PR Secrets Online Store

(Back to Storefront)

The Ultimate Guide to Getting Booked on Oprah: Training Kit is Devoted to Showing You How to Be a Guest on The Oprah Winfrey Show
 

Best Value! The Ultimate Guide to Getting Booked on Oprah: Training Kit - $147

You on Oprah

In 10 Simple Steps

Dear Oprah Guest,

You’ve heard it before: Getting on the Oprah Show Is like winning the lottery. And it can be.

But as you probably know there is fierce competition. Thousands of others like you want to be on the show just as badly as you do.

The only thing that stands between you and them is knowledge, skills and abilities. The good news is that some of these things can be taught. The bad news is that others cannot.

You need to bring to the table a certain set of skills, know how and expertise to even be considered by the Oprah producers. Maybe you’ve already tried to contact the Oprah producers and have not received a reply. Maybe you believe you’ve got just the right talent or expertise for Oprah, but you haven’t been able to get the Oprah Show’s attention. Maybe you know you’ve got a story that is so incredible the Oprah producers are sure to call you up in a flash…but they haven’t. Maybe you’ve sent in a few or dozens of ideas to no avail.

Keeping that in mind, understand that it is possible, if you’re not ready now, that over time you can prepare yourself for the ultimate success—being invited to be a guest on the Oprah Winfrey Show.

I’m Susan Harrow, media coach & marketing strategist, and along with my team of experts, the best publicists in the business, I can hold your hand and show you how to get on America's #1 talk show. Collectively, we have worked with high profile people, best-selling authors, top experts, and people who are doing remarkable things inspiring others and changing the world. The kind of people Oprah’s producers want.

We have not only gotten people on The Oprah Winfrey Show, but pretty much all the national TV talk shows that matter. Our clients have been on Larry King Live, CBS' 60 Minutes, Good Morning America, The Today Show, Rachael Ray, Donny Deutsch, Montel, Ellen, E! Entertainment Channel, ABC’s 20/20, CBS’ 48 Hours, NBC’s Dateline, MSNBC, CNN, even Bill O’Reilly and Fox & Friends, and more.

This could be you….

Imagine you are sitting cozied up next to Oprah. She focuses on you to ask for your expert advice in front of her studio audience and 21 million other people throughout the world watching from their homes, offices, and hotel rooms. The demand for your product goes through the roof, your phone rings off the hook. You're invited to appear on more top national talk shows, the media suddenly wants you. You’re in demand.

If you follow the guidance we’re going to give you, you'll increase your chances of being able to say, "I was on Oprah!"

"The Ultimate Guide to Getting Booked on Oprah" is filled with my own personal experience, media coaching, and success creating angles for my Oprah clients. In it you'll read exclusive interviews with prestigious publicists, case histories of famous people, authors, and entrepreneurs and people like you. Learn insider secrets, hot tips, "off the record" comments, and focused strategies that show you what it REALLY takes to get on the Oprah show and become a media sensation.

You’ll learn:

• Strategies to get noticed by Oprah's producers

• How to audition so they'll book you on the show

• Ways to sell yourself, your products and services once you land an appearance

In this one-of-a-kind breakthrough book I reveal all the little-known secrets of professional publicists to take you and your business to the top. Plus, you’ll get a sneak-peak at what REALLY goes on behind the scenes.

I’m ready Susan, Give me The Oprah Kit

The First and Only Complete Book About Getting Booked on Oprah

It's the first and only complete book about getting on Oprah that has all the information you need to be a guest on the Oprah Show. You won't find another book on or off the net that shows you how to get on Oprah and then make the most of your appearance. You may find this book on one other website, but that company has licensed this book from me. It’s written by me and it’s this same information—but you may not know it until you buy the book. What you'll soon have to hold and read and study is the most updated, comprehensive information you can get. Period.

A Comprehensive Guide Packed With Insider Information about Oprah’s TV Show

"The Ultimate Guide to Getting Booked on Oprah" is the first and only book that contains all the EXACT information you need make your dream of being a guest on Oprah a reality.

Get this. Some of of publicists spoke so frankly they couldn't afford to have their names linked to such insider information. You’ll gain the edge that these publicists have as they share their secrets with you so you can - get on Oprah!

In this comprehensive and complete guide you’ll learn:

• Strategies that prestigious publicists have used over and over again successfully to get their clients on Oprah

• Techniques to capture a producer's interest in 20 seconds or less

• How to handle everything from the pitch letter to your actual appearance on the show

• The secrets Susan has used to help authors, speakers and entrepreneurs make their appearance on Oprah unforgettable--and get more air-time

• The 10 qualities that Oprah guests have in common

• How to create a an eye-popping pitch of your own that will WOW! Producers

• Little known information that producers don't want you to know that will give you an edge

• Mistakes you can't afford to make that could get you banned from the show forever

• Behind the scenes secrets you’ll want to know to survive unexpected circumstances

• Angles that have worked for famous and unknown Oprah guests that will work for you

• The most important things to remember once you're on the air that will make your appearance a hit

You'll Also Discover:

• What top publicists say "off the record" about the Oprah Show that they are afraid to say publicly

• Why it's imperative to understand Oprah before you attempt to get on the show—Otherwise you risk your reputation

• The 3 magic words you need to know to succeed

• What not to pitch--under any circumstances no matter how much you want to

• An in depth exploration of what it takes to be a guest on the Oprah Show

• The 3 times you should always refuse to be on Oprah (this could shock you)

• Captivating story angles that are "media ready" and right for Oprah

• Why you need to be prepared for anything even if you think the show is totally planned out

If You Want To Get On Oprah, You Have Three Choices

1. You can fritter away thousands of dollars, and months and months of time trying to compile all the information yourself. But I’ve already spent the time and energy and research and gathered all the best experts for you, so why would you? Plus it would be nearly impossible for you to get the experts, or former guests to talk to you about their personal "Oprah" experiences. Why would they?
    

2. You can pay a publicist thousands of dollars to try to get you on Oprah, with no guarantee of success.
    

3. Or, for a small fraction of that price, you can find out what it takes to get on Oprah in one step-by-step complete guide, with a 100% Satisfaction Guarantee.

Use your time and effort to focus on making your dream of getting on Oprah a reality—today. When you order The Ultimate Guide to Getting Booked on Oprah: Training Kit you'll get three products: the hard copy Oprah book, the Oprah E-book which contains the same information as the hard copy but which allows you to click right to important links on Oprah's website, PLUS a 2-CD set that has the most up-to-date information about what Oprah’s producers are looking for now, how the show is structured, and how to navigate your way through the intricate maze to become a guest.

How to Get Booked on Oprah NEW Info

On this first 70 minute CD Joan Stewart, The Publicity Hound and I discuss those and other changes you'll need to know in order to approach the producers the right way. In the past few years there have been changes in the types of guests the Oprah producers book on her show. Joan Stewart, The Publicity Hound and I discuss those and other changes you’ll need to know in order to approach the producers the right way. These changes, like the producers’ preferences for celebrity guests, are important for you to know. We’ll share things like how you can still be included even in a celebrity line up and ways to prepare yourself for an often grueling production schedule during the taping of the show. We focus on critical topics that include how to prepare to pitch the producers so you don’t seem clueless.

We even give you resources that keep you up-to-date on upcoming shows that position you in the most advantageous way so that producers book you on the spot. You may not know this, but it’s often to your advantage to suggest other guests, even your competitors, for the show segment that you’re pitching. And we’ll tell you how to go about doing just that.

A common question is how many times you should follow up with producers once they’ve expressed interest. You’ll find out. We’ll also cover the three biggest mistakes that guarantee you’ll never be on the show. (You’ll want to pay special attention to this advice.)

Get Booked on Oprah and Featured in O, The Oprah Magazine

Would you like to more than double your business in 30 days?

In the second 60 minute CD I discuss this very topic with Christine Kloser, The Conscious Entrepreneur.

Getting into O, The Oprah Magazine can mean publicity on a grand scale. Not only is the magazine read by 2.65 million people, it's a magazine that doesn't get thrown away. So you don't get a mad rush of business once, but for many months. An entrepreneur increased her business by 60% in thirty days. Imagine what it would be like for you to do the same.

Appearing on the Oprah Show changes lives for many. But for others getting on the show barely creates a blip in their business. Find out what makes the difference between becoming a blockbuster business and just being another guest who can say they were on Oprah.

The first thing I tell you during this interview with Christine is what the most important quality Oprah producers (and all producers) want in a guest. Then I reveal how sound bites can make or break your chances of being on the show or in Oprah’s magazine. You see, the huge mistake many people make is that they think that once they are booked on the show they’ve made it.

They couldn’t be more wrong. Getting booked is the very first step. Your APPEARANCE on the show, how you conduct yourself, the words you speak, the manner in which you deliver them, your rapport with Oprah and her other guests, how you’re positioned, the way you look, and the subject matter you cover, is all important.

This is what makes you a star or just another average Joe who got lucky and made it on the show. This is what will make the difference between selling thousands or millions of dollars worth of products, books or services, or getting support for your cause—or not. This is what makes or breaks your one chance to be all that you can be on the Oprah Winfrey Show.

But that’s not all.

I show you how to mentally prepare to do well and to be of service to others. This is one of the keys to being a great guest in any venue, and in particular for Oprah since this is her philosophy of life.

And something else you should know….Getting into O, The Oprah Magazine has more advantages than you may have imagined. Sometimes getting featured in the magazine is an entré into getting on the show and vice versa. You’ll get tips about how you can get featured, profiled or mentioned in Oprah’s magazine, plus the types of stories that interest O editors.

One of the other key things you’ll learn about is how to make it on to the Oprah’s Favorite Things Show. If this were to happen to you it would be the gift of a lifetime.

Yes, I’m Ready to Order The Oprah Kit

Why You Should Listen to Me and My Team of Experts

My clients include everyone from Fortune 500 CEOs to celebrity chefs, Internet millionaires, to best-selling authors and successful entrepreneurs and even a star in the movie, “The Secret.” My diverse clientele includes iVillage, PlanetRx, Design Within Reach, Yoga Journal, Debbie Ford, Pacific Bell Directory/The Yellow Pages, Bill Graham Presents, Gillette/Oral B, the North Face, and Random House. I’ve media coached people who have appeared on Oprah, CBS's 60 Minutes, Good Morning America, The Today Show, CNN and more.

Hear from People Just Like You Who Have Been On the Oprah Show

Hear from experts, entrepreneurs, authors, and speakers just like you. They share their trials and triumphs, their techniques and insights, and tons of tips so you'll know what works and what doesn't, in advance of that coveted Oprah producer's call…"You Are on Oprah!"

Once You’re on Oprah, Everyone Wants You

When you become a guest on Oprah your credibility is guaranteed. Oprah is considered the "crème de la crème" of all talk shows. "As soon as you say 'Oprah' to people that's the magic word. They say, 'if Oprah had her on, I want her too.' 9 times out of 10 when I say my client has appeared on Oprah producers and editors from other top talk shows and print media book the appearance. No questions asked," says publicist Donna Gould (one of the experts I interviewed for this book).

How Much Would an Appearance on Oprah Be Worth to You?

I want to make sure that everyone can afford to receive this information. You couldn't hire me for 15 minutes of my time for the cost of this book. Plus, I couldn't even attempt to teach you all the information and secrets that are contained in ”The Ultimate Guide to Getting Booked On Oprah” in 10 hours. If you were to hire a publicist it would cost you $2,000-$10,000 per month on retainer to get you booked on a top talk show—and that's without any guarantee of success! One independent consultant charges over $1,500 to TRY to get you booked on Oprah. Another charges $30,000 once she books you on the show. (This is called “Pay for Placement”). I’m dedicated to developing easy to use, cost-effective resources that work for speakers, authors, experts, entrepreneurs, independent contractors, individuals, consultants, coaches small business owners, women in business, companies, and non-profits.

You'll get 3 bonus extras when you purchase "The Ultimate Guide to Getting Booked on Oprah."

1. An actual publicist's pitch letter that got her client on Oprah—twice!  You can follow this format EXACTLY to make your pitch letter a success. One of my clients, who was contacted by The Dr. Phil show, is using this formula right now!

This bonus extra alone is priceless! But if we were to put a price on it, an accomplished publicist's expertise—would be worth over $500!

2. The Names of All Producers on the Oprah Show.
   This includes all the associate producers, senior producers, bookers, and even the production assistants as of 2008. You won't find a list like this anywhere. Currently, The Oprah Show rarely displays the producer's credits after the show so it’s nearly impossible to find out their names. There is only ONE database that exists with Oprah's producers' direct numbers. (Not all of them either, just 15 out of 33). You would pay $495 for this database.
    

3. Another Bonus Extra! The Inside Scoop on Oprah's Book Club.
   You'll get this 7 page booklet FREE when you buy, "The Ultimate Guide to Getting Booked on Oprah." In this booklet you'll learn:

• What makes an Oprah book.

• What goes on behind the scenes of a best-seller.

• What Wally Lamb (who landed in the #1 spot on the New York Times best-seller list and who sold over 3 million copies and after being on Oprah) says about success.

This is worth an additional $29.95 alone.

NOTE: Currently, Oprah is choosing very few authors who aren't dead. If you're a fiction author the information contained in this book doesn't particularly pertain to you. It is geared toward experts, non-fiction authors, speakers, consultants, small business owners, product manufacturers, non-profits, charities etc.

That's 3 Bonus Extras Worth Over $700!

You could pay thousands of dollars for this kind of information and insight, but right now you can get "The Oprah kit", plus the 3 bonus extras for just $147.

Order your copy and begin your Oprah campaign today!

Still have questions?
Read the FAQ

We recommend getting the training kit. The information on the CDs is completely different than the information in the book itself. On the CDs you'll get to listen to Susan discussing Oprah's hot buttons for the show and O, The Oprah Magazine. You'll hear what works and what doesn't so you can craft a pitch that works and that gets producers to call you. You'll also learn some insider information about how the show works and what you need to do to make it on as a guest. By getting the soft and hard cover E-book you'll be able to click directly to all the links easily so you can access the information you need quickly and get on Oprah faster.

There are no guarantees, as it depends on you and how good you and your pitch and your product or service are. In “The Ultimate Guide” Susan tells you how to approach the producers and package yourself in a way that is appropriate for the Oprah show. After reading it you understand what's involved and how to take the steps that insure your success. The rest is up to you.

No. Please go to Oprah's site to submit your story.

Yes. Susan discusses the principles that you need to know before trying to get on any top TV talk show. She takes you through all the steps you need to know to get ready to pitch, call, or contact the producers of shows of that caliber. She gears her material to the Oprah show as that is the show that most people aspire to.

Yes. “The Ultimate Guide” will help you create a segment or idea and educate you on how the system works to get your ideas heard and your important work known.

No. “The Ultimate Guide” is designed for skilled professionals who want to grow their business and/or sell their books, products, service or cause and understand that the Oprah show has the reach and prestige they are looking for. Most have experience with the media already, and have an already profitable and respected business and want to go to the next level.

No. Sometimes getting on Oprah has great effect on someone's life and career and other times it does little for fame or fortune. So much depends on you and how you are positioned and how well you do on the air in a highly pressure-driven atmosphere. But either way you can say that you were on Oprah! There's a lot to be said for that.

Susan recommends that you follow the guidelines in “The Ultimate Guide” for submitting a pitch. A well-crafted pitch that is suited to Oprah's show may get a response if it reaches the right producer at the right time and if you are the right person for the show. If it doesn't, Susan shares techniques to help you work on your idea until it does.

There only one place that lists 19 out of the 33 numbers: http://us.cision.com. In “The Ultimate Guide” Susan provides a list of all the current producers' names and titles and the main number for the show. You can call and leave a voice message for the appropriate producer.

No.

No. Susan has put in all the information she has in “The Ultimate Guide” to help you get on the Oprah Show. In paid personal consultations Susan would help you create the right angle or show segment. She doesn't call or pitch producers directly. Her consultations begin at $2000. To be considered as a client go here: To be considered as a client, click here.

Susan does Pro Bono work for many socially responsible causes. Her pro bono schedule is full and she can't take on any clients at this time. There are plenty of free articles and audio downloads on her site that you can have at no cost. Please explore prsecrets.com and utilize all the resources that Susan has made available for no cost.

Susan gets hundreds of emails a day and can no longer respond personally to those requests. She has done her best to answer all your questions in this E-book or on her website where there is a vast amount of information. We suggest you sign up for her newsletter or other free resources she offers by going to prsecrets.com.

Kelly also gets more email than one human person can answer in a day. Therefore we ask that you read the The Ultimate Guide to Getting Booked on Oprah E-book thoroughly as most of the answers to your questions are right there inside. To support your process we've anticipated many of your questions and have tried to answer them in follow-up emails. You'll begin receiving these follow-up email tips to help you become a guest on Oprah a few weeks after you've bought the E-book. Enjoy.

That means you didn't pass the audition. The producers probably found someone else who was better suited for their show. It could mean that you weren't good enough to be on national TV as the producers want guests who are natural, fascinating and media ready. They want guests who can speak in 10-20 second sound bites and who know their material like the back of their hand.

Susan recommends that you get the e-book that teaches you how to pass the TV producer's audition (their call to you),  Secrets to Get Top TV Talk Show Producers to Book You as Their Guest, take her Sound Bite System for Success™ CD series and online class or hire her for media coaching. Note: you must have a budget of at least $2000 to begin private media coaching consultations with Susan.

It would be a good idea. You will be able to practice talking about your show idea succinctly and learn to respond to any question, no matter how difficult, with equanimity. You’ll create your sound bites so you can pass the producer’s audition to get on the show and the sound bites you’ll need to speak in 10-20 seconds on the show itself once you get on. Click here to find out more.

You are an ideal candidate for The Ultimate Guide to Getting Booked on Oprah as Susan outlines EXACTLY what you need to know and do to prepare to be on national TV and Oprah.

All computers have this ability if configured correctly. Once you’ve purchased the E-book we give you the links to download Adobe Acrobat so if you don’t have the program on your computer already you can get it easily for free.

For security purposes you have 24 hours to download the PDF file. Once that time is up you no longer have access to it.

Once you’ve purchased the E-book we suggest you download it right away. You can begin reading it whenever you choose. If the 24 hours has already passed send an email to: and Kelly will send you the PDF file during normal business hours, Monday through Friday, when she has an opening in her schedule.

Yes. We’ve made it possible for you to read the e-book online and, if you’d rather read it in at your leisure in bed or elsewhere you can just print it right up.

That’s O.K. You still have a chance of getting on the show in the future if you follow all of Susan’s advice and you have quality material and ideas. You can start to build your platform (your following) and get in the media so you can become more well-known now by clicking here. And in a few years you may be ready to get on the number one talk show in America. The important thing is not to give up and keep doing good work in the world. We’re cheering you on!

OK Susan, now that I've read the FAQ, I get it. Give me The Ultimate Guide to Getting Booked on Oprah: Training Kit

100% Satisfaction Guarantee Receive The Ultimate Guide entirely at our risk. We want our products to delight you. Within 30 days if you are not absolutely convinced that Susan Harrow’s strategies work, or if you’re dissatisfied for any reason, we will refund your money (excluding e-books, shipping and handling).

NOTE: This file will be available as a downloadable Adobe Acrobat (.pdf) file. After completing your order you will see a DOWNLOAD window along with your order confirmation page. Click on the download link, and the file will download to your computer. Once the file transfer is completed, you can open it by double-clicking on it. If you don't see a download popup, don't worry--you'll also receive a download link via email. This link will remain active for 24 hours.

You will need Acrobat Reader version 6.0 and above to read or print this file. Acrobat Reader has been installed on most computers since 1999. Click here to download the free Adobe Acrobat Reader if you need it.

Harrow Communications
P.O. Box 543
Larkspur, CA  94977-0543
888.839.4190

This website © Copyright, 2001-2008. Susan Harrow
All Rights Reserved. Privacy Statement