|
Dear Friends,
I'm such a bugger for consistency.
I'm rethinking *not* including a letter in the mid-month
newsletter. Why? Last Sunday my San Francisco Chronicle
was missing the Sunday Magazine section. I called to find
out what happened. The customer service representative
told me they decided to publish their Sunday magazine
every *other* Sunday. This bothered me, as I had become
accustomed to receiving it every week for years. On the
*other* week I kept thinking it was missing, and that the
newspaper people had made a mistake.
This got me thinking...aren't I doing the same thing by
changing the formatting of every other newsletter? Yes.
So you'll get your personal letter twice a month after all.
Consistency is important. People count on you to be
reliable, dependable, and trustworthy. Many of you know me
only through what I write on the page as this is your
only contact with me, and so it becomes doubly important
to set up a standard and keep to it.
But those of you who haven't yet been a client or taken a
class with me, will have the opportunity to do so on
March 7. You can join Internet master Dan Janal and me
for the first (and perhaps only) "Get Booked on Oprah"
teleclass. Please join me soon, as the class is already
filling up fast due to Dan's announcement to his subscriber
list. I'm looking forward to "meeting" more of you then.
(See details below).
So back to the newsletter. Expect a quote at the end of
every newsletter, a 5 or 10 top tips section when I have
the inspiration, and lots of insights, opportunities and
websites to promote yourself, your business, or your
cause, in every issue.
Warmly,
Susan
5 PUBLICITY SECRETS OF CELEBRITY STARS
There's a publicity myth that is bigger than any best
seller, any box office blockbuster, and any classic that
has stood the test of time. The biggest publicity myth is
this: "Instant" success happens overnight. A passage in
The Course in Miracles says, "Only infinite patience
produces immediate results."
1. Never turn down an opportunity.
Actor James Woods had a mission. He wanted to work with
director Martin Scorsese. At the time Scorsese was
directing the movie "Casino." Though typically agents
don't want their clients to call directors themselves,
Woods' agent knew Scorcese relished direct contact. She
advised him to leave him a personal message even though
all the major roles were taken.
Woods called Scorsese and left a message on his answering
machine that said, "Any part, any time, any where, any
price." It happened that that very same night the director
was lying in bed watching the movie Citizen Cohn and
asked his then girlfriend what she thought about James
Woods for the part of Lester Diamond. Right after that
conversation he listened to Woods' message. He offered
Woods the role even though he was afraid that he would
be insulted by the bit part.
Make it a point to say "yes" when opportunity finds you.
You never know who is watching, listening, or reading.
2. Stand up for a cause.
Christopher Reeve, who played the role of Superman, has
brought international awareness to the paralyzed
populace. He is still the embodiment of super-human
powers in his determination to re-learn to walk. He has
become an eloquent speaker and an image of courageous
perseverance for our nation.
Demonstrate to the world what is important to you by
dedicating a part of your pocketbook or time to support a
worthy organization. When you make it your business to
get involved with issues that are already meaningful in
your life, it becomes easy to find a place for your
services within your community.
3. Arrest the audience with the invisible.
The public's fascination with Sharon Stone's private
parts in the movie, "Basic Instinct," launched her career
even though we never actually saw her "flower" in that
famous interrogation scene. While your privates might not
cause quite the same stir as Stone's, what you don't show
can be titillating. Don't tell all. Let people speculate.
Allow enticement to be a preview for your next big
entrance.
4. Toot your own horn...lightly.
The object of publicity is to invite others to man the
vehicle that sounds the gorgeous rhythms of your life.
Think of yourself as providing the license to drive your
best qualities forward. There is an art to giving a
well-timed beep on your own behalf. Horn-tooting is a
delicate business. Too loud and you bring out the fight
in people. Too soft and you risk not being heard.
5. Give good copy.
People whose ideas are ready-to-quote get more air time
and print space than those whose comments need editing.
Writer Dorothy Parker was a goddess of good copy. She
could be counted on to say things like, "Wit has truth in
it; wise-cracking is simply calisthenics with words." You
can get a sense if you are giving good copy by observing
your interviewer. If you're being interviewed by phone
listen for computer keyboard clicking. If there's no
clicking, there's no quoting.
Giving good copy takes practice if it doesn't come
naturally to you. The easy formula is this: quotable
quips are always short: 1-3 lines. They are often funny,
gutsy, controversial, shocking, to the point, and
sometimes include innuendo.
WORST PUBLICITY STORY CONTEST--WIN A DOUBLE AUDIO
CASSETTE TAPE SET (WORTH $49.95)
Send in your most hideous, heinous and horrible publicity
stories. Let me know what the situation was, what
happened and the resulting disaster. Extra points if you
come up with a solution to avoid the horrible happening
in the future.
Winner receives 2 tape audio cassettes titled, "Get
on the Fast Track to Fame."
http://prsecrets.com/store/getonfastrac.html.
(Learn how to set a trend, get in the news instantly, and how to become
a hot property).
There will be only one winner, but the best stories will
be reprinted in this newsletter and you'll get credit and your URL listed.
(If you prefer anonymity instead of publicity, just let me know). Send
your stories to
with the words "horrible"
in the subject line. Clarity and brevity (with enticing juicy details)
always a plus!
TELECLASS: GET BOOKED ON OPRAH
What are the secrets of getting booked on the number one
talk show in the world? Susan Harrow shares not only her
extensive knowledge, but insider information from top
publicists in the business. In this packed program you'll
find out what makes the perfect "Oprah" guest and learn
how to become one of them.
Susan will share examples of pitches that have worked for
guests, and show you how to create yours.
You'll learn:
- Oprah's hot buttons.
- The 3 secrets to creating a hot hook
- Ways to create irresistible pitches-in print and on the phone
- The 1 mistake you must never make
- Tips to handling the producer's call so you make the cut
- Media coaching secrets of the pros-to get more air time and make your appearance count
- Answers to your questions (must be submitted in advance, subject to time limits)
Susan Harrow is a master media coach and marketing strategist.
Her clients include Internet millionaires, elite e-businesses, best-selling
authors and successful entrepreneurs. She has media coached and created
marketing campaigns for people who have appeared on Oprah, CBS's 60 Minutes,
Good Morning America, The Today Show, and in TIME, USA Today, People magazine,
O Magazine, The Wall Street Journal, Inc., and The New York Times. Sign
up today at:
http://www.prleads.com/html/seminar005.html.
Get a head start on the class (and FREE chapter excerpts) by getting "The
Ultimate Guide to Getting Booked on Oprah: 10 Steps to Becoming a Guest
on the World's Top Talk show" at
http://www.1shoppingcart.com/app/aftrack.asp?AFID=20994
You don't want to miss this eye-opening seminar!
Thanks. Enjoy!
CONCENTRATE
In order to stay on your publicity path you need two
things--concentration and focus. Go to:
http://www.do-not-zzz.com. This award-winning website
gives you a surprising, clear introduction to Zen
meditation--while managing to be entertaining and
mysterious. (It requires Shockwave and a 4.0 browser.)
POST YOUR ARTICLES
Generate more traffic to your site by getting on other
people's sites. Start at:
http://www.ideamarketers.com
They will feature your book if it's listed with amazon.com.
Go to:
http://www.ideamarketers.com/bookbuzz.cfm
This tip came from: Annette Richmond writer, consultant
and founder of http://career-intelligence.com. If you've
got stories re: business or career that are relevant to
women send them along to:
. Her site
provides the information, support and tools women need to
succeed in today's economy. Subscribe to her free
newsletter at: http://www.career-intelligence.com
QUOTE
Since there is
no rice
in the begging bowl
I put in flowers.
--Basho
|
|
Copyright (c) 2002, 2003, 2004, 2005, 2006, 2007 or 2008 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com |
| 
