golden boy whose first book
went to auction and got six figures. Many
of my clients are six figure authors and
one (self-published) author made it to the New
York Times bestseller list. Many
others are well-selling authors who make
a lavish living from passive income
from advances, royalties, seminars, and product
sales—which all started and
then snowballed—from the sale of their
A media coach and
marketing strategist, my clients have appeared
on CBS's 60 Minutes, Good Morning America,
Dateline, and Oprah, among others,
and have been featured in the New York
Times, The Wall Street Journal, TIME, Parade,
and USA Today. My own book—Sell
Yourself Without Selling Your Soul™ from
HarperCollins—has become the standard
for women entrepreneurs across the country.
Experts in Book Promotion
Do we know how to
promote? Count on it. Lisa Daily landed
an international book deal with Penguin Putnam
and Random House by getting herself on national
television with the self-published
dating book she wrote during her toddler’s
naptime. Lisa’s successful and
hysterically funny appearances on the Rikki
Lake show, Howard Stern, The Sally Show, and
The Other Half, and her participation in the HBO
special (Behind the scenes for Will's
Smith's movie Hitch) took her book
Getting Dumped to cult status.
syndicated column now reaches over 9 million
people and and she has a popular weekly syndicated
college column. Her international feature that
goes out to hundreds of sites gets translated
into dozens of languages. All of this created
a following of "Dream Girls"
around the globe, hundreds of whom circled
the block around London bookstores during Lisa's
recent UK book tour.
Experts in Book Sales
Can we teach you
how to sell? Like nobody you’ve ever
seen. Lisa Earle McLeod took
a small book with no PR budget and drove it
into a fourth printing within six months. As
a complete unknown with no publishing credits,
Lisa leveraged her 15 years as a top sales
and marketing consultant, a street-smart salesperson
who began her career at Procter & Gamble,
where her personal selling skills took her
from the grocery store aisles to negotiating million-dollar
consulting deals for McGraw-Hill Training
Systems five years later.
She used those skills
into a national brand by publicizing her own
nationwide book tour and landing major market
radio and TV appearances, like Good Morning
America, at every stop. She garnered a regular
Forget Perfect column in Lifetime Magazine
and serves as a Lifetime Radio commentator.
And after getting
coverage in publications like Glamour,
Real Simple, Parents, Essence, the New York
Times, USA Today, and the Chicago
Tribune, she is now a syndicated newspaper
columnist who has launched an entire line of
merchandise (and more in the works) with a
nationwide network of distributors.
So yes, we know
what we’re doing. And most importantly,
we want to share that information with you.
We want to give you the rah-rah pep talk you
deserve, the cold hard facts you need, and
the tools to get you where you want
From this point
on Susan Harrow will be your sole guide. We
(Lisa Earle McLeod & Lisa Daily) have consulted
with her to make this book a rich, well-rounded,
information packed experience for you. By putting
all of our women-power together you'll get three
times as much value as you'd ordinarily
get from a book with just one author.
I don't want you to just sit there and
envy us or my clients
Join us instead
by becoming a part of this exclusive "author's
club" where I'll show you how
to revise your proposal (or create one, if
you haven't started) that is exactly what agents
and publisher want. This is a proposal that
You Can Learn From the Stockdale Paradox
In his best-selling
book, Good to Great, author Jim Collins refers
to what he calls the Stockdale Paradox—the
ability to face the brutal facts of reality
while at the same time maintaining an unwavering
faith that you will prevail. The name
refers to Admiral James Stockdale, who was
the highest-ranking United States military
officer in the Hanoi Hilton (a prisoner of
war camp) during the Vietnam War.
Tortured over 28
times during his eight years in prison, Stockdale
says, “I never lost faith in the end
of the story. I never doubted that I would
get out and turn the experience into the defining
event of my life.”
But when asked who didn’t make it out,
Stockdale refers to, “The optimists,
the guys who always thought we were going to
be out by Christmas and then Christmas would
come and go, then they’d say be out by
Easter, and so on. They died of a broken heart.”
The publishing world
is filled with excellent writers dying of broken
hearts because their work never got the recognition
it deserved. While I'm not comparing writers
to POWs, I understand that many writers have
suffered intense emotional setbacks. We've
all encountered more than our fair share of
nay-sayers who feel it’s their moral
duty to fill you in on how hopeless things
are and why you’ll always be on the wrong
side of those one-in-a-million odds.
But as Stockdale
says, success means understanding both sides
of the equation, “This is a very important
lesson,” he says. “You must never
confuse the faith that you will prevail in
the end—which you can never afford to
lose—with the discipline to confront
the most brutal facts of your current reality,
whatever they may be.”
I don’t want
you to die of a broken heart, and I don’t
want you to be ill-informed either. So I'm
going to give you a real world, honest assessment
of what it takes to make it big and techniques
to maintain your faith and enjoy the process
along the way. I’ll show you
how to go for the big brass ring. As
Martin Luther King, Jr. said, "We must
accept finite disappointment, but never lose
Reading this book
will urge you into action.
Don’t read it if you’re
ready to receive a SIX FIGURE
Facts Balanced with Savvy Strategy
Each chapter includes
an explanation of the facts, information I've
collected from authors, agents, editors, and
my own experiences. I’ll tell you exactly
how much time and effort it really takes to create
a platform (your strategy for selling massive
amounts of books to people) for yourself. I'll
also show you why all the rules don’t
always have to apply to you. You’ll meet
authors who looked those facts in the face
and decided they could do it anyway. Sri Ramakrishna
says, "The winds of grace are always blowing,
but you have to raise the sail."
Do you have to do everything at once? No. But
you do need to keep your sail raised and do
them all sometime.
Ebook Is Definitely Not for Everybody
The truth is, making
big bucks in the publishing world usually takes
a lot of work. Can you do this overnight? No.
Can you skate by with just a little bit of
effort? No. Is the lifestyle of a bestselling
author suited to everyone? No.
you want to know everything that's involved
so you can make the choice that's right for
you? Whatever stage you’re at in your
writing career, my job is to help you up
the ante. You’ve already got
a high value to the universe, we all do. But
I think it’s time to raise your
price tag in the publishing world.
Is everybody going
to be a bestselling author and get a six-figure
advance? No, they’re not. The odds really
are a million to one. But there is going to
be one, and there’s absolutely no
reason in the world why that "one" can’t
Whether you've written
non-fiction, or self-help; whether you're a
novice, experienced author, or somewhere in-between,
you're already ahead of most of those million
people because you've committed to reading
to know more?
Sneak Peek: What You Get Inside
with top agents who regularly sell
editors at the big New York publishing
houses such as Simon & Schuster,
HarperCollins, and Hyperion, about
what they look for in a six-figure
authors who have written books that
got six figures—their top tips
and been-there-done-that secrets.
A plug n' play
template to create a six figure book
proposal with all the right powerful
marketing language—you just put
in your information and you're ready
non-fiction book proposals—that
got six-figure advances—with
commentary on what the authors did
right so you can too.
guide to understanding and mastering
the publishing industry today. What's
in it for you?
You'll learn how
Get the advance
Use the Hollywood
method of creating a hot hook.
Create a publicity
plan that will wow! editors.
to pursue you.
Avoid the biggest
mistakes even experienced authors
Implement strategies to finish
your book proposal.
The 5 critical
elements that determine the size
of your advance.
What a platform
is and why it's the most important
part of your book proposal.
Why you may
not even have to write your own
The one surprising
thing that should go in your book
proposal—that no one tells
of editors at the major New York
publishing houses and how to avoid
of mega-successful authors who
have made it to the top.
to getting endorsements from celebrities,
stars, experts and authors.
for writing a "six-figure
book advance" cover letter.
the Tupperware ™ Party
Strategy can make you
into an instant media
top myths of the publishing
you must never say
that your book is brand
to create an auction
so your book sells
to the highest bidder.
best-selling author reveals how
you can choose your agent instead
of an agent choosing you. NOTE:
This one tip can make the difference
between you getting an agent who
consistently sells six-figure books
and one that’s second rate.
how one book proposal failed, got
transformed and then bounced back
to get a sizeable six-figure advance—and
how you can transform yours.
the story behind one book that
was first bought by a small publisher
that later got bought by a big
publisher and earned the author
a six-figure advance and great
You Get These 3 Extra Bonuses Inside
script on how to pitch agents and
what to say if they turn you down.
letter to get endorsements. One
of my clients used this to secure
endorsements from two bestselling
authors, Jack Canfield (Chicken
Soup for the Soul) and Marcia Wieder
(Making Your Dreams Come True).
formulas for creating terrific
You get a revolutionary new tool: The
"Plug n' Play" book proposal
You won't find this
anywhere else on or off the web. The
time-tested winning formula for getting
a six figure advance is done for you!
All you do is add your information
(no formatting or thinking about what
agents want). It's all right here,
saving you dozens of hours of time.
This template turns your book proposal
into a ready-to-go package.
is worth the entire price of the 521-page
Here's what's covered
Get a Six Figure
Step #1: Ignore
Step #2: Understand
Step #3: Prove
There is a Market for Your Book
Step #4: Develop
Map Out a Marketing Plan to Promote
Step #6: Get
Step #7: Compare
Your Book to Your Best Competitors
Step #8: Do
Step #9: Make
Your Proposal Skimmable
Step #10: Create
a Titillating Title
Step #11: Finish
Step #12: Get
Step #13: Consider
Step #14: Prepare
to Do Whatever It Takes
Step #15: Let
Three Actual Proposals
from Successful Authors
Your Plug n' Play Proposal
Your 8 Bonus Offers
top of all this you'll receive
8 bonuses worth over $450
Everything You Should Know About
Publishing, Publicity, Promotion & Building
(9 pages worth $159.95)
You Should Know
of hottest, most
to sell books these
days is through
says Arielle Ford,
the publicist behind
Deepak Chopra and
15 other bestselling
authors who have
sold over 15 million
books. And Peggy
McColl is the queen
of online book sales.
In this interview
with Ford, McColl
discusses the 48-hour
that she uses to
clear out a huge
inventory of old
books or new books.
tell you the seven
steps that are
essential to creating
ones she teaches
in her private
pay thousands of
dollars to attend)
to skyrocket book
sales. And McColl
will reveal the
critical part of
this formula and
why an email sales
letter can make
a few hundred and
a few thousand
books. As an extra
you'll also receive
14 hot tips from
book and CD course!
Get Known Now
by Suzanne Falter-Barns
(10 pages worth: $59.95)
Chapter: Building the Brand
That is You.
by the idea of building a brand
and getting in known for what
you do? Wish there were just
a great big instruction book
that would tell you exactly
what to do each step of the
way? Well, there is. Suzanne
Falter-Barns' massive tome, “Get
Known Now: How to Build Your
Platform as a Self Help Expert” takes
you by the hand and tells you
what you need to know.
covers everything on both on-line
and off-line marketing, establishing
a brand presence, starting
a website, getting known as
a speaker, pitching publications
and TV shows, and much, much
more. This excerpt is a taste
of what you need to know to
build a platform so a top New
York Publishing House will
consider you an author who
deserves a six-figure book
The Shortest Distance
Between You and a Published
Chapter: Negotiating Your
Carlson (Don't Sweat the Small
Stuff) called Page's book, “The
most thorough, accurate, user-friendly,
well-organized, and inspiring
guide for writers on the market
I agree. You'll learn everything
from how to establish the uniqueness
of your book to how to supervise
the production and marketing
of it once it's been bought.
chapter gives you critical
information to know before
you agree to a publisher's
terms including foreign, serial
and reprint rights, how to
obtain free copies for your
own use, and how to secure
permissions when you're using
other people's materials in
your book. Essential.
How to Find a Literary
Who Can Sell Your Book for
by Jill Nagle
(9 pages worth: $12.95)
(1) Publicity:How Much Does An
Agent’s Media Reputation
(2) Getting to Know You: 8 Questions
To Ask an Interested Agent.
a top agent who is capable
of selling your book figures
is key. Find out how to assess
an agent's talents based on
their press, track record and
how well they're regarded in
their industry. Then once you've
chosen an agent who you think
is right for you learn how
to put them to the test by
asking them eight essential
discover if your styles are
compatible, how they handle
tough client problems, and
how well they sell (which will
tell you how well they'll sell
you to editors). Save yourself
time and energy by doing it
right the first time.
Write a Book Without
Lifting a Finger
plus a free
Chapter: Win the Title Game
(And Sell Your Book For More
a free 15 minute consultation.
the best way to make a great
first impression with agents
and editors? Having a great
title for your book. The right
title can actually earn you
more money for your book. The
wrong title can land a great
book or proposal in the reject
this special report, publishing
guru Mahesh Grossman gives
you 12 ways to create a book
title that will sell your book
to agents, editors, and most
important of all, the general
public. Don't underestimate
the power of a title to help
sell your book to the highest
Mahesh for your free consultation
just for you for this offer!
a co-author to your byline
and double your chances of
success—just look at
all the shared credits on the
bestseller lists. How do you
put together a winning team?
Bestselling co-author Sarah
Wernick explains in this information-packed
ebook which contains:
for finding a co-author,
whether you're looking for
a writer or an expert
to ask about a potential
advice on that all-important
for working harmoniously
(and avoiding the pitfalls)
of the non-fiction books published
by traditional publishers today
use a ghostwriter,”
asserts Mahesh Grossman. Get
your book done fast and right
by using ghostwriter or collaborator
The Soul of Selling
(31 pages worth $15.95)
(1) The Magic Bullet: Why the
Soul of Selling Works—Every
(2) HOW THE 6 STEPS WORK: PASSING
THE HORS D’OEUVRES TRAY
Most people hate selling. No
more. This breakthrough method
shows you how to guarantee the
exact results you promise, every
time and feed your soul while
you sell. You'll learn the Fourfold
Guarantee for Results, Integrity,
Passion, and Ease. When you can
make that guarantee, selling
is sweet. (And R-I-P-E!)
take the guesswork out of results,
and the stress out of selling.
You'll also discover the three
principles that make selling
simple, plus how to quell that
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10 Important Steps
Before Writing Your Inspirational
by Maggie Oman
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a free 15 minute consultation
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what it really takes to enter
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also show you some unusual and
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You should also know that even
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wasn’t a good fit with my interests or
I didn't have the time.
If you’re serious about
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Still not sure?
So why would I give away my
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Well, I know what it's
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is where my ebook comes in
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Wishing you all the best for
P.S. Remember, I've done all
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