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Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul

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Dear Friends,

One of my clients, a former radio host, told me something surprising. She got more call-ins whenever she interviewed someone in person at the studio instead of as a "phoner" (on the phone.) Why? "There was a lively dialog between us when we could look each other in the eye and talk," She said. "The energy of exciting conversation translates to the listener."

In this issue I'll give you more media coaching techniques (adapted from my book) so you can create that same "in-person" excitement over the phone in a radio or print interview.

You can find out how to handle lazy, mean, persistent, impatient, and just plain unprepared interviewers in "Sell Yourself Without Selling Your Soul®" which is now available for pre-order at http://prsecrets.com/store/sywssbook.html.

If you pre-order the book, you will be one of the first to receive your copy when the books arrive around May 1! Also, see how you can get your special personalized and autographed copy below.

Warmly,

Susan

P.S. If you'd like to arrange to have me do a booksigning/mini-workshop or speak in your area contact: bookingagent@prsecrets.com. I look forward to meeting you!

5 PROFESSIONAL SECRETS TO MAKE YOUR RADIO INTERVIEW A CLASSIC

1. Personalize your presentation.

Listen to the host for cues as to how he addresses his audience. He may tell you about the weather, mention what has happened in their town, allude to a recent guest or refer to a past show.

When you link your information to what is personal and relevant to your audience they will connect with you as one of them. While this is a more subtle way to relate to your host and audience, it often makes the difference between having people feel like you understand them or not.

2. Create vivid word pictures using all the senses.

The Dean of the Graduate School of Journalism, University of California, Berkeley and Chinese scholar Orville Schell told this resonant story on the radio. "In 1926 when a protest against Japan reached the gate of Heavenly Peace the War Lord then in power fired in the crowd killing 50 people, wounding 100 and the square was bathed in blood. China's most famous writer Lu Hsun said a striking line: 'Lies written in ink will never disguise truth written in blood.'"

In less than 25 seconds Schell has given you a picture of a political climate visually, auditorally and emotionally.

3. Project your image through your voice.

"On the radio one is just a voice, the idea of a human presence. In life I am such a specific person compared to that," says Ira Glass, the host of the award winning National Public Radio Show, "This American Life."

"You get the weird random comments like I met this woman who was absolutely convinced that I was a short, bald, heavyset, Jewish man like with a cigar in his fifties. Which I am not. Then you think, 'What am I projecting that says bald, short....' People will often forgive you and your voice if you tell them stories full of insight, meaning and pleasure. They'll associate those good feelings with you.

4. Tell stories, stories, stories.

People remember stories. If there is one thing and one thing only you learn from being on radio it is to tell stories.

5. Let your tone do the telling.

Tone tells how you feel about who you are--whether you are defensive, comfortable, nervous, or snotty. The other day I became mesmerized listening to a radio interview with actor John Cusack. He was all lazy, rumpled bedcovers and long gazes. There was something in his voice that let me know he was, as the French say, "Bien dans sa peau" -- comfortable in his own skin.

What was it? He was both thoughtful and forthcoming. He took his own time and didn't try to mirror or match his interviewer's style or pacing in any way. Many presentation coaches recommend you mirror your interviewer in order to gain rapport, but to a degree, I disagree. Keep your own rhythm. You might need to speed it up a tad because of the fast pace of the medium, but only speed it to your top speed. Anything more throws you off kilter.

Your audience is looking for a good customer service attitude when listening to you on the radio. Since tone reflects your internal response, when you feel yourself tensing up, one way to deal with defensiveness is to pause, take a breath, and release on the feeling in that moment -- consciously let it go before you respond. (Adapted from Sell Yourself Without Selling Your Soul®).

STOP! DON'T BEGIN YOUR PUBLICITY PLAN WITHOUT THIS

Get a PERSONALIZED autographed copy of my book, "Sell Yourself Without Selling Your Soul®" for yourself, colleagues, friends and relatives. I am offering this ONLY to my newsletter subscribers and people who asked to be notified when the book was available.

FREE excerpt & more at: http://prsecrets.com/store/sywssbook.html.

"Susan Harrow's advice was like a gift from above. Her easy to follow practical suggestions made all the difference in the world. With no budget and no PR experience I followed her advice and I had TV and radio interviews within a week. She is a PR Goddess!"
~Lisa Earle McLeod, Corporate Trainer and author of "Forget Perfect"

Instructions:

Fill the shopping cart with your desired items, then click on the "Check Out" button. Enter your address information and click on the "Continue" button at the bottom of the page. Enter your credit card information, then scroll down the page to the "Comments:" box (it's the last entry box on the page, just above the "Place Order" button). In the Comments box, enter the name of the person to whom you would like the book personalized and a message that you would like me to write. After you have entered the personalization information in the Comments box, click on the "Place Order" button.

NOTE: If the comments box is left empty, we will still send you an autographed copy!

"An excellent guide for everyone. Clear, practical, and professional. If you buy just one publicity and marketing book, make this the one."

~ Valerie Salembier, Publisher of Esquire Magazine

NEED NEWS TO CREATE YOUR ANGLE?

If you want ideas to make your business, product or cause topical, search this site. What you'll get: lots of links for stories you want to research that pertain to your subject. http://dailynews.yahoo.com/fc

WORST PUBLICITY STORY CONTEST--WIN A DOUBLE AUDIO CASSETTE TAPE SET (WORTH $49.95)

Send in your most hideous, heinous and horrible publicity stories. Let me know what the situation was, what happened and the resulting disaster. Extra points if you come up with a solution to avoid the horrible happening in the future.

There will be only one winner, but the best stories will be reprinted in this newsletter, perhaps in my new book, and you'll get credit and your URL listed. (If you prefer anonymity instead of publicity, just let me know). Send your stories to with the word "horrible" in the subject line. Clarity and brevity (with enticing juicy details) always a plus!

WANT BREAKING NEWS?

You'll get breaking news from over 1600 news sites sorted by category. Save yourself time and energy when you need to research daily happenings fast so you can link your business, product or cause to relevant news. http://www.moreover.com

FIND OUT ALMOST ANYTHING--
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This is the research tool of journalists to find out everything they need to know before they write a story. You can do the same for your "story." Before you pay you can conduct a search and scan headlines, then pay only for articles you choose. $1 on up. http://www.nexis.com

==========================================
Services I Highly Recommend
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Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause and am an affiliate. Please explore them to find out if they are right for you.


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This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba


Millionaire Training for the New Class of Experts:

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5 Simple Secrets to 6-Figure Teleseminars:

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Get FREE Publicity Media Leads:

It's often not easy to get major media coverage - especially if you can't hire a top PR firm to pitch you to the media. The absolute best time to get publicity is when a journalist or producer has already decided they're doing a story on your subject and is actively seeking people like you to interview. You can easily find out when the media needs somebody with your expertise when you join Reporter Connection. http://bit.ly/d8hIuS


Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi


Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye


Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.


The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr


Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

QUOTE

"To be a warrior is to learn to be genuine in every moment of your life."

~ Chogyam Trungpa
 

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Copyright © 2002 - 2012 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com


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