Dear Friends,

With my own impending publicity tour looming (I start traveling in May. For my schedule see http://www.prsecrets.com/speakingkeynotesworkshops.html), my mind inevitably goes to all the hideous things that can happen. Over the past thirteen years I've heard about a lot of disasters from my clients and seminar participants, some hilarious, others just downright depressing.

My brother, a musician, and I were talking about "all that can go wrong" scenarios since he was about to embark on a European tour. He said, "At our last concert, in the middle of our most popular piece, a huge, hot spotlight fell an inch away from my head and shattered on stage. Just when you think you've seen it all, something else outrageous happens. I've come to expect it, so I'm much more at ease."

You can never plan for heinous happenings, but you can be ready for anything. Keep your horrible stories coming. We can all learn to be more gracefully accepting of all that we can't control (most of it). And we can also get grand ideas from each other for coping with the inevitable.

Warmly,

Susan

P.S. If you'd like to arrange to have me do a booksigning/mini-workshop or speak in your area contact: bookingagent@prsecrets.com. I look forward to meeting you!

WORST PUBLICITY STORY #1

I had a radio interview on the number one morning show on the East Coast. My business partner draws the line in the wee morning hours...she doesn't start her day until 10am. So, if we wanted publicity I would be the one showing up for the interview.

I had to be on the air at 5:30am Pacific Time. I had a party to attend the night before and the next morning I got up at 7:30am with that nagging feeling that I was forgetting something. I looked in my appointment book and to my horror, noticed that I forgot to set the alarm for the interview! ARGHHH!!!!!!

I called the station and got voicemail. My media assistant was bummed, too! This reflects on her and she has other clients she pitches to the same stations. Let's paste a big loser sign on my forehead. After I got over feeling bad, I went into solution. I emailed the station and said I would do whatever it took to make it right.

*** MY NOTE: Excellent strategy. Always own up to your error and offer a solution.***

So, they asked me to do the interview again. I called my assistant and told her to phone me 15 minutes before to ensure I was awake and wish me well. I also told my boyfriend to make sure we set the alarm.

*** MY NOTE: Make sure you have a secure system in place so that you can meet your commitments-especially when they fall outside of your typical schedule.***

The alarm went off and the interview went great. I sent a BIG thank you to the station and all is well!

*** MY NOTE: Big gold star for sending a thank you note. Even if you haven't blundered, a thank you note is in order.***

Jeanna Gabellini "The Extreme Abundance Coach" Master Certified Coach MASTERPEACE Coaching & Training vc: 925.228.6494,
http://www.masterpeacecoaching.com. Get MasterPeace's free monthly ezine subscription on Financial & Emotional Intelligence by going to:
http://www.masterpeacecoaching.com/articles2.htm

WORST PUBLICITY STORY CONTEST--WIN A DOUBLE AUDIO CASSETTE TAPE SET (WORTH $49.95)

Send in your most hideous, heinous and horrible publicity stories. Let me know what the situation was, what happened and the resulting disaster. Extra points if you come up with a solution to avoid the horrible happening in the future.

Winner receives 2 tape audio cassettes titled, "Get on the Fast Track to Fame." http://www.prsecretstore.com/getonfastrac.html. (Learn how to set a trend, get in the news instantly, and how to become a hot property).

There will be only one winner, but the best stories will be reprinted in this newsletter, perhaps in my new book, and you'll get credit and your URL listed. (If you prefer anonymity instead of publicity, just let me know.) Send your stories to newslettereditor@prsecrets.com with the word "horrible" in the subject line. Clarity and brevity (with enticing juicy details) always a plus!

THE SECRETS TO GETTING ON THE TOP TALK SHOWS

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MAKE UP YOUR OWN HOLIDAY TO GET MEDIA ATTENTION

Here's one I liked from Rob Brezsny:

DARE TO BE BORING DAY. We all deserve a break from the oppressive demands to be stimulating and entertaining. On Dare To Be Boring Day, it will be socially unacceptable to demonstrate your wit and verve. Long-winded, rambling monologues full of excruciatingly obscure and unprovocative details will be de rigueur. The more cliches and buzz words you use, the better. Discuss at length your Partridge Family album collection and the time you almost chose the Baked Alaska for dessert, but didn't.

FREE PRESS RELEASE DISTRIBUTION

http://www.emailwire.com/

For more FREE press release distribution services click on:
http://www.prsecrets.com/resources.html and go to "select a topic."

QUOTE

"Things are not so bad that they can't get worse."

~ Jewish saying