Dear Friends,

A woman in my UC Santa Cruz Sell Yourself Without Selling Your Soul seminar said the biggest thing she learned from me was to focus on what you want, not on what you don't want. She saw instant results at work. Her co-workers did what she asked. Her boss suggested ways to take the grunt work off her plate even before she said that that's what she wanted.

Now this seems obvious. But how often do you find your mind wandering to what you don't want? Thinking leads to speaking and/or acting and before you know it your life is filled with unwanted thoughts, words and deeds.

In a media interview, as in life, say only what you want your audience to know. Don't reinforce a negative by repeating it and don't tell your audience anything you don't want them to think about. Can you see how I've got you focusing on the negative already by writing so many *don'ts*?

Instead, when you speak think only about the thoughts, ideas and actions you want to plant in your audience's mind. Devise sound bites that people want to bite into like a juicy peach. Make it simple for your audience to hear your message by focusing their attention on specific insights, ideas, and stories that you want them to absorb and watch your influence and sales soar.

If you want to learn more about creating sound bites that sell go to: http://prsecrets.com/store/cd-soundbites.html

Warmly,
Susan

3 Ways to Become a Media Bimbo

Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it's not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it's easy to move on to the next best thing.

If you don't want to become the next bimbo and instead touch the hearts and the minds of the nation, here are three things to avoid.

1. Give a fatty bone.

The quickest way to lose interest is to ramble. When you can't make your point succinctly your audience tunes out-literally. They change the channel or they shift their attention. To keep your audience jazzed respect their time by getting to the point of what they want to know. Give them value every second you're speaking. Shave off any unnecessary fat and get to the bone, the real core of what you have to give.

2. Be professorial.

In my experience people who have the highest degrees are the biggest bores. They speak with the jargon of their industry or training using long sentences and obscure ideas. Simplifying is the key to communication. One of my favorite clients, syndicated technology columnist and national correspondent for KCBS news Larry Magid, is an exception. He can take the most complicated ideas and turn them into a Zen garden. He puts each word stone in the right place at the right time to create order, simplicity and understanding. Follow Larry's path to your own garden by taking the big idea down to its roots. Refuse to be high fallutin' by making your knowledge inaccessible to the masses.

3. Praise the Lord.

Preaching will set people hellbent against you. I don't know about you but when someone tells me what to do I automatically rebel. Whenever you're attached to an idea and try to push it on someone it's natural to resist. When you have an agenda people sense it. If you're unattached to the outcome your audience will be more receptive to you and your ideas. Allow them to make their own choices based on the information you impart. Tempt them with heavenly insights and offers.

Send me the biggest media blunders to avoid and if I use them in a future newsletter I'll give you Secrets to Getting Top TV Show Producers to Book You as Their Guest: What to do When the Producer Calls. (It's a 23-page PDF report worth $19.95.)

Click here to find out about what pushes producers' love and hate buttons--and how they determine whether to book you on their show or not: http://prsecrets.com/store/tvtalkshowsecrets.html

Making the O list

How to land a spot on Oprah, and how to comport yourself once you're there

Find out how at: http://prsecrets.com/articles/mainebiz.html

Do You Know What to Say When the Media Calls?

Don't miss choice media opportunities because you can't get the right words out in 15-30 seconds that make producers book you and audiences love you. Taking the *Sound Bite System for Success* helps you develop sound bites that bring in sales.

Keep your honor, lose your shyness and start making your media appearances work for you in a big way. To join the ranks of my happily famous clients by going to: http://prsecrets.com/teleclasses

NOTE: Next class starts in January. Sign up early to secure your spot.

Get PR Tips--No Charge!

Think that marketing takes too much time & effort? Get bite-sized weekly PR Tips delivered to your desktop to take your business to the next level.

BONUS: You'll also get an inspirational quote to help you live your best life.

Sign up now at: http://www.reachoutdirectory.com/listing.php?Version=VMT0059

Mac users can get the tips by sending a blank email. There isn't a *true* Mac version available so this is our work-around. It will be delivered to you via email vs. desktop.

Turn Your Wisdom Into a Workshop

Women: Take a survey about a marketing for women conference I'm doing in the fall and get the above-titled report as a gift at: http://www.surveymonkey.com/s.asp?u=87961637235

Entrepreneurs Unite

Solo-E.com is for Solo Entrepreneurs who want affordable, accessible information to create a successful business and life. You'll get articles, teleclasses, and business tools. SoloJuice tells you how to get involved in the community, showcase your expertise and stay energized.

NOTE: Receive a complimentary Energy Assessment when you sign up for the SoloJuice newsletter. Go to: http://www.solo-e.com

QUOTE

Knowledge is a process of piling up facts; wisdom lies in their simplification.

 ~Martin Fischer