Dear Friends,

One of the best ways to get publicity is to get rated or written about by a third party or "objective" source, someone who has nothing to gain by complimenting you. Today, you'll get resources where you can do just that. One of my clients, Dory Willer, President of Beacon Quest Coaching, (http://www.beaconquest.com) has been one of those sources for me. She's been a great "cheerleader." Several years ago she came to one of my seminars and has since made it her business to connect me to anyone she thinks will help me grow my Media Coaching & Marketing Strategic planning practice.

It's because of her that I spoke twice to the International Coaches Federation (ICF) and then took it upon myself to apply to speak at their national convention. Whether it's a reporter, a producer, or someone you met on a plane, cheerleaders are everywhere. Once you find yours be sure to cultivate them by keeping in touch and reciprocating in kind, or discovering ways that you can help them. This works the same on and off line. One of my clients who has a thriving company told me he has over 3000 online affiliates, but only 2 of them produce results. Cultivate those 2!

Warmly,

Susan

GET YOUR WEB SITE REVIEWED BY USA TODAY

HOT SITES "are picked and reviewed by Assistant Technology Editor A.S. Berman. They're selected because they appear newsworthy - we do not endorse them, nor the products or services they contain. For more information on how sites are selected, check out our FAQ. New sites appear here every weekday. A weekly roundup of reviews appears in print in USA TODAY's Life section on Thursdays."

Check out the details at:
http://www.usatoday.com/life/cyber/chinfo.htm then submit your site or someone you're "cheerleading" to: cyber@usatoday.com

HELP, MY SYSTEMS ARE DOWN!

Every day, I read about special offers online gone haywire because people's systems don't work. Whenever this happens, you lose credibility and cash. Many of you know how much I've gone through to get my business in order over the past few years. Even the simple things were not so simple when it came to taming technology. I needed someone with a big picture and small picture perspective. Luckily, I found a gem. He set up all my systems--computer network & broadband connection, newsletter server, e-commerce, credit card system, databases, and even my product fulfillment and accounting systems. Last week he surpassed expectations by creating my demo speaking video (it will be on-line shortly). If you're looking for an inexpensive, non-perfectionist, he isn't it. He doesn't have a lot of openings so I can't guarantee that he'll have time for you, but if you want the best all-around expert who will save you time and money contact him at: systems@broadscope.com.

POOR PRESS RELEASES MEAN POOR MEDIA COVERAGE

When you write a Press (or "News") Release the headline is the most important thing. Next is the opening paragraph. John Kremer, author of "1001 Ways to Market Your Books," has a news release critique service. Here's what he says, "I find that the greatest weakness of most news releases is the opening paragraph. In general, it doesn't hook the reader into the news release and, if it doesn't do that, it won't hook the reporter or editor either. If you want your news release to be printed, you have to create a zinger of an opening paragraph." Compare the following two leads . . . Original news release . . . "No saint has been satisfied with too 'nice' a relationship to God, and Regina Sara Ryan doesn't think you should be, either. Her new book, Praying Dangerously (October 2001), shares her lifetime of work in prayer as a nun, a spiritual pilgrim, and a theological professor." His rewrite . . .

"Have you ever wanted to tell God to go to hell? You can. Many saints have. In her new book, Praying Dangerously, Regina Sara Ryan shows you how to pray to get God's attention. More importantly, she shows how to get in touch with the raw divine, which is filled with passion, energy, and the essence of selfless love." Notice how the new lead hooks people in. It challenges people.

Kremer does news release critiques for $50. [MY NOTE: This is an incredible value! What many people don't realize is that a great press release often does the work of a publicist. It increases the chances of a reporter using it as is, or to spur a story idea.] Send the news release via email or fax. He will call you within a couple of days with a critique. Fax: 641-472-1560. Email JohnKremer@bookmarket.com

MEDIA OPPORTUNITY-THE MIAMI HERALD

Janine Warner is looking for examples of clicks and mortar businesses to feature in her column that are using the Web in smart or innovative ways. The column is designed for traditional business owners and managers, and features ways to make money, save money, or better serve clients and staff using the Internet. If you have a suggestion of a clicks and mortar business that could be featured in Janine's Web Strategies column, please email editor@janinewarner.com. Send a brief description (no more than one or two paragraphs) of how the business or non-profit organization is using the Internet to make money, save money, or better serve their clients or staff. http://www.miami.com/herald/content/technology/columnists/warner/

==========================================
Services I Highly Recommend
==========================================

Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause and am an affiliate. Please explore them to find out if they are right for you.

Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar Replay

Did you know that you have ready-made material for a Kindle even if you don't know it? In this webinar Daniel Hall tells you how to mine your own content and get other people's content for free and make money on it. You'll get your ebooks, articles and books up on Kindle DURING this webinar. Then you'll have a lucrative passive income stream with minimal effort. Even one Kindle product can get you thousands of dollars of business. I'm not sure how much longer this webinar I hosted with Daniel Hall will be up, but it's yours FREE now at: http://realfastbook.com/susankindle.html

Experts Academy Elite Training:

This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba

Millionaire Training for the New Class of Experts:

If you're an author, coach, speaker, seminar leader, or online information marketer you'll want to discover the 5 Secret Strategies of Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On YOUR Topic. These advanced expert positioning strategies helped Brendan Burchard start from scratch and earn $4.6 Million in 24 months. Find out how to apply his practical knowledge in a systematic way so you can have similar success. http://bit.ly/cWbUkZ

5 Simple Secrets to 6-Figure Teleseminars:

How to Make Big Money Fast Doing What You Love FREE Replay Tired of being the best kept secret in your industry? No more. There is a system that Lisa Sasevich has perfected that shows you how to lead a teleclass in an authentic and non-salesy way that converts the right people to buy. Clients who have used her system have reported increasing their sales by 66%. Others filled their courses to capacity. Many of them just listened to the Free. info. and reported dramatic results. http://bit.ly/ap9A6C

Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi

Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye

Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr

Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

QUOTE

"If you want to receive something, you must first allow it to be given. This is called the subtle perception of the way things are."

~ Lao Tzu