Dear Friends,

Write a Book that Makes Money Before the First Draft is Even Done

I could have made up to $150,000 on my book before I wrote it...If I had met John Eggen.

No, I'm not talking about getting a six-figure book advance. This is entirely different and can be used easily even if you self-publish.

John works with both new and experienced authors to write and publish client-attracting books in as little as 90 days. He teaches them simple ways to earn money from their book before the first draft is done.

People in his programs report making anywhere from $22,000-$150,000 DURING the writing process, BEFORE the first draft is even done.

Me?

I wrote a book because I had a message to share and I knew a book is the ultimate marketing tool. I was very aware that, developed correctly, a book gives you instant credibility, establishes you as an authority, and helps you attract a lot more of your ideal clients fast.

But I worked on my book for a year and a half and didn't make a dime. In fact, I worked harder than I ever had and earned less. My publisher, HarperCollins, gave me 9 months to complete the first draft of my book. I set up my client appointments Tuesday through Thursday and wrote in the evenings and Friday through Sunday. I was so tired I typically took a 4-hour nap on Sundays so I could keep up the pace.

I sacrificed billable hours for future billings that I knew my book -- once it was published -- would get me.

However, you don't need to make this mistake or any of the other usual ones. If you ever thought about writing a book -- or are in the process of writing one – I have arranged a teleseminar with special guest John Eggen so he can reveal to you what I wish I would have known when I was starting my book.

During my teleseminar interview with John, I will tap his 27 years of experience and he will share solutions to the most common issues that prevent people from getting their book written and published.

John has also agreed to reveal the simple, no-cost techniques he teaches his clients and members to make up to $150,000 from their book before it's even published. Reserve your seat now.

The teleseminar will be worth your time. John really knows his stuff.

He has helped nearly 1,000 professionals, as well some world-renowned gurus to write, publish and market client-attracting books and information products successfully.

I was introduced to him by my friend, the highly respected marketing expert Robert Middleton. Robert endorses John highly because more than 233 of his clients have benefited from John's publishing and marketing programs.

If you have ever considered writing a book, take a look at John's tips below. He shares four easy ways you can make money from your book before it's written. Then join us on November 17 when we'll go into more depth about this and how to write and publish a client-attracting book fast. Reserve your seat now.

Warmly,

Susan

Make $150,000 From Your Book Before It's Written
By Guest Writer John Eggen

The moment you decide to write a book you can begin to leverage that fact to attract new clients and revenue. All you need to start is a good working title.

The methods to do it cost little or nothing, and take only minutes or seconds to use. I’ve developed and tested them over many years. Authors I've shared them with have reported using them and generating $22,000 to $150,000 in new revenues from their book, before even completing a first draft.

Here are four of the simple ways to do it:

1. Turn Every Email You Send into a Client Magnet

The first easy technique to attract new clients is to create an email signature line that announces you are authoring a book.

To do this effectively, create a good working book title and subtitle using a time-tested formula to get the attention of your target market.

Then place the title in the signature line for your emails using these exact words: "Author of the forthcoming book, "_______________________." (That simple!)

Fill in the blank with your working title and subtitle, and put them in italics. Those words are a publishing industry-standard term and they give you instant credibility.

It takes only a few minutes to create this kind of signature line for your emails. And it works.

Independent professional Jeanna Pool, tried it after writing her book title. She reported, "I got two new clients and $25,000.00 in income, all within 30 days of starting my book. It took just three minutes to use one of John Eggen's simple techniques."

2. Turn All Your Introductions into Business Magnets

Another proven way to attract new business is to simply announce the title and subtitle of your forthcoming book in all the prepared introductions about you.

This includes introductions made by others, or you, in all your public presentations, your marketing materials, on your Web site, in your bio, in your media kit, etc.

This only takes a few minutes to do. Does it work?

Kathleen Holland came to me while she was writing the first draft of her book. She told me she wanted to get new speaking engagements with audiences in her target market. She tried it and reported, "In just the first four months, I booked an extra $48,000 in fees to me. Now I have more inquiries for my coaching programs than I can handle."

3. Put Your Audio Logo or Elevator Speech on Steroids

You can also add news about your forthcoming book into your audio logo or elevator speech and automatically attract more business.

An audio logo and an elevator speech are statements you create to describe what you do in such a way that a genuine business prospect will ask you for more information.

It's most effective if they're short and precise -- just one or two sentences long.

It takes only a few seconds more to mention your forthcoming book. Is it worth doing?

Independent professional Michael Cannon began using this method consistently with new prospects as soon as he started writing his book's first draft with me and my team.

Cannon reported, "I've been getting 30-40% more first meetings with CEO prospects and a 25% increase in those who closed. I've also been getting less negotiation on price, because they perceive me as an authority."

Do the math and you will see it's a geometric increase in his results.

4. Use Two or More of these Methods and Multiply Your Results

Another secret behind these insider techniques is that they use the power of a book to leverage your existing marketing methods... the things you are already habitually doing.

In other words, they don't require any new expenditures of your time or money. And using two or more of these simple methods can multiply your results.

Laura Cardone took me up on this idea and reported, "I generated an additional $150,000.00 in new business just by using a few of the no-cost marketing tactics John taught me, and that was before I even finished the first draft of my book."

Remember, within a few days from the moment you commit to creating your book, you can have a good working title and subtitle. You can then use them in these simple, proven ways to attract new clients and extra income immediately."

So if you have ever considered writing a book, or are writing one now, here is a teleseminar you can't miss.

Join John Eggen and me and learn how you can create a client attracting book quickly and make money from it before it's even published. Click here to discover everything we'll cover during the call and to reserve your place now.

“Write a client-attracting book fast that makes up to $150,000 before it’s published”

Free teleseminar with John Eggen

Did you know that many of the leading independent professionals today are responding proactively to the new economy by quickly creating a certain kind of book?

In as few as 90 days, you can write and publish a book that is designed to differentiate you from everyone else in your field, attract high-caliber clients (willing and able to pay your fees without quibbling) and generate multiple income streams for you in the new year and for many years to come.

During this content-rich teleseminar, I will interview publishing and marketing expert John Eggen on the most important questions about how to do it.

You can participate in live Q&A during the teleseminar, too.

A warm, spiritually- and socially-conscious person, John will share strategies used by world-renowned business gurus he has worked with including Dr. Stephen Covey, Brian Tracy, Mark Victor Hansen, Robert G Allen and Ken Blanchard.

More important, John has helped nearly 1,000 independent professionals and owners of professional firms to benefit from these same low-cost, high-leverage strategies.

Attend this teleseminar and you will get in-depth answers to questions including:

• Why now (more than ever) a book can bring you more and better clients who will gladly pay you the fees you deserve

• How to write and publish this caliber of book in as few as 90 days

• Top 5 ways to attract new clients and make up to $150,000 from a book before it’s even published

• Why traditional publishing can work against an independent professional and how insiders really use a book to attract clients and create multiple income streams

• PLUS: live, interactive Q&A at the end to answer questions asked by you and others

Click here to reserve your place now.  
 

DATE/TIME: Tuesday, November 17th, at 5:30pm Pacific/8:30pm Eastern
PLACE: The comfort of your own home or office--by telephone

Click here to reserve your place now.

Media Coaching in Los Angeles With Susan Harrow

• Do want publicity but dread being on TV?

• Do you worry about how you look, what to wear, how to sit and how to be at ease on camera?

• Are you terrified you'll freeze and flub an important opportunity?

You're not alone. Many of my clients felt this way before they got media coaching for a book or national publicity tour, or when they got a golden opportunity to be on a national TV show.

After just 5 minutes of media coaching with me one woman doubled her fees the very next day -- and has commanded them ever since.

I'm taking people on a first come first served basis ...but I only have spots for 4 people.

Go here http://www.prsecrets.com/appointment.php if this is for you and I'll send you detailed information.

Be a Guest Blogger for My Blogs

I'd love to hear your stories. You'll get exposure not only from the thousands of readers who faithfully read them, but from all my social networks...

Go here for guidelines for my PR & Marketing blog.

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P.S. Take a poll about your body comfort level http://www.ismybutttoobig.com