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Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul
Issue No. 48

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Dear Friends,

My Dad hates Donald Trump. He thinks he's a conceited idiot who doesn't know what he's talking about. "Why would anyone listen to a guy who has gone bankrupt twice?" he asks. "His wealth is a big facade." Whether you agree with my Dad or not, he asks intelligent questions. It's important to delve into a person's qualifications--especially when their claims are enormous.

As the New Year approaches this is a good time to examine the places where we have any facades, or falsehoods. Are you living up to the claims you make to yourself and others? Are there any places where you're telling little lies, omitting information, not owning up, or fooling yourself? This isn't about being perfect, it's about living into your own legacy.

In the questionnaire I give everyone who becomes my client I ask, "What would you like your epitaph to say?" Mine would say simply, "She brought joy to everyone who met her."

My sweetie and I were discussing our goals last week and he said one business mentor had told him, "First people pay you for what you do. Then they pay you for what you know. Lastly, they pay you for who you are." My goal for next year is to be paid for who I am.

What are your goals?

I invite you to shed the beliefs and goals that no longer suit you and to take on only the things that are meaningful to you.

Wishing you a New Year full of abundance, joy and unexpected bliss.

Warmly,

Susan

PR Trump Style

If anyone knows how to toot his own horn it's Donald Trump. How does he get away with it? How can you follow in the footsteps of his success?


1. Balance Your Bragging with Boyishness.

Sure, Trump is a loud mouth, but he's also self-deprecating, making fun of his hair, his bimbos, and his appetites. He let's you know that he knows he's being a braggart, but it's all in good fun. You can do the same by making light of your foibles while touting your achievements.

2. Coin a phrase.

How many times had we heard the words "You're fired?" before Trump used it in The Apprentice Boardroom? Trump made the phrase new by using it in a surprising way. Once he discovered its effectiveness he made it his trademark. He's fair, but tough. He walks his talk by making instant decisions, then pointing that fat finger at one of the unsuspecting apprentice hopefuls and uttering the feared phrase. Is there an age old phrase you can make yours by some unique gesture or by using it in a surprising circumstance? Phrases are all a part of branding. Find a few that suit you.

3. Do Something Outrageous.

The public loves a daredevil--be it with words or actions. Trump lives large. He jets around in big planes. He owns big places. He has lovers with big bosoms. He has big hair. While "bigger" isn't necessarily better, bigger gets noticed. It's not my style, but maybe it's yours.

Big comes with many faces. The public loves actions that take courage--or a lot of money. What impresses me isn't money, but the adventuresome spirit. Adventure filmmaker Scott Lindgren, who is considered one of the extreme sport's most prominent heroes, kayaked down the Tsango River in Tibet. Navigating down it was likened to "snowboarding down Everest." Lindgren is devoted to doing treks in wild and challenging rivers in circumstances that haven't been done before. He's after a "pure" experience, and eschews publicity and moneymaking. The irony is that he gets both.

Ultimately, no matter how much publicity you want, it's letting go of the need for it that will take you to places that perhaps Trump or even Lindgren have not gone.

Free Sound Bite Teleclass

Did you miss the How to Become a 60 Second Sound Bite Genius teleseminar a few weeks ago with me and personal coach Nancy Gerber?

If so, I've posted the audio of the entire 60-minute call (a gift to you) at this web page.

Get ready for the new year by knowing what to say, how to say it and who to say it to--and increase your media attention instantly.

Re-Subscribe to My Newsletter

Why? To get the following valuable information:

1. Chapter 7 of Sell Yourself Without Selling Your Soul®.

This chapter is a step-by-step guide with a template for developing dynamic sound bites that charm your audiences.

2. Print Interview Secrets.

This is my free guide to controlling the content in print interviews. Have you ever been misquoted? Asked yourself, "Did I really say that?!" This guide helps you create dynamic interview information that absolutely cannot be distorted.

Go to: http://prsecrets.com/joinlist.html Don't worry, you won't get my newsletter twice--my system won't let you. You'll just get an email with a special URL to download the above PDF files. I wanted you to have the same benefits that new subscribers are getting.

==========================================
Services I Highly Recommend
==========================================

Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause and am an affiliate. Please explore them to find out if they are right for you.


Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar Replay

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Experts Academy Elite Training:

This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba


Millionaire Training for the New Class of Experts:

If you're an author, coach, speaker, seminar leader, or online information marketer you'll want to discover the 5 Secret Strategies of Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On YOUR Topic. These advanced expert positioning strategies helped Brendan Burchard start from scratch and earn $4.6 Million in 24 months. Find out how to apply his practical knowledge in a systematic way so you can have similar success. http://bit.ly/cWbUkZ


5 Simple Secrets to 6-Figure Teleseminars:

How to Make Big Money Fast Doing What You Love FREE Replay Tired of being the best kept secret in your industry? No more. There is a system that Lisa Sasevich has perfected that shows you how to lead a teleclass in an authentic and non-salesy way that converts the right people to buy. Clients who have used her system have reported increasing their sales by 66%. Others filled their courses to capacity. Many of them just listened to the Free. info. and reported dramatic results. http://bit.ly/ap9A6C


Get FREE Publicity Media Leads:

It's often not easy to get major media coverage - especially if you can't hire a top PR firm to pitch you to the media. The absolute best time to get publicity is when a journalist or producer has already decided they're doing a story on your subject and is actively seeking people like you to interview. You can easily find out when the media needs somebody with your expertise when you join Reporter Connection. http://bit.ly/d8hIuS


Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi


Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye


Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.


The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr


Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

COME MEET ME

Anywhere in the World
Become a 60 Second Sound Bite Genius
(For Pitching, Producer calls, Networking or Presentations)
1 hour
Download it at no charge at: http://www.webmarketingmagic.com/app/adtrack.asp?AdID=114141

Anywhere in the World
How to Use Sound Bites to Get The Media Attention You Want
Level 1
4 sessions
10am-11:30am pst (other times may be available)
http://prsecrets.com/teleclasses
$299

How to Use Sound Bites to Get The Media Attention You Want
Level 2, The Interview (The above class is a prerequisite)
4 sessions
10am-11:30am pst (other times may be available)
http://prsecrets.com/teleclasses
$299

For further schedule information and course descriptions please visit:
http://prsecrets.com/speakingkeynotesworkshops.html

NOTE: Some new classes do not yet have descriptions. Your
patience is appreciated.

QUOTE

Be at peace with your own soul, then heaven and earth will be at peace with you.

~ St. Isaac of Nineveh

You can now order my book "Sell Yourself Without Selling Your Soul®" (HarperCollins) at http://prsecrets.com/store/sywssbook.html to help get you started on your publicity and marketing campaign today.


Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com


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