Dear Friends,

One of the participants in my Sound Bite Seminar said,

I'm after 3 things from my media appearances:

1. Fame.

2. Friends.

3. Fortune.

He said he wanted fame or notoriety to establish himself forever in the business world. He wanted friends so he could create a circle of influence by having relationships with important people to continue to expand his business. And he wanted fortune because he knew what it was like to be almost on the proverbial park bench and he wanted to live a life of comfort and provide for his family.

Ethan Canin said, *Being rich or famous isn't exactly the point. It's just being important. Regarded.... He thought if other people recognized him he'd recognize himself.*

No matter what your reasons for wanting media attention your words are the ambassadors of your intentions. I'm continuing to focus on how words influence how we think about each other and the world.

While we form opinions about each other in less than 7 seconds based on presence--before even one word is spoken --the words you speak then support or subtract from the initial impression someone has of you.

Warmly,

Susan

3 Keys to Becoming Influential

1. Have strong opinions.

Joan Baez, American singer and songwriter said, *I've never had a humble opinion. If you've got an opinion, why be humble about it?* She's right. Take sides. Take a strong stance on an issue or problem. Be able to back up your position with facts, arguments and stories that effectively support your opinion. And be able to rebut those with strong opposite opinions. You'll have a better chance of getting booked in the news if you can express yourself passionately with conviction while advocating your views.

2. Don't tell audiences how to think.

Journalist & author Pete Hamill noted it's not effective to call an event a *tragedy.* Instead use language that shows that what you're discussing is tragic. Make your audience feel the sadness and desperateness of the situation by choosing the right details. Don't say, *I think this story is hilarious.* Or, *I think you will love what I'm about to tell you.* Never presume what someone will think or feel. How you know? Allow your host and audience to feel and think as they will. It's an act of trust that you'll be able to communicate effectively without trying to control the reactions of others.

3. Say as little as possible.

Powerful people speak less. Their words carry weight. While we lose interest in the babbler we respect the laconic. Condensing your thoughts and words into concise packages take practice. It's like learning a different language. But it's necessary to be able to learn this media-speak in order to adhere to the miniscule time-frames for talk time on radio, TV, and in print. Or as Aldous Huxley says, *Several excuses are always less convincing than one.*

When the Media Calls Do You Know What to Say?

Don't miss your chance at fame and fortune. Taking the Sound Bite System for Success helps you develop sound bites that:

• Get the media to contact YOU as an expert in your field.Pitch your ideas with confidence to print, radio and TV media.
  
• Prepare mentally, physically and emotionally for successful national print, radio and TV interviews.
  
• Enjoy ongoing publicity for your business, book, product or cause.

Get 52 PR Tips--No Charge!

Do you resist doing PR? Want a bite sized *to do list* to promote your business, book, product, service or cause? Or just want to feel inspired to move forward doing media interviews?

Get weekly PR Tips delivered to your desktop. If you're an entrepreneur, small business owner, author or speaker these 52 high-content tips will show you how to get on TV, radio & in print, and take your business to the next level.

BONUS: You'll also get an inspirational quote to help you live your best life.

Thank you loyal subscribers. This is my gift to you: sign up now at: http://www.reachoutdirectory.com/listing.php?Version=VMT0059

Mac users can get the tips by sending a blank email. There isn't a *true* Mac version available so this is our work-around. It will be delivered to you via email vs. desktop.

Build Your Business & Newsletter List

This new tool let's you deliver your content to anyone--without email or the Internet. Get your information out to thousands of your prospective clients and existing customers in the blink of an eye. With the public's shrinking attention span these quick tips are the ticket.

(To see how it works sign up for my Weekly PR tips above.)

Great Author Supersite

http://www.bookzonepro.com

==========================================
Services I Highly Recommend
==========================================

Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause and am an affiliate. Please explore them to find out if they are right for you.

Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar Replay

Did you know that you have ready-made material for a Kindle even if you don't know it? In this webinar Daniel Hall tells you how to mine your own content and get other people's content for free and make money on it. You'll get your ebooks, articles and books up on Kindle DURING this webinar. Then you'll have a lucrative passive income stream with minimal effort. Even one Kindle product can get you thousands of dollars of business. I'm not sure how much longer this webinar I hosted with Daniel Hall will be up, but it's yours FREE now at: http://realfastbook.com/susankindle.html

Experts Academy Elite Training:

This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba

Millionaire Training for the New Class of Experts:

If you're an author, coach, speaker, seminar leader, or online information marketer you'll want to discover the 5 Secret Strategies of Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On YOUR Topic. These advanced expert positioning strategies helped Brendan Burchard start from scratch and earn $4.6 Million in 24 months. Find out how to apply his practical knowledge in a systematic way so you can have similar success. http://bit.ly/cWbUkZ

5 Simple Secrets to 6-Figure Teleseminars:

How to Make Big Money Fast Doing What You Love FREE Replay Tired of being the best kept secret in your industry? No more. There is a system that Lisa Sasevich has perfected that shows you how to lead a teleclass in an authentic and non-salesy way that converts the right people to buy. Clients who have used her system have reported increasing their sales by 66%. Others filled their courses to capacity. Many of them just listened to the Free. info. and reported dramatic results. http://bit.ly/ap9A6C

Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi

Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye

Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr

Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

QUOTE

I shall never be ashamed of citing a bad author if the line is good.

~ Seneca