|
MASTER YOUR IMAGE - PART 1
5 techniques to keep the conversation on your subject that work every time
Tallulah Bankhead described working on television as "like being shot out of a cannon. They cram you all up with rehearsals, then someone lights a fuse and-BANG-there you are in someone's living room." To be ready for your time to shoot out of the cannon, take the time to thoroughly prepare your ideas and sound bites. Television, radio and print interviewers are often focused on presenting a lively, entertaining programnot on promoting you or your products. Honing your conversational skills to include a repertoire of key phrases will keep interest focused on you and the points you want to convey.
1. When asked a question that doesn't pertain to your topic...
Sharing information with the audience you know is fascinating makes the interview move at a swift pace while making the interviewer appear as if he's doing an excellent job. For example say, "What most people want to know is...." Or, "What many people ask me about is...." Or, "What people find most surprising/useful/ entertaining is...."
2. When asked a question for which you don't have a clear answer...
Stay within your area of expertise and reinforce the impression that you are knowledgeable in your field. You might say, "I don't know about that, but what I do know is....which I discuss in...(name of presentation, book, article, brochure, report etc.)."
3. When asked a question that is too general...
Ask yourself a specific question and then answer it. You might say, "I sometimes wonder how I could have written/said...." Then launch into a story, anecdote, or epiphany.
4. When asked a question that could provoke controversy...
Jean-Paul Sartre said, "Words are loaded pistols." You can use word's explosive power in your favor by learning how to soften your introduction before delivering controversial ideas. President Clinton uses this technique when he is talking about sensitive issues such as abortion. It's a way of acknowledging a difficult issue or position while respecting your critics' or opponents' ideas. Also, by mentioning an opposing view, you automatically diffuse it. Examples, "People who disagree with me might say...." Or, "Other people who have opposing ideas may say...but I believe...for these reasons...." Or, "What I'm about to say may make a number of people angry...." A Gaelic proverb states, "if you want an audience, start a fight."
5. When asked a question you don't want to delve into deeply...
State facts, statistics or quote someone else who has information relevant to your point. Surrounding yourself with other experts who agree with you creates a fortress of facts that support your views. Remember, you are in charge of how you are presented to the public. Even when caught off guard, take a deep breath, reflect, and then say something that people will remember.
==========================================
Services I Highly Recommend
==========================================
Many people ask me about the services I use and trust. The businesses
below are a
few of my partners or companies that provide services and products that
I rely on that
truly work.
I recommend them without pause and am an affiliate. Please explore them
to find out
if they are right for you.
Get Your Content Up on Kindle in 90 Minutes
Guaranteed FREE Webinar Replay
Did you know that you have ready-made material for a
Kindle even if you don't know it? In this webinar Daniel Hall tells you
how to mine your own content and get other people's content for free and
make money on it. You'll get your ebooks, articles and books up on
Kindle DURING this webinar. Then you'll have a lucrative passive
income stream with minimal effort. Even one Kindle product can get you
thousands of dollars of business. I'm not sure how much longer this
webinar I hosted with Daniel Hall will be up, but it's yours FREE
now at:
http://realfastbook.com/susankindle.html

Experts
Academy Elite Training:
This course was sold out as soon as it was offered. You've heard me talk
about him when I attended his Sponsorship seminar...Brendan Burchard is
an extraordinary teacher. You'll learn how to be a top expert no matter
what field you're in. Even if you missed this you can still get free
training and you'll be notified when the next live or online seminar is
available.
http://bit.ly/cX7dba

Millionaire
Training for the New Class of Experts:
If you're an author, coach, speaker, seminar leader, or online
information marketer you'll want to discover the 5 Secret Strategies of
Millionaire Experts and How YOU Can Be The Next Highly Paid Expert On
YOUR Topic. These advanced expert positioning strategies helped Brendan
Burchard start from scratch and earn $4.6 Million in 24 months. Find out
how to apply his practical knowledge in a systematic way so you can have
similar success.
http://bit.ly/cWbUkZ

5 Simple
Secrets to 6-Figure Teleseminars:
How to Make Big
Money Fast Doing What You Love FREE Replay Tired of being the best kept
secret in your industry? No more. There is a system that Lisa Sasevich
has perfected that shows you how to lead a teleclass in an authentic and
non-salesy way that converts the right people to buy. Clients who have
used her system have reported increasing their sales by 66%. Others
filled their courses to capacity. Many of them just listened to the
Free. info. and reported dramatic results.
http://bit.ly/ap9A6C
Get FREE
Publicity Media Leads:
It's often not easy to get major media coverage - especially if you
can't hire a top PR firm to pitch you to the media. The absolute best
time to get publicity is when a journalist or producer has already
decided they're doing a story on your subject and is actively seeking
people like you to interview. You can easily find out when the media
needs somebody with your expertise when you join Reporter Connection.
http://bit.ly/d8hIuS

Turn Surveys
Into Cash:
Do you want to connect with customers and prospects to build a tribe
that loves you; create products to order your customers will BEG
to buy; convert prospects into loyal customers who will buy from you,
over and over; and cash in on the conversation with your customers and
prospects? Get the same help that survey expert Jeanne Hurlbert, PhD
gives to The Tony Robbins Companies, Ali International, Traffic Geyser,
Joe Polish, Stompernet, $100-million companies, and more.
Click here to start the cash conversation with
YOUR customers and prospects, today:
http://bit.ly/p29Gwi

Get
Free
Publicity about being a Guest on Radio/TV Shows Nationwide
For
free info
about advertising yourself as a guest in Radio-TV Interview Report (RTIR)
The magazine 4,000 producers read to find interesting guests and to get
the free special report: 39 Ways to Get Free Publicity As a Guest on
Radio/TV Talk Shows Nationwide & accompanying audio go here:
http://bit.ly/djbtye

Need a
Literary Agent?
Yes, most likely if you want your book published by
a major publisher. Go here
http://bit.ly/a1W5e5 for the audio, video and transcript of a
panel discussion Steve Harrison conducted with four top literary agents
on what it takes to land an agent, get a major publishing deal and more.

The Ultimate Client Magnet:
Do you want a book that will attract clients and
generate multiple income streams for you? Here is a superb, free
mini-course that will show you how to write and publish this caliber of
book in as few as 90 days. It's just 15 daily, short (free) lessons.
Publishing and marketing guru John Eggen's proven system works in up and
down economies. I recommend it. Click here and see all the testimonials
from happy subscribers and get the free E-course:
http://bit.ly/bfp1cr

Ezine Marketing:
Using an E-zine like mine is one of the fastest
and easiest things you can do to promote your business. To learn how to
create yours so it works for you and gets you ongoing results I suggest
taking a look at Alexandria Brown's complete manual on marketing with
your E-zine:
http://bit.ly/ctDaIO

|
Copyright © 2002 - 2011 Susan Harrow, All Rights Reserved. Media coach & marketing expert Susan Harrow is author of "Sell
Yourself Without Selling Your Soul®." Get the book and your gift of her monthly newsletter of publicity and marketing tips (a $197/year value!) at http://prsecrets.com
|
|