Dear Friends,

Last week I spoke at a Film Angels event, a program that matches filmmakers with venture capitalists who want to support the film industry -- while making a profit. My topic was how to present, pitch, package and publicize yourself and your film.

There's ample money out there, but not so many projects get funded. It's not that there is a shortage of talent or great films. It's that any project, no matter how great, has to be packaged properly for the audience it caters to. Most creative artists, authors, speakers, entrepreneurs and even experienced thought leaders, are focused on what's important to them, and not what's important to their audience. This fundamental shift in strategy and perspective is essential, not just to get backing for movies, but for the media.

Thinking from the perspective of your audience takes some imagination. Ask yourself, what is most important to them at this specific time, right now. What is the pain that I'm relieving, what problem am I solving for them? What would I need to do to present my information so it peaks their interest? What stories, statistics, and facts are most relevant? In what order?

These questions are also applicable to your programs and products. Lisa Sasevich, who gave a teleseminar on using preview calls for any type of launch to build a 6 or 7 figure business doing what you love, used these principles to show you how to find the right people who are a match for your products, service or cause.

Warmly,

Susan

P.S. The key here is you can stay true to yourself and your principles while properly packaging yourself for YOUR audience, the people you want to connect with.

Convert Prospects into Paying Clients

Lisa Sasevich is called the Queen of Sales Conversion for good reason. She's living proof that her system works as just eighteen months ago she was running a business that earned 130k in sales. At that time she had two toddlers and a husband who was on a fellowship to become a cardiothoracic surgeon. Today, her husband is now a practicing surgeon, her children are 3 and 6 years old and her business skyrocketed to 2.2 million. She has no employees and is on track this year to earn 3 million.

Sasevich says, "If you love what you do, but cringe at the sales part, this is your backstage pass to learning how to get big results from a preview call." A preview call is primary to any type of launch, weekend workshop, teleseries, book or process that you have to share. You not only need to get people to attend the call. You also need to understand how to market the people properly with integrity once they on the call listening to you deliver your information.

Before she explains the 5 Ps of crafting a preview call Sasevich says that mind-set is essential. She notes that coming from partnership from the start is the most critical mind shift to make. Partnership is not something you do TO people and it's also not overcoming objections, which is what you commonly hear on 'sale's' calls. "You are there to serve. You are coming from service instead of coming from sales."

The second part of mind-set is to be committed but not attached. You're committed to give people everything they need to make a decision today. Don't just give them a taste, give them an experience of your work. You're not attached to which decision they make. "I'm not attached if you take advantage of my offer today," says Sasevich. "You want to know that your worth is worth it. I'm just attached that they make a decision. It is a disservice not to give interested prospects what they need to make a decision."

One of the first ways to structure a content rich preview call is part of Sasevich's "the 5 ps for a profitable preview call," which is through positioning. The first thing to position is yourself.

Early on in the call introduce yourself. You want to make sure you gain credibility. Before Lisa made her 2.2 million she told the story of when she taught a live course from the stage to women on understanding men. 60% of the room registered for her course and 86% of those who registered for the first course registered for second course, the same day. Discussing your success in terms of numbers or facts gives you credibility. But the other side of credibility is that you want your vulnerability to show. "You don't have to have a hard luck story," says Sasevich. "You don't need to be living in a van by the river with $2 in your pocket. The other part to my success story about selling 60% of the women in the room a course I knew they needed is that I would go back to my hotel room and cry about the 40% who had a pain that I wasn't able to help them with. What didn't I say to reach those women?"

To learn the other 4 Ps and the exact strategy Sasevich uses herself that you'll be able to apply immediately to increase your own sales I highly suggest that you download the FRE>E replay of this teleseminar. You'll also hear how Alexis Martin Neely sold over 2 million dollars in 2 years using Sasevich's system.

Over 5,000 people were on the call I attended. I encourage you to be one of them to learn how you can start to use Sasevich's system in your next preview call.

Win $2,800 of Coaching With Lisa Sasevich Plus Get the Replay of 5 Simple Secrets to 6-Figure Teleseminars: How to make BIG FAST MONEY doing what you LOVE

Win an hour of private coaching with Lisa Sasevich ($2,800 value). Better yet, just entering the contest could be the breakthrough that could change your life!

Here's the scoop. As you probably know (and may have experienced yourself first-hand) giving a preview call that results in a 6-figure launch is easier said than done. Lisa's call last week was one of her best calls EVER. It could be the breakthrough you've been looking for.

But the only way you'll have that breakthrough is if you listen to the call.

On this ground-breaking call you'll learn:

1) The #1 thing you need to focus on to get BIG sales results on your Preview Call (Most professional speakers don't even know this!)

2) 5 simple steps to craft your Preview Call talk so its content- rich AND sells! This is the exact formula she's used for ALL her 6-figure teleseminar launches.

3) Her secrets to tripling your sales after your Preview Call. This simple formula works like magic. Not knowing this could cost you thousands of dollars a month, but she's going to teach it to you absolutely free.

4) Exactly how to structure your teleseminar Irresistible Offer.
(Hint: It's different than the offer you make in a face-to-face setting, from the stage or one-on-one!)

5) The most critical mind-set shift you need to make before attempting to sell anything. Don't even bother with all the strategies she's going to teach you if you're not willing to do this!

And one lucky participant will win an hour of private coaching with Lisa!

Don't delay. Download the replay now.

What you learn on this call just might be THE thing you needed to hear to finally have a 6-figure launch.

The preview call is free and there is no cost or obligation, but know I am an affiliate of Lisa's, which means I believe in what she's doing and if you invest with her one day, I may receive a commission.

Timeless Reminders
Creating Meaning From Madness

Are you stressed? Do you find yourself caught up in unimportant details, things, people? Have you lost track of what's most meaningful for you?

What if we could schedule moments of inspiration to reconnect with what's truly important and recharge our day?

If you have an iPhone, you're in luck! Dr. Daniel Friedland, who is a leader in evidence based medicine, has just released an AMAZING Fr.e.e iPhone app, called Timeless Reminders.

Timeless Reminders lets you to collect your most inspiring photos, videos, music, audio and text to create and send yourself personally meaningful reminders to reconnect you with the wholeness you are and inspire you to take healthy and productive action in your life. And for a short time during this early release the app is available to download for FRE.E!

To learn more about the app and find the iTunes link to download it, click here now to go to his website at http://timelessreminders.com/.

If you'd also like to receive inspiring quotes, pictures and tips from Daniel sign up to his email list. Even if you don't have an iPhone, click on the link and take a look at how unique and phenomenal this is.

With our mission of helping you Sell Yourself Without Selling Your Soul®, we're always on the lookout to share resources that support you in both your business and personal life and I couldn't be more excited to be able to share Timeless Reminders with you. Once again here's the link: http://timelessreminders.com/.

Hire My Virtual Assistant to Help With Your PR Program

A VA can work with you in everything from managing your customers to minding your virtual store. They can take over the tasks that you ought not to be doing or that you don't want to do.

In PR that means circulating press releases and articles, dealing with email inquiries, creating ebooks, handling contacts, updating your online press kit and whatever else you might need to implement your overall PR program.

Kelly Poelker does these kinds of things for me, and more.

And now she can do them for you. She has 2 openings for clients who are committed to the success of their business and desire a long-term collaboration. If you're looking to implement your PR program, create products, mastermind a project, and have the daily administrative tasks handled with accuracy and intelligence then contact Kelly toll-free at 8-MORE HOURS (866-734-6877) or kp@another8hours.com.

Hire My Webmistress To Help With Your Website, Internet Marketing & Social Networking

Are you wasting time posting to Twitter, Facebook, LinkedIn and your blog. Is managing the technical aspects of your store taking up valuable time that you could using for consulting, creative projects or doing other productive things that further your career? My webmistress Virginia Ramirez handles all of this for me and she has an opening for one person.

She can handle:

• Website Design and Maintenance
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Her focus is to build strong, trusting, long lasting business relationships.

Contact her at: Another Time Designs or info@anothertimedesigns.com.

Free Media Coaching

Learn how to manage the media, create sound bites that sell and tell stories that make people fall in love with you.

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When you become a fan just jet me an email, put the words, "I'm a Susan Harrow Facebook Fan" in the subject line and you'll receive my popular Ebook valued at $19.95 Secrets to Getting Top TV Show Producers to Book You as Their Guest, which shows you quickly how to pass the producer' audition - their call to you.

I'll be posting advice and ideas on my fan page that you won't find elsewhere. Would love to have you join our community of like-minded entrepreneurs.

For those of you who don't recognize me right away it's because I cut my hair!