One of my clients, a former radio host, told me something
surprising. She got more call-ins whenever she interviewed
someone in person at the studio instead of as a "phoner"
(on the phone.)
Why? "There was a lively dialog between us when we could
look each other in the eye and talk," She said. "The energy
of exciting conversation translates to the listener."
In this issue I'll give you more media coaching
techniques (adapted from my book) so you can create that
same "in-person" excitement over the phone in a radio or
You can find out how to handle lazy, mean, persistent,
impatient, and just plain unprepared interviewers in "Sell Yourself
Without Selling Your Soul®" which is now available for pre-order at http://prsecrets.com/store/sywssbook.html.
If you pre-order the book, you will be one of the first
to receive your copy when the books arrive around May 1! Also, see how
you can get your special personalized and autographed copy below.
P.S. If you'd like to arrange to have me do a booksigning/mini-workshop
or speak in your area contact: firstname.lastname@example.org.
I look forward to meeting you!
5 PROFESSIONAL SECRETS TO MAKE YOUR RADIO INTERVIEW
1. Personalize your presentation.
Listen to the host for cues as to how he addresses his
audience. He may tell you about the weather, mention what
has happened in their town, allude to a recent guest or
refer to a past show.
When you link your information to what is personal and
relevant to your audience they will connect with you as
one of them. While this is a more subtle way to relate to
your host and audience, it often makes the difference
between having people feel like you understand them or
2. Create vivid word pictures using all the senses.
The Dean of the Graduate School of Journalism, University
of California, Berkeley and Chinese scholar Orville
Schell told this resonant story on the radio. "In 1926
when a protest against Japan reached the gate of Heavenly
Peace the War Lord then in power fired in the crowd
killing 50 people, wounding 100 and the square was bathed
in blood. China's most famous writer Lu Hsun said a
striking line: 'Lies written in ink will never disguise
truth written in blood.'"
In less than 25 seconds Schell has given you a picture of a
political climate visually, auditorally and emotionally.
3. Project your
image through your voice.
"On the radio one is just a voice, the idea of a
human presence. In life I am such a specific person compared to that,"
says Ira Glass, the host of the award winning National Public Radio Show,
"This American Life."
"You get the weird random comments like I met this
woman who was absolutely convinced that I was a short, bald, heavyset,
Jewish man like with a cigar in his fifties. Which I am not. Then you
think, 'What am I projecting that says bald, short....' People will often
forgive you and your voice if you tell them stories full of insight, meaning
and pleasure. They'll associate those good feelings with you.
4. Tell stories, stories, stories.
People remember stories. If there is one thing and one
thing only you learn from being on radio it is to tell stories.
5. Let your tone do the telling.
Tone tells how you feel about who you are--whether you
are defensive, comfortable, nervous, or snotty. The other day I became
mesmerized listening to a radio interview with actor John Cusack. He was
all lazy, rumpled bedcovers and long gazes. There was something in his
voice that let me know he was, as the French say, "Bien dans sa peau"
-- comfortable in his own skin.
What was it? He was both thoughtful and forthcoming. He
took his own time and didn't try to mirror or match his
interviewer's style or pacing in any way. Many
presentation coaches recommend you mirror your
interviewer in order to gain rapport, but to a degree, I
disagree. Keep your own rhythm. You might need to speed
it up a tad because of the fast pace of the medium, but
only speed it to your top speed. Anything more throws you
Your audience is looking for a good customer service
attitude when listening to you on the radio. Since tone
reflects your internal response, when you feel yourself
tensing up, one way to deal with defensiveness is to
pause, take a breath, and release on the feeling in that
moment -- consciously let it go before you respond.
(Adapted from Sell Yourself Without Selling Your Soul®).
STOP! DON'T BEGIN YOUR PUBLICITY PLAN WITHOUT THIS
Get a PERSONALIZED autographed copy of my book, "Sell
Yourself Without Selling Your Soul®" for yourself,
colleagues, friends and relatives. I am offering this
ONLY to my newsletter subscribers and people who asked to
be notified when the book was available.
FREE excerpt & more at:
"Susan Harrow's advice was like a gift from above.
Her easy to follow practical suggestions made all the difference in the
world. With no budget and no PR experience I followed her advice and I
had TV and radio interviews within a week. She is a PR Goddess!"
~Lisa Earle McLeod, Corporate Trainer and author of
Fill the shopping cart with your desired items, then click
on the "Check Out" button. Enter your address information and
click on the "Continue" button at the bottom of the page. Enter
your credit card information, then scroll down the page to the "Comments:"
box (it's the last entry box on the page, just above the "Place Order"
button). In the Comments box, enter the name of the person to whom you
would like the book personalized and a message that you would like me
to write. After you have entered the personalization information in the
Comments box, click on the "Place Order" button.
NOTE: If the comments box is left empty, we will still
send you an autographed copy!
"An excellent guide for everyone. Clear, practical,
and professional. If you buy just one publicity and marketing book, make
this the one."
~ Valerie Salembier, Publisher of Esquire Magazine
NEED NEWS TO CREATE YOUR ANGLE?
If you want ideas to make your business, product or cause
topical, search this site. What you'll get: lots of links for stories
you want to research that pertain to your subject.
WORST PUBLICITY STORY CONTEST--WIN A DOUBLE AUDIO CASSETTE
TAPE SET (WORTH $49.95)
Send in your most hideous, heinous and horrible publicity
stories. Let me know what the situation was, what
happened and the resulting disaster. Extra points if you
come up with a solution to avoid the horrible happening
in the future.
There will be only one winner, but the best stories will
be reprinted in this newsletter, perhaps in my new book, and you'll get
credit and your URL listed. (If you prefer anonymity instead of publicity,
just let me know). Send your stories to
with the word "horrible" in the subject line. Clarity and brevity
(with enticing juicy details) always a plus!
WANT BREAKING NEWS?
You'll get breaking news from over 1600 news sites sorted
by category. Save yourself time and energy when you need to research daily
happenings fast so you can link your business, product or cause to relevant
FIND OUT ALMOST ANYTHING--
TO JUMP START YOUR PR CAMPAIGN
This is the research tool of journalists to find out everything
they need to know before they write a story. You can do the same for your
"story." Before you pay you can conduct a search and scan headlines,
then pay only for articles you choose. $1 on up.
Services I Highly Recommend
Many people ask me about the services I use and trust. The businesses
below are a
few of my partners or companies that provide services and products that
I rely on that
I recommend them without pause and am an affiliate. Please explore them
to find out
if they are right for you.
Get Your Content Up on Kindle in 90 Minutes
Guaranteed FREE Webinar Replay
Did you know that you have ready-made material for a
Kindle even if you don't know it? In this webinar Daniel Hall tells you
how to mine your own content and get other people's content for free and
make money on it. You'll get your ebooks, articles and books up on
Kindle DURING this webinar. Then you'll have a lucrative passive
income stream with minimal effort. Even one Kindle product can get you
thousands of dollars of business. I'm not sure how much longer this
webinar I hosted with Daniel Hall will be up, but it's yours FREE
Academy Elite Training:
This course was sold out as soon as it was offered. You've heard me talk
about him when I attended his Sponsorship seminar...Brendan Burchard is
an extraordinary teacher. You'll learn how to be a top expert no matter
what field you're in. Even if you missed this you can still get free
training and you'll be notified when the next live or online seminar is
Training for the New Class of Experts:
If you're an author, coach, speaker, seminar leader, or online
information marketer you'll want to discover the 5 Secret Strategies of
Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On
YOUR Topic. These advanced expert positioning strategies helped Brendan
Burchard start from scratch and earn $4.6 Million in 24 months. Find out
how to apply his practical knowledge in a systematic way so you can have
Secrets to 6-Figure Teleseminars:
How to Make Big
Money Fast Doing What You Love FREE Replay Tired of being the best kept
secret in your industry? No more. There is a system that Lisa Sasevich
has perfected that shows you how to lead a teleclass in an authentic and
non-salesy way that converts the right people to buy. Clients who have
used her system have reported increasing their sales by 66%. Others
filled their courses to capacity. Many of them just listened to the
Free. info. and reported dramatic results.
Publicity Media Leads:
It's often not easy to get major media coverage - especially if you
can't hire a top PR firm to pitch you to the media. The absolute best
time to get publicity is when a journalist or producer has already
decided they're doing a story on your subject and is actively seeking
people like you to interview. You can easily find out when the media
needs somebody with your expertise when you join Reporter Connection.
Do you want to connect with customers and prospects to build a tribe
that loves you; create products to order your customers will BEG
to buy; convert prospects into loyal customers who will buy from you,
over and over; and cash in on the conversation with your customers and
prospects? Get the same help that survey expert Jeanne Hurlbert, PhD
gives to The Tony Robbins Companies, Ali International, Traffic Geyser,
Joe Polish, Stompernet, $100-million companies, and more.
Click here to start the cash conversation with
YOUR customers and prospects, today:
Publicity about being a Guest on Radio/TV Shows Nationwide
about advertising yourself as a guest in Radio-TV Interview Report (RTIR)
The magazine 4,000 producers read to find interesting guests and to get
the free special report: 39 Ways to Get Free Publicity As a Guest on
Radio/TV Talk Shows Nationwide & accompanying audio go here:
Yes, most likely if you want your book published by
a major publisher. Go here
http://bit.ly/a1W5e5 for the audio, video and transcript of a
panel discussion Steve Harrison conducted with four top literary agents
on what it takes to land an agent, get a major publishing deal and more.
The Ultimate Client Magnet:
Do you want a book that will attract clients and
generate multiple income streams for you? Here is a superb, free
mini-course that will show you how to write and publish this caliber of
book in as few as 90 days. It's just 15 daily, short (free) lessons.
Publishing and marketing guru John Eggen's proven system works in up and
down economies. I recommend it. Click here and see all the testimonials
from happy subscribers and get the free E-course:
Using an E-zine like mine is one of the fastest
and easiest things you can do to promote your business. To learn how to
create yours so it works for you and gets you ongoing results I suggest
taking a look at Alexandria Brown's complete manual on marketing with
"To be a warrior is to learn to be genuine in every moment of your life."
~ Chogyam Trungpa
Copyright © 2002 - 2012 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell
Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com