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Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul
Issue No. 82

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Dear Friends,

Words matter.

In just a few words David Neagle, Million Dollar Income Acceleration Mentor, changed my mind.

On February 19, David is going to be my guest on a complimentary teleseminar about how to make a quantum leap to earn 7 figures. In the teleseminar, he is offering a free evaluation and consulting session so I thought I'd better go through it so I would know exactly what it was like and how valuable it really was before I promoted it.

I got more than I bargained for.

I couldn't really imagine how I could earn a million dollars this year. I wanted to believe I could, but logically and emotionally I couldn't make the leap. Especially not when I looked at the notion on paper.

One of my goals is to do a bit less consulting so I can concentrate on a big project. I'm starting a new website that will involve social networking and social responsibility. But where to find the extra hours in a day?

David didn't even need to address this topic. The advice he gave me set me in motion to begin revamping the consulting I already do and the products I already have.

Instead of advising me to do more, he advised me to do less—with more effect. I jumped into action and worked into the wee hours of the morning several nights in a row to do everything he recommended—consolidate, eliminate, and expand. This included my product line, my media coaching packages, and my strategic marketing planning sessions—like brainstorming with publicity firms to develop angles, ideas, pitches and segments for their clients.

This principle of reworking what I already have resonated with me as it's exactly like creating a sound bite. I listen to how you speak naturally, then train you to say more with less words. You have all the knowledge inside you, you just may not know how to package it.

Stand by. You will be seeing the (major) changes David helped me with reflected in my new website in a few weeks.

David can help you leap further than you think as well.

Warmly,

Susan

P.S. No matter where you are in your business or personal life you can always grow. "Nothing is impossible to a willing heart," says John Heywood. So if you are willing, you will receive a one-on-one evaluation and consulting session from one of David's Million Dollar Income coaches specifically tailored to you and your goals Free!

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Social Media—Chit Chat or Serious Connecting? Who Are Your Friends, Anyway?

I'm a featured expert on SelfGrowth.com and I'm being bombarded with other experts asking me to be their "friend." Many just send the standard form with no personal note. At first I was a bit put off by this. Out of curiosity I checked out a few of the "no note" senders, and decided not to accept their invitation. But the invites kept pouring in. Why? What's so good about having friends you don't know? I'm not sure, but I'm collecting them like Tupperware now, just in case.

Less Than 6 Degrees of Separation

A few weeks ago, I was at a fancy gala party for a high tech start-up company that was looking for investors. The view was gorgeous, the food fresh, the people plentiful, wealthy and happy. If you want money you need to look like you've got it already. Or, as my Nana says, "Money goes where money is."

In the kitchen at the pu pu island I saw a former client who sold his company during the dot com craze for 60 million dollars. Someone from LinkedIn, a social networking spot for professionals, had contacted me about possibly becoming a client, and we discovered that we had my former client in common. Small world.

I told my former client I didn't really get how to use LinkedIn. I often get contacted to become friends of these strangers as well (also with no personal note or details of what we might have in common). He explained that he had made some contacts with "friends of friends."

But what if those "friends" were like the SelfGrowth.com "friends" I'm making? Does it matter that we don't even know each other? I don't know the answers to these questions yet, but although I make many connections on the Internet, I'm more comfortable meeting people "warm hand to warm hand," like Zen Master Suzuki Roshi recommended, through people I and other people REALLY know and share something in common. And PR is as much about creating relationships as it is about having a good story and product to promote.

Speed Dating for Publicity Seekers

I still like old fashioned connecting, but fast. That's why I recommended to one of my clients that she attend the Publicity Summit.

There is no substitute for meeting the media in person, shaking someone's hand, speaking to them eye to eye and handing them your press packet. There is something about skin touching skin that you just don't get digitally. And at the Summit, you get more time with National TV producers pitching your product or story than you'll typically get on the air with the host!

My Space is Your Space

I recently interviewed a woman whose social networking helped her become a contestant finalist for Oprah's new show, "The Big Give." Her YouTube.com video helped her land a national TV spot as well. Hear more about what went on behind the scenes during the interview process, and how social media helped her, on February 5th as Nancy Juetten and I talk about using sound bites to get air and ink in a free teleclass here.

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Meet the Media in Person At This Year's Publicity Summit

What is the Publicity Summit?

An event where you get to meet radio and TV producers, editors and literary agents personally. You choose the magazines and shows where you most want to be appear, then spend time with the producers and editors who make those decisions.

If you'd like to be a guest on top national TV shows like Oprah, Good Morning America, the Today Show, Fox News or Montel, attending the Summit is the quick path.

There are few faster ways to boost your sales than by reaching millions of people in a snap by appearing on National TV. Expect instant recognition and results.

Did you know:

  • Deepak Chopra, best-selling author and teacher, sold over 800,000 books the month after his first Oprah appearance?
  • James Ray, a teacher on the worldwide phenomenon blockbuster book and DVD The Secret, now speaks to sold out seminars throughout the world after his appearances on Larry King Live and Oprah?
  • Greg Mortensen, founder of the Central Asia Institute (that builds schools for girls in Afghanistan & Pakistan), got hundreds of thousands of dollars for his organization, a book deal (that was later on the NY Times Bestseller list), was hounded by movie producers for rights for his story, and has spoken to the Pentagon—after a front page story in Parade Magazine?

Curious to find out how YOU might get similar results?

Learn what 95% of all publicity-seekers don't know so you can get booked on National radio and TV shows, and in prominent print publications. National Publicity Summit

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Earn 7 Figures in 2008 with Quantum Leap Principles

Join me and David Neagle, Million Dollar Income Acceleration Mentor, on making a quantum leap to a six, seven or even eight figure income. David teaches us the difference between those who move sequentially forward and those who blast ahead in business and in.come—and it has little to do with talent, intelligence or who you know, but everything to do with the principles of a quantum leap. David will be discussing the 10 Major Quantum Leap Principles behind making a radical jump forward in your income THIS YEAR.

Here's what we'll cover:

  • The personal beliefs that prevent most people from reaching a seven figure income.
  • Why changing your rules for success is vitally important to making your leap.
  • How to think beyond what common sense tells you.
  • The number 1 thing you must avoid at all costs if you want a quantum leap.
  • What you need to focus on during your jump.
  • The hidden secret behind ALL communication.

If you have the belief that you need to work hard and long to break into the 7 figure income range, think again. Listen to this teleclass and learn how to do it in 2008!

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Authors, Want to Be on the Radio?

Soundauthors.com is looking for unknown and well-known authors alike to sound-off on the show. Go to http://www.soundauthors.com for details. When it comes to getting your sound bites down, the more practice the better.

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Services I Highly Recommend

Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause. Please explore them to find out if they are right for you.

PRESSKIT 247: Both an online database where journalists and producers find you when they're searching for experts and your online presskit where all of your press materials including audio and video are instantly available to the media. Get listed here and to increase your media appearances and expand your business: PRESSKIT 247

OUR SHOPPING CART: I use a shopping cart system called 1shoppingcart for online transactions, autoresponders my affiliate program and tracking links. This shopping cart is the most widely used one by successful entrepreneurs and online marketers. You can trial it here: 1shoppingcart

THE WEB SITE TOOLKIT: "This is a complete tutorial and guide (written and audio) on creating an effective professional service business web site," says Robert Middleton, the creator. This is a best, most organized and comprehensive system that I've found to guide you through writing the copy and organizing the content for your website. Included are resources and directions for writing, design and technical requirements. Hundreds of people have used Middleton's methods to develop sites that attract the clients they want: Web Site Toolkit

EZINE MARKETING: Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results, I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine.

THE INFOMERCIAL TOOLKIT: Online videos are the wave of the future. Your clients or customers may be all over the world, but they can meet you quickly right on your site. Sell your products and services, demo new ideas or just give people a small taste of what it's like to do business with you. Infomercial Toolkit

PRLEADS: This is the best deal on the planet. The only complaint my clients have lodged about it is, "I wish I would have done it sooner." You respond to reporters and producers queries for comments and insights on stories they're working in your area of expertise and then get quoted in the media instantly: PRLeads

THE SEDONA METHOD: Order your free two-hour introductory Sedona Method DVD and introductory CD or tape and learn to instantly release uncomfortable or unwanted feelings on the spot. Whether it's fear of speaking, becoming a more public person, losing weight, or letting go of stress, or past issues or trauma, this will help you achieve your goals effortlessly and with great joy. The Sedona Method

TELECONFERENCE SERVICE: For all my Teleclasses I use a service that's reliable and free. I also use this service to record all my consulting calls. Teleconference Service

Come Meet Me

Anywhere in the World
How to Create Sound Bites that Get You on Oprah and Other National TV Talk Shows
February 5, 2008
10am Pacific / 1pm Eastern
1 hour
Free
Register at
http://clicks.aweber.com/y/ct/?l=BV073&m=1gyc.zLysw7k8b&b= svAdCNMx.z3haQ1IEfKlHg

Anywhere in the World
Quantum Leap Seminar with David Neagle
February 19, 2008
11am Pacific / 2pm Eastern
1 hour
Free
Register at
http://prsecrets.com/teleclasses-otherexperts/neagleharrow.html

Anywhere in the World
Christian Work at Home Moment
March 5, 2006
6:30pm CST on KCRO 660 AM
KCRO 660 AM, Omaha or listen
anytime at http://cwahm.com/wordpress/blog/

Anywhere in the World
Q&A to Get on Oprah & Other TV Talk Shows Teleclass
1 hour
Download it at no charge at:
http://prsecrets.com/free-sign-oprahtvtalkshow.html

Anywhere in the World
Get a 6 Figure Book Advance Teleclass
1 hour
Download it at no charge at:
http://www.prsecrets.com/free-audio-signup-6f.html

Anywhere in the World
Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
Download it at no charge at:
http://www.webmarketingmagic.com/app/adtrack.asp?AdID=114141

For further schedule information and course descriptions
please visit:
http://www.prsecrets.com/speakingkeynotesworkshops.html

NOTE: Some new classes do not yet have descriptions. Your patience is appreciated.

Quote

Too many people overvalue what they are not and undervalue
what they are.

~ Malcolm S. Forbes


Copyright (c) 2002, 2003, 2004, 2005, 2006, 2007 or 2008 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com


 
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Sell Yourself
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