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Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul

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Dear Friends,

Just back from New York editing "The Tome" with my editor at HarperCollins. When we get through with it there will be 200 less pages than there are now. I was lucky enough that I had a fantastic agent to sell my book for me, but you don't need an agent to write what you know. If you haven't written anything yet start now.

Remember, once you're already making money with your e-books, it's much easier to keep your electronic rights once you get a big publisher to print your work, than if you never published anything at all.

For those of you who are already writers there is quite a movement afloat to keep the rights to your work. It's always been an issue, but with the Internet, there's much more at stake. Check out FORMER Boston Globe columnist Linda Weltner's case against the newspaper of the same name to keep the rights to her work at You'll be privy to a fascinating fight about who owns what and why.

Since this month's newsletter is focused on writing I'll share ways to write a tip sheet that, if done correctly, has an excellent chance of being printed verbatim. Here's how to make yours one that an editor can't resist....



A tip sheet is a list of 5-15 points that highlights your expertise while providing solutions to personal or professional problems. It begins with one or two short paragraphs followed by numbered tips.

1. Number your titles.

  • 8 things every business person should know about the Internet.
  • Help! My doctor is killing me: 6 strategies to save your life.

2. Keep to a format.

Clever title.- Gains the readers attention instantly.

Introductory paragraph. - Explains what you will cover.

Useful tips. - Outlines informative and entertaining data gathered from your expertise that benefits others. Include anecdotes, quotes, statistics, stories, and facts that support your findings.

3. Make a statement with your style.
if you already have a recognizable style or voice, use it. Editors prefer substance with style over flat facts.

4. Use examples of the kind of clients you prefer.
This is one valuable piece of information that will help you to write a tip sheet so it will bring you the business you want without having to blare it. In other words the right people will be attracted to what you have to give. Use examples that include the kind of clients or experiences you want. I remember one of my jewelry designer friends telling me a particular pitfall when selling a line of earrings. She had one type of dangly thing a ma gig readily available in red and yellow both of which the buyer ordered. She then asked the buyer, "Would you like to buy them in purple also?" The buyer responded, "I don't know, show me the purple." She realized that the buyer couldn't make the visual leap to imagining the earrings in purple. This buyer is not alone. Many people, no matter what their profession, don't see how you can help them unless you state it explicitly. Odd as it may seem it must pertain to them or their business exactly for them to understand you're a match with what they need.

5. Nudge that funnybone.
Humor makes a piece more attractive to journalists. They want to entertain their audience even if the subject is serious.

Write your tip sheet today! Send it to me and I'll either use it in my next newsletter or include it in my book if possible.

If you want a copy of a tip sheet I wrote on sound bites for the San Francisco Examiner that got me a top dot com company as a client. (They contacted me the same day the article came out). Put the words "dot com" in the subject header and reply to this email and I'll send it to you.

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Experts Academy Elite Training:

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Get FREE Publicity Media Leads:

It's often not easy to get major media coverage - especially if you can't hire a top PR firm to pitch you to the media. The absolute best time to get publicity is when a journalist or producer has already decided they're doing a story on your subject and is actively seeking people like you to interview. You can easily find out when the media needs somebody with your expertise when you join Reporter Connection.

Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today:

Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here:

Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course:

Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine:

Sharing is caring! Share this page with your friends!

Copyright © 2002 - 2012 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at

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