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Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul
Issue No. 77

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Dear Friends,

Paris Hilton gets my goat.

"TMZ.com is reporting that heiress turned jailbird Paris Hilton has been offered $1 million to present a one-hour course at The Learning Annex Real Estate and Wealth Expos in Seattle, Chicago, New York and Boston. The subject of the class would reportedly be 'How to build your brand.'"

While some say teaching at The Learning Annex is a credibility buster, it can just as powerfully be a credibility booster. Now, I won't be running out to take that class with Paris since I don't want my name on a perfume and no amount of perfume will make her reputation smell sweet. But there is genius in being a Learning Annex teacher.

Former VP Al Gore, savior of the environment, is teaching there along with Richard Branson, the brainchild behind Virgin Airlines and is a maverick thinker (two pluses on the credibility side).

Why am I telling you this? Because teaching alongside these household names is good for your visibility—even with the Paris Hilton's of the world. Since 1980, The Learning Annex is the largest provider of Adult Education in North America. They have the most centers of other adult learning centers (which I encourage you to teach at as well).

Now, of course I don't believe that the claim that's made in the advertising the Wealth Expo (called "The Woodstock of Wealth" by the President/Founder Bill Zanker): "One Weekend Can Make You A Millionaire!" But, more than 65,000+ people who attended the event in 2006 evidently did.

Just like I don't believe that everybody is right for Oprah. It takes time, energy and commitment to build your reputation. What I'm suggesting is that you start now. And you make responsible and reasonable claims for what someone can expect to learn from you. You can find out more about how you can become a Learning Annex Speaker here.

Warmly,

Susan

P.S. Here's what one of my clients said about teaching at The Learning Annex:

I have become a regular speaker at The Learning Annex. I not only speak in NYC, but all over the country. I have more than earned back the investment from the publicity summit because of the coaching clients I now have because of speaking at The Learning Annex. It was all because of Susan! ~ Christy Whitman, Author/Speaker/Law of Attraction Coach

The Learning Annex: How to Teach at Adult Learning Centers

I called, emailed and sent hard copy information to the director of The Learning Annex in San Francisco. For months I couldn't get the director on the phone and I didn't hear back on the publicity course I had proposed.

Finally, about 6 months later I got a stock rejection letter. I was bummed. What did I do wrong? I called the director to find out. In essence she said to me, we have someone who teaches publicity. She's in, you're out. And until she dies you don't have a chance in h_ll to teach here.

But something changed. Actually two things. I started studying the catalog intensely. What kind of copy got my interest? What kind of bio attracted me? Who got the front and back cover and why. Who got more space in the catalog? What subjects clicked?

Then I ordered the catalogs for all the adult learning centers in the US and Canada and studied those. I dissected each and every one to figure out what the success factors were and then put them into an ebook so you wouldn't need to go through the same process to get your class (idea) accepted. I took to heart Pablo Picasso's words, "I am always doing that which I can not do, in order that I may learn how to do it."

The second thing that happened was that the director read an article I wrote for a speaker's magazine. Before I had a chance to send in a new course proposal based on all the things I had just learned, she called me up and invited me to teach a class on the topic of my article. She picked the angle that she thought would work well for her audience. The key to developing a great class is to think small, not big. The director saw "small" in my article. Create an angle that your competitors have not thought of. "Get a 6 Figure Book Advance" and "Get Booked on Oprah & Other Top Talk Show" are examples that have packed classes. Even the Founders of The Learning Annex contacted me for themselves regarding getting on Oprah.

Why should you teach at The Learning Annex? Three reasons:

1. Free Publicity.

The circulation of The Learning Annex and other adult learning center catalogs range from thousands to millions. Even if people don't come to your class, they see your picture and your course description week after week. Consistency breeds content.

When they are ready to "buy" or hire you for your services, they call you right up. I've had CEOs of large corporations as well as hot dot coms call me up for consulting. It's the kind of publicity that is incredibly valuable no matter what your product, service or cause. People in your local community believe that you're a well-known expert and their trust level rises. Trust is a currency hard to come by and easy to lose.

2. Sell Your Products & Services.

Attendees have a chance to experience you live. There is no substitute for meeting people in person. I've had people fly in from other states or drive for five hours, just so they could meet me in person. Who knew? To them it was important to see what I was "really" like, pinch me in person and judge for themselves.

Once they had a true taste of me they felt comfortable and wanted more—they either bought my products or hired me for my services. Sometimes it didn't happen on the spot, but months or years later. I still get calls from people who remember me from some of my first courses and want to work with me now—eight years later. You're building loyalty for a lifetime.

3. Jumpstart Your Paid Speaking Engagements.

If you're not a paid speaker, this is an instant way to get experience—and testimonials—so you can begin getting paid. If you're already a paid speaker you'll command a higher percentage of the door when you're speaking for The Learning Annex. Of course the more well known you are the higher your fee and greater attendance, so your recognition and revenues snowball.

Every author will want to do a Learning Annex Tour when they go on book tour. (Include this in your proposal!) And, if you're an aspiring author, teaching at The Learning Annex will help you build your platform pronto. One great thing about teaching at The Learning Annex is you can test new material and see how it plays. You get to know what really resonates with people so you can connect with larger and larger audiences. Hafiz says, "Stay connected to small children, old people, and the Earth. Life will continue in a good way." You can do that at The Learning Annex.

Find out how one person who bought my ebook got 3 Learning Annex Centers to book her workshop in a week.

Make National News: Magazines, Radio & Print

Have you been waiting for the media world to welcome you? Media like CNN, the Today show, Newsweek, Health, Redbook, Time, Family Circle, O the Oprah Magazine, Entrepreneur, People, INC., Parents or the New York Times?

By attending the National Publicity Summit, October 24th-27th, in New York City you can make your own luck—in person.

At this conference you'll get to personally meet more than 100 top journalists and producers and pitch your story to them, one-on-one and face-to-face.

Only 100 attendees are allowed. After that, enrollment is closed. Go here now to get your info packet.

Having a face-to-face meeting with an editor or producer dramatically increases the chances they'll write about you—or put you on their show.

Some past Summit attendees' results:

  • Ron & Lisa Beres were booked on the Today Show.
  • Lauri Loewenberg appeared on both ABC's The View and Good Morning America.
  • Jim Vonmier got on the CBS Evening News and Early Show as a result of the training and contacts we gave him.
  • Barry Spilchuk was interviewed on Fox News Channel within just five hours of meeting the producer at the Summit.
  • Sandy Clemmons got written-up in Health Magazine, Money Magazine and TV Guide—all from meeting journalists face-to-face at my Summit. In addition she says since attending, her royalty checks have gone up over 700%!

If national publicity is your goal, then I suggest you apply for a packet now to see if you are eligible.

Alexander Graham Bell says, "When one door closes another door opens; but we often look so long and so regretfully upon the closed door, that we do not see the ones which open for us."

This is the chance to open a big door for yourself. All your questions will be answered before you make your final decision so you can feel comfortable and confident.

Participate in Make a Difference Day—and Get Publicity for Your Business

Here is what USA Today posted from last year: "Make A Difference Day is a unique program that inspires and rewards volunteers. Everyone who helps others on October 28, 2006 and sends in an entry form is eligible for an award and a cash donation to a charitable cause. In addition, every award recipient will appear in USA WEEKEND Magazine and on makeadifferenceday.com." Find out more here.

==========================================
Services I Highly Recommend
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Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

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Experts Academy Elite Training:

This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba


Millionaire Training for the New Class of Experts:

If you're an author, coach, speaker, seminar leader, or online information marketer you'll want to discover the 5 Secret Strategies of Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On YOUR Topic. These advanced expert positioning strategies helped Brendan Burchard start from scratch and earn $4.6 Million in 24 months. Find out how to apply his practical knowledge in a systematic way so you can have similar success. http://bit.ly/cWbUkZ


5 Simple Secrets to 6-Figure Teleseminars:

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Get FREE Publicity Media Leads:

It's often not easy to get major media coverage - especially if you can't hire a top PR firm to pitch you to the media. The absolute best time to get publicity is when a journalist or producer has already decided they're doing a story on your subject and is actively seeking people like you to interview. You can easily find out when the media needs somebody with your expertise when you join Reporter Connection. http://bit.ly/d8hIuS


Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi


Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye


Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.


The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr


Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

Come Meet Me

San Francisco—Grace Cathedral
The First San Francisco Writing-for-Change Conference:
Changing the World One Book at a Time

August 23-25, 2007
http://www.sfwritingforchange.org
or contact co-founders:
literary agents Elizabeth Pomada and Michael Larsen, 415-673-0939
http://www.larsen-pomada.com
Tuition: $395

Anywhere in the World
Christian Work at Home Moment
March 5, 2006
6:30pm CST on KCRO 660 AM
KCRO 660 AM, Omaha or listen
anytime at http://cwahm.com/wordpress/blog/

Anywhere in the World
Q&A to Get on Oprah & Other TV Talk Shows Teleclass
1 hour
Download it at no charge at:
http://prsecrets.com/free-sign-oprahtvtalkshow.html

Anywhere in the World
Get a 6 Figure Book Advance Teleclass
1 hour
Download it at no charge at:
http://www.prsecrets.com/free-audio-signup-6f.html

Anywhere in the World
Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
Download it at no charge at:
http://www.webmarketingmagic.com/app/adtrack.asp?AdID=114141

For further schedule information and course descriptions
please visit:
http://www.prsecrets.com/speakingkeynotesworkshops.html

NOTE: Some new classes do not yet have descriptions. Your patience is appreciated.

Quote

Perseverance is not a long race;
it is many short races one after another.

~ Walter Elliott


Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com


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