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Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul
Issue No. 68

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Dear Friends,

I've been on a tear.

For the past two weeks I've spent my weekends tearing out pictures from magazines that represent what I want in all areas of my life: health, wealth, spirituality, relationships, intellect.

I was inspired by my client James Ray, one of the stars in the movie The Secret. And I wasn't the only one. Larry King will be having him on his show, Beyond Positive Thinking, on November 16th so be sure to watch. The first part of this 2 part series is on November 2 and I suggest you watch both if you're interested in focusing your attention on what you want out of your life.

What I realized, is that the things I've trained my attention on--a great relationship with my sweetie, a happy, harmonious home and clients who I love who are making a mark in the world, has all come into being. But the areas that I haven't clarified or spent time on, haven't. I'm changing that now.

There are three areas James says are necessary to make what you wish for a reality. You need to go three for three. Your thoughts, feelings and actions must be in alignment before you can get what you want. If you think it, but don't believe it and really feel it through and through, then zilch. Or, if you really feel it strongly, but don't act, zilch again.

So when I spoke to 100 women at an Ewomen Network event last week I had the thoughts, the feelings and then I took action. I asked for help for what I wanted (which is part of how they network): to put my book, "Sell Yourself Without Selling Your Soul" into the hands of every person on the planet who wants to share his/her gifts with the world through publicity.

While I was writing "Sell Yourself" I envisioned that anyone who felt drawn to it would find it. I did this every single day before I sat down to write. I imagined my audience and how happy they would be to discover they didn't need to brag, beg or whore themselves to get great publicity.

But since then, I confess I've gotten caught up with so many other things that I've lost a little of the oomph. I've decided to re-envision my original intention since it's so important to me. The first thing I did was to cut out the New York Times Bestseller list from the book review section of the New York Times and paste my book's title in the #1 spot. So what if it's been out in the marketplace for three years? It's never too late to begin anything.

If you've read it and benefited from it will you pass on the word? Your friends, colleagues and co-workers can get it here. If you haven't read it, and are wanting to promote yourself with integrity and spirit, there is no better time than now.

Partnerships are incredibly powerful. Of course, you can become an affiliate first and enjoy some extra income before you pass on the word if you like at: http://prsecrets.com/affiliateinfo.html

Begin to envision what you want your PR to bring you. And go three for three. I'd love to hear about your results.

Warmly,

Susan

P.S. Find out more about James Ray's workshops in creating harmonic wealth at: http://www.jamesray.com or take his complimentary 7-step Internet training course called "Seven Steps to a Winning Life."

Warmly,

Susan

Blogging: Hype or High Profile?

Do any of you care what I eat for breakfast?

I don't think so. Many blogs are just too darn personal. But blogs don't have to be about your messy underwear drawer or your kid's latest tantrum, they can be an inside look at your industry or your take on the news. Here are a few tips on creating content if you're using your blog to grow your business.

1. Stick with your subject.

No one wants to hear your thoughts on parenting if you're an expert in Caribbean culture. Go native and we're all ears. Natter on about the latest sippy cups and we'll click to someone who knows what's best for baby. One of the women in my writing groups has a husband who is a flight instructor. Flying is his passion. He quit his job in high tech to fly. His blog is about flying small planes. He has a very tight niche of readers who hang on his every word.

2. Surprise us.

The best best sellers are the ones that didn't start out with the goal of selling lots of copies, but arose from passion--or what author of 27 books, Bill O'Hanlon says from being "blissed, blessed, pissed or dissed."

Julie Powell didn't want to be dissed. She began to blog at the suggestion of her husband to save herself from her government secretarial position and impending childlessness. Her concept: to cook 524 recipes in Julia Child's classic 1961 cookbook, "Mastering the Art of French Cooking, Volume 1."

A blog about systematic recipe making? Who'd have thunk it? But scores of fans followed her progress on the salon.com website and the blog went to auction as a book titled: "Julie & Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen." It's sold over 150,000 copies. Since the book is done Powell has found another blogging subject: the book tour. Not so much of a surprise, but what a way to keep her loyal fans enthralled.

3. Be a personality.

Miss Snark is a literary agent (or so she says) who schools the ill-mannered masses in literary etiquette and harps on about the publishing industry: http://misssnark.blogspot.com/. She's hip, she's snarky, she loves George Clooney. She tells us what she's read in 2006. We care because we're curious. Who is this vicious babe who poses as a high heeled heartless bookworm while we can see that she's a softie beneath the snark?

Whatever you choose to snark or comment about make sure it's relevant to the audience you want to cultivate. Blogging takes time, but it can be a quick way to develop a devoted following.

Blogging to Grow Your Business

Join me and Nettie Hartsock, Principal of Hartsock Communications, and Business Advisor and Editor for Allbusiness.com's Must Read Business Books Blog and Professional PR blog.

Nettie will enlighten you about how to use your blog to grow your business, help you decide on whether or not you need to blog, what you can do if you have an existing blog to drive traffic to it. She'll also cover blogger fear and how to best approach the blogosphere and make connections with fellow peers in your arena.

Nettie is a veteran print and online journalist, PR Marathoner and blogger. As a prolific journalist she contributes regularly to leading online and offline publications including eWeek, PC Magazine, Software CEO, Publish, PDFZone and others. Nettie is the editor for the Professional PR blog at allbusiness.com. Nettie helps individuals, authors, and companies focus on conveying their message to the world and creates actionable how-to-programs which establish a powerful base for attracting both blogger and journalists' attention.

Here's what we'll cover:

  • Is blogging a must for a business professional?
  • How blogs boost your credibility and branding.
  • Benefits to blogging and networking in the blogosphere.
  • The 5 misconceptions about blogging.
  • Ways to begin to determine the content and direction of your blog.
  • Ten Tips to Reaching out to Bloggers for PR.
  • How to boost your blog viability, ranking and blog carnivals.
  • Taking your first dance at the Bloggers Ball and how to make sure you're wearing the right shoes!

November 15
Wednesday,
10am PT, 11am MT, 12pm CT, 1pm ET, and 6pm UK
1 hour
Cost: FREE Register: send a blank email to
oprah-202311@autocontactor.com

NOTE: You'll receive a confirmation email with the call details typically within a few hours of sending an email. If you do not, please check your spam filter and/or whitelist the name: newslettereditor@prsecrets.com . Contact us within a day if you have not received this information--after you've done the above please. (Don't wait until the day of the teleseminar!)

Limit: The first 100 people.

P.S. Check out Nettie's blogging ebook at: http://www.nettiehartsock.com/ to get a quickstart on reaching out to the blogosphere, joining the blog carnivals and taking a dance at the "Bloggers Ball."

11th Annual Webby Awards Call for Entry

The 11th annual Webby Awards is seeking entries for the year's most outstanding Web sites in more than 100 categories: business blogs, activism, non-profit, family parenting and more. This year The Webby Awards had added 15 new categories. Click here for more info on submitting yours.

Winning would be terrific PR for your business.

Conversations with God: The Movie

The movie, based on the book of the same name, which has sold more than 7 million copies worldwide in ten years is getting a second chance at life: much like the author himself. Neale Donald Walsch was homeless and had a broken neck before he became a best-selling author and international star. The true story dramatizes Walsch's experiences at the lowest point in his life asking God some
very hard questions.

Walsch just completed a 44 day publicity tour (here's the "action" part of encouraging reality to catch up with your dreams). The film just opened this week. You can join America's fastest growing DVD club today to watch movies making a difference.

Come Meet Me

Anywhere in the World
Blogging to Grow Your Business
November 15
Time: 10am-11am Pacific
1 hour
Register: send a blank email to oprah-202311@autocontactor.com

Anywhere in the World
Christian Work at Home Moment
March 5, 2006
6:30pm CST on KCRO 660 AM
KCRO 660 AM, Omaha or listen
anytime at http://cwahm.com/wordpress/blog/

Anywhere in the World
Q&A to Get on Oprah & Other TV Talk Shows Teleclass
1 hour
Download it at no charge at:
http://prsecrets.com/free-sign-oprahtvtalkshow.html

Anywhere in the World
Get a 6 Figure Book Advance Teleclass
1 hour
Download it at no charge at:
http://prsecrets.com/free-audio-signup-6f.html

Anywhere in the World
Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
Download it at no charge at:
http://www.webmarketingmagic.com/app/adtrack.asp?AdID=114141

For further schedule information and course descriptions
please visit:
http://prsecrets.com/speakingkeynotesworkshops.html

NOTE: Some new classes do not yet have descriptions. Your patience is appreciated.

Quote

I know the price of success: dedication, hard work and an unremitting devotion to the things you want to see happen.

~ Frank Lloyd Wright


Copyright (c) 2002, 2003, 2004, 2005, 2006, 2007 or 2008 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com


 
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Sell Yourself
Without Selling
Your Soul

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