|
Dear Friends,
With my own impending publicity tour looming (I start traveling in May.
For my schedule see
http://www.prsecrets.com/speakingkeynotesworkshops.html), my mind
inevitably goes to all the hideous things that can happen. Over the past
thirteen years I've heard about a lot of disasters from my clients and
seminar participants, some hilarious, others just downright depressing.
My brother, a musician, and I were talking about "all that can go wrong"
scenarios since he was about to embark on a European tour. He said, "At
our last concert, in the middle of our most popular piece, a huge, hot
spotlight fell an inch away from my head and shattered on stage. Just
when you think you've seen it all, something else outrageous happens.
I've come to expect it, so I'm much more at ease."
You can never plan for heinous happenings, but you can be ready for
anything. Keep your horrible stories coming. We can all learn to be more
gracefully accepting of all that we can't control (most of it). And we
can also get grand ideas from each other for coping with the inevitable.
Warmly,
Susan
P.S. If you'd like to arrange to have me do a booksigning/mini-workshop
or speak in your area contact:
bookingagent@prsecrets.com.
I look forward to meeting you!

WORST PUBLICITY STORY #1
I had a radio interview on the number one morning show on the East
Coast. My business partner draws the line in the wee morning hours...she
doesn't start her day until 10am. So, if we wanted publicity I would be
the one showing up for the interview.
I had to be on the air at 5:30am Pacific Time. I had a party to attend
the night before and the next morning I got up at 7:30am with that
nagging feeling that I was forgetting something. I looked in my
appointment book and to my horror, noticed that I forgot to set the
alarm for the interview! ARGHHH!!!!!!
I called the station and got voicemail. My media assistant was bummed,
too! This reflects on her and she has other clients she pitches to the
same stations. Let's paste a big loser sign on my forehead. After I got
over feeling bad, I went into solution. I emailed the station and said I
would do whatever it took to make it right.
*** MY NOTE: Excellent strategy. Always own up to your error and offer a
solution.***
So, they asked me to do the interview again. I called my assistant and
told her to phone me 15 minutes before to ensure I was awake and wish me
well. I also told my boyfriend to make sure we set the alarm.
*** MY NOTE: Make sure you have a secure system in place so that you can
meet your commitments-especially when they fall outside of your typical
schedule.***
The alarm went off and the interview went great. I sent a BIG thank you
to the station and all is well!
*** MY NOTE: Big gold star for sending a thank you note. Even if you
haven't blundered, a thank you note is in order.***
Jeanna Gabellini "The Extreme Abundance Coach" Master Certified Coach
MASTERPEACE Coaching & Training vc: 925.228.6494,
http://www.masterpeacecoaching.com. Get MasterPeace's free monthly
ezine subscription on Financial & Emotional Intelligence by going to:
http://www.masterpeacecoaching.com/articles2.htm

WORST PUBLICITY STORY CONTEST--WIN A DOUBLE AUDIO
CASSETTE TAPE SET (WORTH $49.95)
Send in your most hideous, heinous and horrible publicity stories. Let
me know what the situation was, what happened and the resulting
disaster. Extra points if you come up with a solution to avoid the
horrible happening in the future.
Winner receives 2 tape audio cassettes titled, "Get on the Fast Track to
Fame."
http://www.prsecretstore.com/getonfastrac.html. (Learn how to set a
trend, get in the news instantly, and how to become a hot property).
There will be only one winner, but the best stories will be reprinted in
this newsletter, perhaps in my new book, and you'll get credit and your
URL listed. (If you prefer anonymity instead of publicity, just let me
know.) Send your stories to
newslettereditor@prsecrets.com with the word "horrible" in the
subject line. Clarity and brevity (with enticing juicy details) always a
plus!

THE SECRETS TO GETTING ON THE TOP TALK SHOWS
Even if you're not interested in getting on Oprah this seminar will show
you the secrets to what ALL top talk shows want. Click here to find out
how.
http://www.prleads.com/html/seminar005.html.

MAKE UP YOUR OWN HOLIDAY TO GET MEDIA ATTENTION
Here's one I liked from Rob Brezsny:
DARE TO BE BORING DAY. We all deserve a break from the oppressive
demands to be stimulating and entertaining. On Dare To Be Boring Day, it
will be socially unacceptable to demonstrate your wit and verve.
Long-winded, rambling monologues full of excruciatingly obscure and
unprovocative details will be de rigueur. The more cliches and buzz
words you use, the better. Discuss at length your Partridge Family album
collection and the time you almost chose the Baked Alaska for dessert,
but didn't.

FREE PRESS RELEASE DISTRIBUTION
http://www.emailwire.com/
For more FREE press release distribution services click on:
http://www.prsecrets.com/resources.html and go to "select a topic."

==========================================
Services I Highly Recommend
==========================================
Many people ask me about the services I use and trust. The businesses
below are a
few of my partners or companies that provide services and products that
I rely on that
truly work.
I recommend them without pause and am an affiliate. Please explore them
to find out
if they are right for you.
Get Your Content Up on Kindle in 90 Minutes
Guaranteed FREE Webinar Replay
Did you know that you have ready-made material for a
Kindle even if you don't know it? In this webinar Daniel Hall tells you
how to mine your own content and get other people's content for free and
make money on it. You'll get your ebooks, articles and books up on
Kindle DURING this webinar. Then you'll have a lucrative passive
income stream with minimal effort. Even one Kindle product can get you
thousands of dollars of business. I'm not sure how much longer this
webinar I hosted with Daniel Hall will be up, but it's yours FREE
now at:
http://realfastbook.com/susankindle.html

Experts
Academy Elite Training:
This course was sold out as soon as it was offered. You've heard me talk
about him when I attended his Sponsorship seminar...Brendan Burchard is
an extraordinary teacher. You'll learn how to be a top expert no matter
what field you're in. Even if you missed this you can still get free
training and you'll be notified when the next live or online seminar is
available.
http://bit.ly/cX7dba

Millionaire
Training for the New Class of Experts:
If you're an author, coach, speaker, seminar leader, or online
information marketer you'll want to discover the 5 Secret Strategies of
Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On
YOUR Topic. These advanced expert positioning strategies helped Brendan
Burchard start from scratch and earn $4.6 Million in 24 months. Find out
how to apply his practical knowledge in a systematic way so you can have
similar success.
http://bit.ly/cWbUkZ

5 Simple
Secrets to 6-Figure Teleseminars:
How to Make Big
Money Fast Doing What You Love FREE Replay Tired of being the best kept
secret in your industry? No more. There is a system that Lisa Sasevich
has perfected that shows you how to lead a teleclass in an authentic and
non-salesy way that converts the right people to buy. Clients who have
used her system have reported increasing their sales by 66%. Others
filled their courses to capacity. Many of them just listened to the
Free. info. and reported dramatic results.
http://bit.ly/ap9A6C
Get FREE
Publicity Media Leads:
It's often not easy to get major media coverage - especially if you
can't hire a top PR firm to pitch you to the media. The absolute best
time to get publicity is when a journalist or producer has already
decided they're doing a story on your subject and is actively seeking
people like you to interview. You can easily find out when the media
needs somebody with your expertise when you join Reporter Connection.
http://bit.ly/d8hIuS

Turn Surveys
Into Cash:
Do you want to connect with customers and prospects to build a tribe
that loves you; create products to order your customers will BEG
to buy; convert prospects into loyal customers who will buy from you,
over and over; and cash in on the conversation with your customers and
prospects? Get the same help that survey expert Jeanne Hurlbert, PhD
gives to The Tony Robbins Companies, Ali International, Traffic Geyser,
Joe Polish, Stompernet, $100-million companies, and more.
Click here to start the cash conversation with
YOUR customers and prospects, today:
http://bit.ly/p29Gwi

Get
Free
Publicity about being a Guest on Radio/TV Shows Nationwide
For
free info
about advertising yourself as a guest in Radio-TV Interview Report (RTIR)
The magazine 4,000 producers read to find interesting guests and to get
the free special report: 39 Ways to Get Free Publicity As a Guest on
Radio/TV Talk Shows Nationwide & accompanying audio go here:
http://bit.ly/djbtye

Need a
Literary Agent?
Yes, most likely if you want your book published by
a major publisher. Go here
http://bit.ly/a1W5e5 for the audio, video and transcript of a
panel discussion Steve Harrison conducted with four top literary agents
on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:
Do you want a book that will attract clients and
generate multiple income streams for you? Here is a superb, free
mini-course that will show you how to write and publish this caliber of
book in as few as 90 days. It's just 15 daily, short (free) lessons.
Publishing and marketing guru John Eggen's proven system works in up and
down economies. I recommend it. Click here and see all the testimonials
from happy subscribers and get the free E-course:
http://bit.ly/bfp1cr

Ezine Marketing:
Using an E-zine like mine is one of the fastest
and easiest things you can do to promote your business. To learn how to
create yours so it works for you and gets you ongoing results I suggest
taking a look at Alexandria Brown's complete manual on marketing with
your E-zine:
http://bit.ly/ctDaIO

QUOTE
"Things are not so bad that they can't get worse."
~ Jewish saying
|
Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell
Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com
|
|