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Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul

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Dear Friends,

One of my clients had been doing PR for years—with unsatisfactory results. When I heard his interview on a major NPR (National Public Radio) program I understood why. "What is the purpose of doing publicity?" I asked him. "To raise funds for our cause." "Then why have you not mentioned how audiences can contribute to your cause even once during your interview?"

"I didn't think of it."

This may seem obvious, but often publicity seekers forget the whole reason they are doing PR. They get caught up in a conversation, or are so worried about being entertaining that they forget their message. Keep your goal in mind as it will serve to drive the whole focus of an interview.

PR pros call this "staying on message." But it's more than that. It's remembering the whole purpose of your business in the first place. It's remembering how you can best serve your audience. Johann W. von Goethe said, "The way you see people is the way you treat them and the way you treat them is what they become." Your audience will respond to how you treat them, how you really feel about them. Take care with your words and your intentions with each interview and your intended results will follow.

I originally wrote the following tips to help you prepare for radio interviews, but they serve well as a template for TV interviews too. Enjoy!

Warmly,

Susan

6 KEYS TO ENTERTAINING YOUR AUDIENCE
WHILE PERSUADING THEM TO BUY

1. Quote from your book, business, product or cause.

Tag the pages in your book or materials and rank them in priority. Give the audience a tasty bite of what it would be like to indulge in the banquet of your services, buy your book or product. Think of it an auditory sample that your audience can take home with them.

2. Say the name of your book, business, product or cause.

Weave the name of your book, business, product or cause into the conversation at least three times, so it sounds like it is a necessary part of the sentence.

3. Lead a panel discussion.

When you are introduced don't just say "Thank you" or "Good Morning," lead with a sentence that will spark the discussion. The host will often then either come back and ask you the first question or refer to your comment to get the conversation percolating.

4. Tantalize your audience.

Right as the host says he's going to break for a commercial, take five seconds to say what you are going to talk about next. Use key words like, "When we return I will tell your audience the biggest mistake to avoid, or the one thing they should never leave the house without, or the secret to speak a mesmerizing message in 30 seconds etc."

5. Establish urgency to sell your products.

Promise your audience something and then deliver it. Give a special deal that has a limited time offer. Another way to establish urgency is to tell people what they are losing by not having your product or service or joining your cause. These are embedded marketing messages that spur people to action. Practice until you say them naturally.

6. End with a call to action or reaction.

There are two types of closes for your message—a demand for action or a demand for reaction. Which are you trying to elicit?

Adapted from my book, *Sell Yourself Without Selling Your Soul®.* Read a FREE chapter excerpt at: http://prsecrets.com/store/sywssbook.html.

BECOME A RICH AND FAMOUS SPEAKER

Do you feel held back in any way?

Many popular and famous speakers got a quick-start on their careers by teaching at adult learning centers throughout the U.S.. People like Robert Kiyosaki (Rich Dad, Poor Dad), Barbara Sher (Wishcraft—How to Get What You Really Want), Wayne Dyer (Your Erroneous Zones), and Cheryl Richardson (Take Time for Your Life) built their businesses this way.

Now they are all best-selling authors who have PBS specials that sell their books and products in mega quantities. Now they fill halls with thousands of people who buy tens of thousands of dollars worth of their products and contract for their programs and services.

If you want to follow in their successful footsteps to build your own business you'll want this e-book. It's a comprehensive guide to getting into this VERY competitive market—for only $19.95. You'll be in the company of best-selling authors, millionaire business people and Hollywood moguls.

Start to build your empire with integrity and spirit at: http://prsecrets.com/store/sectoskyryou.html

P.S. One of my clients had been rejected from 3 of the top adult learning centers and had given up hope. That's when she called me. She got this e-book, followed the guidelines and was accepted into all three of them the very next day! Make sure your proposal doesn't end up in the reject pile. Go to: http://prsecrets.com/store/sectoskyryou.html

DANGER: YOU MAY NOT BE GETTING THIS NEWSLETTER IN THE FUTURE

It's come to my attention that many of you, all who have opted-in to this newsletter, aren't getting it. If your provider has a whitelisting policy (whitelisting, the practice of listing a sender's address or domain to your list of approved senders, insures that email from that sender gets delivered without being filtered or blocked), and you haven't included this newsletter in your list of approved senders, you may not receive it in the future.

Also, AOL, in its aggressive attempt to block spam, may have successfully filtered out this and other newsletters that you have requested. So if you have more than one account please use your non-AOL account to insure that you'll get the valuable information you have requested.

Please re-subscribe with an alternate account by sending an email to: requests@prsecrets.com with the words: "subscribe 60SecondSecrets" in the subject line or go to: http://prsecrets.com/joinlist.html and sign up there. I want to continue our relationship with ease. Thank you.

TELECLASS REQUESTS

I'm taking requests for subjects you'd like me to teach in a one hour teleclass. Anything that you have a burning desire to know, pass it on and I'll consider it.

I'm thinking about teaching one on how to pass a TV producer's audition (yes, when they call and interview you as a possible guest you're auditioning). If you're interested jet me an email with the word *audition* in the subject line. As always, you have no obligation to attend the class.

If/when I decide to do it I'll send you a personal email as well as announce it here in this newsletter. Those people who have sent me an email will be the first to know and will get a chance to register before the general public.

I will also give away a special gift for the first 20 sign-ups as a bonus for your interest and loyalty.

==========================================
Services I Highly Recommend
==========================================

Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause and am an affiliate. Please explore them to find out if they are right for you.


Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar Replay

Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar ReplayDid you know that you have ready-made material for a Kindle even if you don't know it? In this webinar Daniel Hall tells you how to mine your own content and get other people's content for free and make money on it. You'll get your ebooks, articles and books up on Kindle DURING this webinar. Then you'll have a lucrative passive income stream with minimal effort. Even one Kindle product can get you thousands of dollars of business. I'm not sure how much longer this webinar I hosted with Daniel Hall will be up, but it's yours FREE now at: http://realfastbook.com/susankindle.html


Experts Academy Elite Training:

This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba


Millionaire Training for the New Class of Experts:

If you're an author, coach, speaker, seminar leader, or online information marketer you'll want to discover the 5 Secret Strategies of Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On YOUR Topic. These advanced expert positioning strategies helped Brendan Burchard start from scratch and earn $4.6 Million in 24 months. Find out how to apply his practical knowledge in a systematic way so you can have similar success. http://bit.ly/cWbUkZ


5 Simple Secrets to 6-Figure Teleseminars:

How to Make Big Money Fast Doing What You Love FREE Replay Tired of being the best kept secret in your industry? No more. There is a system that Lisa Sasevich has perfected that shows you how to lead a teleclass in an authentic and non-salesy way that converts the right people to buy. Clients who have used her system have reported increasing their sales by 66%. Others filled their courses to capacity. Many of them just listened to the Free. info. and reported dramatic results. http://bit.ly/ap9A6C


Get FREE Publicity Media Leads:

It's often not easy to get major media coverage - especially if you can't hire a top PR firm to pitch you to the media. The absolute best time to get publicity is when a journalist or producer has already decided they're doing a story on your subject and is actively seeking people like you to interview. You can easily find out when the media needs somebody with your expertise when you join Reporter Connection. http://bit.ly/d8hIuS


Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi


Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye


Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.


The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr


Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

COME MEET ME

SAN FRANCISCO CALIFORNIA
May 6, 2003
How to Get Booked on Oprah and Other Top Talk Shows
The Learning Annex
6:30-9:30pm
http://www.learningannex.com
http://prsecrets.com/classes/sellyourselfoprahla.html
415.788.5500
$39/$44

SAN FRANCISCO CALIFORNIA
May 21 2003
Power Communication For Women: Communicate with Confidence, Clarity & Calm
The Learning Annex
6:45-9:30pm
http://www.learningannex.com
http://prsecrets.com/classes/powercommunication.html
415.788.5500
$49/$44

SAN FRANCISCO CALIFORNIA
July 8 2003
How to Get Booked on Oprah and Other Top Talk Shows
The Learning Annex
6:30-9:30pm
http://www.learningannex.com
http://prsecrets.com/classes/sellyourselfoprahla.html
415.788.5500 $39/$44

SAN FRANCISCO CALIFORNIA
July 15 2003
Power Communication For Women: Communicate with Confidence, Clarity & Calm
The Learning Annex
6:45-9:30pm
http://www.learningannex.com
http://prsecrets.com/classes/powercommunication.html
415.788.5500
$49/$44

SANTA CRUZ CALIFORNIA
August 9 2003
August 16 2003 UCSC
9am-5pm
2 Consecutive Saturdays
Sell Yourself Without Selling Your Soul®
(for women only)
X494.2 business Administration (1) EDP# 031B82 http://prsecrets.com/classes/ucsc-sywsys.html
800.660.8639
$600 (for both days)

For further schedule information and course descriptions please visit: http://prsecrets.com/speakingkeynotesworkshops.html

QUOTE

"Self-command is the main elegance."

~ Ralph Waldo Emerson


Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com


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