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Dear
Friends,
 I
would like to do something radically different.
I want to give a teleclass for you and not sell anything.
Really. No special offers. No E-books that link to other
people's stuff, no pitch to get any products, no introductions
to other workshops.
Nothing.
Nothing but information tailored just to you.
The first 20-30 minutes I'll talk about how to create a pitch
letter to get a producer or editor's attention since this is
where so many people have trouble. Then I'll cover a few
sound bite points so when you get the call from the media you
know how to handle it properly to get booked as a guest. The
rest of the time will be Q&A from you.
Ask me anything. When you register for the teleseminar you'll
have a chance to send in your questions. I will answer the most
commonly asked ones first. Then, if we have time, I'll answer
ones specific to your situation as long as everyone can learn
from it. If possible, I'll open up the line. We'll play that by
ear.
I rail against a tit for tat mentality where if someone does
right by you you need to reciprocate. Let's consider this
instead a flow, a way that I can say thank you for reading and
following me for a few days or a few years.
Date: October 20
Time: 10am pacific 1pm Eastern
Length: 1 hour
Register:
http://www.prsecrets.com/teleclasses/HarrowPublicity.html
Warmly,
Susan |
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Blogging: Don't Let Social Networks Like Facebook, LinkedIn and
Twitter
Replace Your Blog
 Blogs are still the number one way to get Google to pick up a
story. Just yesterday
my webmistress
posted a story I wrote to my blog and in less than 20
minutes I got a Google Alert that it had
been already catalogued.
Don't let tweeting, chatting and commenting stand in for real
communication. By
blogging you have a chance to elaborate on your thinking, give
your opinions on
the news, inform your followers and write something that will
really stick in their
minds.
Think about how long it would take to distinguish yourself as a
thought leader
through your tweets. It's not going to happen as they aren't
housed in a repository
that is easy to revisit. A blog post, however, can be referenced
easily over time
and serves as a magnet for producers and editors who are looking
for experts on
topics.
Don't know what to blog about? Check the headlines of the
New
York Times or check out
The Huffington Post
for the most
popular articles of the day. You quickly see how many comments
an article topic
has generated and you can create a spin-off topic for your
readers.
Think blogging is too much work? Ask for guest bloggers to
contribute. To
streamline the process create guidelines so your guest bloggers
know what to
expect and you get the kind of quality posts you want.
Cross reference. Since blogging gives more value in terms of
information you can
link to others blogs as well as your own. I always think it's
kind of awkward to link
to your own information manually, kind of like tooting your own
horn, but if you ping
it or use other social bookmarking tools everyone knows it's not
really "you" doing
it.
Lastly, blogging really does create more of a community as it
lacks the
randomness of Twitter, the clutter of Facebook and the necessity
of visiting and
commenting in each of your LinkedIn groups separately.
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 Be a Guest
Blogger for My Blogs
I'd love to hear your stories. You'll get exposure not only from the
thousands of readers who faithfully read them, but from all my social
networks...
Go here for guidelines
for my PR & Marketing blog.
Go here for
guidelines for my new body blog.
P.S. Take a poll about your body comfort level
http://www.ismybutttoobig.com
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Get Your News Into Search Engines, and
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Visibility is the engine that drives business online. Generate
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links in your press release - PR Newswire will render the links you
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Web Release includes:
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into Yahoo! News, Google News and made
available to search engines indefinitely
Š Use of embedded links is included (and encouraged) at no
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Reporting of online views, search engine spider activity and
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There is no better way to get the word out about your company than by
using PR Newswire. It is the most cost-effective way to reach your
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Come Meet Me
Anywhere in the World
Q & A About Anything Publicity
Pitch letters & Sound bites
Free Teleclass Susan Harrow
Date: October 20
Time: 10 am PST / 1 pm EST
Length: 60 minutes
Register Free:
http://www.prsecrets.com/teleclasses/HarrowPublicity.html
Anywhere in the World
Do PR 20 Times Faster: Free Teleclass with Don Mitchell & Susan
Harrow
Date: April 29
Time: 10 am PST / 1 pm EST
Length: 90 minutes
Register Free:
http://prsecrets.com/teleclasses/DonMitchell.html
You can still register and we'll alert you when the CD and transcript
become available.
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For further schedule information and course descriptions
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Quote
Love takes up where
knowledge leaves off.
~ Saint
Thomas Aquinas
You are welcome to reproduce this newsletter in its
entirety as long as you include the following paragraph:
Copyright (c) 2002 - 2010 Susan Harrow. All Rights
Reserved.
Media coach & marketing expert Susan Harrow is author
of "Sell Yourself Without Selling Your Soul." Get the book and your
complimentary monthly newsletter of publicity and marketing tips (a
$197/year value!) at
http://www.prsecrets.com.
Please send me a copy of the reproduction or a link to
the webpage if you use this newsletter. Thanks and Enjoy!
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Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell
Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com
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