Dear Friends,

I've been consumed with finishing Get a 6 Figure Book Advance. I'd forgotten how much work, time, thought, and detail go into writing a book—not to mention staying up until 2 in the morning crunching on peanuts (a real downfall of mine) combing over the material over and over again.

It's finally here. I want to share with you an email I received that shocked me—and reminded me what writing a book and connecting to your audience is all about.

"Susan, thank you for all the opportunities you have created for people in the form of free stuff.

Is there anything YOU need within the next 30 days that I can help you with, or I can help network for you (someone I know maybe able to help you)? I want to thank you for your gift of opening creativity and opportunity doors for me.

The reason for my offer: Jill Lublin, author of Guerilla Publicity, gave a talk at one of the weekly writers' meeting at the Monticello Hotel in San Francisco. She had us get into groups of 3 for a networking exercise where we told what we needed/wanted within the next 30 days. Her premise was that someone would be able to meet our need/want.

My need/want was to have Michael Larsen be my agent. A woman in my group said she could put me in touch with Michael Larsen! (Later she called and referred me to Michael's website which was valuable.)

When we re-grouped, I thanked Jill for this powerful exercise, it was a life-changing experience for me.

Then to Jill's surprise, I asked HER what she needed within the next 30 days. She said she needed to get radio time for a program she created. I know someone who has a radio program and promised Jill I would ask him to help Jill. (I called my friend and he said, "Sure, I'll help her get air-time. Tell her to get in touch with me." I e-mailed Jill with his name, phone number and e-mail address.)

I read a book on how to write a book proposal, but I feel my work is missing something which this book proposal book doesn't help me to identify.

Then, a few days ago, I came across the Learning Annex catalog and there you were and your workshop list identifies what I feel is missing: how to make my proposal read like a bestseller. I need that element which rivets attention. You also mentioned how to give editors exactly what they want so my book will go to auction and sell to the highest bidder, ways to avoid mistakes even seasoned authors make, and ways to position myself to be the next hot property.

So, you have helped me on my path already. And I want to thank you.

All the Best,

Dakota Lim"

Wow. Though I meet people all the time on the Internet and in person, it is rare that someone who I've never contacted offers, with complete sincerity, asking nothing in return, to help me.

I'd like to encourage each one of you to do Jill's exercise today and watch your feeling of abundance and happiness grow. Dakota reminded me of my own intention for every book that I write which I affirm daily: That my work reaches whoever wants it at the right time.

If you've dreamed of writing a book, or have written a book which hasn't reached as many people as you'd hoped, or if you're looking to get substantial money for your next book Get a 6 Figure Book Advance will help you.

But, if you haven't considered writing a book, please do. It lifts you to a high level of credibility in your field. I'm constantly astonished at the instant respect and awe people exhibit when I mention that I'm an author. Suddenly, I'm the belle of the ball.

And it's created such a fantastic network of people who feel connected to me. Look at how it connected me to Dakota. And just the other day I was trying a new massage therapist and when she asked what I did I mentioned Sell Yourself Without Selling Your Soul®. "My sister has that book!" she shrieked. "She's a Mary Kay salesperson. All the Mary Kay women should have your book" (I would love that! If anyone has a connection there...).

It thrills me that people all over the globe are discovering how they can sell themselves without selling their soul and bringing their gifts to the world. Whether you have my book or not I hope you are doing the same.

Warmly,

Susan

5 Tips to Get a 6 Figure Book Advance

It's the dream of 81% of the population to write a book. No matter how many times people tell you how difficult it is to do, nearly everyone wants to do it. There hangs a certain romance around writers. I think it's a kind of nostalgia or grieving for some forgotten part of ourselves. We long to return to a place where magic and imagination are revered.

Others may just want the quick glory or fast buck they associate with being an author. But whatever you want, getting a 6-figure book advance is possible if you have the skill, drive and know-how. Here are five tips to get you started on achieving the dream of becoming a well-paid, respected author.

1. Know the Industry.

Educate yourself on how the publishing industry works. Unlike the old days when publishers were looking to cultivate long-term relationships with authors who would be in their stable, today their top priority is just to sell books.

When I was traveling in Mexico this year I met a woman whose husband has been a bestselling author for twenty years in England. He has had the same agent and publisher for those same twenty years. Every time he came out with a new book his publishers expected it to be "number one" on the English equivalent of the New York Times bestseller list. They worked with him to make it so. In America the bottom line is king. You must be able to substantiate your claim that your book will fly off the shelves, without any help from the publisher.

2. Prove There is a Market for Your Book.

In today's world you need to show that your book will sell to one large audience, or many smaller niche audiences. Quantify each audience with statistics that show that they buy books on that subject. It's not enough to say that this audience would be interested in your topic. You must be able to prove beyond a doubt with your well-researched facts that your readers are a "book buying" audience.

3. Develop a Platform.

This is the most important aspect of your proposal after you've proven that there is a pressing need for your book and that book buying audiences will scoop it up. A platform is simply YOUR ability to sell books to the audience that you have said will buy—from you.

It's all about the numbers. How many people are on your e-zine list? How many people do you speak to every month? How many people buy your products and services now? Do you have big name corporations or organizations that will buy your books in bulk? Do you have a regular column, or write for publications? Are you frequently seen in the media? If you don't have an impressive platform you don't get a 6-figure advance.

4. Map out a Marketing Plan to Promote Your Book.

Your plan should include everything from speaking engagements, online marketing, licensing, and media placements. It must be realistic and do-able. In other words you can't say that you'll speak to organizations of 1000 people or more if you've never done it.

I've read enough. I want to get the *Get a 6 Figure Book Advance* right now!

When you say that you're right for Oprah. Unless you've already been a guest and taped the show please NEVER say this if you don't want your reputation instantly sullied.

Instead show how you will build on your past publicity. If hosts or producers say that they want you back for another segment because you did such a good job the first time, say it. But if you haven't done much media to date, don't fret.

You can begin today and get a substantial number of profiles, features, and comments in the media in a few months by joining PRLeads, a service which delivers reporters queries (the stories they need experts for) daily to your email box. Go here and sign up today.

5. Get Endorsements.

Big names sell products in a big way. Getting known names of celebrities, best-selling authors, actors, athletes, well-known experts in your field, media personalities, any famous name that has glitter gives you the kind of credibility that can't be bought.

One of my clients, who got a number of New York Times bestselling authors to write about him, accomplished three things with his endorsements. Each person who wrote about him told a different story about why he would be a winning author. The first one lauded him as a highly successful professional. The second stated that my client's book filled a gap that her book failed to address. The third demonstrated that the people my client was trying to reach were an avid book buying market hungry for his type of book—as they had bought hers.

These meaningful endorsements effectively helped him get his 6-figure advance. (And he got media coached by me before he met the editors at the big New York Publishing houses who then bid on his book at auction).

Don't just get endorsements saying you're terrific. Make your endorsements do double duty by helping you prove there is a market and that you're the one they want to buy from. This is the type of information that makes you stand out from the other 150,000 authors who are published every year, most of whom never earn back their advance. Don't be one of them. Instead, follow this advice and you'll be well on your way to earning a 6 figure book advance. Good luck!

Get a 6 Figure Book Advance

Have you gotten a paltry advance for your book? Can't get an agent interested in your idea? Thinking about self-publishing but want the credibility and name that comes from having a reputable New York publishing house behind you? You've probably heard that the book business is harder than ever to break into....Not so.

Now you can find out how to make big money for your book idea... even before you write it... (even if it's your first book.) Want to be paid $100,000, $500,000, $975,000 or more for your book? Let me show you how. You'll discover how to land a top literary agent, keep your book out of the publisher's slush pile, and what it really takes to sign that coveted 6 figure deal. Find out how here

Want to Get a Book Published? Already Got a Book and Want More Fame & Fortune as An Author?

My friend Steve Harrison, publisher of Book Marketing Update and Radio-TV Interview Report (RTIR) is offering a training program I recommend. Called the "Million Dollar Author Program," it includes a three-day conference in Atlanta (July 6-8) plus ten teleseminars with publishing experts and bestselling authors including Deepak Chopra and Mark Victor Hansen, co-creator of Chicken Soup for the Soul which has sold over 90 million copies. Need an agent? You'll get personal face-to-face meeting with over 14 top literary agents.

This event is the perfect companion to my new Get a 6 Figure Book Advance e-book.

By clicking this link you'll get $200 rebate off the event
IF you also buy Get a "6 Figure Book Advance".

In other words, if you go to Steve's event AND buy my book it's like you're getting my e-book for free. Just jet me an email and let me know that you'll attend Steve's event and I'll personally contact him so you can get your rebate. Then he'll send you a $200 check ASAP.

Writer's Paradise

Wow, a real bonanza. Lots of links for writers here.
Everything from publicity and press release services to support groups for people who want to be published.

Free Sound Bite Teleclass

Get ready to promoting yourself by knowing what to say, how to say it and who to say it to—and increase your media attention instantly.

Did you miss the How to Become a 60 Second Sound Bite Genius teleseminar a few weeks ago with me and personal coach Nancy Gerber?

If so, I've posted the audio of the entire 60-minute call (a gift to you) download it here.

Need ISBN Bar Codes?

This is a Free Online Bar Code Symbol Generator

http://www.tux.org/~milgram/bookland/

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Turn Surveys Into Cash:

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Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr

Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

Come Meet Me

Anywhere in the World
Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
Download it at no charge

Anywhere in the World
How to Use Sound Bites to Get The Media Attention You Want
Level 1
(Create sound bites that sizzle and sell)
4 sessions September 6, 13, 20, 27 10am-11:30am pst
(other times may be available)
See all upcoming dates here
$299

How to Use Sound Bites to Get The Media Attention You Want
Level 2, The Interview
(The above class is a prerequisite)
4 sessions (Handle any type of media interview)
October 4, 11,18, 25
10am-11:30am pst
(other times may be available)
See all upcoming dates here
$299

San Francisco California
Get a 6 Figure Book Advance
July 12, 2005
The Learning Annex
6:30-9:30pm
415.788.5500
$44.99 (Take $5.00 off this course for enrolling on the web!)
For further schedule information and course descriptions please visit: http://prsecrets.com/speakingkeynotesworkshops.html

San Francisco California
Get a 6 Figure Book Advance
September 20, 2005
The Learning Annex
6:30-9:30pm
415.788.5500
$44.99 (Take $5.00 off this course for enrolling on the web!)
For further schedule information and course descriptions please visit: http://prsecrets.com/speakingkeynotesworkshops.html

NOTE: Some new classes do not yet have descriptions. Your patience is appreciated.

Quote

Only connect.

~ E.M. Forster