Media Training for Women
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Communication Skills Training |
A woman in one of my seminars said, "The only
thing I'm selling is, I'm selling myself short."
Can you relate?
I don't need to tell you that women are different from men. Over
the past 23 years I've done hundreds of media interview training
sessions with both women and men. During that time I've
discovered a few things....
Women hate to brag. They cringe when they're called upon to sell
themselves. They shrug off compliments. They don't want to be
impolite. They suffer from the disease to please. They refrain
from interrupting. They answer questions literally. They allow
people to steal their ideas. They don't speak up for themselves.
The result? Men take the floor and women take the back seat.
Now of course this isn't true all the time for all women. But
some of it is true for all of us some of the time.
Do you want this to happen to you?
Or would you like to take what
Buddhists call "your one seat," your rightful place in the
world?
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Media Skills Training |
When you claim your rightful place in the
world everything falls into place. Opportunities happen along.
The right people call, media interviews and appearances come
quickly, your business expands,
unexpected pleasures become a daily
occurrence. You become happier and more content. And
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Strategic Message Development
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good things snowball. The world gets easier. You find yourself
thinking, "Life is good."
This is no accident. When everything you
do, say and are is in complete alignment everything happens at
the right time and in the right way.
I love the poem by Mary Oliver called, The Summer Day. The last
lines are:
Doesn't everything die at last, and too soon? Tell me, what is it you plan to do with your one wild and precious life?
As your media trainer, media coach and communications trainer I
work hand in hand with you to help you do what you are aching to
do "with your one wild and precious life." I know that you have
gifts to give to the world and my direct, compassionate,
insightful media training will get you there.
I'll simulate tough interviews with knowledgeable journalists,
producers and hosts. I'll take you through typical media
interviews so you can handle a rambler, interrupter, unprepared
and hostile interviewer gracefully and effectively.
Together we'll navigate:
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Shaping how you speak
naturally into key stories that capture the national
imagination. |
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Learning how to
handle any interviewer type no matter how hard or
rude. |
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Understanding the
underlying psychology of how to sell without
selling. |
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Insuring you give
your audiences more than what they came for-every
time. |
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Ways to make each
interview one where you get quoted accurately. |
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Radio Interview Training |
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Proven steps to get
you more air time and become a repeat or regular
guest on radio and TV. |
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Techniques to inspire
audiences to buy whatever you are selling-an idea,
product, service or cause. |
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Tips to turn you into
a relaxed, calm and confident guest while being your
natural, authentic self. |
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Letting go of shame,
fear, and hesitation. |
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The keys to effective
for communication training so you can withstand the
harshest and most hideous circumstances. |
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Strategies to
overcome negative cultural habits and thought
patterns ingrained in women. |
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Examples that show
you how to exponentially increase your business in
the direction you desire. |
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Positive effective
things men do that you can too. |
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The mind-set that
makes media interviews a fun and joyful experience. |
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How to use generosity
effectively. |
What
Media Interview Training
Will and Will Not Do For You.
Media
training will not turn you into an alpha
male.
Media training will bring out your
strengths, skills and abilities.
Media training will not fashion you into
an aggressive braggart.
Media
training will show you how to gracefully
communicate what you want to say when you
want to say it.
Media training will not change your
personality.
Media
training will highlight your best
qualities and inner beauty.
Media training will not make you into an
automaton.
Media
training will give you strategies to use
sound bites skillfully and naturally.
Media training will not take away your
uniqueness and individuality.
Media
training will teach you to manage your
media interviews with ease and grace.
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"I
was taken on by a top talent agency." |
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If you want clear and concise support
to create sound bites that rock then the
Sound Bite System For Success is the
seminar. Susan is precise and to the point
and after numerous interviews I now know how
I should have done them. Since this seminar
I have had two interviews with TV producers
which look like they will result in a series
(they did). My confidence has improved and I
feel I now have that spark and knowledge
that any media star needs. During this
seminar I was taken on by a top talent
agency and I am sure without a doubt that it
was my clear no-nonsense speaking (taught by
you) that secured me this. Thank you again.
Sarah Newton
The UK's Top Teen Coach
Reality TV star of 'My Teen's a Nightmare
- I'm Moving Out'
Author, My Teenager is
an Alien
www.sarahnewton.com |
"You taught me about the power of sincerity and being your real self." |
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You taught me about the power of
sincerity and being your real self. Yes you
taught me about sound bites, and the technical
parts of how to handle an effective interview,
but you also taught me the foundation.
The foundation is, your gift is your message,
and it must be passionate and authentic.
You are a blessing.
Dr. Kathleen Hall
Founder, The Stress Institute
http://www.stressinstitute.com
Author, A Life in Balance, Nourishing the
Four Roots of True Happiness |
"Highly recommended!" |
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Susan Harrow is a great media coach.
In fact, what I learned from her, including
how to project a relaxed but professional
style, improved my effectiveness tremendously.
Highly recommended!
Laurel Mellin, M.A., R.D.,
Associate clinical professor of family and
community medicine and pediatrics at
UC San Francisco School of Medicine.
Director of the Institute for Health
Solutions
Best-selling author, The Pathway
http://www.solutionmethod.org |
"I
found myself putting what you taught
me into practice during some pretty
crazy moments on the set." |
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You've been wonderful. You have just
been a total Godsend to me. I have to tell you
that I am immensely grateful to you. I must
say I really was feeling very insecure about
the whole thing (being interviewed on Oprah
for the entire hour) and just being able to
have your knowledge and your support and your
comments ... I think you've just done a fabulous
job.
Thanks for your help. I found myself putting
what you taught me into practice during some
pretty crazy moments on the set. Many, many
thanks.
Three-time Oprah guest who
who signed a non-disclosure agreement (NDA)
so must remain anonymous |
What You Can Expect
From Media
Training Sessions With Susan Harrow
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Feel calm, collected
and in control when you appear on TV talk shows,
appear on national news shows, or appear on national
TV. |
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Appear on National TV |
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Incent people to buy
when interviewed on local radio and when you appear
on national and syndicated radio shows. |
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Develop talking
points or sound bites that covey exactly what you
want to say in the appropriate way. |
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Confidence that
everything you do, say and are is in alignment with
who you are, your company's vision and what you are
selling. |
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Understand how to
handle reporters so your print interviews put you in
a positive light and help sell your products,
service or cause. |
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Prepare for press
interviews and news interviews no matter what the
circumstance. |
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Media Coaching for Print Interviews |
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Craft your story
angles and message agenda in advance so you're ready
for any media interview. |
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Create formats for
sound bites, message development, talking points. |
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Presentation skills
training and interview coaching that ingrains ideas
and attitudes deep into your psyche so you respond
with authenticity and integrity. |
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Simulated media
interview sessions that feel so real the actual
interviews seem simple. |
No matter how
unusual, esoteric or complex your idea, product, service
or cause I'll give you or your spokesperson the
communication training what you need to succeed. Media
interview training with me will provide you with what you
need to know about handling any media interview to
increase your business, raise your professional profile,
become a household name, develop strategic alliances, and
expand your overall happiness quotient.
Women and power
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Craft Credible Messages |
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Women occupy only 2% of senior management positions
in business worldwide. (www.businessweek.com).
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Only 15% of parliamentary seats across the world are
held by women. (www.globalpolicy.org).
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Globally news stories including women tally less
than 15% and are often only about appearance and
family status. (Women's Media Center;
www.womensmediacenter.com).
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Women represent Only 14.7% of boards of directors
within mainstream media corporations/Fortune 500
companies. ("2006 Census: Women Board Directors,"
Catalyst, 2006 & Conde Nast Portfolio, April 2008).
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In 2007, women comprised 15% of all directors,
executive producers, producers, writers,
cinematographers, and editors working on the top 250
domestic grossing films. This represents a decline
of 2 percentage points from 1998 and represents no
change from 2006. ("The Celluloid Ceiling," Martha
Lauzen, 2007).
When you're seen, heard and respected you begin to be a
tangible and visible force. Becoming an expert who appears
in the media is one way women can begin to get the kind of
attention and power they deserve.
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