Dear Friends,

Paris Hilton gets my goat.

"TMZ.com is reporting that heiress turned jailbird Paris Hilton has been offered $1 million to present a one-hour course at The Learning Annex Real Estate and Wealth Expos in Seattle, Chicago, New York and Boston. The subject of the class would reportedly be 'How to build your brand.'"

While some say teaching at The Learning Annex is a credibility buster, it can just as powerfully be a credibility booster. Now, I won't be running out to take that class with Paris since I don't want my name on a perfume and no amount of perfume will make her reputation smell sweet. But there is genius in being a Learning Annex teacher.

Former VP Al Gore, savior of the environment, is teaching there along with Richard Branson, the brainchild behind Virgin Airlines and is a maverick thinker (two pluses on the credibility side).

Why am I telling you this? Because teaching alongside these household names is good for your visibility—even with the Paris Hilton's of the world. Since 1980, The Learning Annex is the largest provider of Adult Education in North America. They have the most centers of other adult learning centers (which I encourage you to teach at as well).

Now, of course I don't believe that the claim that's made in the advertising the Wealth Expo (called "The Woodstock of Wealth" by the President/Founder Bill Zanker): "One Weekend Can Make You A Millionaire!" But, more than 65,000+ people who attended the event in 2006 evidently did.

Just like I don't believe that everybody is right for Oprah. It takes time, energy and commitment to build your reputation. What I'm suggesting is that you start now. And you make responsible and reasonable claims for what someone can expect to learn from you. You can find out more about how you can become a Learning Annex Speaker here.

Warmly,

Susan

P.S. Here's what one of my clients said about teaching at The Learning Annex:

I have become a regular speaker at The Learning Annex. I not only speak in NYC, but all over the country. I have more than earned back the investment from the publicity summit because of the coaching clients I now have because of speaking at The Learning Annex. It was all because of Susan! ~ Christy Whitman, Author/Speaker/Law of Attraction Coach

The Learning Annex: How to Teach at Adult Learning Centers

I called, emailed and sent hard copy information to the director of The Learning Annex in San Francisco. For months I couldn't get the director on the phone and I didn't hear back on the publicity course I had proposed.

Finally, about 6 months later I got a stock rejection letter. I was bummed. What did I do wrong? I called the director to find out. In essence she said to me, we have someone who teaches publicity. She's in, you're out. And until she dies you don't have a chance in h_ll to teach here.

But something changed. Actually two things. I started studying the catalog intensely. What kind of copy got my interest? What kind of bio attracted me? Who got the front and back cover and why. Who got more space in the catalog? What subjects clicked?

Then I ordered the catalogs for all the adult learning centers in the US and Canada and studied those. I dissected each and every one to figure out what the success factors were and then put them into an ebook so you wouldn't need to go through the same process to get your class (idea) accepted. I took to heart Pablo Picasso's words, "I am always doing that which I can not do, in order that I may learn how to do it."

The second thing that happened was that the director read an article I wrote for a speaker's magazine. Before I had a chance to send in a new course proposal based on all the things I had just learned, she called me up and invited me to teach a class on the topic of my article. She picked the angle that she thought would work well for her audience. The key to developing a great class is to think small, not big. The director saw "small" in my article. Create an angle that your competitors have not thought of. "Get a 6 Figure Book Advance" and "Get Booked on Oprah & Other Top Talk Show" are examples that have packed classes. Even the Founders of The Learning Annex contacted me for themselves regarding getting on Oprah.

Why should you teach at The Learning Annex? Three reasons:

1. Free Publicity.

The circulation of The Learning Annex and other adult learning center catalogs range from thousands to millions. Even if people don't come to your class, they see your picture and your course description week after week. Consistency breeds content.

When they are ready to "buy" or hire you for your services, they call you right up. I've had CEOs of large corporations as well as hot dot coms call me up for consulting. It's the kind of publicity that is incredibly valuable no matter what your product, service or cause. People in your local community believe that you're a well-known expert and their trust level rises. Trust is a currency hard to come by and easy to lose.

2. Sell Your Products & Services.

Attendees have a chance to experience you live. There is no substitute for meeting people in person. I've had people fly in from other states or drive for five hours, just so they could meet me in person. Who knew? To them it was important to see what I was "really" like, pinch me in person and judge for themselves.

Once they had a true taste of me they felt comfortable and wanted more—they either bought my products or hired me for my services. Sometimes it didn't happen on the spot, but months or years later. I still get calls from people who remember me from some of my first courses and want to work with me now—eight years later. You're building loyalty for a lifetime.

3. Jumpstart Your Paid Speaking Engagements.

If you're not a paid speaker, this is an instant way to get experience—and testimonials—so you can begin getting paid. If you're already a paid speaker you'll command a higher percentage of the door when you're speaking for The Learning Annex. Of course the more well known you are the higher your fee and greater attendance, so your recognition and revenues snowball.

Every author will want to do a Learning Annex Tour when they go on book tour. (Include this in your proposal!) And, if you're an aspiring author, teaching at The Learning Annex will help you build your platform pronto. One great thing about teaching at The Learning Annex is you can test new material and see how it plays. You get to know what really resonates with people so you can connect with larger and larger audiences. Hafiz says, "Stay connected to small children, old people, and the Earth. Life will continue in a good way." You can do that at The Learning Annex.

Find out how one person who bought my ebook got 3 Learning Annex Centers to book her workshop in a week.

Make National News: Magazines, Radio & Print

Have you been waiting for the media world to welcome you? Media like CNN, the Today show, Newsweek, Health, Redbook, Time, Family Circle, O the Oprah Magazine, Entrepreneur, People, INC., Parents or the New York Times?

By attending the National Publicity Summit, October 24th-27th, in New York City you can make your own luck—in person.

At this conference you'll get to personally meet more than 100 top journalists and producers and pitch your story to them, one-on-one and face-to-face.

Only 100 attendees are allowed. After that, enrollment is closed. Go here now to get your info packet.

Having a face-to-face meeting with an editor or producer dramatically increases the chances they'll write about you—or put you on their show.

Some past Summit attendees' results:

• Ron & Lisa Beres were booked on the Today Show.
• Lauri Loewenberg appeared on both ABC's The View and Good Morning America.
• Jim Vonmier got on the CBS Evening News and Early Show as a result of the training and contacts we gave him.
• Barry Spilchuk was interviewed on Fox News Channel within just five hours of meeting the producer at the Summit.
• Sandy Clemmons got written-up in Health Magazine, Money Magazine and TV Guide—all from meeting journalists face-to-face at my Summit. In addition she says since attending, her royalty checks have gone up over 700%!

If national publicity is your goal, then I suggest you apply for a packet now to see if you are eligible.

Alexander Graham Bell says, "When one door closes another door opens; but we often look so long and so regretfully upon the closed door, that we do not see the ones which open for us."

This is the chance to open a big door for yourself. All your questions will be answered before you make your final decision so you can feel comfortable and confident.

Participate in Make a Difference Day—and Get Publicity for Your Business

Here is what USA Today posted from last year: "Make A Difference Day is a unique program that inspires and rewards volunteers. Everyone who helps others on October 28, 2006 and sends in an entry form is eligible for an award and a cash donation to a charitable cause. In addition, every award recipient will appear in USA WEEKEND Magazine and on makeadifferenceday.com." Find out more here.

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Services I Highly Recommend
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Come Meet Me

San Francisco—Grace Cathedral
The First San Francisco Writing-for-Change Conference:
Changing the World One Book at a Time
August 23-25, 2007
http://www.sfwritingforchange.org
or contact co-founders:
literary agents Elizabeth Pomada and Michael Larsen, 415-673-0939
http://www.larsen-pomada.com
Tuition: $395

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Christian Work at Home Moment
March 5, 2006
6:30pm CST on KCRO 660 AM
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Quote

Perseverance is not a long race;
it is many short races one after another.

~ Walter Elliott