Did
you know that one way to get chosen for Oprah's
Favorite Things Show is to get your product first
in the magazine? It's one of the first places
Oprah's producers look when they are culling
through hundreds of possible products. After all,
these items have already passed through a very
tough screening process to make it to the magazine
in the first place.
Keep reading so you know what's possible for you.
After appearing in O The Oprah Magazine, Genevieve was on the Oprah Winfrey Show in 2007. Oprah challenged the 300 person audience to bring in as many pjs as they could – with a catch. They were only allowed to buy one pair per person. Collectively the audience brought in over 32,000 pajamas for her charity. In addition to appearing on the Oprah Show Genevieve was a guest on Oprah & Friends XM radio. So Genevieve got into O magazine, on the Oprah show and then on Oprah's radio station. What would it be like if this happened to you?Yes, I'm ready to get into O, The Oprah Magazine NOWHere's What You'll Learn That Most of Your Competitors Don't Know:
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| • | Ways to prepare for the phenomenal success of being seen in 0, The Oprah Magazine. |
| • | Why it's essential to understand Oprah Winfrey before you attempt to get in the magazine. |
| • | How to parlay your success into big deals and more media. |
| • | What not to pitch—under any circumstances. |
| • | An in depth exploration of what it takes to qualify as Oprah Winfrey material. |
Want to know more?
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Here's what's covered in
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| Preface |
1 |
| Why I Wrote This Book about O | 1 |
| The First — and — Only Complete Book about How to Get into O | 1 |
| What You’ll Discover | 2 |
| My Mission | 4 |
| Meet the Team of Experts | 4 |
| Get the Most out of This Book | 22 |
| Secret Formula? | 22 |
| Introduction | 24 |
| Watch the Show | 25 |
| Suggest Only the Best Products and Services | 25 |
| Understand the Length of the Process | 26 |
| Why You Won’t See Publicists’ Pitch Letters | 26 |
| Respect the Participants’ Privacy | 27 |
| Step 1: Understand the Magazine | 28 |
|
To Understand O, You Must Understand Oprah |
28 |
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The Underlying Philosophy of Oprah and Her Staff |
30 |
|
Oprah the Show vs. O the Magazine |
31 |
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O Is Different than Its Competitors |
32 |
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If You Want to Write for O |
33 |
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Who Reads O? |
34 |
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Oprah’s Favorite Quotes |
35 |
| Step 2: Do Your Research | 36 |
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Read It Like It’s Your Favorite Book |
36 |
|
10 Top O Hot Buttons |
37 |
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Go to “Talk to O” |
38 |
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What Is the Show Seeking? |
38 |
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Upcoming Shows |
39 |
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Regular Features |
39 |
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Where Do I Fit? Products |
40 |
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Understand Price Points and What Attracts O Readers |
40 |
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Where Do I Fit? Books |
41 |
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Start with Something Small |
43 |
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Topics Best Suited for 0 |
44 |
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Alternate Ideas for Authors |
45 |
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Consider Contributing to O Letters |
45 |
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Lead Times for Issues |
47 |
| Step 3: Package Yourself and/or Your Product | 50 |
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First and Foremost: Have an Exceptional Product or Service |
50 |
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Presentation Is Everything |
51 |
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Make a Strong Initial Impression |
52 |
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Prepare Your Look Book |
52 |
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Develop Different Angles |
54 |
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Don’t Be Self-Serving |
55 |
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Do One Small Thing Right |
55 |
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Tell an Intensely Personal Story |
56 |
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Don’t Forget Dogs |
57 |
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Want Oprah to Be the First to Feature You? |
58 |
| Step 4: Prepare Your Pitch | 61 |
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Develop Your Pitch: Be Precise and to the Point |
59 |
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Example of an Excellent Email Pitch Letter |
60 |
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Dissection of the Pitch |
61 |
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Pitch Multiple Angles |
62 |
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Pitch Concepts or Themes |
65 |
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Pitch a Round-Up |
66 |
| Step 5: Make Contact | 67 |
|
Approach the Editors |
67 |
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Be Super-Creative in Your Approach |
68 |
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Know the O System and Which Editor to Contact |
68 |
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Know How an Editor Wants to Be Contacted |
69 |
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One Response for More Information |
71 |
|
The Masthead: Whom to Call? |
75 |
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Submit Your Ideas through the Website |
77 |
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Leverage Freelancers and Others |
78 |
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Find the Hidden Jewels |
78 |
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Keep in Contact with Freelancers |
79 |
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Respond to a Reporter’s Query |
80 |
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Leverage Your Friends and Strategic Contacts |
82 |
| Step 6: Be Seen Everywhere in the Media | 85 |
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Quick Start to Get Your Name out There |
85 |
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Send out Press Releases on the Internet |
86 |
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Court Mystery |
86 |
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Network 24/7 |
87 |
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Be Awake to Sleeping Opportunities |
87 |
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Attend PR Events to Meet the Press |
88 |
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Follow Your Gypsy Spirit |
89 |
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Stay Visible |
89 |
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Become the “Go-to Girl” (or Guy) for the Media |
89 |
| Step 7: Peak behind the Scenes | 91 |
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Always Be Media-Ready |
91 |
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The 0 Photo Shoot |
92 |
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Inside the Offices at 0 |
94 |
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The Advantage of a New York Publicist |
95 |
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Relationship |
95 |
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Doing Desksides |
96 |
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Showrooms |
96 |
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Be Generous with Your Product |
97 |
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The Freebie Table |
98 |
| Step 8: Be Persistent | 100 |
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Do Whatever It Takes |
101 |
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Keep Doing What You Love |
101 |