Dear Friends,

I want to apologize for not publishing the past two newsletters. Due to some major personal upheavals along with the media tour for my book, "Sell Yourself without Selling Your Soul," I was not able to issue them. I may need to suspend publication of the next one or two as well. I thank you in advance for your patience and support as I move through this difficult emotional time. Now back to publicity and marketing.

It finally happened: my first radio interview. What a doozy! Everything I've always done has been baptism by fire, so why should this be any different? I called the station's studio line at 5 minutes before my 1pm scheduled interview time so I could chat briefly with the hosts to find out if they wanted me to focus on anything in particular and establish who would mention my web site. It rang and rang. No answer. I continued to call. At 1:02 the nervous nelly gene kicked in and I called my publicist. She wasn't in.

I called information for the number (It was a station in Chicago). No listing. I persisted and got a phone number which turned out to be for the station's business office. The receptionist knew nothing about the program I was supposed to be on and couldn't connect me to anyone.

At 1:10 my sweetheart, who was listening in on the Web from Southern California, called me and said (in a loud, irritated voice, I might add). "They're waiting for you on the line!!! Why haven't you called in?" He gave me another number which I called. No answer. At 1:15 I finally got a live human being who told me he was VERY busy and would TRY to get someone to answer the studio line. No one did. At 1:20 the host (who had my number all along, mind you) called and said in a sweetly sarcastic tone, "Susan, we'd love to have you join us whenever you're ready."

When we went live, he said, "After some technical difficulties we have Susan Harrow here discussing her book, "Selling Yourself without Selling Your Soul." I quickly corrected him. "Sell Yourself without Selling Your Soul." Then made a light of the situation saying that I had to use some of the breathing techniques I teach clients to keep calm through the "technical difficulties."

After the faux "technical difficulties", I was in for another surprise. There were questions relevant to nothing in particular (certainly not my book or subject) comments that were totally off the wall ("More highly evolved humans vibrate at slower levels than those less evolved"), and then much pushing of their own products. I took my own advice, transitioned into sound bites most relevant to the discussion while trying to sound like we were having a conversation that made sense. Anyway, the point is four-fold:

1. Always have a back-up number to call.

2. Maintain your equanimity in the face of utter chaos.

3. Correct errors immediately and gracefully.

4. Practice transitioning into material that you know when asked questions that are irrelevant to your topic.

I'm happy to say that this experience hasn't been repeated during my media tour. Everyone who I've interviewed with has been delightful and gracious. I wish you the same wonderful experiences.

Warmly,
Susan

P.S. If you'd like to arrange to have me do a booksigning/mini-workshop or speak in your area contact: bookingagent@prsecrets.com. I look forward to meeting you!

GET MORE THAN AN HOUR OF FREE PUBLICITY AND MARKETING ADVICE

I'll be speaking to Consciousness in Action, a group of business people in a variety of different fields committed to developing smart businesses looking to the conscious business and leadership model to thrive and succeed in today's business world. Join us!

June 15th Saturday 10-12:30 p.m.

hosted by EastBay Works in Concord CA and sponsored by ASTD/ Mount Diablo Chapter. RSVP dfleck@itswithin.com or call (707) 421-9376.

P.S. I'm also teaching "How to Get Booked on Oprah and Other Top Talk shows at the Learning Annex in SF on July 16.
http://www.learningannex.com 415.788.5500. And the Sacramento Learning Exchange on July 10. http://www.learningexchange.com 916.929.9200

See http://prsecrets.com/speakingkeynotesworkshops.html for my complete schedule.

STOP! DON'T BEGIN YOUR PUBLICITY PLAN WITHOUT THIS

Get a PERSONALIZED autographed copy of my book, "Sell Yourself without Selling Your Soul" for yourself, colleagues, friends and relatives. I am offering this ONLY to my newsletter subscribers and people who asked to be notified when the book was available.

FREE excerpt & more at:
http://prsecrets.com/store/sywssbook.html.

"Susan Harrow's advice was like a gift from above. Her easy to follow practical suggestions made all the difference in the world. With no budget and no PR experience I followed her advice and I had TV and radio interviews within a week. She is a PR Goddess!"
~Lisa Earle McLeod, Corporate Trainer and author of "Forget Perfect"

Instructions: Fill the shopping cart with your desired items, then click on the "Check Out" button. Enter your address information and click on the "Continue" button at the bottom of the page. Enter your credit card information, then scroll down the page to the "Comments:" box (it's the last entry box on the page, just above the "Place Order" button). In the Comments box, enter the name of the person to whom you would like the book personalized and a message that you would like me to write. After you have entered the personalization information in the Comments box, click on the "Place Order" button.

NOTE: If the comments box is left empty, we will still send you an autographed copy!

"An excellent guide for everyone. Clear, practical, and professional. If you buy just one publicity and marketing book, make this the one."

~Valerie Salembier, Publisher of Esquire Magazine

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UPDATED RADIO TALK SHOW LIST

Tired of databases with disconnected phone numbers or incorrect producers? Try "Gordon's Radio List." It's an extensive list of locally produced and nationally syndicated radio talk shows in the U.S. that interview guests. William A. Gordon compiled it to sell his own books (He's done over 300 interviews so far). He typically sells it to major and independent publishers, literary publicists, and authors who book themselves on radio. It's now available to you. Call at (949) 855-0640 or info@nrbooks.com

QUOTE

"Words...If you get the right ones, in the right order you can nudge the world a little."

~Tom Stoppard