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The Ultimate Guide to Getting Booked on Oprah

Inside the Book... The Ultimate Guide to Getting Booked on Oprah

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Bestseller! Turn Your Book into a Bestseller in Less than Six Hours
How to Promote Your Book to the Top of the Bestseller List

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Secrets to Getting Top TV Show Producers to Book You as Their Guest
This ebook teaches you the secrets to help you make the cut

Secrets to Getting Top TV Show Producers to Book You as Their Guest
 
 
 
Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul
Issue No. 100

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Dear Friends,

I'm bronzed and relaxed. Last week I media trained Dr. Brian Alman Ph.D in clinical psychology on the beach in San Diego. This was a first for me as sand, sea and sound bites don't usually go together. I loved it!

The beach is where he does his private sessions. All day. He does 20 years of work in 2 days. Guaranteed. He's helped everyone from celebrity stars to people who Deepak Chopra refers to him, or are sent to him from and doctors as a last resort because they aren't getting better and yet they don't die. I have a lot to learn from him.

Brian packed a delicious vegetarian lunch, two towels and other necessaries and we zoomed off in his super fast Corvette. I admit I LOVE fast cars. Fast cars are a lot like sound bites. When you move at high speed you need to be super-focused so you can control the car and it takes concentration and ability to go smooth without doing yourself (and your passenger) in. Brian's road savvy translated easily to sound bite skills.

One of the reasons he is so successful is that he's already been creating sound bites with the messages that he records for his TruSage.com, Kaiser Permanente and keepitoffforlife.com clients. They are streamlined to get to the heart of what's not working in your life.

So I would understand why his work is so effective with people for weight loss, quitting smoking, healing relationships and developing self love I subscribed to his service to get support calls three times a week. I didn't really get why people were so devoted and looked forward to those calls. Now I get it. I'm one of them.

The 10 minute calls are delivered to you at the time, day, and number of your choosing. Once you take a personality test developed by two leading experts, one in weight loss, the other in personality, your profile is personalized so you get calls tailored to your needs and goals. The calls never repeat, are interactive and have an immediate lasting effect.

You're given tools, techniques and practices that are simple to incorporate into your life seamlessly. I'm using one right now as I write. The surprising thing is, the results don't just manifest in those problem areas, but translate to all areas of your life. That's why this system will help you be a better media guest. Your presence, the sum total of your experience and who you are, shows up, and in three seconds your audience has already evaluated you and made a decision. Do they like, trust, and respect you. If so, they are primed to become your loyal supporters.

Brian is the Zen Master of self-acceptance. Which is why I'm recommending his program for all of you no matter what your issue or desire. Who among us doesn't dislike some part of ourselves or those around us? The bottom line is that whatever ails you will dissipate and you'll become happier, calmer, and more loving toward yourself and others on a daily basis.

This will help you greatly to help get you ready to put yourself in the public eye, do media interviews, speaking engagements and handle the high-stress of media pressure-cooker situations.

Warmly,

Susan

P.S. You can try the calls, this self-acceptance system for yourself here.

Preparing for Your Media Appearance: Getting fit to look fabulous

Developing your inner & outer beauty for TV appearances.

The first thing people are concerned about when they are doing a TV interview isn't about their inner beauty. They worry: How do I look? They want to know what clothes to wear, how to do their make-up and hair (yes men too), how to sit to look their best. After we discuss all the cosmetic stuff we get down to media training.

But before that my most successful clients have done their internal work, unearthing the stuff of self so they can make that alchemical transformation and turn the dross into gold. It's not an overnight process where they magically emerge whole, pure and golden.

Morihei Ueshiba, the founder of Aikido says, "Everyone has a spirit that can be refined, a body that can be trained in some manner, a suitable path to follow. You are here to realize your inner divinity and manifest your innate enlightenment." Through daily practices you can "manifest your innate enlightenment."

Mostly, this flurry of "how can I improve my appearance" happens in a last minute rush, even if people are committed to doing inner work. But if you have even a bit of time to prepare I have some recommendations for inner and outer beauty so you get out your message while you glow. I haven't used Western medicine except aspirin for over 30 years so everything I recommend below is safe, natural and good for you. And I've used every one of these products and services so can highly recommend them.

1. Dial Into Your Inner Beauty
Inner beauty shows up first even before you open your mouth. I highly recommend that you deal with your fears, apprehensions, past emotional and physical pain by doing the Sedona Method whenever you need it. I use this method daily for everything from letting go of impatience to dealing with back pain.

Order your free two-hour introductory Sedona Method DVD, CD and MP3 and learn to instantly release uncomfortable or unwanted feelings on the spot including long standing physical and emotional pain. Excellent preparation to do in advance of your media appearances, and to create a happier, freer life on an ongoing basis.

2. Lose 2 Dress or Pant Sizes in 30 Days
You're a month away from a smaller, more toned you. I went from a size 8 to a size 6 in a month (I'm now a size 4), Lisa Earle McLeod lost 2 dress sizes and got back the flat tummy she hasn't had for 10 years. If you've got a media appearance coming up and you want to get in tip top (T-Tapp) shape ASAP, click here to order either Total Workout, Basic Plus, T-Tapp MORE or Total System. (Read the descriptions to find the right program for you.) If you need help deciding email: teresatapp@yahoo.com Also check out WhiteBrite, a teeth whitening spray that doesn't make your teeth sensitive and hurt (like all those other whitening kits), so as a TV guest your smile can be as bright as your information.

3. Look Healthier and Get "The Glow"
You know that creepy little neck jiggle under the chin? Well mine is now smooth and taut. I've been using the Somme Institute line of products that have made a big difference in my skin. I've tried a lot of expensive products that guaranteed results, but didn't do a darn thing so I was skeptical when Edward Fallas, Director of Communications for the Somme Institute, asked me to try his products before taking him on as a client. He insisted I be a believer. He said, "We don't claim to be the fountain of youth but we will ' Transform Your Skin ' which will in turn make you look younger and healthier." He was right Somme is different.

My wrinkles are actually smoothing out Publicist Cynthia Stine said her neck is smooth as silk. She can't stop touching it. And neither can her husband. The difference from other products on the market that make these claims is that they are unsupported. The Somme Institute tracked over 5000 people over 7 years using MDT5 - Molecular Dispersion Technology 5 which is a proprietary technology that allows the vitamins to penetrate the skin so they can actually repair it from the inside out. The results are visible, definite, and proven through the use of ultra violet technology photographs that show the actual damage and then repair of the skin after using the Somme products. 

To order direct go here. To find a spa near you that carries somme products go here.

4. Rejuvenate Your Face & Body
Most of my clients feel self-conscious about being on camera. They think that they don't look good enough on TV. To help you feel comfortable in your own skin I recommend Dr. Bissoon who brought the Cellulite Cure to the U.S. from France. In addition to curing cellulite he uses innovative techniques to help you look refreshed and at your best by using safe, proprietary solutions that are delivered with a consistent and systematic method that are actually GOOD for you--to help your body lose fat and stimulate collagen, get rid of cellulite, and/or sculpt and shape your face and body and rejuvenate your skin.

Many people who had tried liposuction to get rid of their saddlebags with disastrous results sought out Dr. Bissoon who turned their horror stories into happy endings. Mesotherapy is safe, fast and natural. Offices in New York, Los Angeles, Palm Beach & the San Francisco Bay Area.

5. No Botox Wrinkle Remover
Hypnox is a 25-minute hypnotherapeutic audio CD developed as an alternative to Botox. Botox works by paralyzing the facial muscles making it nearly impossible to frown. Safe, all-natural Hypnox targets and re-trains those same muscles. Hypnox uses hypnosis to stop the habit of frowning, allowing wrinkles to ease away, often permanently in many cases. I listen to this CD regularly to relax my face and mind.

Social Networking to build buzz for your service, product, book, or business -- FREE TELECLASS

Karen LelandIt's one thing to start a blog, get up on Twitter, and socialize on LinkedIn, but it's another story altogether to build a steady stream of followers, develop fresh content week after week and to promote yourself in your networks to the right readers. Let alone build a site to the point where it can be monetized. Most people start off with high hopes and good intentions, but just don't know how to make social media work for them in the long run.

One powerful strategy is blog syndication.

A recent survey by Technorati found that of the 133 million blogs they keep track of, only 7.4 million had updated their posts in the last 120 days. Roughly translated this means 95% of blogs are essentially abandoned after begun. The question is why?

In this free teleclass, best selling author and pr expert Karen Leland will discuss six powerful and easy ways to build buzz for your business, book or product using the power of blog syndication and the power of the other social networks to multiply your effectiveness.

You'll discover strategies to build an audience of loyal followers; increase sales of your book, product and services through guest posting and expand your reputation as an expert in a chosen field and establish yourself as a thought leader - all while having more fun doing it.

You'll learn:

  • The do's and don'ts of blog syndication

  • A little used Linked In strategy you can use to build traffic

  • One simple way to build your Twitter stream via blog syndication

  • A fool proof process for creating a win-win relationship with competitors to increase your visibility and theirs

Karen is the author of the best selling book "Time Management In An Instant: 60 Ways to Make the Most of Your Day", and a featured contributor for the Huffington Post, PsychologyToday.com and Daytimer.com. Her company Sterling Marketing Group helps authors and entrepreneurs make the most of their business through pr and marketing. Karen is a frequent expert for the media and has been interviewed by The Today Show, Good Morning America, CNN, The New York Times, Fortune, Inc. and Oprah.

DATE: Wednesday, September 16
TIME: 10am PST / 1pm EST
LENGTH: 60 Minutes

Register now to secure your spot. Limit 100. Our last teleclass reached capacity.

Media Leads -- Experts Please Reply

PitchRate.com connects journalists with the highest rated experts -- FREE

Here's a summary of some of the experts journalists are currently searching for at PitchRate.com:

Authors who want their books reviewed

Corporations to discuss their media/PR policies Personal finance/budget experts Home Improvement experts Families dealing with Down Syndrome Fitness/Health experts to discuss staying fit while travelling Someone to write a column for a high-traffic women's website Experts to talk in-studio (TV) about embarrassing business emails Nutrition experts to discuss differences between organic and non-organic foods Experts to discuss "character education" programs in our schools Mortgage experts to discuss the importance of income documentation Child safety experts Stoke survivors Kids who are making a difference in the world And MANY more...

How PitchRate.com can help you:

PitchRate.com is free PR for you and your business. Journalists in all facets of the media from TV, radio and magazines to less traditional outlets such as podcasts and blogs, use PitchRate.com to find sources for their stories. By becoming a source you position yourself a knowledgeable expert and in so doing, gain name recognition. You become the go-to source for your niche. How does this help you? Think about the Oprah effect!

Not only is PitchRate.com a source for media leads, they also offer help in preparing you to meet the media. By taking advantage of cutting-edge technology such as webinars, PR Happy Hours and daily tips through Twitter, they provide a wealth of timely information and media training to help you shine. PitchRate.com is a web-based service so all these resources are available 24/7, accessible on your schedule.

How it works:

Go to www.PitchRate.com and sign up as an Expert. It's FREE and easy

Within minutes you can be reviewing media requests that fit your expertise.

Find your perfect match. Simply use the pitch form to tell the journalist why you are the perfect expert.

Make the most of your opportunities. When the journalist contacts you, be amazing so you'll get a great rating.

Get you and your work known and grow your business.

Questions? Watch the step-by-step video at www.PitchRate.com or contact PitchRate's personal PR Concierge Shannon Nicholson at Shannon.PitchRate@gmail.com.

==========================================
Services I Highly Recommend
==========================================

Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause. Please explore them to find out if they are right for you.

VIRAL VIDEO MARKETING: It doesn't pay to spend your time submitting your videos manually. Instead submit your video using automation simply and easily. You get 100 submissions per month to 35+ top video sites, 12 social bookmarking communities and numerous blogs, blog Directories and podcast directories. This service has already saved us dozens of hours of time and put our videos at the top of the search engine rankings. 30-Day Free Trial. http://snipurl.com/2jdga

PRESSKIT 247: Both an online database where journalists and producers find you when they're searching for experts and your online press kit where all of your press materials including audio and video are instantly available to the media. Get listed here and to increase your media appearances and expand your business: http://snipurl.com/1a2he

OUR SHOPPING CART: I use a shopping cart system called 1shoppingcart for online transactions, autoresponders, my affiliate program and tracking links. This shopping cart is the most widely used one by successful entrepreneurs and online marketers. You can trial it here: http://snipurl.com/1c8uz

THE WEB SITE TOOLKIT: "This is a complete tutorial and guide (written and audio) on creating an effective professional service business web site," says Robert Middleton, the creator. This is a best, most organized and comprehensive system that I've found to guide you through writing the copy and organizing the content for your website. Included are resources and directions for writing, design and technical requirements. Hundreds of people have used Middleton's methods to develop sites that attract the clients they want: http://snipurl.com/1c8vb

E-ZINE MARKETING: Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: E-zine: http://snipurl.com/1c8vf

THE INFOMERCIAL TOOLKIT: Online videos are the wave of the future. Your clients or customers may be all over the world, but they can meet you quickly right on your site. Sell your products and services, demo new ideas or just give people a small taste of what it's like to do business with you: http://snipurl.com/1cbd8

PRLEADS: This is the best deal on the planet. The only complaint my clients have lodged about it is "I wish I would have done it sooner". You respond to reporters and producers queries for comments and insights on stories they're working in your area of expertise and then get quoted in the media instantly: http://snipurl.com/w9xy

THE SEDONA METHOD: Order your free two-hour introductory Sedona Method DVD and introductory CD or tape and learn to instantly release uncomfortable or unwanted feelings on the spot. Whether it's fear of speaking, becoming a more public person, losing weight, or letting go of stress, or past issues or trauma, this will help you achieve your goals effortlessly and with great joy.  http://snipr.com/1n6ki

Come Meet Me

Anywhere in the World
Social Networking to build buzz for your service, product, book, or business Free Teleclass with Karen Lelaand & Susan Harrow
Date: September 16
Time: 10 am PST / 1 pm EST
Length: 60 minutes
Register Free: http://prsecrets.com/teleclasses/KarenLeland.html

Anywhere in the World
Do PR 20 Times Faster: Free Teleclass with Don Mitchell & Susan Harrow
Date: April 29
Time: 10 am PST / 1 pm EST
Length: 90 minutes
Register Free: http://prsecrets.com/teleclasses/DonMitchell.html
You can still register and we'll alert you when the CD and transcript become available.

Anywhere in the World
Exceptional Wisdom Radio
How to use sound bites to double or triple your business
http://snipurl.com/4zqk5

Anywhere in the World
Chat with Women
Love Oprah, Want to promote your business-find out how!
http://snipurl.com/4zqk5

Anywhere in the World
The Dr. Pat Show
A conversation about all things publicity
http://snipurl.com/4zqk5

Anywhere in the World
The Art of Blowing Your Own Horn
Indie Business Radio
http://snipurl.com/4zqk5

Anywhere in the World
Authors Access
Get a 6 Figure Book Advance: Before You Write Your Book
http://snipurl.com/4zqk5

Anywhere in the World
Q&A to Get on Oprah & Other TV Talk Shows Teleclass
1 hour
Download it at no charge at: http://snipurl.com/38obn

Anywhere in the World
Get a 6 Figure Book Advance Teleclass
1 hour
Download it at no charge at: http://snipurl.com/38obf

Anywhere in the World
Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
Download it at no charge at: http://snipurl.com/38oav

For further schedule information and course descriptions please vis.it: http://snipurl.com/38ob4

Quote

The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. You can act to change and control your life; and the procedure, the process is its own reward.

~ Amelia Earhart

You are welcome to reproduce this newsletter in its entirety as long as you include the following paragraph: 

Copyright (c) 2002 - 2010 Susan Harrow. All Rights Reserved. 

Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul." Get the book and your complimentary monthly newsletter of publicity and marketing tips (a $197/year value!) at http://www.prsecrets.com

Please send me a copy of the reproduction or a link to the webpage if you use this newsletter. Thanks and Enjoy! 


Copyright © 2002 - 2010 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com


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Susan Harrow, Harrow Communications

Susan Harrow
Harrow Communications
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