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New Year's Publicity Plan: 10 Ways to Make it Succeed
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
Make a daily, weekly or monthly publicity plan. Aristotle
said, *excellence is not an act but a habit.* Do one thing
every day to increase your publicity. If you're not a daily
kind of person, do a batch of things weekly or monthly. The
important thing here is to be consistent.
If you do something daily the habit becomes ingrained more
quickly--and then it's not such a big job. Take the path of
least resistance. If you can't pick up the phone, pick up
your pen. But before you do anything, mull over what you
want for the New Year and set a plan that will attract the
kind of press coverage that will bring you the clients,
sales, engagements or recognition that you want. Here's what
I suggest to get you started.
1. Speak.
Speak about your work, ideas, philosophy. Get the word out
in your community. You can begin to speak at schools, rotary
clubs, and adult learning centers like the Learning Annex.
For an easy blueprint on how to apply to adult learning
centers and structure a class effectively, get my ebook
titled *Skyrocket Your Speaking & Writing Career* at:
http://prsecrets.com/store/sectoskyryou.html.
2. Post your articles.
I've met some great people with prominent websites who have
become affiliates, and invited me to stay in contact with
them by submitting more articles to their ezines. Great
exposure!
You can post your articles in Article Announce--Writer &
Publisher Exchange. For this exposure you must subscribe
first before you can submit an article at:
article_announce-subscribe@egroups.com. This group
has targeted lists for business, home, health, Internet etc.
http://www.egroups.com/group/article_announce.
Get your article syndicated to over 10,000 sites. Read the
submission guidelines carefully before you submit. Your
article won't even be considered if it's formatted
incorrectly.
http://www.web-source.net/syndicator_submit.htm.
3. Contact the producers and editors you want to write about
you.
Submit fresh story ideas via phone, email or snail mail,
whichever way is most comfortable for you. The important
thing is to do something. And to do it regularly.
4. Subscribe to Dan Janal's PR leads service.
You'll get reporters' requests for experts and story leads
sent to your email in-box. Go to:
http://bit.ly/bNbMZb
(The price just jumped from $295-$495 after subscribers got
tremendous results.) Even at that price it's worth it. Hint:
Even if a reporter doesn't respond back to you keep his name
on file and start your own database so you can pitch ideas
to him later. I keep mentioning this service because of its
incredible value. You don't have to do anything pro-actively
except respond!
5. Subscribe to the top publications you want to be in.
Study their style, content, tone, and note the writers that
cover your beat (field/issue) before you pitch an idea.
Start a file with email addresses of the writers you admire.
When you send in an idea, compliment them on a recent
article they've written to show you're familiar with their
body of work.
6. Comment in your professional newsgroups.
Help someone else if you can't do something for yourself.
Kind words travel fast.
7. Update your press kit--online and on paper.
What's new in your business? Can you tie into something
that's topical today? Get fresh ideas by re-reading (or
reading for the first time if you're a new subscriber) all
the free articles about publicity, marketing and media
coaching on my website. Go to:
http://prsecrets.com/articles.html.
8. Get Chase's Calendar and find something relevant to
publicize every day, week or month of the year.
The 2005 Chase's Calendar lists more than 12,000 historical
anniversaries, holidays, birthdays, and events. You don't
even have to think of an original angle, just tie your
event, product or service into an existing day.
http://www.chases.com.
9. Promote your ezine regularly.
Go to
http://www.ezinehub.com
to find ezines that would be interested in your
topic/subject. Keep your ideas circulating.
10. Market your products to mail lists and newsgroups.
Check out
http://www.liszt.com and
http://groups.yahoo.com.
This is an indirect, long term and time-intensive, but
effective way to promote yourself. Monitor the groups first,
answer questions, establish your credibility and make sure
your signature file isn't too salesy. People will get to
know and trust you over time.
One well known Internet *guru* told me that one of his
affiliates has a newsletter subscriber list of over 50,000
members, but only a small percentage of those people buy his
products or the products that he recommends.
I think it's much better to establish a loyal customer base
slowly than to bulk up a list with people who aren't
invested in you and your services. If people like, trust,
and respect you they will want to support and continue their
relationship with you.
Learn more about getting good press and self-promotion to
gain publicity for your business, product or cause in
Sell Yourself Without Selling Your Soul™ (HarperCollins). Go to
http://prsecrets.com for your free excerpts today.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul™ (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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