Dear Friends,

85,000 people showed up to hear Barack Obama speak in person in Denver for the Democratic Convention. Why not just sit home and watch? There's something magical about being in someone's presence. For Obama people wanted to know just how for real he is. Can he walk his talk or is he just a good orator? His speech had a lot in it. A concrete plan for some of the earth's most pressing issues. Ideas about how to help struggling Americans, and of course personal stories to show that he's just like us and not the "other."

These are all elements to take note of when you do your own PR. Do you have concrete points? Are you solving pressing problems for the public? Are you a person we can relate to and not resist or dislike? If you're on a pedestal the natural tendency for most people is to try to knock you off. The phrase "We the people" applies to your PR campaign as much as it does to our own constitution.

For those of you in Seattle, I'll be visiting you on October 17th to do a 1/2 day seminar with publicist, speaker and columnist Nancy Juetten and I'd love to meet you in person to help you discover and/or share your magic.

I'll be discussing how to pitch the media, ways to get on Oprah & in O magazine, time-tested tips and hot hooks that never fail to get media attention and more. Nancy Juetten will cover what you need to know to get ink and air in your own backyard and beyond. She's the master of DIY, Do It Yourself Publicity, and her pubici-tea attendees always come away with ideas they can use. See her blog for the many great media placements past attendees have gotten applying her advice. Pretty impressive.

Please join us.  I invite you to have some successes of your own on October 17.

Warmly,

Susan

P.S. If you'd like me to come to your city and can gather 50 or more people for a 1/2 day or full day event please connect with me here: http://www.prsecrets.com/booking.php

In the past I have not chosen to travel and speak and, at the moment, am open to going it a bit more of it selectively.

The Sweet Success of Cause Marketing

It's 8 am and the phone rings in publicist Nancy Juetten's office. It's the style editor at O magazine calling to confirm that Seattle Chocolate Company's new Extreme Dark Truffle Bars, with 100% of the net profits to benefit breast cancer charities, will be photographed and featured in the October issue of the O, The Oprah Magazine. Big kudos to Nancy and to Seattle Chocolate Company owner Jean Thompson!

The editors at O not only appreciated the exquisite packaging and the divinely good taste, the truffle bars contribute more than good cheer to breast cancer charities; they contribute cash. But these charitable chocolates might not have made it past the scrupulous editor's eyes had they not undergone an "extreme make-over" that changed the packaging from frumpy to fabulous. Their new contemporary look helped make them a contender.

Another factor in their success was availability. The bars will be in over 12,000 retail, grocery and drug stores nationwide and on the company's online store at http://www.seattlechocolates.com. You see, if your product can't be found easily nationwide Oprah's editors can't accept it. That would be inviting disappointment in their readers along with complaining emails and calls that no editor has time to field. So before you submit your product, service, or cause you need to insure that it's available to the public at large.

What did Nancy Juetten do that you can too to invite Oprah's editors, or editors at any national publication's attention? Juetten followed the advice in my comprehensive ebook, Get Into O Magazine and within 15 minutes of sending in her pitch got a request for product samples. 15 minutes. That's pretty darn fast. By following my advice and crafting a to-the-point-pitch Nancy got instant results.

Take a look at her pitch so you can follow suit:

Oprah appreciates exquisite packaging and extraordinarily good taste perhaps more than anyone. And doing good matters most of all. That is why I am proud to share with you the family of truffle bars from none other than Seattle Chocolate Company (www.seattlechocolates.com.) Each has undergone an "Extreme Makeover" to debut sassy, contemporary packaging this coming August that looks just as delicious as the bars taste when they touch your lips. Now, "What Happiness Tastes Like�" and "What Happiness Looks Like" can be enjoyed one delicious bite at a time. Best of all, 100% of the proceeds from the sale of the company's Extreme Dark Truffle Bar - the best selling bar in the line - will benefit breast cancer charities. These products dressed in their new packages will soon be available in well over 12,000 retail, grocery, and drug stores across the nation and via the company's online store.

Do you see how Nancy answered the editors' most pressing points by got right to what matters most to them and by addressing their concerns? Here's what she did right.

This demanding criteria is pretty standard at national magazines in general, but O, The Oprah Magazine places an extra high priority on beautiful packaging and helping community or causes. Nancy smartly put that information center stage.

You can learn more of my and Nancy and my strategies to get national media attention on radio, TV or print on October 17th in Seattle. Go here to find out details.

How to Get Into O Magazine, and Booked on Oprah and Other Top TV Talk Shows

If you're not in the Seattle area join me on a 3 part teleseminar series where you get some personal attention about pitching Oprah & O, The Oprah Magazine.

BTW pitching story ideas is a subject that is in tremendous demand at the moment.

Peter Shankman, a publicist who runs help a reporter, asked his audience if they wanted help pitching reporters. Over 2000 publicity seeking people just like you said yes! It's obviously a pressing problem. And one I'll address in depth during our 3 sessions.

I'll show you how to pitch story ideas so editors, reporters and producers take note.

NOTE: This course is for women only and is filling up fast.

A few things I'll cover:

• Pitching secrets that even publicists don't know.

• Strange, funny, provocative, and unusual ways to stand out from your competition.

• Tips to become a sound bite genius so you'll be a great guest and get invited on other top talk shows.

• Dates: September 10, 17, 24

• Time: 8:00pm to 9:00pm EDT

• Location: Conference call

To register for this teleconference workshop, call 212.304.2887 or go to: http://www.savorthesuccess.com/events

Space is limited.

P.S. All sessions will be recorded so you have access to them if you can't make one of the calls. And even if you can't attend a particular session you can also submit your questions and I'll be sure to answer them on the call so you will get personal attention even if you're not there.

P.S.S. If you can't make any of the sessions you can still submit your questions and receive the mp3 audios of the calls. http://www.savorthesuccess.com/events

Doing Your Own PR

Use free lists like Mondo Times http://www.mondotimes.com and Newslink http://www.newslink.org to obtain web links to media sites. You may be able to get submission protocols from the site.

Can't Afford a Media List?

If you want to do the labor of hand-picking media (vs. sending a blast) go to http://www.radiostationworld.com or http://www.radio-locator.com

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Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:

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Come Meet Me

Seattle WA
Grande Publici-tea with Nancy Juetten
October 17 12:30-5pm
Register or 425. 641.5214

Anywhere in the World
The Art of Blowing Your Own Horn
Indie Business Radio
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1:00pm EST
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For further schedule information and course descriptions
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Quote

If only you could sense how important you are
to the lives of those you meet;
how important you can be to people
you may never even dream of.
There is something of yourself that you
leave at every meeting with another person.

~ Fred Rogers

You are welcome to reproduce this newsletter in its entirety as long as you include the following paragraph: 

Copyright (c) 2002 - 2010 Susan Harrow. All Rights Reserved. 

Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your complimentary monthly newsletter of publicity and marketing tips (a $197/year value!) at http://www.prsecrets.com. 

Please send me a copy of the reproduction or a link to the webpage if you use this newsletter. Thanks and Enjoy!