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Dear
Friends,
I'm a linkedIn Luddite.
Like
many people I just collect friends, colleagues, and acquaintances on
LinkedIn and don't do anything with them. All that is about to change for
me since I met
Chris Muccio. Chris is giving me hands on-lessons on how to improve my
profile and you can watch the process through my
examiner.com columns.
I'm taking little
steps each lesson so my brain doesn't get too full. I have a low tolerance
for technology.
See the first one here.
I have a feeling a whole new world will open up for me. Another world
already has....the world of Aikido. I'm now taking classes in the Iwama
Style of Aikido with Hans Goto, the Sensei, the Japanese title of respect
and honor for the teacher, at Bay Marin Aikido
http://www.baymarinaikido.com in my hometown of San Rafael,
California. It's a joyful and frustrating experience being a beginner.
No, that's putting it kindly. I'm a total spaz who is also a
microscopically slow learner. In every class there are moments when I feel
elated and defeated. I often hear myself saying, "How am I ever going to
learn this? There are so many steps and so much to remember." It's a great
reminder to me of the value of consistent practice. Something I think many
of us forget when practicing PR and in our media interviews.
After each session I review the katas -- basic movements -- in my mind and
look to remember what I did well and what I could improve. Right now the
first half of my review is quite short and the second half quite long.
With time I look forward to reversing that dynamic. The one thing that
Hans Goto demonstrates beautifully in each lesson is how he embodies what
he teaches. He is both relaxed and precise. Contained and expansive.
Focused and flexible. He's a great model not just for Aikido, but for how
to live.
I'll keep you posted on my progress and I hope you'll keep me posted on
yours. I'm consistently looking for people to profile in my examiner.com
column so if you have strategies, successes and tips to share please send
them on.
Warmly,
Susan
P.S. I'm doing several teleclasses this month -- which I haven't
done for some time -- so please join me if you like. See below for
details.
P.S.S. I'm building our community for
The Cosmic Mending Kit. We have over 40 members so far
and would love to count you as one of them. We are a group that is
creating art and beauty and peace of mind through our ongoing
effortlessness.
Check it out ....

LinkedIn: How
to Polish Your Profile for PR, Connections, Clients, & Jobs
There are currently 37 million people on LinkedIn with a projected 70
million users by end of calendar year.
Chris Muccio
LinkedIn expert told me that there were many subtle things LinkedIn
members can do so people can find them. There is also a strategy to get
connected so they can achieve their goals. Which brings us to his first
question. What do you want to use LinkedIn for exactly? Knowing your
objective will then drive how you create and manage your profile and how
you interact with other LinkedIn users.
It will also dictate your strategy. More about that in another column.
The real opportunity for LinkedIn users is how to leverage their
connections and profile for business. In essence you're setting up a 24
hour persona. We're not just looking at the return on investment (ROI)
with social media, explains Muccio. We're also examining the impact of
relationships (IOR). This includes generating awareness, credibility, a
path of participation and making subtle tweaks to build a foundation for
relationships.
Muccio and I decided that we'd make my profile an ongoing case study --
perhaps the first one of it's kind. So this will be a first in a series
for my LinkedIn make-over.
For my profile Muccio recommended I make some small tweaks that would have
big impact. We started with some of the easiest as I have a low tolerance
for technology. For some of you these changes might seem too basic or
obvious, but for me, a LinkedIn Luddite, they were a revelation.
Change #1.
Muccio informed me that the "Specialties" area of my profile is best used
for...Read
the rest here.

Create a
Successful Training Program Free Teleclass with Christy Whitman
Join me and Christy Whitman, best-selling author, certified law of
attraction coach, and CEO and founder of The Quantum Success Coaching
Academy. Christy is considered one of the top experts on Law of
Attraction. She created a wildly successful certification program and
filled it up using processes that are unique to her aspect of Law of
Attraction. If you want to know what Christy did to apply the Law of
Attraction and sold out her coaching academy during these tough economical
times, you don't want to miss this call.
Here's what we'll cover and why you don't want to miss this call:
-
The formula
for a successful training program
-
Why it is so
important to position yourself as the expert in your field
-
The first
steps to getting started on creating a successful training program (yes,
you have to take action with the Law of Attraction).
-
Successful
framework, not just hopeful thinking
-
Three things
you need to succeed in creating any product or service
-
How to get
people eager to join your program and sell out every time.
-
How to get
affiliates to want to promote your product, so they can't say no.
-
How to Law
of Attraction and the Law of Abundance & Sufficiency plays an important
role in the success of your training program. It is not what you think.
Date: April
14
Time: 4 pm PST / 7 pm EST
Length: 60 minutes
Register Free:
http://www.christywhitman.com/harrow

Do PR 20 Times
Faster: Free Teleclass with Don Mitchell & Susan Harrow
Just about everyone I know wishes their PR would take hold faster.
What if I told you that it's possible not to do it just faster, but 20
times faster?
Join me and Donald Mitchell, considered by the media to be one of the most
influential thinkers in the world, about how to do everything 20 times
faster and less expensively, on how you can use the advertising and PR
spending of celebrities, movie studios, best-selling authors, television
shows, major companies, and billionaires to attract twenty times more
customers and supporters to your business or nonprofit organization at no
cost. He is the founder and chairman of the
400 Year Project to advance human progress 20 times faster.
He's also the author or coauthor of seven books related to the project,
and the number one reviewer of nonfiction books in the world. As an
Amazon.com Top 10 reviewer over 7 million people a year read what he has
to say and make decisions affecting billions of people based on those
views. Authors donate thousands of dollars to charity every year just to
obtain one of his precious reviews.
You will learn how to:
-
Strategically use other people's money to pay for your publicity
campaign.
-
Use powerful tools at amazon.com like lists, guides, comments and your
profile to grow your business astronomically.
-
Access a hidden secret to easily become a leading expert in your field.
-
Employ unusual strategies to create and dominate a niche market.
-
Become a thought leader in your field--even if you're unknown.
-
Use your bio to attract clients and sales.
-
Be an instant influencer through the products and services you
recommend.
Date: April 29
Time: 10 am PST / 1 pm EST Length: 90 minutes Register here:
http://prsecrets.com/teleclasses/DonMitchell.html
P.S. When you register you'll get access to Don's
Free ebook with some
of his best insider secrets.

Market Yourself
Like A Media Pro with Be The Media (by David Mathison)
Renowned media consultant and author David Mathison has interviewed the
equivalent of a who's who of new media experts in this essential guide to
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Before now, publishing books, music and film required years of education
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This book covers everything from how to blog and podcast to the
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When you
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Come Meet Me
Anywhere in the
World
Create a Successful Training Program Free Teleclass with Christy
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Date: April 14
Time: 4 pm PST / 7 pm EST
Length: 60 minutes
Register Free:
http://www.christywhitman.com/harrow
Anywhere in the World
Do PR 20 Times Faster: Free Teleclass with Don Mitchell & Susan
Harrow
Date: April 29
Time: 10 am PST / 1 pm EST
Length: 90 minutes
Register Free:
http://prsecrets.com/teleclasses/DonMitchell.html
Anywhere in the
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Exceptional Wisdom Radio
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For further schedule information and course descriptions
please vis.it:
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Quote
Hidden in any misfortune is good fortune.
~ Tao Te Ching, verse 58
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Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell
Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com
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