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Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul

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Dear Friends,

Happy New Year!

I hope you all have had some time to relax and ruminate on your life and career for the new year. As I mentioned in my last newsletter, I'm reformatting this newsletter and sending it out twice vs. once a month. It will be shorter, but packed with information as always. I'm still fussing with the format so you might see an evolution over the next few months.

On the one hand I thought I needed to make a solid decision in order to send out a clear message--I'm consistent and reliable. I often get hung up on these little, but important details. Then I realized that the newsletter can evolve and you all won't be too pushed out of shape. Some things take time and we can't rush them.

I recall the story of Zorba the Greek who wanted to hurry the process of a cocoon to butterfly and so breathed on the tightly wrapped chrysalis. The butterfly emerged before it was ready and crumpled up dead before Zorba's eyes. He vowed never again to try to force something to happen before its time.

Now I know that this newsletter is no butterfly, but all the same.... I'm wishing you the space to let your projects evolve and to move forward with them at their own pace.




Make a daily, weekly or monthly publicity plan. Aristotle said, "excellence is not an act but a habit." Do one thing every day to increase your publicity. If you're not a daily kind of person, do a batch of things weekly or monthly. The important thing here is to be consistent.

If you do something daily the habit becomes ingrained more quickly--and then it's not such a big job. Take the path of least resistance. If you can't pick up the phone, pick up your pen. But before you do anything, mull over what you want for the New Year and set a plan that will attract the kind of press coverage that will bring you the clients, sales, engagements or recognition that you want. Here's what I suggest to get you started.

1. Speak.

Speak about your work, ideas, philosophy. Get the word out in your community. You can begin to speak at schools, rotary clubs, and adult learning centers like the Learning Annex.

For an easy blueprint on how to apply to adult learning centers and structure a class effectively, get my new ebook titled "Skyrocket Your Speaking & Writing Career" at:

2. Post your articles.

I've met some great people with prominent websites who have become affiliates, and invited me to stay in contact with them by submitting more articles to their ezines. Great exposure!

You can post your articles in Article Announce--Writer & Publisher Exchange. For this exposure you must subscribe first before you can submit an article to: This group has targeted lists for business, home, health, Internet etc.

Get your article syndicated to over 10,000 sites. Read the submission guidelines carefully before you submit. Your article won't even be considered if it's formatted incorrectly. (BTW You can become an affiliate of mine and earn instant income. Find out how at:

3. Contact the producers and editors you want to write about you.

Submit fresh story ideas via phone, email or snail mail, whichever way is most comfortable for you. The important thing is to do something. And to do it regularly.

4. Subscribe to Dan Janal's PR leads service.

You'll get reporters' requests for experts and story leads sent to your email in-box. Go to: (The price just increased to $495 from $295 after subscribers got tremendous results.) Even at that price it's worth it.

Hint: Even if a reporter doesn't respond back to you keep his name on file and start your own database so you can pitch ideas to him later. I keep mentioning this service because of its incredible value. You don't have to do anything pro-actively except respond!

5. Subscribe to the top publications you want to be in.

Study their style, content, tone, and note the writers that cover your beat (field/issue) before you pitch an idea. Start a file with email addresses of the writers you admire. When you send in an idea, compliment them on a recent article they've written to show you're familiar with their body of work.

6. Comment in your professional newsgroups.

Help someone else if you can't do something for yourself. Kind words travel fast.

7. Update your press kit--online and on paper.

What's new in your business?Can you tie into something that's topical today? Get fresh ideas by re-reading (or reading for the first time if you're a new subscriber) all the free articles about publicity, marketing and media coaching on my website. Go to:

8. Get Chase's Calendar and find something relevant to publicize every day, week or month of the year.

The 2002 Chase's Calendar lists more than 12,000 historical anniversaries, holidays, birthdays, and events. You don't even have to think of an original angle, just tie your event, product or service into an existing day.

9. Promote your ezine regularly.

Go to to find ezines that would be interested in your topic/subject. Keep your ideas circulating.

10. Market your products to mail lists and newsgroups.

Check out and This is an indirect, long term and time-intensive, but effective way to promote yourself. Monitor the groups first, answer questions, establish your credibility and make sure your signature file isn't too salesy. People will get to know and trust you over time.

One well known Internet "guru" told me that one of his affiliates has a newsletter subscriber list of over 50,000 members, but only a small percentage of those people buy his products or the products that he recommends. I think it's much better to establish a loyal customer base slowly than to bulk up a list with people who aren't invested in you and your services. If people like, trust, and respect you they will want to support and continue their relationship with you.


What do famous seminar leaders and authors know that you don't? That they can get free publicity and sell thousands of dollars of products by teaching at Adult learning centers. Follow the footsteps of people like Deepak Chopra, Suze Orman, Ray Bradbury, and Barbara Sher to jumpstart your business for the new year.

If you're looking to get speaking engagements at corporations, organizations, or associations, gain more national recognition and higher speaking engagement fees, sell more books or products, or build your business within your community, this ebook is for you. Get "Skyrocket Your Speaking & Writing Career" at: and start your local or national publicity campaign today.

Services I Highly Recommend

Many people ask me about the services I use and trust. The businesses below are a few of my partners or companies that provide services and products that I rely on that truly work.

I recommend them without pause and am an affiliate. Please explore them to find out if they are right for you.

Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar Replay

Get Your Content Up on Kindle in 90 Minutes Guaranteed FREE Webinar ReplayDid you know that you have ready-made material for a Kindle even if you don't know it? In this webinar Daniel Hall tells you how to mine your own content and get other people's content for free and make money on it. You'll get your ebooks, articles and books up on Kindle DURING this webinar. Then you'll have a lucrative passive income stream with minimal effort. Even one Kindle product can get you thousands of dollars of business. I'm not sure how much longer this webinar I hosted with Daniel Hall will be up, but it's yours FREE now at:

Experts Academy Elite Training:

This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available.

Millionaire Training for the New Class of Experts:

If you're an author, coach, speaker, seminar leader, or online information marketer you'll want to discover the 5 Secret Strategies of Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On YOUR Topic. These advanced expert positioning strategies helped Brendan Burchard start from scratch and earn $4.6 Million in 24 months. Find out how to apply his practical knowledge in a systematic way so you can have similar success.

5 Simple Secrets to 6-Figure Teleseminars:

How to Make Big Money Fast Doing What You Love FREE Replay Tired of being the best kept secret in your industry? No more. There is a system that Lisa Sasevich has perfected that shows you how to lead a teleclass in an authentic and non-salesy way that converts the right people to buy. Clients who have used her system have reported increasing their sales by 66%. Others filled their courses to capacity. Many of them just listened to the Free. info. and reported dramatic results.

Get FREE Publicity Media Leads:

It's often not easy to get major media coverage - especially if you can't hire a top PR firm to pitch you to the media. The absolute best time to get publicity is when a journalist or producer has already decided they're doing a story on your subject and is actively seeking people like you to interview. You can easily find out when the media needs somebody with your expertise when you join Reporter Connection.

Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today:

Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here:

Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course:

Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine:

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Copyright © 2002 - 2012 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at

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