Books, CDs, Audio Programs
Sell Yourself Without Selling Your Soul™: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit
Susan Harrow
HarperCollins (2002); ISBN: 006019880X;
Hardcover & HarperCollins (2003); ISBN: 0060958537; Paperback
"Reading this book is like getting a degree in promotional savvy. Susan Harrow leaves nothing out: Her book shares both secrets for getting media coverage and how to be such a polished interviewee that you'll be invited back again and again." -Victoria Moran, author of "Lit from Within" and "Creating a Charmed Life."
buy this book
Arielle Ford
8070 La Jolla Shores Drive
Suite #415
La Jolla, CA 92037
888-669-7751
In "Everything You Should Know" you get a first-rate education from leading publicist Arielle Ford, whose 15 best-selling authors, who have collectively sold over 15 million books, include Deepak Chopra, Gary Zukav, Neale Donald Walsch, Dean Ornish, Marianne Williamson, Wayne Dyer, Debbie Ford, Jack Canfield, Mark Victor Hansen and many others. Arielle shares her proven secrets for creating best-selling books and brings in top experts like Cheryl Richardson and Mark Victor Hansen to share theirs. This five CD set and 180 page manual and more offers invaluable information that covers every aspect of book publicity.
buy this book
You Are the Message: Getting What You Want by Being Who You Are
Roger Ailes and Jon Kraushar
Currency/Doubleday; ISBN: 0385427204 (December 1995)
Still the best book out there on managing your media appearances. Ailes is the media advisor to U.S. presidents, America's top executives, and celebrities. He is THE authority on the subject. I read his book for the first time last year and wished I had read earlier. His philosophy and mine are close kin. But he says it all so much more brilliantly and wisely. If you read nothing else about publicity, read this one.
buy this book
Six Steps to Free Publicity: and Dozens of Other Ways to Win Free Media Attention for You or Your Business
Marcia Yudkin
Plume; ISBN: 0452271924 (October 1994)
http://www.yudkin.com
I've read a lot of books on publicity and marketing and this is the one I recommend. It's packed with information and a fast read.
buy this book
How to Get Your Point Across in 30 Seconds or Less
Milo O. Frank
Pocket; Reissue edition; ISBN: 0671727524 (April 15, 1990)
Learn to communicate powerfully fast. This slim book is as concise as the title. Frank makes his points walking his talk and teaches you to do the same.
buy this book
Audio CD
Back to top
>>
Never Be Nervous Again/Audio Cassettes
Dorothy Sarnoff
Audioworks; Unabr/Csst edition; ISBN: 0671794183 (October 1, 1992)
buy this book
Mediasmart: How to Handle a Reporter by a Reporter
Dennis Stauffer
MinneApplePress; ISBN: 0964042908 (August 1994)
buy this book
1001 Ways to Market Your Books
John Kremer
Open Horizons; ISBN: 091241149X Sixth Edition (May 2006)
This one book would keep you busy for years publicizing your book. It's a goldmine of information. A must for any author.
buy this book
Chase’s Calendar of Events 2008
http://www.chases.com
Considered the premier reference calendar, Chase’s has produced this voluminous tome for 40 years. A day by day directory of special days, weeks, months of events, anniversaries, birthdays and more. Over 12,000 ways to tie into a holiday or news event. Bonus: You can register your event for the next edition.
buy this book
Celebrate Today!
John Kremer
Open Horizons, ISBN: 0912411449 (June 1995)
http://www.bookmarket.com | 515.751.3398
A comprehensive resource book listing thousands of ideas about how to tie whatever you're promoting to an event or special day. Bonus: lots of helpful tips on publicity.
buy this book
Back to top
>>
Tongue Fu!
St Martins Griffin; ISBN: 0312152272 (March 1997)
buy this book
You Just Don't Understand
Deborah Tannen, Ph.D.
Harper Paperbacks; ISBN: 0060959622 (July 2001)
buy this book
That's Not What I Meant: How Conversational Style Makes or Breaks Relationships
Deborah Tannen, Ph.D.
Ballantine Books; ISBN: 0345379721 (February 1992)
buy this book
Talking from 9 to 5: Women and Men in the Workplace: Language, Sex, and Power
Deborah Tannen, Ph.D.
Harper Paperbacks; Reprint edition; ISBN: 0380717832 (September 1995)
Smart, researched material on language how men and women communicate differently. If you want to learn to better understand what we say to each other really means you'll read about some fascinating things about interpersonal relations.
buy this book
EVEolution: The Eight Truths of Marketing to Women
Faith Popcorn and Marigold
Hyperion; ISBN: 0786865237 (June 2000)
http://www.faithpopcorn.com
buy this book
Back to top
>>
The Tipping Point/Audio CD
Malcolm Gladwell
Hachette Audio; ISBN: 1600240054 (April 2007)
buy this book
Spin: How to Turn the Power of the Press to Your Advantage
Michael S. Sitrick and Allan J. Mayer
Regnery Pub; ISBN: 0895264110 (April 1998)
buy this book
The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
Emanuel Rosen
Currency; ISBN: 0385496680 (April 2002)
buy this book
Publicity Stunt: Staged Events That Made the News
Candice Jacobson Fuhrman
Chronicle Books; ISBN: 0877015090 (November 1989)
buy this book
Speak and Grow Rich
Dottie Walters
Prentice Hall Press; ISBN: 0134904001 (October 22, 1997)
Considered the "bible" of the paid speaking industry. In 1996 this book was selected in an industry wide survey - by over 200% - as THE most valuable book ever written for professional speakers.
buy this book
Back to top
>>
Be Heard Now: Tap into Your Inner Speaker and Communicate With Ease
Lee Glickstein
Broadway Books; ISBN: 0767902963 (December 1999)
Speak authentically from the heart about any subject.
buy this book
The New Talkpower: The Mind Body Way to Speak Without Fear
Natalie H. Rogers
Capital Books Inc.; ISBN: 189212324X (August 1, 2000)
Learn to write a speech, use breathing to work with your fear and perform under stressful conditions.
buy this book
How to Get On Radio Talk Shows All Across
America Without Leaving Your Home or Office
Joe Sabah
Self-published, Pacesetter Publications; ISBN: 0940923041 (February 1999)
PO Box 101975, Denver, CO 80250
http://www.joesabah.com | 800.945.2488
buy this book
How to Work a Room: The Ultimate Guide to Savvy Socializing in Person and Online / Audio CD
Susan RoAne
Audio Renaissance; ISBN: 1593975244 (August 2004)
http://www.susanroane.com | 415.461.3915
Susan RoAne is a keynote speaker and best-selling author.
buy this book
The 7 Habits of Highly Effective People
Stephen R. Covey
Free Press; ISBN: 0743269519 (November 2004)
buy this book
Back to top
>>
First Things First: to Live, to Love, to Learn, to Leave a Legacy
Stephen R. Covey, A. Roger Merrill, Rebecca R. Merrill
Fireside; ISBN: 0684802031 (January 1996)
buy this book
How to Say No Without feeling Guilty: and Yes to More Time, More Joy, and What Matters Most to You
Patti Breitman and Connie Hatch
Broadway; ISBN: 0767903803 (February 2001)No nonsense guide to saying all you want to say no to and making the room to say yes to all those things that really juice you. Indispensable.
buy this book
The Gift of Fear: Survival Signals That Protect Us from Violence
Gavin De Becker
Dell; ISBN: 0440508835 (May 11, 1999)
Strategies to stay safe. Read this before you begin your publicity campaign.
buy this book
Risky Business: Protect Your Business From Being Stalked, Conned, or Blackmailed on the Web
Dan Janal
John Wiley and Sons; ISBN: 0471197068 (March 10, 1998)
buy this book
Back to top >> |
