PR Secrets Online Store

(Back to Storefront)

How to Get Booked on Oprah
2-CD Set, Oprah Show Tips (with Joan Stewart)

Learn what it takes to get on Oprah with two insightful interviews 2 audio CDs, 130 minutes

"How to Get Booked on Oprah—2006 Up to Date Info"

During this 70-minute interview, Joan Stewart, a.k.a. The Publicity Hound, interviews media coach Susan Harrow. This is an update of a 2002 interview as a significant amount of things have changed since then. This CD and transcript set have much valuable information on the show that still holds true.)

In the brand-new updated 2006 CD you will learn:

• The biggest change in the types of guests Oprah books on her show.
• What Oprah's 4 hot buttons are so you can pitch her the right ideas.
• Strategies to deal with the show's new preference for celebrity guests—
  so you can get included.
• What happens behind the scenes on the "Oprah" set and how to prepare yourself for their grueling production schedule.
• Why you need to have your sound bites down pat before the Oprah producer calls.
• How to prepare to pitch the producers so you don't appear clueless or ridiculous.
• How Oprah's production teams operate...understanding this will help you avoid critical mistakes later.
• 2 excellent resources that keep you up-to-date on upcoming shows and put you in a prime position for producers to book you immediately.
• What producers listening for during your pitch and how to deliver it.
• Why it's to your advantage to suggest other show guests besides yourself.
• The best format to follow up with producers once you're pitched and what not to do so you aren't labeled a pest.
• How to stay encouraged even if you get no response after pitching.
• The number of times you should follow up with producers to keep them interested...and what you can do to help make your original idea more enticing.
• The 3 big mistakes that guarantee you'll never get on the show.
• The secret words and phrases to use when talking to producers...and to Oprah.
• What to expect in terms of expenses and accommodations if you're invited onto the show.
• The one thing you or your publicist should do after you've appeared on Oprah—which most people forget or just don't know.
  

Get Booked on Oprah and Featured in O, The Oprah Magazine

Would you like to more than double your business in 30 days?

Media Coach & Marketing Strategist Susan Harrow talks about they key points in becoming a guest on The Oprah Show and how to get your product considered for one of Oprah's Favorite Things in O with Christine Kloser, The Conscious Entrepreneur.

Getting into O, The Oprah Magazine can mean publicity on a grand scale. Not only is the magazine read by 2.65 million people, it's a magazine that doesn't get thrown away. So you don't get a mad rush of business once, but for many months. An entrepreneur increased her business by 60% in thirty days. Imagine what it would be like for you to do the same.

Appearing on the Oprah Show changes lives for many. But for others getting on the show barely creates a blip in their business. Find out what makes the difference between becoming a blockbuster business and just being another guest who can say they were on Oprah.

Here are some of the things you'll learn:

• What Oprah and her team of producers look for in guests and how you can become one.
• The most important quality Oprah producers (and all producers) want in a guest.
• How to develop a hook Oprah and her producers will love.
• What makes a successful Oprah show.
• Why sound bites can make or break your chances of being on the show or in the magazine.
• The secrets to creating an irresistible pitch in print and by phone so you'll get a call back from a producer.
• Oprah's 3 hot buttons and how can you can tap into them.
• How to mentally prepare to do well and be of service to others.
• Understanding the synergy between the magazine and the show.
• What dogs have to do with Oprah.
• The 1 mistake you must never make--it can save your career.
• How to handle the producer's call so you make the cut.
• What O editors look for that will help you, your product, your service or your cause featured, profiled or mentioned.
• The types of stories interest O editors.
• One of the most important things you must know to be chosen for Oprah's Favorite Things.
• Ways to get featured in O, The Oprah Magazine--and how you can use that leverage as a way to grow your business exponentially.
• How the process of writing for O, The Oprah Magazine is different than getting a product, service or cause featured.
• Oprah's top hot buttons for the O, The Oprah Magazine.

	Thanks Susan, I'll just take The Ultimate Guide to Getting Booked on Oprah hard copy book, plus the three bonus extras, for $99
	Thanks Susan, I'll just take The Ultimate Guide to Getting Booked on Oprah Instant Download E-Book, plus the three bonus extras, for $99
	Thanks Susan, I'll just take How to Get Booked on Oprah 2-CD Set of Oprah Show Tips (with Joan Stewart) for $59.95

Still not convinced?

Then make your decision.

Still have questions?
Read the FAQ

We recommend getting the training kit. The information on the CDs is completely different than the information in the book itself. On the CDs you'll get to listen to Susan discussing Oprah's hot buttons for the show and O, The Oprah Magazine. You'll hear what works and what doesn't so you can craft a pitch that works and that gets producers to call you. You'll also learn some insider information about how the show works and what you need to do to make it on as a guest. By getting the soft and hard cover E-book you'll be able to click directly to all the links easily so you can access the information you need quickly and get on Oprah faster. Click here to order it now.

There are no guarantees, as it depends on you and how good you and your pitch and your product or service are. In “The Ultimate Guide” Susan tells you how to approach the producers and package yourself in a way that is appropriate for the Oprah show. After reading it you understand what's involved and how to take the steps that insure your success. The rest is up to you.

No. Please go to Oprah's site to submit your story.

Yes. Susan discusses the principles that you need to know before trying to get on any top TV talk show. She takes you through all the steps you need to know to get ready to pitch, call, or contact the producers of shows of that caliber. She gears her material to the Oprah show as that is the show that most people aspire to.

Yes. “The Ultimate Guide” will help you create a segment or idea and educate you on how the system works to get your ideas heard and your important work known.

No. “The Ultimate Guide” is designed for skilled professionals who want to grow their business and/or sell their books, products, service or cause and understand that the Oprah show has the reach and prestige they are looking for. Most have experience with the media already, and have an already profitable and respected business and want to go to the next level.

No. Sometimes getting on Oprah has great effect on someone's life and career and other times it does little for fame or fortune. So much depends on you and how you are positioned and how well you do on the air in a highly pressure-driven atmosphere. But either way you can say that you were on Oprah! There's a lot to be said for that.

Susan recommends that you follow the guidelines in “The Ultimate Guide” for submitting a pitch. A well-crafted pitch that is suited to Oprah's show may get a response if it reaches the right producer at the right time and if you are the right person for the show. If it doesn't, Susan shares techniques to help you work on your idea until it does.

There only one place that lists 19 out of the 33 numbers: http://us.cision.com. In “The Ultimate Guide” Susan provides a list of all the current producers' names and titles and the main number for the show. You can call and leave a voice message for the appropriate producer.

No.

No. Susan has put in all the information she has in “The Ultimate Guide” to help you get on the Oprah Show. In paid personal consultations Susan would help you create the right angle or show segment. She doesn't call or pitch producers directly. Her consultations begin at $2000. To be considered as a client go here: To be considered as a client, click here.

Susan does Pro Bono work for many socially responsible causes. Her pro bono schedule is full and she can't take on any clients at this time. There are plenty of free articles and audio downloads on her site that you can have at no cost. Please explore prsecrets.com and utilize all the resources that Susan has made available for no cost.

Susan gets hundreds of emails a day and can no longer respond personally to those requests. She has done her best to answer all your questions in this E-book or on her website where there is a vast amount of information. We suggest you sign up for her newsletter or other free resources she offers by going to prsecrets.com.

Kelly also gets more email than one human person can answer in a day. Therefore we ask that you read the The Ultimate Guide to Getting Booked on Oprah E-book thoroughly as most of the answers to your questions are right there inside. To support your process we've anticipated many of your questions and have tried to answer them in follow-up emails. You'll begin receiving these follow-up email tips to help you become a guest on Oprah a few weeks after you've bought the E-book. Enjoy.

That means you didn't pass the audition. The producers probably found someone else who was better suited for their show. It could mean that you weren't good enough to be on national TV as the producers want guests who are natural, fascinating and media ready. They want guests who can speak in 10-20 second sound bites and who know their material like the back of their hand.

Susan recommends that you get the e-book that teaches you how to pass the TV producer's audition (their call to you),  Secrets to Get Top TV Talk Show Producers to Book You as Their Guest, take her Sound Bite System for Success™ CD series and online class or hire her for media coaching. Note: you must have a budget of at least $2000 to begin private media coaching consultations with Susan.

It would be a good idea. You will be able to practice talking about your show idea succinctly and learn to respond to any question, no matter how difficult, with equanimity. You’ll create your sound bites so you can pass the producer’s audition to get on the show and the sound bites you’ll need to speak in 10-20 seconds on the show itself once you get on. Click here to find out more.

You are an ideal candidate for The Ultimate Guide to Getting Booked on Oprah as Susan outlines EXACTLY what you need to know and do to prepare to be on national TV and Oprah. Go here now.

All computers have this ability if configured correctly. Once you’ve purchased the E-book we give you the links to download Adobe Acrobat so if you don’t have the program on your computer already you can get it easily for free.

For security purposes you have 24 hours to download the PDF file. Once that time is up you no longer have access to it.

Once you’ve purchased the E-book we suggest you download it right away. You can begin reading it whenever you choose. If the 24 hours has already passed send an email to: and Kelly will send you the PDF file during normal business hours, Monday through Friday, when she has an opening in her schedule.

Yes. We’ve made it possible for you to read the e-book online and, if you’d rather read it in at your leisure in bed or elsewhere you can just print it right up.

That’s O.K. You still have a chance of getting on the show in the future if you follow all of Susan’s advice and you have quality material and ideas. You can start to build your platform (your following) and get in the media so you can become more well-known now by clicking here. And in a few years you may be ready to get on the number one talk show in America. The important thing is not to give up and keep doing good work in the world. We’re cheering you on!

Harrow Communications
P.O. Box 543
Larkspur, CA  94977-0543
888.839.4190

This website © Copyright, 2001-2008. Susan Harrow
All Rights Reserved. Privacy Statement