Dear Friends,

I've been thinking about the fine line between success and failure lately. How doing one small thing can have a big effect. This phenomenon, this micro-action, has been called "The Butterfly Effect". The slightest movement of a butterfly's wings reverberates throughout the universe affecting us all.

Almost everyone is doing an Amazon Bestseller Promotion nowadays. But using The Butterfly Effect can make the difference between disappointing or ecstatic results. Often even the most savvy and experienced on-line marketers can't convey the full value and benefits of their offer. But it doesn't have to be that way for you.

Today, I would like to share with you a very effective on- line book launch that uses two essential factors: Relevance and Time Sensitivity. My friend, Vivian Glyck, the funny and soulful author of The Tao of Poop: Keeping Your Sanity (and Your Soul) While Raising a Baby has collected bonus gifts that are relevant to mothers. Her campaign focuses on the "real" deadline of Mother's Day (an incentive in itself) and she's calling the collection of these bonuses the Virtual Mother's Day Gift Basket so that anyone can immediately see the value of purchasing the book as a gift for themselves as well as others.

The video helps explain the depth and details of the promotion. I encourage you to check it out. It's an example that I recommend you follow. The package also does make for a great gift, just in time for Mother's Day. Visit SmartMamma.com to view the promotion.

On another note, I want to discuss licensing.

Once you have a successful book, product, seminar or other intellectual property you can license it as a program to others. Suzanne Falter-Barns and Milana Leshinsky have done this successfully. Suzanne earns not six, but seven figures partly due to the success of having other people teach seminars based on her book "How Much Joy Can You Stand." These people become the ambassadors of your philosophy, of your products, of you, out in the world and news of you spreads exponentially. We all want more leisure time and this is one way to get it. I'm working on my licensing program now.

Read on below to find out how you can join us for this free licensing teleclass.

Warmly,

Susan

Smart Mama, Smart Promotion: 5 Ways to Publicize a Product and Make it Poop Proof

I'm going to deconstruct Vivian Glyck's effective product offer so you can create promotions using her proven methods. If you understand how something is put-together step-by-step then you can do it quite easily. What I've found is if you give people a model often they can mimic it. Often just talking "about" it doesn't do the trick. You have to pull it apart and put it back together again. I suggest that you use this model for yours. Let's do a quick analysis of what Vivian did.

1. She collected relevant bonuses that specifically targeted her niche market.

Many people get a gazillion bonuses that are all over the map and that people never bother to read because they don't pertain to the product being promoted. The majority don't even bother to download the bonuses if the amount of bonuses or the process of getting them appears overwhelming. Instead of increasing the value, the offer becomes meaningless, kind of like our country's deficit. Who can conceive of trillions of dollars?

2. She established a true deadline.

Most authors and entrepreneurs promoting products make up an arbitrary date as an incentive to buy, then continue to extend that deadline to get more sales. This lessens the trust people have in the original offer and those who have rushed to buy can feel cheated. Creating a hard deadline creates excitement and encourages action. Make a hard stop date and stick to it.

3. She uses video sparingly to supplement her offer.

The video isn't a typical sales pitch. Vivian talks about how each bonus has value for moms and describes the benefits of each one so her audience understands what they are getting. You get a sense of her sincerity and you know that she has a real specialty--moms raising a baby. Who trusts a generalist? Not me. I want someone who is a real expert in his field who has a deep groove of knowledge.

4. She sets a realistic monetary limit to the bonuses.

The $500 value is believable. I mean really, who needs $20,000 worth of (often times worthless) downloads and who has time to read thousands of pages of stuff?

5. She shows you how to make a gift of her product.

Brilliant! Buyers don't have to think or do any work. Vivian shows you how to package your gift to give it to a mom for mother's day. What could be easier? It becomes a no-brainer to buy. Go here to check it out. I'll be getting one, or ten, for the moms I know.

Licensing Your Knowledge Teleclass

Do you ever wish you could take a 'shortcut' to the big leagues? Licensing your materials and concepts to other entrepreneurs, coaches, trainers and consultants creates a quick path to wealth and recognition.

Suzanne Falter-Barns has been licensing her workshops for two years, and has not only reached thousands of people worldwide with her brand, but also made well over six figures in revenue from licensing alone.

Milana Leshinsky has also licensed her materials successfully worldwide.

Both, Suzanne and Milana will appear on a special call for my newsletter subscribers, and share their secrets of licensing intellectual property for profit.

Topic: Licensing for Profit
Date: Wednesday, May 31
Time: 10am Pacific
Duration: 1 hour
Cost: FREE
Register: oprah-169743@autocontactor.com
NOTE: You'll receive a confirmation email with the call
details typically within a few hours of sending an email. If
you do not, please check your spam filter and/or whitelist
the name newslettereditor@prsecrets.com.
Limit: The first 100 people--register early so you don't get
left behind. Get Your Copy of the Entire Program

What's Blocking You From Producing Great Results?

Are you frustrated because, in spite of your best efforts, you're still not reaching the action goals you set for yourself? After many years of working with entrepreneurs and solo professionals who particularly experience this challenge, Professional Certified Coach Nancy Gerber has developed powerful, immediately useful tools and resources to help you experience breakthrough results. Her Productivity Action Group will begin later this month, and my newsletter subscribers can receive a FREE introduction through her mini-e-course:

The 7 Most Toxic Productivity Viruses and How to Cure Them

Discover:

• 7 sets of "symptoms" that are clues to the influence of each Productivity Virus
• 7 specific and effective "treatments" to help improve
  your results immediately
• How to apply this information to best serve your
  specific needs
• Tips on managing procrastination
• A special BONUS segment with inspirational ideas and quotations

Go here and learn how to produce better results with greater ease and less stress than you ever thought possible.

Nancy was my first coach and I tripled my income by getting rid of my own personal productivity viruses. I urge you to take advantage of this opportunity at no cost to you.

Free Ad Dollars on New Search Engine

Get $50 of ad dollars on a new search engine called "Search Big Daddy." The search engine is based on DMOZ, which is the center of Yahoo and many other top-ranked search engines. It works the same as if you got a free shopping spree on Google AdWords.

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May 31, 2006
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March 5 2006
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Quote

One's philosophy is not best expressed in words; it is expressed in the choices one makes.

~ Eleanor Roosevelt