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Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul
Issue No. 104

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Turning Facebook Fan Pages into an Income Generator

Dear Friends,

Something crazy happened this weekend. My sweetie and I got two new kittens. We had decided to wait until the spring to choose kittens from the pound, but when a woman aikidoka at my dojo told me about two strays that showed up on a friend of her's doorstep I knew we had to see them -- even though they weren't really even kittens. She told me that they were the most loving cats she had ever seen, affectionate to each other and to strangers.

It was pouring rain when we arrived in Petaluma where she has a household that includes llamas, 7 cats, a dog and a chicken. Do you know when something just feels right and you have to take action ASAP? I had a sense that these cats were meant to be ours. I call this following your gypsy spirit and in this instance I had to follow mine.. But, this doesn't mean that doing so will be snag free.

In this case the girl torbe (a calico and tabby combo) we named Moonbeam, was in heat and the gray tabby, Lucky , was taking full advantage. We scheduled a quick trip to the vet to stop the howling and accompanying activities that lasted all night long without a break and continued during the day as well. Overnight our carefully constructed serene lives were gone. Things have calmed down a bit, but having 10 month old kitties is a handful.

Wait, did I mention that Lucky chewed through his box on the way home from Petaluma? It was like a scene from The Shining with Jack Nicholson. See him here. First gigantic paws with long nails reached out of several holes to snag my coat. I had the box on my lap so I could make soothing sounds when I saw giant fangs chewing through the cardboard close to my head. Nothing could calm him down. A few minutes later he had his entire head poked through a huge hole.

We had to pull over get him out of the box and onto my lap to pacify him. As you can see by this photo harmony has been restored to the household. They are great examples of loving spirit in how they respond to each other and to us. I've already found their good natures inspiring. He's funny, smart, dominant and overbearing. She takes him in stride. When he pushes her out of the food bowl she either goes to another bowl, or waits another second and edges her way back into her bowl. There is no tiffing. Just easy re-organization. Noted.

This same kind of gypsy spirit, or instant knowing that happened with the cats, happened too when I talked to Jason Deitch, the founder of FanPageGenerator. I had a good feeling about Jason right away. I agree with poet Robert Frost who says, "Always fall in with what you're asked to accept. Take what is given, and make it over your way. My aim in life has always been to hold my own with whatever's going. Not against: with."

Going "with" was easy with Jason. He contacted me to see if I wanted to team with him on his new creation. He clearly laid out in an email what he had and angled it to directly to my need. Plus, he has a confident, calm manner that made me trust him instantly. He explained how creating automated fan pages on Facebook worked and what it could do for my business and the businesses of my ezine subscribers.

Then he generously offered to create some for me. As you know I only endorse products and people that I believe in and that have proved their worth and effectiveness. I'm really new to this fan page stuff and am eager to learn. There has been much written about monetizing social networks but few case studies that are easy to replicate for a small business.

You can visit my first fan page created by Jason's team here, and I be delighted if you were to become a fan.

I think that FanPageGenerator is a revolutionary product that can help all of us sincerely engage with people on Facebook while growing our businesses. To that end I invite you to join Jason and I in a teleseminar to explain how fan pages can work for your business.

Warmly,

Susan

P.S. Notice what resonates with you and follow your instincts. We call have keen internal sensors if we choose to tune into them and pay attention to their messages.

Business Viralocity: Facebook Fan Pages

Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?

You may not think so, but Facebook is the answer. There is a critical gap in most people's Facebook strategies -- if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it's not well known that fan pages can be automated and set up to be income generators. Here's how.

1. Stay Single Minded.
The most productive fan pages are focused on a single product. Don't dilute your impact by listing several products on one page. Instead give as much information as you can that will serve to interest people to click through to your website to learn more about your offer.

2. Mind your brand.
Keep your fan page look consistent with your website's look and feel so people feel comfortable that they know you. You don't want them to wonder where on earth they've landed if your fan page looks like a college student's crazy collage.

3. Support a Cure.
Jason Deitch, an expert in creating automated Facebook Fan Pages asked, "Can a Facebook Fan Page Cure Cancer?" He noted that Philadelphia Eagles WR Desean Jackson is sure going to give it a try. "In honor of Jackson's father who suffered pancreatic cancer, Jackson is using his Facebook fan page to auction off his gloves from last Sunday's game and donating proceeds to Pancreatic Cancer Research. With over 3K fans it appears Jackson is doing a great job connecting with his fans and donating to a cause he believes in" says Deitch. No reason why you can't follow suit to create awareness for your own favorite charity or cause.

4. Go Viral.
Are you using the virus to spread your message? Walgreens is. They've tapped into a topic of great concern, the H1N1 Flu virus, and created awareness on their fan page. Now over 350,000 fans know to "Arm yourself"
so that together "we can fight the flu." The campaign includes specific action to help avoid the flu and news that comes directly from the Center for Disease Control. According to Deitch "Walgreens is doing a great job spreading it's brand message: There's a way to stay well."

5. Give something away.
By offering a free downloadable gift you're automatically gathering leads that may eventually turn into sales. Once people determine that you've given them something valuable they are more likely to trust you when you offer them something to buy. Giving gifts shows them that you're serious about serving them. Giving away something that peaks their interest should also intrigue them to learn more and engage more deeply with you.

Facebook Business Strategies: The 4 Most Effective Marketing Methods to Grow your Business, Sell your Product and Make More Money on Facebook FR/EE Teleseminar

Did you know that Facebook has become the #1 way to get your message, service or product out to more people faster, cheaper and easier than ever before? Hard to believe? Here are some facts.

Traditionally, most businesses grow by word-of-mouth. A positive experience and one person tells three. A negative experience and one person tells ten. Now, if you know how to do it, you can grow your business faster then ever using Facebook. Did you know that the average Facebook user has 130 friends? Discover how you can now grow your business using free, instant word-of-mouse social marketing.

In this teleseminar you will learn:

* The step-by-step process to creating a webpage for your business, product, service or cause with super-charged search engine optimization features (SEO) absolutely free.

* How you can position your business, product, service or cause directly in front of the exact type of ideal client you want in any city, to any age, sex, interest and employer you want to, worldwide.

* Specific do's and don'ts to growing your business using the world's largest social network (over 400 million users and growing). This is what 'you' need to know before your competitors find out.

* The exact strategies a #1 N.Y. Times best-selling author used to build a conglomerate of real estate on Facebook and attracts thousands of new fans in only a matter of weeks.

* How a brand new Internet start up company created their Facebook fan page and grew to over 1k fans in just a few weeks.

* How you can implement the exact same social marketing strategies of the Fortune 100 for hundreds instead of millions.

* 4 ways to attract thousands of fans to your fan page for free.

Jason Deitch is founder of Fan Page Generator (FPG), the world's first automated custom fan page generator technology company. Businesses, entrepreneurs, authors, professionals and experts are utilizing Fan Page Generator's custom landing pages to drive more traffic to their websites, build their email lists, increase lead generation and traffic conversion and sell more stuff through the world's largest social network, Facebook.

He has consulted with the world's top best-selling authors, Internet start-ups, health professionals, entrepreneurs, marketing experts/agencies and business executives to attract and retain thousands of new Facebook fans. His cutting-edge social marketing tools specialize in turning visitors into fans and fans into new clients.

Any size company seeking to discover easy and affordable social marketing strategies to monetize social networks can benefit from Jason's revolutionary tools, techniques, technologies and trainings.

Free Teleseminar
DATE/TIME:
Tuesday, March 2 at 11am Pacific/1pm Central/2pm Eastern
PLACE: The comfort of your own home or office

Reserve your seat now!

NOTE: We are letting you know about this teleseminar early given the anticipated popularity. If you're keen on learning more we recommend you sign up early as we expect to be at capacity.

Want to Be My Client?

Two spaces just opened up. This is a wonderful time to plan your publicity and business growth for the year.

Whether you're just beginning your career, starting a company, launching a book, product or cause, or want to become a thought leader or media darling, let's talk.

I'd love to hear from you. If you're interested please go to:
http://prsecrets.com/appointment.php.

The one who asks questions doesn't lose his way. ~ African Proverb. This is the year to ask for what you want.

Get Corporate Sponsorship...In less than 2 years Fr.e.e Telesminar

Are you looking for a way to have your business, book, product, service or cause supported by a corporation who has deep pockets and a burning need to brand their business as a force of good in the world?

Discover how you can connect with the right companies whose visions, purpose and direction match yours -- and who want to partner with you on Thursday, February 11th.

You'll learn how to get help from corporate and non-profit promotional partners in a free. teleseminar with a non-celebrity businessman who's done sponsorship deals with major companies like Wachovia, Coke, Toyota, and Sony Pictures. I'm a compensated affiliate.

You'll hear how in just 18 months, his partners have agreed to buy 50,000 copies of his self-published book, allowed him get over $500,000 in advances for a second book, hired him for 65 speaking engagements and helped him reach over two million people a month.

Reserve your spot now.

Sound Bite Tips Free. Video Tutorials

Everyone talks about sound bites, rails against them, or calls them "spin." But in today's media you need to know how to speak in sound bites if you want to be heard. Learn what they are, how to construct them, and how to handle yourself during media appearances here. See the first 60 Second Sound Bites Video here: http://prsecrets.com/blog/. I'll be putting a new one up every week.

Subscribe to get them delivered to your email box or by RSS feed http://prsecrets.com/blog/ and learn how to keep your meaning and message while speaking succinctly.

Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.

Free Telesummit for Overcoming Sales Sabotage

Do you ever procrastinate doing Sales Activities for your business?

If you want to overcome sales sabotage and stop procrastination join me and 15 sales experts in showing you how without being slick or salesy.

Alive with Ali Berlin Radio Show Interview

Join us as Ali and I discuss being authentic & primal - what animals teach us about being who we are in and out of the publicity world.

Listen in here: http://www.prsecrets.com/mediaroom.html#radio

Be a Guest Blogger for My Blogs

I'd love to hear your stories. You'll get exposure not only from the thousands of readers who faithfully read them, but from all my social networks...

Go here for guidelines for my PR & Marketing blog.

Go here for guidelines for my new body blog.

P.S. Take a poll about your body comfort level http://www.ismybutttoobig.com

==========================================
Services I Highly Recommend
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Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause and am an affiliate. Please explore them to find out if they are right for you.


Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar Replay

Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar ReplayDid you know that you have ready-made material for a Kindle even if you don't know it? In this webinar Daniel Hall tells you how to mine your own content and get other people's content for free and make money on it. You'll get your ebooks, articles and books up on Kindle DURING this webinar. Then you'll have a lucrative passive income stream with minimal effort. Even one Kindle product can get you thousands of dollars of business. I'm not sure how much longer this webinar I hosted with Daniel Hall will be up, but it's yours FREE now at: http://realfastbook.com/susankindle.html


Experts Academy Elite Training:

This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba


Millionaire Training for the New Class of Experts:

If you're an author, coach, speaker, seminar leader, or online information marketer you'll want to discover the 5 Secret Strategies of Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On YOUR Topic. These advanced expert positioning strategies helped Brendan Burchard start from scratch and earn $4.6 Million in 24 months. Find out how to apply his practical knowledge in a systematic way so you can have similar success. http://bit.ly/cWbUkZ


5 Simple Secrets to 6-Figure Teleseminars:

How to Make Big Money Fast Doing What You Love FREE Replay Tired of being the best kept secret in your industry? No more. There is a system that Lisa Sasevich has perfected that shows you how to lead a teleclass in an authentic and non-salesy way that converts the right people to buy. Clients who have used her system have reported increasing their sales by 66%. Others filled their courses to capacity. Many of them just listened to the Free. info. and reported dramatic results. http://bit.ly/ap9A6C


Get FREE Publicity Media Leads:

It's often not easy to get major media coverage - especially if you can't hire a top PR firm to pitch you to the media. The absolute best time to get publicity is when a journalist or producer has already decided they're doing a story on your subject and is actively seeking people like you to interview. You can easily find out when the media needs somebody with your expertise when you join Reporter Connection. http://bit.ly/d8hIuS


Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi


Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye


Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.


The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr


Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

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We discuss being authentic & primal - what animals teach us about being who we are in and out of the publicity world.
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Write a client-attracting book fast that makes up to $150,000 before it's published
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How to use sound bites to double or triple your business
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Chat with Women
Love Oprah, Want to promote your business-find out how!
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A conversation about all things publicity
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Get a 6 Figure Book Advance: Before You Write Your Book
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Q&A to Get on Oprah & Other TV Talk Shows Teleclass
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(For Pitching, Producer calls, Networking or Presentations)
1 hour
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For further schedule information and course descriptions please visit: http://bit.ly/aHGzbx

Quote

The simplest things are often the truest.

~ Richard Bach


Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com


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