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Corporate Sponsorships: Learn the steps to get the right one for you
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
Corporate
Sponsorships: Learn the steps to get the right one for you
I have to admit, I wasn't convinced that corporate sponsorships were right
for me--until I listened to the teleseminar that Brendon Burchard gave
yesterday. I was under the impression that to get a corporate sponsor I
had to go on the road and do tons TV appearances and speaking engagements
which I didn't want to do as I'm a homebody. Neither are necessary.
Corporate sponsorships are for anyone who has information to give.
Corporations and non-profits are seeking partnerships with people like you
who have new ideas that could help their clients, customers, audience,
subscribers, or members. That pretty much describes all of us who have a
certain amount of expertise in our subject area, right?
Here are a few things that Burchard shared during the 90 minute
teleseminar that made me believe it was possible for me to get the kind of
corporate sponsorships that suit my needs, temperament, goals and life
plan.
1. Identify your non-profit and corporate partners.
Who would you love to help you get your message out that you're aligned
with? Burchard has partnered with non-profits who are leveraging their
human resources to spread their message. His student leadership guide is
all about how to make more of a difference in classrooms, community and in
students' early career. To help him, one non-profit, that serves 250,000
youth, gives out 10,000 of his books at one time to their kids.
There are 2 million non-profits and they raised 290 billion dollars last
year! They raise 40 billion per year from fundraising and often have
speakers at those events. The non-profit world is also connected--and
well-funded--with the green movement, so you have a huge opportunity in
this sector.
Corporations give Burchard the cash to support his programs, books, and
seminars. Watching TV, and reading magazines and newspapers will help you
find major companies that are already promoting your message through
conferences, advertising, and outreach.
2. Forget the self-made millionaire myth.
"Everyone thinks they have to do it themselves," says Burchard. But
that's a big lie. The corporations already have an infrastructure in place
and all you need to do is leverage that. Don't fund your business,
product, book or cause yourself, find other organizations' money and use
theirs. Their budgets are renewed each year and can be leveraged to fund
your book tour, speaking engagements, and even sweepstakes and contests.
They have a big advantage over you in that they already know what your
audience will buy, the price point, and all the when wheres and hows. You
can then use their successful model instead of building yours from
scratch.
"We often think we need to wait to get the credibility before approaching
a sponsor," says Burchard. But the opposite is true. If you don't yet have
a platform, following, or expert status you can live on the borrowed
credibility of your big name partners like the ones Burchard has linked up
with: Wachovia, YMCA, Kiwanis, Wal-Mart. You just need to have something
that they want. They don't care that you're not famous.
3. Move at warp speed.
Burchard explains it quickly with a train analogy. You could take all
the money from your savings and buy railroad tracks and railroad ties.
After that you could do doing all heavy lifting, buy the wheels, train,
engine, and fuel the project with your own time, energy, and expertise, to
get momentum going along the tracks to finally get to your destination.
Or
You could stop the busy work and instead hook onto major super trains that
have already laid the track and set up infrastructure. If you connect to
the train with the right project then you can move at warp speed.
People ask him how he's done all this as such a young man. "I haven't. The
magic is the model. I haven't done it, they have. All you have to do is
talk to the conductor. You just need to know the conductor and understand
what to say to get on the train."
4. Information is king.
Burchard explains that there's an old saying, "Cash is king." But
someone forgot something. What does cash get you? The biggest, most
respected companies figured out that content is king. They buy
information. We create content. That's power. We come up with new ideas that then help them raise
awareness, and increase funds and sales.
One of Burchard's partners works for a major company. Their newsletter
reaches 113,000 people per month. She runs out of ideas and she needs
someone to come to her consistently with new ideas. "Those ideas, along
with my books and projects, push what they want to do," says Burchard.
"They aren't going after eyeballs they are interested in creating
experiences. We create and collaborate on things together to that end."
5. Brands need reinvention.
Sponsors give money because they either want to change or reinforce an
image. Given the current economic climate, right now is the best time to
do this, particularly for major companies in the financial sector. They
will spend millions changing brand image and so will be looking to invest
substantial funds in sponsorships.
6. Regular people are now the prize.
Models, celebrities and beautiful people are passe. Sponsors are looking
for the regular guy. All you have to do is watch TV to notice that
commercials are featuring regular people, like you and me. Many not even
as well groomed or fit.
So whether or not you're an established expert, whether you have a small
or large niche market, there is a corporate sponsor for you. If you have
articles, books, or knowledge you can get a sponsorship to fund and
promote your ideas, products, books or cause by connecting with the
non-profits and corporations that are right for you.
To find out more
listen to Burchard here.
How to Get Corporate Sponsors
This is a quick reminder that the last day to get save $1500 is to
register before January 6th at 6pm EST.
go here to sign up. I'm going and hope to see you there.
Whether you are a speaker, author, coach, consultant, or Internet
marketer, non-profit leader, thought leader, cause marketer or expert with
a narrow niche you are in a prosperous position to find corporate
sponsors. They key is to hone in on their needs and match them to what you
want to promote or sell.
Brendon Burchard, an author and speaker, who has consulted for some of the
top marketing minds like Jack Canfield and Tony Robbins, has ferreted out
some totally practical and do-able ways to land corporate and non-profit
promotional sponsorships and use them to fund his marketing efforts. In
fact, he's perfected a model which he will share with you at his seminar.
He does not hold back anything he's learned and will give you the
blueprint to getting the right sponsorship for your needs.
At the event you'll learn how to:
-
Position, package and pitch yourself correctly for the market you want.
-
Put together a 10 page proposal in the exact format that corporate
sponsors want so you get everything paid for.
-
Win the deals, and understand what to do after you get the sponsors.
-
Grow the sponsorship relationships and get them renewed year after year.
-
Avoid a huge mistake that cost Burchard a million
dollar deal.
-
Speak the language non-profits and corporations are used to hearing so
you get invited to send them your proposal.
-
Make every line of your proposal count. One wrong line could lose you
the entire deal.
-
Use Burchard's fool-proof blueprint that he's employed to help dozens of
unknown people, without a platform or following, replicate his success.
You'll also get a 200 page resource guide with all the deals that Burchard
has done, nothing held back.
Plus, you'll hear, in person, from a "regular guy", a nervous speaker who
consistently raises 250 million a year in corporate sponsorships and how
you how you can too.
This is a no-sell zone. Burchard is not having guest speakers who just
want you to buy their programs. This is an event that will give you the
map to get the right sponsorships for you. The smallest sponsorship starts
at $15,000.
Burchard guarantees to give you your money back plus airfare and hotel if
you're not satisfied.
Listen to Burchard here.
I'll be there so please introduce yourself to me!
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul™ (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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