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Sixty Second Secrets by Susan Harrow Sell yourself without selling your soul

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STAY FOCUSED ON WHAT MATTERS MOST

Dear Friends,

As I'm writing my book I'm always thinking about what will be most useful to you. One chapter I'm considering is about how to hire and work with the publicist or PR firm of your choice. I'd love to hear if this is of interest to you. Also, if you've had a great/hideous experience with a PR firm or freelance publicist already please email me a *short* note about your adventure. I may want to interview you for my book.

Last month I asked you to send your experiences of saying no to the things that didn't ignite you so you could say yes to pursue the important things for your business, book, product, presence, or cause. Here are some of the inspiring ideas to keep you focused on what matters most to you.

Warmly,

Susan

Enrich your life.
BRAVO!!!! Another exciting and inspiring newsletter. Since time is at a premium, my criteria for agreeing to any activity, entertainment, book, dinner, etc. is: "How will this enrich my life?" If I can't think of a concrete answer in about 10 seconds I politely say no to the offer.

Keep up the great work!

~ Jim Lilie

Jim is enriching his life and the lives of others by developing a KEYS TO AWARENESS workbook of 500 questions that that have the potential to "help you identify the paths you follow in life that you toward (or away from) happiness and fulfillment." He's begun giving seminars on "awareness as a life enriching skill." To take a seminar, or buy a workbook contact him.

"It's not the answer that enlightens, but the question." Ionesco

~ Jim Lilile
Email Jim Lilie
(415) 441-4384

Take care of yourself.
Andrea Siegel says, "I believe St. Augustine said, 'Abstinence is easier than moderation.'" I sure agree with that. Here's Andrea's story:

"I haven't eaten chocolate, drunk coffee, had a cigarette or a drink in over ten years. As a result I don't have hangovers, I don't have to feel guilty and ashamed about my body, and I NEVER have to go on a diet. So much energy! So easy! P.S. I'm working on saying "Yes" to vegetables. It doesn't seem exciting, but it does create genuine well being.

Andrea was recently interviewed by Terry Gross of National Public Radio (NPRs) popular show, "Fresh Air" for her book, "Open and Clothed." The result? "The book shot up to #79 on Amazon's bestseller list, and Amazon's subsequent order paid for the ENTIRE second printing of the book. I've been getting almost daily book orders for months. (She needed all that extra energy to keep up with orders).

"Terry didn't result in more interviews, she resulted in my reaching people in Alaska, Utah, Georgia etc, places and people I never could have reached otherwise. That was a huge gift. I love getting calls from obscure bookstores in Ohio and Colorado.

The point is not that publicity causes more publicity, it's that I fulfill my responsibility to reach as many people as I can to let them know that if they love their wardrobes, they don't have to suffer with them as well...."

Thanks for the reminder about publicity Andrea. You can learn to keep what you love and give away what you don't and more by ordering Andrea's book directly at: http://www.agabooks.com

P.S. I loved Andrea's provocative (and sometimes hilarious) questions and questionnaires which delve into the real meaning of how we feel about ourselves—in and out of our clothes.

Say no to false opportunity.
My personal coach Nancy Gerber loves information. Not only loves it, but loves to give it out and collect it—big time. Ask her about anything and she has an insight or resource ready. Her challenge was saying no to what looked like a big opportunity.

"I was invited to participate in beginning of online coaching community. I would be on call in a chat room as a coach and would hang out waiting for people to join in. In theory I could convert these people from chat, to free telephone session, to paying client. It was very tempting but when looked at it in terms of my purpose—career coaching for entrepreneurs, self-employed professionals, and small to medium sized businesses, it was no longer appealing.

I was assuming all the risk since this was a real start-up organization with no solid track record." Nancy now uses her "extra" time to write those articles she's promised herself she'd post on the search engines to keep her marketing plan moving, right Nancy?

To get Nancy's newsletter Next Steps with lots of tips for staying on track email Nancy. Or email her for a free 1/2 hour coaching session. (Please serious inquiries only!) That's how I got started with Nancy who has helped me stay on schedule for my book, career and personal life for the last 8 months. She's terrific. The perfect combination between tough task master and warm supporter. if you are having trouble working your PR plan into your life, call or email Nancy now.

Nancy Gerber - Professional Certified Coach
The 21st Century Communicator
770.931.4514
http://www.sstones.com/
Email Nancy Gerber

Say yes to your priorities.
"Last Saturday, I was booked to do my one-woman show, Tales from the Table; 25 Years, 6000 Naked Bodies with my girl group, Chicks on Fire. The week before, I got a nasty sinus infection and laryngitis. I made doing the show my total priority: I cancelled all my hypnotherapy and bodywork clients, all classes, all engagements.

I did not speak AT ALL for four days, and for anyone who knows me it was like running four marathons. Barefoot. On one foot. On hot coals. I did go to Cirque du Soleil, without talking, and I got a massage. I devoted all my time to getting well (discovered a great Chinese herb that all the opera singers use) and to preparing to give a stellar performance (even though I couldn't practice out loud).

Saying "No" paid off; when it came down to the performance, I was not only able to speak and perform, but to experience great love and and appreciation for my audience, creating an intimate bond between us.
Cathy Dana

Cathy has a big heart. Get to her show for me! I'm going to have to say no to a number of things so I can make time in my schedule to attend the next one. I'm dying to find out about those 6000 naked bodies!

Cathy Dana, MS, CHT, CMT
(certified hypnotherapist, certified massage therapist)
Speaker, Performing Artist
One-woman show: Tales from the Table; 25 Years, 6000 Naked Bodies
Email Cathy Dana

Thanks to everyone else who contributed who I couldn't mention here. I appreciate your efforts!

==========================================
Services I Highly Recommend
==========================================

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This course was sold out as soon as it was offered. You've heard me talk about him when I attended his Sponsorship seminar...Brendan Burchard is an extraordinary teacher. You'll learn how to be a top expert no matter what field you're in. Even if you missed this you can still get free training and you'll be notified when the next live or online seminar is available. http://bit.ly/cX7dba


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Get FREE Publicity Media Leads:

It's often not easy to get major media coverage - especially if you can't hire a top PR firm to pitch you to the media. The absolute best time to get publicity is when a journalist or producer has already decided they're doing a story on your subject and is actively seeking people like you to interview. You can easily find out when the media needs somebody with your expertise when you join Reporter Connection. http://bit.ly/d8hIuS


Turn Surveys Into Cash:

Do you want to connect with customers and prospects to build a tribe that loves you; create products to order your customers will BEG to buy; convert prospects into loyal customers who will buy from you, over and over; and cash in on the conversation with your customers and prospects? Get the same help that survey expert Jeanne Hurlbert, PhD gives to The Tony Robbins Companies, Ali International, Traffic Geyser, Joe Polish, Stompernet, $100-million companies, and more.

Click here to start the cash conversation with YOUR customers and prospects, today: http://bit.ly/p29Gwi


Get Free Publicity about being a Guest on Radio/TV Shows Nationwide

For free info about advertising yourself as a guest in Radio-TV Interview Report (RTIR) The magazine 4,000 producers read to find interesting guests and to get the free special report: 39 Ways to Get Free Publicity As a Guest on Radio/TV Talk Shows Nationwide & accompanying audio go here: http://bit.ly/djbtye


Need a Literary Agent?

Yes, most likely if you want your book published by a major publisher. Go here http://bit.ly/a1W5e5 for the audio, video and transcript of a panel discussion Steve Harrison conducted with four top literary agents on what it takes to land an agent, get a major publishing deal and more.


The Ultimate Client Magnet:

Do you want a book that will attract clients and generate multiple income streams for you? Here is a superb, free mini-course that will show you how to write and publish this caliber of book in as few as 90 days. It's just 15 daily, short (free) lessons. Publishing and marketing guru John Eggen's proven system works in up and down economies. I recommend it. Click here and see all the testimonials from happy subscribers and get the free E-course: http://bit.ly/bfp1cr


Ezine Marketing:

Using an E-zine like mine is one of the fastest and easiest things you can do to promote your business. To learn how to create yours so it works for you and gets you ongoing results I suggest taking a look at Alexandria Brown's complete manual on marketing with your E-zine: http://bit.ly/ctDaIO


Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com


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