Dear Friends,

I spent a lovely girl's weekend in wine country with some friends relaxing in the quiet countryside, nothing around but grapes ripening for fine wine. We talked about our lives, what was missing, what was good.

One was a single mom dating in a small town, another was focusing on her career as a midwife now that her kids were grown, and another had just ended a long-term relationship she knew wasn't right. One woman adored her husband, traveled the world and had a full life running her family along with a cadre of chickens, dogs and various other pets. Her dream is to write a novel, and yet it's what she resists most. These fabulous women all had financial freedom, but that didn't make their lives perfect.

What does this have to do with PR? Everything. Many people blast forth on a PR campaign before thinking about what they truly want--in all areas of their lives. Many just focus on making money or expanding their business. But alone, these things won't bring happiness.

Before you even write a press release think about your media appearances as a vehicle to get you where you want to go in your relationships, how you want to nourish your emotional and physical well-being, your spirituality, your intellectuality and finally to create financial freedom. Set your intention before every encounter, every single appearance, every call, every press release. Are the words you speak what you intend for yourself? What is it that you want to bring into your life?

I was reminded about how important thoughts are when I saw the movie The Secret. I think we underestimate the power of our intentions and barrel forth toward things we think we want. This is not a new idea. The Buddhists have always advocated watching your mind watch your mind. In other words monitoring your thoughts.

A current client told me that she healed herself from an illness that doctors told her she couldn't by not speaking of her illness and focusing just on getting better. "I couldn't allow myself the luxury of a negative thought," she told me. "My life depended on it." What if our lives depended on our thoughts? Wouldn't we be more careful about what we were thinking at every moment?

I invite you to begin to apply this to every aspect of your life and notice how it's integrated it into your PR goals.

Warmly,

Susan

P.S. You'll notice that this month's article was written by Eric Gruber and not me. I'm working with Eric to circulate my articles and thought that his piece was appropriate for this topic since he knows so much more about it than I do. One of my intentions is to establish my brand more securely on the Internet so people think of me first for thoughtful PR advice.

Warmly,

Susan

Article Marketing & Book Promotion: Promote Your Book To The Top of The NY Times Best Sellers List

Although, Mark Hyman, M.D, the New York Times Best Selling author, and practicing physician, had a strong, multi-faceted marketing and sales plan in place, the addition of an article marketing strategy helped him in his successful quest to push his book, UltraMetabolism - The Simple Plan For Automatic Weight Loss to the #2 spot of the NY Times Best Seller List. Dr. Hyman's article marketing campaign was only one small, but important piece of the puzzle, that helped him establish key relationships with website publishers that resulted in increased, targeted traffic and stronger sales for months and years to come.

By including a targeted article marketing program into your PR plan, you too could achieve book-marketing success. Doing this effectively requires five detailed, time-consuming steps to get good results:

Step 1: Create An Article That Seizes Readers' Interest.

One of the most important parts of the article is the title. The first 3-4 words of your article title have the most weight with Google and other search engines. The point of the title is to intrigue your audience to actually sit down and read the article. You may even want to offer an outrageous proposition that you can fulfill within your article body as we have with the title of this article.

Some title examples include:

• This article's title: Article Marketing & Book Promotion: Promote Your Book To The Top of The NY Times Best Sellers List. Notice that the keywords article marketing and book promotion are right up front. The title also has the major search keyword phrases "promote your book" and "NY Times Best Sellers List."
• Networking for Women Entrepreneurs: Connecting Is The Key To Magical Networking -- This title is perfect, not only because it has the keyword networking up in front, but it also lets you know who the audience is. If I didn't tweak the title for our client to include the audience, the publisher of a new woman's magazine in Louisiana probably would not have printed it. Remember, when submitting articles to the top directories online, there are thousands of articles for publishers to review--meaning you must capture the publisher's attention with the headline and let them know that this article is perfect for publication and their audience.

After the title captures attention articles that get the best results are the ones that provide unique, high quality content that solve at least one piece of a problem puzzle. However, to convert readers to buyers, you must not give the reader all of the answers to the "HOW" to solve a particular problem. Instead you want to tease them with some of the how and top it off with the why it's important.

Step 2: Turn Readers Into Prospects With A Strong Call For Action And An Offer They Can't Refuse.

You want to encapsulate the essence of what makes you and your offering unique. This is your Unique Selling Proposition. Focus on just key insights, information and reader benefits. If you add a free bonus offer in your bio box, you will make it even easier for readers to click to your website. You can offer a sneak preview of your book, a free ezine subscription, or a free special bonus report that further enhances your credibility as the expert. Here's the bio box that helped move Dr. Hyman's book to the #2 spot on the NY Times Best Seller List:

New York Times best selling author, lecturer, and practicing physician Mark Hyman, M.D., is Editor-in-Chief of Alternative Therapies in Health and Medicine and Medical Editor of Alternative Medicine Magazine. In his most recent book, UltraMetabolism -- The Simple Plan for Automatic Weight Loss, he teaches you how you can ignite the fat burning code hidden in your own DNA. To download a free sneak preview of UltraMetabolism, click here now.

Step 3: Maintain Reader Interest & Create a Squeeze Page.

Think of your article as a sales funnel. Your article title, content, bio box and the link you send your readers to should all flow down a logical pipeline. Including a link to the main page only distracts and frustrates readers, and almost guarantees you'll lose the sale.

The link in your bio box should take readers to a squeeze page within your site that convinces people why they should either buy the book or why they should subscribe to your ezine. For an example of a squeeze page go to, http://www.ultrametabolism.com/prlarticle1

Step 4: Target Your Audience With Ezines & Websites That Make a Difference.

You need to find websites that are highly visited and ezines that are the most read, but more importantly, you want to focus on websites and ezine publishers within your specific niche that have strong emotional connections to their audiences. Through our research for Mark Hyman MD, we found information for a popular About.com editor.

Other strategies include:

• Research the organizations, your audience may belong to.
• Study your competitors - where are their articles being published?
• Do a Google search. Just type in your industry or article topic followed by the words "article submission." That's how I helped our client's book jump to the #2 spot on the NY Times Best Sellers List. I typed into Google, "health article submissions", "medical article submissions", and"thyroid dysfunctions article submissions" and discovered (among many other sites) the contact information for an About.com editor - one of the top 50 sites on the net today. When the editor blasted an email book promotion to her entire list this one submission resulted in over 1,500 opt-in ezine subscribers and dozens of new book sales in one day.

Don't forget to check sites for magazines within your niche. More and more publications, are looking for fresh, new content for their website, to drive traffic up in order to sell more print magazines in the long run. This constant updating of articles found only on the website and not in their print publications means more opportunities for writers and experts. An article written by you published on sites like Entrepreneur Magazine and Mothering Magazine will give your company the vast amount of exposure and credibility it needs.

Step 5: Submit Your Article & Build Your Links and Traffic.

Now is the time to perform the tiring, boring and tedious task of submitting your articles. But, as you're completing this process, know that there is light at the end of the tunnel. By using these article marketing strategies, you can build a steady stream of warm ready-to-buy visitors and substantially increase your book sales.

By including article marketing into your multi-faceted marketing and sales plan, you too can achieve success in marketing your book.

About the Author:

Article marketing expert and award-winning public relations practitioner, Eric Gruber helped promote Mark Hyman MD's book to the top of the NY Times Best Seller List. For a free consultation on how to substantially increase your book sales using today's hottest Internet marketing strategies, email or click here to have Eric manage your article marketing campaign.

NOTE: My results to date from one article titled "Writing & Publishing Tips: How To Get a To Literary Agent & Sign That Coveted 6 Figure Deal" are: 6 sites have or will be publishing it. One of them is About.com, one of the top 50 sites on the Net. CEO Refresher is an another one--an online (International) Canadian publication which gets 932,982 unique hits per month. We have two more weeks of submitting so all the results aren't yet in.

The Roadmap to Writing and Selling Your Book Teleclass

Join me and Bill O'Hanlon, who has written and published 26 books to discover how you can write and sell yours. BTW his 27th will come out next year-he says "Stop me before I write again!" His books have been published by major publishers W.W. Norton, Penguin, HarperCollins, John Wiley and more.

He has appeared on Oprah with his book "Do One Thing Different", as well as The Today Show and many radio shows. Bill has also self-published several books, both in print and e-book form. He has given over 1500 talks in the U.S., Australia, New Zealand, Hong Kong, Japan, Scandinavia, Europe, South America, Canada and Mexico. He is lively, irreverent, funny and full of practical ideas. He loves to help others find and succeed in whatever missions and contributions that have to make on the planet.

He will share with you:

• The two essential elements to getting your book written and sold
• The four ways to focus and differentiate your book so that it is easier to write and sell
• The strategy that got Bill a top New York literary agent in one day
• The results of Bill's study of the patterns of best-selling book titles from 1900 to the present: How to create a best-selling title and subtitle
• The anatomy of passion: The four energies that will carry you through the writing and selling of your book even if you are busy, lazy or undisciplined
• The biggest mistake he made in the early years of his writing career so you can avoid it

Date: Wednesday, October 11, 2006
Time: 10am PT, 11am MT, 12pm CT, 1pm ET, and 6pm UK
1 hour
Cost: FREE
Register: send a blank email to oprah-196803@autocontactor.com

NOTE: You'll receive a confirmation email with the call details typically within a few hours of sending an email. If you do not, please check your spam filter and/or whitelist the name: newslettereditor@prsecrets.com. Contact us within a day if you have not received this information--after you've done the above please. (Don't wait until the day of the teleseminar!)

Limit: The first 100 people--register early so you don't get left out.

Coaches and Consultants: Get over $2900 of products for only $197

This month 20+ coaching experts are coming together to inspire you in your life, business and career.

Everyone has contributed high quality products and programs in the hope that you will like them so much, you'll want to learn more about their other products. Here are the details

Take a look at what's included:

• Terri Levine shows you the 20 ways you can differentiate yourself from other life and business coaches, and how to raise your fees fast in her "Marketing Strategies to Build Your Business program;
• David Steele gives you all the tools, techniques and training for working with couples in his "Relationship Coaching Home-Study Course;"
• Marcia Weider takes you inside her "My Dream Circle" private coaching club, where you can access her teleclasses, tools, and books and experience working with Dream Coaches from all over the world;
• Suzanne Falter-Barns shows you how to build your platform and establish valuable contacts with the media in her "Get Known Now Home Study Course;"
• Susan Harrow shares with you a step-by-step process of getting on Oprah and other major talk shows in her "Ultimate Guide to Getting Booked on Oprah;"
• Ramon Williamson shows you how you can get 100 clients in 100 Days in his brand new just released guide for coaches;
• Travis Greenlee and Milana Leshinsky give you a crash course on web sites, multimedia, blogging, and other web- based tools in their "Extreme Technology Makeover for Coaches" program;

...and there's more.

The MEGA Coaching Sale runs only until October 7th. Don't miss this opportunity to gain access to some of the best courses, programs and tools in the coaching world at just a fraction of their regular prices.

Bargain PR Products

Find those discontinued, damaged and remaindered items at ridiculously low prices here.

Profit and Build Business from Free Publicity: A Perfect Appreciation Gift For Yourself or Your Clients

Media-Savvy-to-Go publicity tips booklets offer 147 proven methods to help you and your clients build business and profit from free publicity. 97 Powerful Ways to Profit from Free Publicity shows you how to identify, target, prepare, and share your story and how to become a published author fast.

50 Powerful Publicity Boosters to Build Your Business shows you how to employ ezines, award contests, seminars, and "Jumbo Shrimp Marketing" into the media relations mix to achieve extraordinary results. Profit from both Media- Savvy-to-Go tips booklets for just $10 plus tax and shipping for the hard copy booklets or $8 plus tax for the downloadable versions. You'll be ready to earn your own ink and air in record time without spending a fortune. These are perfect trade show gifts, membership renewal bonuses, and sponsorship visibility tools to pack a punch of value for all who give and receive them. Order yours in quantity now here.

Come Meet Me

Anywhere in the World
The Roadmap to Writing and Selling Your Book Teleclass
October 11, 2006
Time: 10am-11am Pacific
1 hour
Register: send a blank email to oprah-196803@autocontactor.com

San Jose, CA
Eliminate Behaviors that Make You Appear Powerless
Accelerated Networking Lunch Event
eWomenNetwork
October 19, 2006
11am-1:30pm
Register:
https://events.ewomennetwork.com/event/details.php?eid=4072
$51/$41 members

Anywhere in the World
Christian Work at Home Moment
March 5, 2006
6:30pm CST on KCRO 660 AM
KCRO 660 AM, Omaha or listen
anytime at http://cwahm.com/wordpress/blog/

Anywhere in the World
Q&A to Get on Oprah & Other TV Talk Shows Teleclass
1 hour
Download it at no charge at:
http://prsecrets.com/free-sign-oprahtvtalkshow.html

Anywhere in the World
Get a 6 Figure Book Advance Teleclass
1 hour
Download it at no charge at:
http://prsecrets.com/free-audio-signup-6f.html

Anywhere in the World
Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
Download it at no charge at:
http://www.webmarketingmagic.com/app/adtrack.asp?AdID=114141

For further schedule information and course descriptions
please visit:
http://prsecrets.com/speakingkeynotesworkshops.html

NOTE: Some new classes do not yet have descriptions. Your patience is appreciated.

Quote

Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will

~ George Bernard Shaw