Dear Friends,

I was at a party Saturday night and met the most remarkable man.

Paul Polak is a 75 year-old visionary who is changing the face of poverty as we know it. Not by charity, but by recognizing that the 1 billion men, women, and children living less than a dollar a day are potential customers. He's selling them the things that they need...and thus turning them into entrepreneurs that then benefit their villages and communities.

I was quite taken with his open mind and ability to see clear solutions in situations where most people just see impossible circumstances. Polak does in depth interviews with families, farmers and people in communities that are having difficulty surviving. From these interviews he gets an idea of how to create some practical, easy-to-implement tool that provides the solution without huge expense or complicated technology.

When he asked them what their most pressing problem was they typically answered, "Not enough money." When he dug deeper the problem often had to do with lack of water--for drinking and for growing food. So Polak developed an inexpensive foot pump that could distribute water.

Last night he also demonstrated how he could purify water with salt and an electrical current with an implement about the size of a candle. See some of the video I shot of him here: http://prsecrets.com/susaninreallife.html. Typically his products have a return on investment of 1-6 months and have transformed communities of over 17 million people.

Polak has a secret that few of us know or have employed...he taps into virgin markets. Right now, given the shift in the economic climate what could be more ingenious than this?

Let's each of us look not to compete where we think the money is, but investigate the markets that have yet been tapped. Then do some real good in those market segments.

Warmly,

Susan

Tap Virgin Markets: Paul Polak's Strategy for Eliminating Poverty and Making Millions

Paul Polak's enterprises have made over 200 million dollars. But he isn't chasing after existing markets, he's creating new ones -- virgin markets as he calls them, in the most unlikely of places. Places where people earn less than $1 a day. Polak's premise is founded on his sound experience at International Development Enterprises (IDE), a nonprofit he co-founded in 1981 to develop income-generating tools for subsistence farmers. Here's how you can do the same for your business.

1. Think Simple.
I asked Polak how he came up with such brilliant solutions to people's seemingly impossible problems. He told me that first he interviews his subjects in depth. He listens deeply to people when they discuss all the different aspect of their lives, how they interact with each other, how they grow and gather food, what parts of their lives present the most difficulties.

Then he thinks about what would help. He told me he finds the most obvious solution that other people just don't see. When he develops products he imagines the LEAST high tech solution that could be implemented. He creates products that don't depend on a complicated infrastructure to work. In other words, what product would work right now given the limitations that exist. Take a look to see what is obvious that you may be overlooking.

2. Find Virgin Markets.
So many of us are looking at markets that already exist and asking ourselves what can we sell them that they don't already have. Polak says go after the people who can't pay him now, but who can in one-six months.

These people will also be able to support your products through their own innovation and expansion providing you opportunities to sell more in the future. As they grow, you grow. As they expand you watch to see what else they need that you can provide. Polak says it's his close connection to his customers that lets him see what's needed next.

3. Create Customers For Life.
We've all heard this. It's challenging. Often once you've sold someone something they become self-sufficient and no longer need you. These circumstances demand constant innovation. Polak says he takes things one step at a time, often not knowing what the next challenge will be or if he can make it work. He takes the attitude that some things will succeed, others fail, and so what. You move forward and discover what your next move will be when it appears. As Thomas Edison said, "No I am not discouraged, because every wrong attempt discarded is another step forward."

Speak: Sell Your Passion & Mission Without Being Salesy--Free Teleclass

One of the fastest ways to spread your message is to speak. But we all hate going to seminars where we know we're going to be sold...and sold and sold. We go to hear speakers for their insights and information and often we're bombarded with a hard sell from the podium to buy expensive programs. Yuck.

Not so with Sales-from-the-Podium Mentor Lisa Sasevich. I've just begun to read her tome of an ebook titled "The Invisible Close: 97 Closely Guarded Secrets to Using Irresistible Offers and to Boosting Sales Without Being 'Salesy'" and it's sound advice delivered in the spirit of giving and generosity.

The people who use her system reported that their sales close rate went from....10%-70% As a seasoned pro Lisa regularly personally converts 60-86% of her audience at her speaking gigs!

She's giving another live call on Tuesday, March 3rd so you can learn how she does it and apply her ideas to you. I'll be attending along with you as I sure want to know about how to sell with sincerity.

Just click here to reserve your spot.

Get Your Book on the NY Times Bestseller List

Anyone who has written a book or is planning to probably has thought at least once that they want it to be a bestseller.

You're invited to a free teleseminar on Thursday, March 5th where you'll find out how unknown authors did it with the "Bestseller Blueprint."

• Peggy McColl's book hit the Amazon.com, Barnes & Noble and New York Times bestseller lists.

• Gary Renard sold over 10,900 books and rose to #2 on Amazon.

• Randy Gilbert's book ranked #5 on Amazon and he got calls from publishers all over the world about buying foreign rights.

• Kristie Tamsevicius sold 25,000 books to ONE company and got national bookstore distribution after becoming an Amazon Bestseller.

• Gary Rebstock achieved the #1 spot on Amazon and landed a deal with Random House.

• Sandy Forster sold over $50,000.00 of books in a week and rose to #5 on Amazon.

Even if your book isn't going to be out for a while, or if it's been out for years already this is a call you won't want to miss.

To register for Thursday's free telephone seminar, go here now.

The method we'll be talking about requires no marketing expertise, no marketing budget and no technical expertise.

It works for all types of books, fiction or non-fiction, regardless of subject -- whether self-published, POD, ebooks; newly-published or even those that have been out for years.

No matter where you are in the publishing process please join this call to learn more.

Go here to register.

Online Success Blueprint System

While others are struggling in a down economy, you don't need to.

Ali Brown uses a business model that hundreds of women and men just like YOU are using -- either to supplement their current business revenues, reinvent their previous business, or start a new business.

At 8 pm Eastern on Thursday, March 5, 2009, Ali will share the LATEST information on this topic in this FREE one-time only teleseminar:

You'll learn:

• The 5 ways you can recession-proof your business... starting today.

• 3 mistakes entrepreneurs make when taking their business online... and how YOU can avoid them.

• Ways to create easy information products to generate passive cashflow while you work or play.

Over 2600 people have already signed up for this call and space is limited.

Author Promotion: Double your effectiveness by coopetition

World renowned, New York Times best-selling authors Dr. Judith Orloff and Marci Shimoff are both introducing books that could be considered competition.

These two friends decided that instead of competing with each other, doing separate book tours and vying for market share, they would tour together and double their effectiveness through synergy. Dr. Judith Orloff's "Emotional Freedom" and Marci Shimoff's paperback edition of her best-selling "Happy for No Reason" focus on making positive shifts in your emotional states that can lead to a living happier, more fulfilled life.

Since they have a common theme, but differ in their approach they are complementary without truly competing.

Take a look at both books and how they are positioned and consider doing the same for your book.

http://www.HappyForNoReason.com/MyBook
http://drjudithorloff.com/emotional-freedom-promotion

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Services I Highly Recommend
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Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause and am an affiliate. Please explore them to find out if they are right for you.

Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar Replay

Did you know that you have ready-made material for a Kindle even if you don't know it? In this webinar Daniel Hall tells you how to mine your own content and get other people's content for free and make money on it. You'll get your ebooks, articles and books up on Kindle DURING this webinar. Then you'll have a lucrative passive income stream with minimal effort. Even one Kindle product can get you thousands of dollars of business. I'm not sure how much longer this webinar I hosted with Daniel Hall will be up, but it's yours FREE now at: http://realfastbook.com/susankindle.html

Experts Academy Elite Training:

This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba

Millionaire Training for the New Class of Experts:

If you're an author, coach, speaker, seminar leader, or online information marketer you'll want to discover the 5 Secret Strategies of Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On YOUR Topic. These advanced expert positioning strategies helped Brendan Burchard start from scratch and earn $4.6 Million in 24 months. Find out how to apply his practical knowledge in a systematic way so you can have similar success. http://bit.ly/cWbUkZ

5 Simple Secrets to 6-Figure Teleseminars:

How to Make Big Money Fast Doing What You Love FREE Replay Tired of being the best kept secret in your industry? No more. There is a system that Lisa Sasevich has perfected that shows you how to lead a teleclass in an authentic and non-salesy way that converts the right people to buy. Clients who have used her system have reported increasing their sales by 66%. Others filled their courses to capacity. Many of them just listened to the Free. info. and reported dramatic results. http://bit.ly/ap9A6C

Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi

Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye

Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr

Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

Come Meet Me

Anywhere in the World
Exceptional Wisdom Radio
How to use sound bites to double or triple your business
http://bit.ly/9c6PS1

Anywhere in the World
Chat with Women
Love Oprah, Want to promote your business-find out how!
http://bit.ly/9c6PS1

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The Dr. Pat Show
A conversation about all things publicity
http://bit.ly/9c6PS1

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The Art of Blowing Your Own Horn
Indie Business Radio
http://bit.ly/9c6PS1

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Authors Access
Get a 6 Figure Book Advance: Before You Write Your Book
http://bit.ly/9c6PS1

Anywhere in the World
Q&A to Get on Oprah & Other TV Talk Shows Teleclass
1 hour
Download it at no charge at: http://bit.ly/ddnNR7

Anywhere in the World
Get a 6 Figure Book Advance Teleclass
1 hour
Download it at no charge at: http://bit.ly/cHy1iV

Anywhere in the World
Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
Download it at no charge at: http://bit.ly/c0wZ5Q

For further schedule information and course descriptions please vis.it: http://bit.ly/aHGzbx

Quote

Hidden in any misfortune is good fortune.

~ Tao Te Ching, verse 58