Dear Friends,

I'm such a bugger for consistency.

I'm rethinking *not* including a letter in the mid-month newsletter. Why? Last Sunday my San Francisco Chronicle was missing the Sunday Magazine section. I called to find out what happened. The customer service representative told me they decided to publish their Sunday magazine every *other* Sunday. This bothered me, as I had become accustomed to receiving it every week for years. On the *other* week I kept thinking it was missing, and that the newspaper people had made a mistake.

This got me thinking...aren't I doing the same thing by changing the formatting of every other newsletter? Yes. So you'll get your personal letter twice a month after all.

Consistency is important. People count on you to be reliable, dependable, and trustworthy. Many of you know me only through what I write on the page as this is your only contact with me, and so it becomes doubly important to set up a standard and keep to it.

But those of you who haven't yet been a client or taken a class with me, will have the opportunity to do so on March 7. You can join Internet master Dan Janal and me for the first (and perhaps only) "Get Booked on Oprah" teleclass. Please join me soon, as the class is already filling up fast due to Dan's announcement to his subscriber list. I'm looking forward to "meeting" more of you then. (See details below).

So back to the newsletter. Expect a quote at the end of every newsletter, a 5 or 10 top tips section when I have the inspiration, and lots of insights, opportunities and websites to promote yourself, your business, or your cause, in every issue.

Warmly,

Susan

5 PUBLICITY SECRETS OF CELEBRITY STARS

There's a publicity myth that is bigger than any best seller, any box office blockbuster, and any classic that has stood the test of time. The biggest publicity myth is this: "Instant" success happens overnight. A passage in The Course in Miracles says, "Only infinite patience produces immediate results."

1. Never turn down an opportunity.

Actor James Woods had a mission. He wanted to work with director Martin Scorsese. At the time Scorsese was directing the movie "Casino." Though typically agents don't want their clients to call directors themselves, Woods' agent knew Scorcese relished direct contact. She advised him to leave him a personal message even though all the major roles were taken.

Woods called Scorsese and left a message on his answering machine that said, "Any part, any time, any where, any price." It happened that that very same night the director was lying in bed watching the movie Citizen Cohn and asked his then girlfriend what she thought about James Woods for the part of Lester Diamond. Right after that conversation he listened to Woods' message. He offered Woods the role even though he was afraid that he would be insulted by the bit part.

Make it a point to say "yes" when opportunity finds you. You never know who is watching, listening, or reading.

2. Stand up for a cause.

Christopher Reeve, who played the role of Superman, has brought international awareness to the paralyzed populace. He is still the embodiment of super-human powers in his determination to re-learn to walk. He has become an eloquent speaker and an image of courageous perseverance for our nation.

Demonstrate to the world what is important to you by dedicating a part of your pocketbook or time to support a worthy organization. When you make it your business to get involved with issues that are already meaningful in your life, it becomes easy to find a place for your services within your community.

3. Arrest the audience with the invisible.

The public's fascination with Sharon Stone's private parts in the movie, "Basic Instinct," launched her career even though we never actually saw her "flower" in that famous interrogation scene. While your privates might not cause quite the same stir as Stone's, what you don't show can be titillating. Don't tell all. Let people speculate. Allow enticement to be a preview for your next big entrance.

4. Toot your own horn...lightly.

The object of publicity is to invite others to man the vehicle that sounds the gorgeous rhythms of your life. Think of yourself as providing the license to drive your best qualities forward. There is an art to giving a well-timed beep on your own behalf. Horn-tooting is a delicate business. Too loud and you bring out the fight in people. Too soft and you risk not being heard.

5. Give good copy.

People whose ideas are ready-to-quote get more air time and print space than those whose comments need editing. Writer Dorothy Parker was a goddess of good copy. She could be counted on to say things like, "Wit has truth in it; wise-cracking is simply calisthenics with words." You can get a sense if you are giving good copy by observing your interviewer. If you're being interviewed by phone listen for computer keyboard clicking. If there's no clicking, there's no quoting.

Giving good copy takes practice if it doesn't come naturally to you. The easy formula is this: quotable quips are always short: 1-3 lines. They are often funny, gutsy, controversial, shocking, to the point, and sometimes include innuendo.

WORST PUBLICITY STORY CONTEST--WIN A DOUBLE AUDIO CASSETTE TAPE SET (WORTH $49.95)

Send in your most hideous, heinous and horrible publicity stories. Let me know what the situation was, what happened and the resulting disaster. Extra points if you come up with a solution to avoid the horrible happening in the future.

There will be only one winner, but the best stories will be reprinted in this newsletter and you'll get credit and your URL listed. (If you prefer anonymity instead of publicity, just let me know). Send your stories to with the words "horrible" in the subject line. Clarity and brevity (with enticing juicy details) always a plus!

TELECLASS: GET BOOKED ON OPRAH

What are the secrets of getting booked on the number one talk show in the world? Susan Harrow shares not only her extensive knowledge, but insider information from top publicists in the business. In this packed program you'll find out what makes the perfect "Oprah" guest and learn how to become one of them.

Susan will share examples of pitches that have worked for guests, and show you how to create yours.

You'll learn:

• Oprah's hot buttons.
• The 3 secrets to creating a hot hook
• Ways to create irresistible pitches-in print and on the phone
• The 1 mistake you must never make
• Tips to handling the producer's call so you make the cut
• Media coaching secrets of the pros-to get more air time and make your appearance count
• Answers to your questions (must be submitted in advance, subject to time limits)

Susan Harrow is a master media coach and marketing strategist. Her clients include Internet millionaires, elite e-businesses, best-selling authors and successful entrepreneurs. She has media coached and created marketing campaigns for people who have appeared on Oprah, CBS's 60 Minutes, Good Morning America, The Today Show, and in TIME, USA Today, People magazine, O Magazine, The Wall Street Journal, Inc., and The New York Times. Sign up today at:
http://www.prleads.com/html/seminar005.html.

Get a head start on the class (and FREE chapter excerpts) by getting "The Ultimate Guide to Getting Booked on Oprah: 10 Steps to Becoming a Guest on the World's Top Talk show" at
http://www.1shoppingcart.com/app/aftrack.asp?AFID=20994

You don't want to miss this eye-opening seminar!

Thanks. Enjoy!

CONCENTRATE

In order to stay on your publicity path you need two things--concentration and focus. Go to: http://www.do-not-zzz.com. This award-winning website gives you a surprising, clear introduction to Zen meditation--while managing to be entertaining and mysterious. (It requires Shockwave and a 4.0 browser.)

POST YOUR ARTICLES

Generate more traffic to your site by getting on other people's sites. Start at:
http://www.ideamarketers.com

They will feature your book if it's listed with amazon.com. Go to:
http://www.ideamarketers.com/bookbuzz.cfm

This tip came from: Annette Richmond writer, consultant and founder of http://career-intelligence.com. If you've got stories re: business or career that are relevant to women send them along to: . Her site provides the information, support and tools women need to succeed in today's economy. Subscribe to her free newsletter at: http://www.career-intelligence.com

==========================================
Services I Highly Recommend
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Experts Academy Elite Training:

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5 Simple Secrets to 6-Figure Teleseminars:

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Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

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Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye

Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr

Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO

QUOTE

Since there is no rice in the begging bowl I put in flowers.

~ Basho
 

Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com