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Sixty Second Secrets by Susan Harrow

Sell yourself without selling your soul
Issue No. 96

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Dear Friends,

I'm a linkedIn Luddite.

Like many people I just collect friends, colleagues, and acquaintances on LinkedIn and don't do anything with them. All that is about to change for me since I met Chris Muccio. Chris is giving me hands on-lessons on how to improve my profile and you can watch the process through my examiner.com columns

I'm taking little steps each lesson so my brain doesn't get too full. I have a low tolerance for technology.

See the first one here.

I have a feeling a whole new world will open up for me. Another world already has....the world of Aikido. I'm now taking classes in the Iwama Style of Aikido with Hans Goto, the Sensei, the Japanese title of respect and honor for the teacher, at Bay Marin Aikido http://www.baymarinaikido.com in my hometown of San Rafael, California. It's a joyful and frustrating experience being a beginner.

No, that's putting it kindly. I'm a total spaz who is also a microscopically slow learner. In every class there are moments when I feel elated and defeated. I often hear myself saying, "How am I ever going to learn this? There are so many steps and so much to remember." It's a great reminder to me of the value of consistent practice. Something I think many of us forget when practicing PR and in our media interviews.

After each session I review the katas -- basic movements -- in my mind and look to remember what I did well and what I could improve. Right now the first half of my review is quite short and the second half quite long. With time I look forward to reversing that dynamic. The one thing that Hans Goto demonstrates beautifully in each lesson is how he embodies what he teaches. He is both relaxed and precise. Contained and expansive. Focused and flexible. He's a great model not just for Aikido, but for how to live.

I'll keep you posted on my progress and I hope you'll keep me posted on yours. I'm consistently looking for people to profile in my examiner.com column so if you have strategies, successes and tips to share please send them on.

Warmly,

Susan

P.S. I'm doing several teleclasses this month -- which I haven't done for some time -- so please join me if you like. See below for details.

P.S.S. I'm building our community for The Cosmic Mending Kit. We have over 40 members so far and would love to count you as one of them. We are a group that is creating art and beauty and peace of mind through our ongoing effortlessness. Check it out ....

LinkedIn: How to Polish Your Profile for PR, Connections, Clients, & Jobs

There are currently 37 million people on LinkedIn with a projected 70 million users by end of calendar year. Chris Muccio LinkedIn expert told me that there were many subtle things LinkedIn members can do so people can find them. There is also a strategy to get connected so they can achieve their goals. Which brings us to his first question. What do you want to use LinkedIn for exactly? Knowing your objective will then drive how you create and manage your profile and how you interact with other LinkedIn users.

It will also dictate your strategy. More about that in another column.

The real opportunity for LinkedIn users is how to leverage their connections and profile for business. In essence you're setting up a 24 hour persona. We're not just looking at the return on investment (ROI) with social media, explains Muccio. We're also examining the impact of relationships (IOR). This includes generating awareness, credibility, a path of participation and making subtle tweaks to build a foundation for relationships.

Muccio and I decided that we'd make my profile an ongoing case study -- perhaps the first one of it's kind. So this will be a first in a series for my LinkedIn make-over.

For my profile Muccio recommended I make some small tweaks that would have big impact. We started with some of the easiest as I have a low tolerance for technology. For some of you these changes might seem too basic or obvious, but for me, a LinkedIn Luddite, they were a revelation.

Change #1.
Muccio informed me that the "Specialties" area of my profile is best used for...Read the rest here.

Create a Successful Training Program Free Teleclass with Christy Whitman

Join me and Christy Whitman, best-selling author, certified law of attraction coach, and CEO and founder of The Quantum Success Coaching Academy. Christy is considered one of the top experts on Law of Attraction. She created a wildly successful certification program and filled it up using processes that are unique to her aspect of Law of Attraction. If you want to know what Christy did to apply the Law of Attraction and sold out her coaching academy during these tough economical times, you don't want to miss this call.

Here's what we'll cover and why you don't want to miss this call:

  • The formula for a successful training program

  • Why it is so important to position yourself as the expert in your field

  • The first steps to getting started on creating a successful training program (yes, you have to take action with the Law of Attraction).

  • Successful framework, not just hopeful thinking

  • Three things you need to succeed in creating any product or service

  • How to get people eager to join your program and sell out every time.

  • How to get affiliates to want to promote your product, so they can't say no.

  • How to Law of Attraction and the Law of Abundance & Sufficiency plays an important role in the success of your training program. It is not what you think.

Date: April 14
Time: 4 pm PST / 7 pm EST
Length: 60 minutes
Register Free: http://www.christywhitman.com/harrow

Do PR 20 Times Faster: Free Teleclass with Don Mitchell & Susan Harrow

Just about everyone I know wishes their PR would take hold faster.

What if I told you that it's possible not to do it just faster, but 20 times faster?

Join me and Donald Mitchell, considered by the media to be one of the most influential thinkers in the world, about how to do everything 20 times faster and less expensively, on how you can use the advertising and PR spending of celebrities, movie studios, best-selling authors, television shows, major companies, and billionaires to attract twenty times more customers and supporters to your business or nonprofit organization at no cost. He is the founder and chairman of the 400 Year Project to advance human progress 20 times faster.

He's also the author or coauthor of seven books related to the project, and the number one reviewer of nonfiction books in the world. As an Amazon.com Top 10 reviewer over 7 million people a year read what he has to say and make decisions affecting billions of people based on those views. Authors donate thousands of dollars to charity every year just to obtain one of his precious reviews.

You will learn how to:

  • Strategically use other people's money to pay for your publicity campaign.

  • Use powerful tools at amazon.com like lists, guides, comments and your profile to grow your business astronomically.

  • Access a hidden secret to easily become a leading expert in your field.

  • Employ unusual strategies to create and dominate a niche market.

  • Become a thought leader in your field--even if you're unknown.

  • Use your bio to attract clients and sales.

  • Be an instant influencer through the products and services you recommend.

Date: April 29
Time: 10 am PST / 1 pm EST
Length: 90 minutes
Register here: http://prsecrets.com/teleclasses/DonMitchell.html

P.S. When you register you'll get access to Don's Free ebook with some of his best insider secrets.

Market Yourself Like A Media Pro with Be The Media (by David Mathison)

Renowned media consultant and author David Mathison has interviewed the equivalent of a who's who of new media experts in this essential guide to the "personal media renaissance."

Before now, publishing books, music and film required years of education and the expensive assistance of publishers, labels, studios, distributors and lawyers.

No longer. Today, artists, entrepreneurs and savvy business people can leverage low-cost tools and new methods of distribution to connect with their audience directly, and keep more of their royalties and rights.

This book covers everything from how to blog and podcast to the ins-and-outs of social networking and Internet syndication. Specific chapters help authors, musicians, filmmakers, and journalists.

When you get Be The Media you'll gain access to $10,000 in Bonus Gifts provided by over 100 media experts.

==========================================
Services I Highly Recommend
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Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause and am an affiliate. Please explore them to find out if they are right for you.


Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar Replay

Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar ReplayDid you know that you have ready-made material for a Kindle even if you don't know it? In this webinar Daniel Hall tells you how to mine your own content and get other people's content for free and make money on it. You'll get your ebooks, articles and books up on Kindle DURING this webinar. Then you'll have a lucrative passive income stream with minimal effort. Even one Kindle product can get you thousands of dollars of business. I'm not sure how much longer this webinar I hosted with Daniel Hall will be up, but it's yours FREE now at: http://realfastbook.com/susankindle.html


Experts Academy Elite Training:

This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba


Millionaire Training for the New Class of Experts:

If you're an author, coach, speaker, seminar leader, or online information marketer you'll want to discover the 5 Secret Strategies of Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On YOUR Topic. These advanced expert positioning strategies helped Brendan Burchard start from scratch and earn $4.6 Million in 24 months. Find out how to apply his practical knowledge in a systematic way so you can have similar success. http://bit.ly/cWbUkZ


5 Simple Secrets to 6-Figure Teleseminars:

How to Make Big Money Fast Doing What You Love FREE Replay Tired of being the best kept secret in your industry? No more. There is a system that Lisa Sasevich has perfected that shows you how to lead a teleclass in an authentic and non-salesy way that converts the right people to buy. Clients who have used her system have reported increasing their sales by 66%. Others filled their courses to capacity. Many of them just listened to the Free. info. and reported dramatic results. http://bit.ly/ap9A6C


Get FREE Publicity Media Leads:

It's often not easy to get major media coverage - especially if you can't hire a top PR firm to pitch you to the media. The absolute best time to get publicity is when a journalist or producer has already decided they're doing a story on your subject and is actively seeking people like you to interview. You can easily find out when the media needs somebody with your expertise when you join Reporter Connection. http://bit.ly/d8hIuS


Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi


Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye


Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.


The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr


Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

Come Meet Me

Anywhere in the World
Create a Successful Training Program Free Teleclass with Christy Whitman
Date: April 14
Time: 4 pm PST / 7 pm EST
Length: 60 minutes
Register Free: http://www.christywhitman.com/harrow

Anywhere in the World
Do PR 20 Times Faster: Free Teleclass with Don Mitchell & Susan Harrow
Date: April 29
Time: 10 am PST / 1 pm EST
Length: 90 minutes
Register Free: http://prsecrets.com/teleclasses/DonMitchell.html

Anywhere in the World
Exceptional Wisdom Radio
How to use sound bites to double or triple your business
http://bit.ly/9c6PS1

Anywhere in the World
Chat with Women
Love Oprah, Want to promote your business-find out how!
http://bit.ly/9c6PS1

Anywhere in the World
The Dr. Pat Show
A conversation about all things publicity
http://bit.ly/9c6PS1

Anywhere in the World
The Art of Blowing Your Own Horn
Indie Business Radio
http://bit.ly/9c6PS1

Anywhere in the World
Authors Access
Get a 6 Figure Book Advance: Before You Write Your Book
http://bit.ly/9c6PS1

Anywhere in the World
Q&A to Get on Oprah & Other TV Talk Shows Teleclass
1 hour
Download it at no charge at: http://bit.ly/ddnNR7

Anywhere in the World
Get a 6 Figure Book Advance Teleclass
1 hour
Download it at no charge at: http://bit.ly/cHy1iV

Anywhere in the World
Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
Download it at no charge at: http://bit.ly/c0wZ5Q

For further schedule information and course descriptions please vis.it: http://bit.ly/aHGzbx

Quote

Hidden in any misfortune is good fortune.

~ Tao Te Ching, verse 58


Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com


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