Dear Friends,

15 month old Cody had to have his legs amputated. Doctors said that Cody probably wouldn't ever be able to walk. The day after he was fitted with prosthesis at 18 months old he walked. Cody not only walks, he runs, swims, and leaps, all with great enthusiasm. He has different sets of legs for doing different activities. The set he has for running he also loves to bounce on up and down exuberantly.

Which got me thinking. Last week I interviewed Annie Jennings on how to become a news expert and, as I watched Cody on The Oprah Show I thought, Cody is a great example of what's necessary to become a news expert. He's got the right equipment for whatever job he needs to do -- run, walk, swim, crawl. The right spirit, ever ready. He's vibrant and beams happiness and good-naturedness. He uses his abilities every day and seeks to improve himself. He has a can-do attitude.

His mother, Tina, said that "When he says, 'I can't,' we say, 'That's not a word allowed in this household,'" she says. "We find a way for him to do it. It might be different than someone else, but we work together and we get through it."

Producers look for the qualities that Cody has in a national news expert. Of course you'll also need to have fascinating opinions, provocative thoughts and insightful comments as part of your "equipment" to be in-demand. You'll need to "walk" your talk.

In the tips below I've recapped a few highlights from my conversation with Annie so you can begin becoming a thought leader and national news expert.

Warmly,

Susan

P.S. If you missed the teleseminar you can download it at no charge here:

Download - Right-click (PC) or Control-click (Mac)

How To Become A News Expert

Annie Jennings of Annie Jennings PR and one of her excellent publicists, Stacy, gave more than an hour of tips on how to position yourself as a thought leader and get called on regularly to comment on the news. I've recapped a few of their techniques and suggestions here.

1. Comment on news stories on your blog.
In order to be socially relevant you need to be up on the issues of the day. Your blog posts should be focused, concise and to the point. Producers are looking for fresh and current commentary that also injects your wisdom and insights from your personal and professional perspective and experience. By creating regular insights on your blog you increase your chances of getting your voice noticed.

2. Turn your blog comments into a podcast.
Since producers need to know your speaking style short podcasts give them a sense of your literal voice as well as your internal voice, how you think and shape your stories. This is the quick path to you getting used to talking our comments as well as writing them. Your podcasts are reflections of your experience, education, wisdom, knowledge, and credentials. By practicing every day you'll expand your expertise quickly.

3. Post a demo video.
Producers aren't looking for a speaking video. They need to see that you can interact with the host, know your role and speak on demand. You'll need to know where to look, how to speak without using your hands so you don't look like the Tasmanian devil. On your demo video they're looking to see that you can light up yourself, be dynamic and vibrant so audiences pay attention. Producers' jobs are on the line everyday so if you don't live up to your promise or their expectations it reflects badly on them. Your poor performance could cost them their job.

4. Behave professionally at all times.
Now I know I shouldn't have to tell you this, but I've seen even experienced professionals lose their cool when their appearance gets cancelled at the last minute. Don't guilt trip. Your professional default behavior needs to be gracious at all times no matter what. You'll get another chance if you maintain your equanimity and aplomb. Caroline Myss says, "Master your responses to external events -- don't attempt to control them." With daily practice you'll become a master of your responses. And soon enough you can become a regular respected news commentator.

Listen to the whole teleseminar here:

Download - Right-click (PC) or Control-click (Mac)

Free Teleseminar: Become A National News Commentator

Featuring Top Media Coach & Marketing Strategist Susan Harrow CEO of PRsecrets.com, hosted by Annie Jennings of Annie Jennings PR

Don't Miss This Power-Packed Hour and a Half to Discover What it takes to be a sought after cultural commentator and respected thought Leader.

Presented by Susan Harrow of Harrow Communications a media coaching & marketing firm dedicated to helping you make or comment on news. Susan's clients have appeared frequently on Oprah, Larry King Live, Fox, CNN, MSNBC and are national news experts.

You'll discover the key elements that get you invited on national TV shows again and again.

You'll learn:

• How to pass the producer's audition and then get invited back as an ongoing guest.

• How to jump on cutting edge news before it happens.

• Ways to prepare your sound bites so you get maximum air time--even on panels.

• What you need to know so you can handle aggressive or hostile hosts.

• Why props can close a deal and when to use them.

• Attract the right clients, circumstances, and experiences that serve your deepest desires.

• Raise your speaking fees.

• Close prestigious high-paying consulting contracts.

• Get a six or seven figure book advance.

• Become nationally known and respected worldwide.

• Stand out from your competitors so your business is top of mind.

• Establish your reputation as a thought leader.

FREE CD: "The Making Of A Million Dollar Expert" Offered To All Who Sign Up Using The Link Below:

Teleseminar Sign Up & CD

I'm now a columnist for the examiner.com

Receive a FREE Web News Release from PR Newswire and PRSecrets.com

PRSecrets.com has partnered with PR Newswire to provide you with one (1) FRE.E Web News ReleasePLUS. Promote your business at no cost with this trial offer.

Note: This offer is only available to new PR Newswire members.
*Join PR Newswire by November 15th and you will receive a FREE Web News ReleasePLUS distribution (valued at $249). Additionally, you will also receive free membership (normally $195). By joining PR Newswire, you'll also enjoy access to discounts and free services valued at more than $2,000. This special offer is only available for a short time.

PR Newswire's small business Web News ReleasePLUS harnesses the power of the Web by delivering your news release to more than 5,000 web sites, databases and online services such as MSN, Yahoo!, and AOL. The enormous amount of traffic on these sites gives your news release a potential audience of millions.

How does the Web News ReleasePLUS distribution benefit you?

• Promote a new business, Web site, service or product to a mass audience

• Drive traffic to your Web site or storefront and increase online sales

• Credibility. Your release will be intermingled alongside news from large Corporations

• Increase your overall visibility with the both consumers and the media

==========================================
Services I Highly Recommend
==========================================

Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause and am an affiliate. Please explore them to find out if they are right for you.

Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar Replay

Did you know that you have ready-made material for a Kindle even if you don't know it? In this webinar Daniel Hall tells you how to mine your own content and get other people's content for free and make money on it. You'll get your ebooks, articles and books up on Kindle DURING this webinar. Then you'll have a lucrative passive income stream with minimal effort. Even one Kindle product can get you thousands of dollars of business. I'm not sure how much longer this webinar I hosted with Daniel Hall will be up, but it's yours FREE now at: http://realfastbook.com/susankindle.html

Experts Academy Elite Training:

This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba

Millionaire Training for the New Class of Experts:

If you're an author, coach, speaker, seminar leader, or online information marketer you'll want to discover the 5 Secret Strategies of Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On YOUR Topic. These advanced expert positioning strategies helped Brendan Burchard start from scratch and earn $4.6 Million in 24 months. Find out how to apply his practical knowledge in a systematic way so you can have similar success. http://bit.ly/cWbUkZ

5 Simple Secrets to 6-Figure Teleseminars:

How to Make Big Money Fast Doing What You Love FREE Replay Tired of being the best kept secret in your industry? No more. There is a system that Lisa Sasevich has perfected that shows you how to lead a teleclass in an authentic and non-salesy way that converts the right people to buy. Clients who have used her system have reported increasing their sales by 66%. Others filled their courses to capacity. Many of them just listened to the Free. info. and reported dramatic results. http://bit.ly/ap9A6C

Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi

Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye

Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr

Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

Come Meet Me

Anywhere in the World
Become A National News Commentator
Teleseminar with Susan Harrow hosted by Annie Jennings
November 6
1-2:00pm EST
Teleseminar Sign Up & CD

Anywhere in the World
Chat with Women
Love Oprah, Want to promote your business-find out how!
Download it at no charge here.

Anywhere in the World
The Dr. Pat Show
A conversation about all things publicity
Download it at no charge here.

Anywhere in the World
The Art of Blowing Your Own Horn
Indie Business Radio
Download it at no charge here.

Anywhere in the World
Authors Access
Get a 6 Figure Book Advance: Before You Write Your Book
Download it at no charge here.

Anywhere in the World
Q&A to Get on Oprah & Other TV Talk Shows Teleclass
1 hour
Download it at no charge here.

Anywhere in the World
Get a 6 Figure Book Advance Teleclass
1 hour
Download it at no charge here.

Anywhere in the World
Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
Download it at no charge here.

For further schedule information and course descriptions please visit.

Quote

Whoever cares to learn will always find a teacher.

~ German Proverb