Susan Harrow, Media Coach, Media Strategist

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Appear in O Magazine
and Live the Good Life

Live the Good Life

Overnight you can go from being an unknown to a household name....

Have you ever wondered why some people appear in O, The Oprah Magazine once or multiple times and skyrocket to stardom? You're about to discover their secrets.

Getting in O Magazine Can Make You Money

People and businesses just like you have found that one single mention in Oprah's magazine can blast off their business from earth to the stratosphere. And remarkably that is often just the beginning. They frequently find that being in O The Oprah Magazine sparks a series of other media mentions that transforms their business into one that's in a never-ending growth cycle that often experiences delightful and surprising results.

Take Lesley Hatfield whose company NiteSweatz Inc. was featured THREE TIMES in O.. Entrepreneur Magazine featured a major two-page spread on NiteSweatz. And while Hatfield's company made $1 million in sales last year they are on track to double that to $2 million this year.

From: Susan Harrow

Dear Friend,

Would you like to follow in the footsteps of Lesley Hatfield and others like her who have taken their appearance in Oprah's magazine and leveraged it to become respected and well known, not to mention wealthy?

If you're someone who has tried to get into the magazine without success you're not alone. Thousands of people like you have emailed, faxed or snail mailed numerous press releases, lots of ideas, plump packages packed with materials, and dozens of products-to no avail.

But the problem is most of these ideas and things are not properly packaged to appeal to Oprah's editors. And since people don't know it, they just keep blindly sending in stuff thinking that one day, some day, someone will take notice.

Wrong.

It's not your fault that you don't understand what the editors want.

How could you know unless you've studied the magazine thoroughly, have the brilliant mind of a publicist and developed the right story, product, business or cause that the Oprah editors are looking for?

Thousands of people want to get their products chosen as one of Oprah's favorite things in that special section of the magazine. Entrepreneurs who run a business understand that they can double or triple it's size by getting mentioned in the magazine. Charities, non-profits and causes believe that Oprah would love what they stand for and want to be a part of their mission. Authors think that their book is right for Oprah. Others have a life story or experience they think is perfect for Oprah.

If you've been thinking that it would be one of the best things that could happen to you to get into O, you're right.

I'm Susan Harrow, media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul®, and CEO of Harrow Communications. I've taught hundreds of people the secrets and strategies to get the attention of the editors at O Magazine in my seminars. In addition I've worked with several clients personally to get them into O, The Oprah Magazine.

Appearing on Oprah Gives You A Chance at Fame

Appearing in O Magazine Gives You A Chance at Fame

But for this ebook I've gone beyond sharing what I, or my clients know about getting into the magazine, and have interviewed over a dozen people did it. Some were already successful in their own right, others were struggling entrepreneurs, and the rest were growing their businesses gradually and wanted to see a big jump in sales. But regardless of their business status or success-ratio all of them would agree that Oprah "put them on the map".

What's more, I've also interviewed publicists who have literally cracked the code, and gotten their clients in the magazine not just once, but multiple times. I'm committed to sharing all of those tips, techniques and strategies with you-no holding back.

So if you dream of getting into O, The Oprah Magazine and want to see your product, service or cause pictured right there in color, radiantly standing out, in the next edition of the magazine, read on.

Yes, Susan I'm ready to get featured in O, Magazine.

Is this you?

Do you:

Dream of getting your product chosen as one of Oprah's favorite things?
Run a business that you'd like to double or triple it's size?
Have a charity, non-profit, or cause that you think Oprah would love?
Have a book that you believe is right for Oprah?

Or

Believe that you have an O Magazine worthy story?
Have a different perspective on some adversity that made you stronger?
Have a book proposal and want to get a top literary agent?
Have a dramatic life story that you want told?
Want to be able to double your speaking fees overnight?

Or

Are you:

An expert in your field and have a unique perspective on a subject that is meaningful to women?
An experienced writer who wants to get a story, article or essay in the magazine?
Someone who aspires to be a guest on the Oprah Winfrey Network (OWN)?
Someone who desperately wanted to be interviewed on the Oprah Winfrey Show while it was on the air but who has failed to get a response back from producers?

If this sounds like you, continue on

Whether you are an author, entrepreneur, expert, philanthropist, playwright, community activist, non-profit, aspiring author, or person with an amazing story to tell, O The Oprah Magazine could put you, your business, product or cause on the proverbial map....

If you know what the editors want, how to approach them, and how to package your story, your writing or your product properly.

Sell Yourself Effectively

Whether you know it or not, you are selling yourself, your story or your product. Many of the successful products and people that are featured in O The Oprah Magazine are coupled with great stories that sell themselves. It could be an event that comes alive in the telling, a fascinating world view, a moving incident, an unusual series of experiences, a success story fraught with trouble, a product that inspires, a life story of overcoming great odds to triumph in the end.

You're not just selling a thing or idea you're selling a feeling, a lifestyle, a way of looking at the world, a life worth living. But whatever you are selling it needs to be in alignment with is important to Oprah. Period. In the Ebook Get Into O Magazine I'll show you how to make sure that whatever it is you have is packaged in such a way that shows you understand what's close to Oprah's heart.

Getting into Oprah's Magazine can mean publicity on a grand scale. Not only is the magazine read by 2.65 million people, (mostly women), it's estimated that 6 people read every issue so you're actually reaching over 18 million potential clients.

Are you registering this?
18 MILLION POTENTIAL CLIENTS

In addition to an enormous and loyal readership it's a magazine that doesn't get thrown away. So you don't just get a mad rush of business once, but for many months. The people we interviewed verified this when sales poured in month after month after month, sometimes creating a geyser of sales for years.

Opportunities Abound

There are many areas of the magazine where you might be featured, profiled, quoted or reviewed. One woman, participating in a teleclass I gave, reported that although she had been interviewed almost a year before, the story had just appeared in the magazine that month. She received calls for her services from all over the world and her phone was ringing off the hook. And she was just one of many people interviewed for the story, not even the central figure.

Winning The Academy Award

A woman entrepreneur we profiled, whose product was featured in O The Oprah Magazine, noted that getting in O "is sort of like winning the Academy Award. It's definitely a distinction that validates your product like no other publication." She would know. Getting in the magazine not only brought her 60% more business in thirty days, but brought much needed awareness to a cause close to her heart.

Her company pledged $100,000 to her beloved cause, and then gave $1,000,000 over three years to grant patients' wishes and to sponsor a nationwide online resource site. Being in O Magazine made the issue visible on a grand scale. I'll show you how you, too, can enjoy the big rush of new business and get more than enough money from your profits to donate generously to the charity of your choice.

Consider Your Vast Competition

Knowing how valuable it is to get in O, consider your competition and understand that, like The Oprah Winfrey Show and the Oprah Winfrey Network (OWN), the standards at the magazine are some of the toughest in the industry. O, The Oprah Magazine prides itself in being a publication that values beauty, courage, attention to the finer points of relationships, and people doing amazing things in the world. I'll show you how you can embody the qualities that are important to Oprah and her editors and set you apart from your formidable competition.

Use This Knowledge to Get Into Other High Profile Magazines

Here’s the thing. What you’ll be learning in the Ebook Get Into O Magazine
is applicable to getting into most other respected national magazines. The principles, pitches, and guidance you’ll get gives you the foundation for what is necessary to get featured, profiled or quoted in all the other places you want to appear. Once you’ve done it at the highest level, it’s a cinch to get into other prestigious publications.

Keep reading so you know what's possible for you.

"The O feature got us into over 100 retail outlets,"

"The O feature got us into over 100 retail outlets," says Denise Loren of bowwowtv.com, whose company makes DVDs for dogs, which increased her business by 75%. With no money spent on advertising, they made $100,000 in retail/wholesale dollars last year.

"The impact for the company once we were in O was that it legitimized us. And that's important for a one-product company."

Denise Loren,
Founder of BowWowTV
http://www.bowwowtv.com

An entrepreneur whose site is geared toward women

Getting in O Magazine is like Winning an Oscar

An entrepreneur whose site is geared toward women noted that her team was fulfilling 500 to 600 orders a day during the month of May when she was mentioned in O Magazine versus the usual 100 per day. She calculated that sales went up by about 60% in that thirty-day period. Her registered website users soared from 70,000 to 150,000 women per month.

Anonymous Entrepreneur
Website geared toward women

Stephen Shapiro, author of Goal-Free Living: How to Have the Life You Want NOW!

Stephen Shapiro, author of Goal-Free Living: How to Have the Life You Want NOW!, says that his article helped springboard him into Entrepreneur, Investors Business Daily, and Family Circle. His speaker bookings increased dramatically, he got listed as one of Tom Peters' "cool friends" and is in process of shooting a pilot for a TV show.

Stephen Shapiro,
Author, Professional Speaker, and Business Advisor
http://www.steveshapiro.com/

Author of "Yes Lives in the Land of No," BJ Gallagher

Author of "Yes Lives in the Land of No," BJ Gallagher says, "I'd been trying to get the attention of this high-powered agent forever. Just last month the top-notch agent signed me to an exclusive contract representing my next book. Did my O article make her more inclined to say 'yes' to my book proposal? Undoubtedly."

BJ Gallagher,
Workshop leader, Keynote Speaker,
and Much-published Author
http://www.bjgallagher.com

"O put the program on the map"

Dr. Volgman

The volume of Dr. Volgman's cardiology program at Rush University Medical Association expanded substantially. "O put the program on the map," says publicist Chris Rush.

Annabelle Volgman, MD,
Medical Director,
Heart Center for Women
Rush University Medical Center
http://www.rush.edu/rumc/page-1160429708086.html

Went from 5 chapters to 30 and growing.

Genevieve Piturro who founded the pajama project

Genevieve Piturro who founded the pajama project, a charity to give new pjs to poor kids, went from 5 chapters to 30 and growing. She got 9,000 new pajamas donated and a donation of $5,000. In five years she collected 85,000 pairs of pjs for needy children.

Genevieve Piturro,
Founder of The Pajama Program
http://www.pajamaprogram.org

After appearing in O The Oprah Magazine, Genevieve Piturro was on the Oprah Winfrey Show.. Oprah challenged the 300 person audience to bring in as many pjs as they could – with a catch. They were only allowed to buy one pair per person. Collectively the audience brought in over 32,000 pajamas for her charity. In addition to appearing on the Oprah Show Genevieve was a guest on Oprah & Friends XM radio. So Genevieve got into O magazine, on the Oprah show and then on Oprah's radio station.

What would it be like if this happened to you?

Yes, I'm ready to get into O, The Oprah Magazine NOW

Here's What You'll Learn That Most of Your Competitors Don't Know:

•	Strategies that prestigious publicists have used over and over to get their clients in 0, The Oprah Magazine.
•	How over a dozen people got into 0 Magazine and how you can too.
•	Techniques to package your product or idea so that it's Oprah ready.
•	Oprah's 10 hot buttons—-topics that the editors are looking for.
•	What a "look book" is and how to create yours.
•	Mistakes you can't afford to make.
•	Behind the scenes secrets.
•	Angles that have worked for unknowns.

You'll also discover:

•	Ways to prepare for the phenomenal success of being seen in 0, The Oprah Magazine.
•	Why it's essential to understand Oprah Winfrey before you attempt to get in the magazine.
•	How to parlay your success into big deals and more media.
•	What not to pitch—under any circumstances.
•	An in depth exploration of what it takes to qualify as Oprah Winfrey material.

Want to know more?
Sneak Peek: What You Get Inside

O, The Oprah Magazine includes articles on everything from celebrities and beauty to books and self-discovery. O is a publication for women interested in what's going on in the world and want to live their best lives and help others to do the same. The first issue of O focused on the theme "Live Your Best Life". Every issue after that has touched upon a theme that's of particular interest to women.

How to pitch the editors in ways they expect and prefer.
How to leverage a hidden resource that most people ignore.
The exact steps you need to know to create a pitch that succeeds.
The criteria you need to know whether you are publicizing a product, service, cause, or essay.
An example of a pitch letter that worked and how yours can too.
How to get quoted as an expert on your subject or topic.
What you need to know to write for O Magazine.
Behind the scenes look at how people and products get chosen.
What works. The success stories of people promoting everything from chocolate to umbrellas, dog DVDs to pjs, hair products to books.
Ways to make sure that editors can find you when searching for sources for their stories.
Creative things you can do to get noticed.
Why dogs might be your entre into the magazine.
How to package yourself or your product with panache.
Critical dos and don'ts.
The dangers and advantages of the freebie table.
Why a round-up might be your inside track to getting into the magazine.

BONUS:

One woman's extraordinary story about how she got on Oprah's Favorite Things Show.

Ask yourself this question. "What would it be worth to me to get chosen to be in O, The Oprah Magazine?"

One woman who we interviewed made as much in one month when she appeared in the magazine as she had the entire year before. What if you were in her shoes?

TOTAL PAGES: 156 Here's what's covered in Get Into O Magazine:
Preface	1
Why I Wrote This Book about O	1
The First — and — Only Complete Book about How to Get into O	1
What You’ll Discover	1
Expert Advice	2
My Mission	3
Meet the Team of Experts	4
Get the Most out of This Book	38
Secret Formula?	38
Introduction	40
Watch Oprah's OWN Network	41
Suggest Only the Best Products and Services	42
Understand the Length of the Process	42
Why You Won’t See Publicists’ Pitch Letters	43
Respect the Participants’ Privacy	44
Step 1: Understand the Magazine	45
To Understand O, You Must Understand Oprah	45
The Underlying Philosophy of Oprah and Her Staff	47
Oprah the (past) Show vs. O the Magazine	48
O Is Different than Its Competitors	49
If You Want to Write for O	50
Who Reads O?	51
Oprah’s Favorite Quotes	52
Step 2: Do Your Research	53
Read It Like It’s Your Favorite Book	53
10 Top O Hot Buttons	54
Go to “Talk to O”	56
Where Do I Fit? Products	57
Understand Price Points and What Attracts O Readers	58
Where Do I Fit? Fashion	59
Where Do I Fit? Books	59
Start with Something Small	61
Topics Best Suited for O	62
Alternate Ideas for Authors	62
Consider Contributing to O Letters	64
Lead Times for Issues	65
Step 3: Package Yourself and/or Your Product	68
First and Foremost: Have an Exceptional Product or Service	68
Presentation Is Everything	69
Make a Strong Initial Impression	70
Prepare Your Look Book	71
Develop Different Angles	73
Don’t Be Self-Serving	73
Do One Small Thing Right	74
Tell an Intensely Personal Story	75
Don’t Forget Dogs	76
Want Oprah to Be the First to Feature You?	77
Step 4: Prepare Your Pitch	78
Develop Your Pitch: Be Precise and to the Point	78
Example of an Excellent Email Pitch Letter	79
Dissection of the Pitch	80
Pitch Multiple Angles	82
Pitch Concepts or Themes	84
Pitch a Round-Up	85
Step 5: Make Contact	87
Approach the Editors	87
Be Super-Creative in Your Approach	88
Know the O System and Which Editor to Contact	88
Know How an Editor Wants to Be Contacted	89
One Response for More Information	91
The Masthead: Whom to Call?	96
Leverage Freelancers and Others	97
Respond to a Reporter’s Query	98
Leverage Your Friends and Strategic Contacts	100
Step 6: Be Seen Everywhere in the Media	104
Quick Start to Get Your Name out There	104
Send out Press Releases on the Internet	105
Court Mystery	106
Network 24/7	106
Be Awake to Sleeping Opportunities	107
Attend PR Events to Meet the Press	107
Follow Your Gypsy Spirit	108
Stay Visible	108
Become the “Go-to Girl” (or Guy) for the Media	109
Step 7: Peak Behind the Scenes	110
Always Be Media-Ready	111
The O Photo Shoot	112
Inside the Offices at O	113
The Advantage of a New York Publicist	115
Be Generous with Your Product	117
Step 8: Be Persistent	121
Do Whatever It Takes	122
Keep Doing What You Love	123
Summary: Critical Do’s and Don’ts	124
Step 9: Prepare for the Oprah Effect	128
Be Prepared	128
Deliver What You Promise	133
What the Oprah Effect Can Give You	134
The Oprah Effect Can be Long-Lasting	136
Step 10: Leverage Your Success	138
You’ve Got Street Cred	138
Leverage into TV or Radio	139
Leverage into Other Publications	141
Leverage into Speaking Engagements	142
Leverage: Expansion of Your Business	143
Leverage: Influential People	144
Leverage: Job Kudos or Promotions	145
Bonus Transcript: Behind the Scenes at the Oprah’s Favorite Things Show	147
Postscript: Give Back. Give Gratitude. Be Gracious	155
Say Thank You	155

The One and Only Book that Shows You
How to Get Into O, The Oprah Magazine

Inclusion in Oprah's Magazine Brings Joy

There's no book like this one on the market. You won't find another book that shares the advice of publicists who regularly get their clients in O, The Oprah Magazine or the ordinary people like you or me, who made it into the exclusive pages of the magazine that has THE most impact on your bottom line of any other women's magazine. O Magazine is the gold standard for anyone wanting to become a household name.

I didn't just regurgitate published articles, or lift quotes from other books (there were no others to even read!). The interviews that you'll find in this book are original material from my exclusive contacts. Most people don't have access to the kind of insider information I'm about to share until now.

So whether you're someone who has dreamed of seeing yourself on the pages of O Magazine—I want to help you. You deserve to know what it takes to get featured, profiled, quoted or have your product chosen for Oprah's magazine, and I'm going to show you how, within these 156 pages packed with the exact information that you need to be one of the chosen few selected. You'll soon be able to bask in abundance and good fortune when you join the exclusive group of people who can say, "Did you see me in O The Oprah Magazine?"

OK Susan let me have it!

How to Get into O, PLUS Sell Yourself Without Selling Your Soul®-Self Esteem from the Inside Out AND Why Can't Women Be More Like Men?

	$197.00 PLUS

$197 + ~~$159.80~~ Value $79.95 = $276.95 (You get these CDs and transcripts 1/2 OFF!) Best value.
How to Get into O, The Oprah Magazine PDF, 156 pages. PLUS Sell Yourself Without Selling Your Soul®-Self Esteem from the Inside Out Why Can't Women Be More Like Men? CDs & Transcripts

Thanks Susan, I'll just take the Get Into O Magazine Ebook for $197 along with the EXTRA BONUS story of the woman who got onto the Oprah's Favorite Things Show

Or buy with our convenient installment plan
3 payments of $97, $50, $50
Click here to order Get Into O Magazine $197

Click here to order Get into O Magazine Ebook for $197 using our installment payment plan.

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