5 TIPS TO GETTING BOOKED ON OPRAH
I'm obsessed with "The Oprah Show". And I'm not the only one. Every month I get calls from people who want to be on the show--desperately. And they believe they have just the right (fill in the blank) to get her attention. Not.
I don't really have a burning desire to be on "Oprah" (Okay, I'd accept her offer if she extended a personal invitation--especially once my book is out) but it's not something that consumes me. For others it's a lifelong dream or the whim of the moment. Typically, people want to be on the show because they believe it will be their ticket to success. BIG success.
But most people, successful or not, don't know the first thing about getting booked, then appearing on a national show of "Oprah's" stature. It's a whole skill set unlike those they currently possess.
Because of the intense desire of so many entrepreneurs and authors, I'm focusing my attention on creating a number of "Oprah" products to help those who are genuine "Oprah" material. The first product will be an e-book I plan to offer next month. It's a step-by-step guide to getting on the show, how to handle your appearance on camera, and then leverage your publicity afterward. If you want to be among the first people notified in the event I get it finished before October, send me an email with the words, "Oprah Book" in the subject line, and I'll give you the *first priority* knowledge.
I'm also teaching two classes called, "How to Get Booked on 'Oprah'" in the Bay Area in November. I'm already getting calls from people who can't attend or live outside the area, so I'll be sure to audio-tape it, and make it available to all of you. (As soon as my products page is up.) I'll be covering strategies to create irresistible hooks, plus ways to captivate the audience. Go to:
http://prsecrets.com/speakingkeynotesworkshops.html for my schedule and more details.
In the meantime, after September 15 you'll be able to read the article I wrote for the Writer's Digest Publishing Success November 2001 issue titled (no surprise here) " Get Booked on 'Oprah'." It will give you a small taste of what's to come in the e-book. Go to:
I've also been spending some time rethinking my business. As you know, I've been taking fewer consulting clients and spending more time speaking and writing. Because so many people have been asking me for one or two hours of consulting time, I'm considering devoting one day every month to accommodate those requests.
I would like to make my expertise available to those of you who desire it. But I don't yet have that space in my schedule. I have started a waiting list already for this prospective offering.
If you would like to be on the special "alert" list, send me an email with the word "alert" in the subject line and I will email you if and when I have available time. Placing yourself on the wait list does not obligate you in any way. I'll just notify you when I'm available and you choose a one-hour time slot that suits your schedule and mine. I will also let the rest of you know the status of my time and availability in the upcoming newsletters.
One reason for establishing e-commerce capability is to give people who can't afford my consulting rates access to my knowledge and expertise. One of my goals is to be able to do more pro bono work and be able to ask more affluent clients to pay for what they think my time is worth. I'll let you know when I'm there!
For now, I want to you to have first glimpse of strategies to get booked on "Oprah". I've condensed the full article from Writer's Digest into five tips. Enjoy!
5 TIPS TO GETTING BOOKED ON OPRAH
Most people believe that getting on "The Oprah Show" will turn them into millionaires, make their books bestsellers or incite the media to beat a path to their door. For your career to take-off like the last space shuttle, you must prepare to make the most of your appearance. Here are some hot tips to help you get invited as a guest on the show, captivate your audience on the air, and ultimately sell yourself along with your product(s) or book(s). As a media coach and marketing expert, I have helped many people get booked on "Oprah," so I know there is a strategy that, if followed, will help speakers increase their chances of getting on the show.
Pitch and prepare.
Before you actually get booked on "Oprah", you need to know how to pitch an idea to the show's producers and how to prepare yourself for the big day.
1. Tape and watch "Oprah".
At least a dozen authors, speakers and entrepreneurs call me every year for media coaching or to help them create a marketing plan. The words out of their mouths are: "I want to be on 'Oprah'." When I ask them if they watch the show, 90 percent say no. Part of preparing for success is becoming familiar with the content, format, rhythm and pace of "The Oprah Show".
Your first step is to record two to four weeks of "Oprah". Then, sit down in a comfy spot and watch them all at once. This will give you a sense of what's hot on Oprah" for the next few months. (It does change and the key topics are featured in cycles.) Notice which producers (listed in the credits at the end) are responsible for each type of segment. Send a producer information only after you are sure of whom you'd like to approach and why.
2. Pitch a hot topic.
Never pitch your yourself, your speech, your product or your book. Instead pitch something that's newsworthy: a pressing national issue, a controversial subject, a problem for which you have the solution, a common myth debunked. Propose a topic that is relevant to Winfrey's audience (controversy, relationships, personal triumph, makeovers) then prove you are the expert on that topic by providing only the information that is relevant to the idea you're pitching. Think about the areas in your personal or professional life for which you're an expert and connect that to a provocative theme.
3. Put together a winning press package.
Send your book (if you have one) along with a pitch or angle page with two or three different ideas, and a paragraph bio highlighting your expertise as it pertains to your pitches. Be as brief as possible. You must be able to sell your idea in one page. Remember "Oprah" producers get hundreds of packages every day. If possible include a two-to-four-minute video of yourself appearing on other talk shows or making a presentation to a group. This will help show the producers that you're a viable guest.
4. Explore the show's Web site.
Winfrey's Web site, http://www.oprah.com, has as much information as you will ever need to get on the show. There, you can review her entire wish list of subjects. She even makes it easy for you with a link called, "Be on the show." You can send an e-mail that will reach her producers instantly.
Make your topic relevant in a short paragraph to receive a quick response. Let the producers know that you'd be glad to hop a red-eye at a moment's notice to be a part their show, and you increase your chances of being invited.
5. Create 6 dynamic sound bites.
Mark Twain defines a sound bite as "a minimum of sound to a maximum of sense." Sound bites or talking points, are the essential messages you want to convey. Describe out loud the most important ideas, concepts, and points of your book as they relate to the idea you are pitching.
These memory nuggets consist of anecdotes, facts, statistics, stories, or something extraordinary, controversial, shocking, funny, humorous, romantic, poignant, moving, or dramatic.
For seven more tips about how to get on "Oprah" visit:
DO WHATEVER IT TAKES TO HELP A PRODUCER, EDITOR, AUTHOR, OR MEDIA PERSON
I had a wonderful experience with publicist Suzanne Jackson. At the last minute I needed to replace the fact sheet example for a press kit I had planned to use in my book. I emailed Suzanne, a woman I've never met or talked to on the phone, and asked her if she could send me one that fit my requirements. Minutes later one arrived in my email box. It wasn't quite right, so I asked her for another. Immediate response again.
I was under a very tight deadline so I really appreciated her taking the time to accommodate my schedule. As a result, her fact sheet will appear in my book on her stationery. Hundreds of thousands of people (hopefully) will read her work, see her name and the description of her services. This example of professionalism wasn't a single case either. Suzanne wrote, "I find every fact sheet needs to be tailored to the effort, and oftentimes, the publication itself!" Now that's really serving the client and the journalist.
And another thing: I had already investigated Suzanne's web site before I approached her and was impressed to find a code of honor.
Here's what it said:
Cornerstone Communications deals with members of the media almost daily. In order to help ensure both our clients and reporters maintain a healthy respect for each other's goals, we have developed a "Code of Honor" for our media relations program. This ensures both press members and our clients get what they need.
- We promise to tell the truth.
- We promise to contact members of the media the way they request, whether it be via phone, fax, e-mail or the U.S. postal system.
- We promise to honor the "I'm on deadline" response and promptly end the phone call.
- We promise to pitch real ideas and not waste the time of the reporter, our clients, or ourselves with non-stories.
Read the other 6 at:
If you're looking for a publicist, you can be assured that Suzanne will abide by her code of honor and deliver what she promises.
Suzanne Jackson - Cornerstone Communications
Email Suzanne Jackson
Specializes in high tech, commercial, finance, art and trade association clients. Clients include KnowledgeWorks, ScholarOne.com, Allegiant, Key Equipment Finance, The ProMarc Agency, Brady Photographics, Equipment Leasing Association. Prefers 3 month minimum. Average $3,500+ per month (about 30 hours) depending on scope of work and results desired.
HOW TO GET BOOKED ON "OPRAH" & OTHER TOP TALK SHOWS
Come to my class on November 6 at the SF Learning Annex and get knowledge culled from my personal experience of what it takes to prepare for the next level of your success.
A few things you'll learn:
- The ultimate secret to getting chosen as a guest on "Oprah".
- The one mistake you must never make.
- And much more.
P.S. You'll get a live mini-training session in the class so bring your pitches.
Call 415.788.5500 to register today.
See http://prsecrets.com/classes/sellyourselfoprahla.html for more details.
ATTEND AN INCREDIBLE BOOK PUBLICITY CONFERENCE
Arielle Ford has put together a line-up of publicity and marketing people so impressive that I'm announcing her BOOK PUBLICITY UNIVERSITY a second time.
Just one of the offerings: "The Art of Smiling and Dialing: How to pitch TV, radio and print for big-time articles--including winning ways to pitch 'Oprah'!"
Arielle offers an exclusive SPECIAL DISCOUNT to my newsletter list and a few of her colleagues. She has extended the discount deadline to September 14. The cost to attend Book Publicity University is $895 (early registration) and $1095 if you sign up after September 14, 2001. Spouses and co-workers may attend for $545 (early registration) but will not receive additional workbooks and CDs. To register please call the Jodere Group at 800-569-1002. FYI: THIS IS THE FINAL SPECIAL DISCOUNTED RATE.
Arielle Ford, The Ford Group Dharma Dreams, LLC
1250 Prospect St. Suite Ocean 5 La Jolla, CA 92037
858-454-3314 fx. 3319
I urge you to attend! If you can't be there in person, then buy the tapes. This is a comprehensive and information-packed conference that you can't afford to miss.
Check out the full description of Book Publicity University at:
LET A TEAM OF EXPERTS ASSESS YOUR WEBSITE OR INTRANET
Hot Studio, Inc., a leader in user-centered design (http://www.hotstudio.com), offers an in-depth SITE AUDIT for large, complex, or highly interactive web sites and intranets.
If you're a business with a complex web site and you have difficulty prioritizing development efforts and gaining internal buy-in for fixing large problems, the Hot Site Audit can be invaluable. Hot starts by gaining a thorough understanding of the web site's users. Next, they evaluate how well the site supports users' needs and goals. With this perspective, they identify key problems and make recommendations.
The result is money saved by more effective use of your web development resources, and money earned by increased user satisfaction. Hot's redesign of PCWorld.com, which began with an audit, earned the site better than 40% improvements in number of pages viewed by average viewers. Hot has also performed audits for Sun and Charles Schwab.
Once only available as part of a full site redesign, Hot now offers their audit as a standalone service, starting at $20,000. For more information, contact Steve Muller, Director of Business Development,
MY NOTE: Hot just finished my resource page:
http://prsecrets.com/resources.html. Their team was a dream to work with and came up with many ideas I never conceived of. If you need some major web site redesign in look, feel, or e-commerce, contact Steve. They give premium service and work fast, so it's to your advantage to be organized.
SPEAK & GROW RICH SEMINARS ARE COMING TO A TOWN NEAR YOU
If you're looking to become a speaker or are one already, Dottie Walters is a gold mine of information!
A few things she'll cover in a seminar:
- Current trends and research: Insider's information on the real world of paid speaking.
- Booking yourself.
- Create marketing tools--less cost with dynamic and lucrative results.
- Values & ethics: build a sterling reputation.
Take look at her upcoming schedule at:
P.S. Dottie also does personal consultations.
Services I Highly Recommend
Many people ask me about the services I use and trust. The businesses
below are a
few of my partners or companies that provide services and products that
I rely on that
I recommend them without pause and am an affiliate. Please explore them
to find out
if they are right for you.
Get Your Content Up on Kindle in 90 Minutes
Guaranteed FREE Webinar Replay
Did you know that you have ready-made material for a
Kindle even if you don't know it? In this webinar Daniel Hall tells you
how to mine your own content and get other people's content for free and
make money on it. You'll get your ebooks, articles and books up on
Kindle DURING this webinar. Then you'll have a lucrative passive
income stream with minimal effort. Even one Kindle product can get you
thousands of dollars of business. I'm not sure how much longer this
webinar I hosted with Daniel Hall will be up, but it's yours FREE
Academy Elite Training:
This course was sold out as soon as it was offered. You've heard me talk
about him when I attended his Sponsorship seminar...Brendan Burchard is
an extraordinary teacher. You'll learn how to be a top expert no matter
what field you're in. Even if you missed this you can still get free
training and you'll be notified when the next live or online seminar is
Training for the New Class of Experts:
If you're an author, coach, speaker, seminar leader, or online
information marketer you'll want to discover the 5 Secret Strategies of
Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On
YOUR Topic. These advanced expert positioning strategies helped Brendan
Burchard start from scratch and earn $4.6 Million in 24 months. Find out
how to apply his practical knowledge in a systematic way so you can have
Secrets to 6-Figure Teleseminars:
How to Make Big
Money Fast Doing What You Love FREE Replay Tired of being the best kept
secret in your industry? No more. There is a system that Lisa Sasevich
has perfected that shows you how to lead a teleclass in an authentic and
non-salesy way that converts the right people to buy. Clients who have
used her system have reported increasing their sales by 66%. Others
filled their courses to capacity. Many of them just listened to the
Free. info. and reported dramatic results.
Publicity Media Leads:
It's often not easy to get major media coverage - especially if you
can't hire a top PR firm to pitch you to the media. The absolute best
time to get publicity is when a journalist or producer has already
decided they're doing a story on your subject and is actively seeking
people like you to interview. You can easily find out when the media
needs somebody with your expertise when you join Reporter Connection.
Do you want to connect with customers and prospects to build a tribe
that loves you; create products to order your customers will BEG
to buy; convert prospects into loyal customers who will buy from you,
over and over; and cash in on the conversation with your customers and
prospects? Get the same help that survey expert Jeanne Hurlbert, PhD
gives to The Tony Robbins Companies, Ali International, Traffic Geyser,
Joe Polish, Stompernet, $100-million companies, and more.
Click here to start the cash conversation with
YOUR customers and prospects, today:
Publicity about being a Guest on Radio/TV Shows Nationwide
about advertising yourself as a guest in Radio-TV Interview Report (RTIR)
The magazine 4,000 producers read to find interesting guests and to get
the free special report: 39 Ways to Get Free Publicity As a Guest on
Radio/TV Talk Shows Nationwide & accompanying audio go here:
Yes, most likely if you want your book published by
a major publisher. Go here
http://bit.ly/a1W5e5 for the audio, video and transcript of a
panel discussion Steve Harrison conducted with four top literary agents
on what it takes to land an agent, get a major publishing deal and more.
The Ultimate Client Magnet:
Do you want a book that will attract clients and
generate multiple income streams for you? Here is a superb, free
mini-course that will show you how to write and publish this caliber of
book in as few as 90 days. It's just 15 daily, short (free) lessons.
Publishing and marketing guru John Eggen's proven system works in up and
down economies. I recommend it. Click here and see all the testimonials
from happy subscribers and get the free E-course:
Using an E-zine like mine is one of the fastest
and easiest things you can do to promote your business. To learn how to
create yours so it works for you and gets you ongoing results I suggest
taking a look at Alexandria Brown's complete manual on marketing with
Copyright © 2002 - 2012 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell
Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com