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Social Media: 3 Twitter Tips to Promote Your Webinars, Courses, Events &
Blogs
Copyright © 2002 - 2011 by Susan Harrow. All rights reserved.
A quick and easy strategy to follow when promoting a webinar,
course, event or blog post is to create 20 or more tweets and
set them up to out every two hours. Since people are up on
Twitter at all hours of the day and night you'll reach different
audiences. The formula I use for a Twitter Campaign is 2-3
tweets packed with advice, tips, quotes or links to other
people's great tips, to one promotional tip with a bit.ly link
so you can track your traffic. Here is a quick example of five
consecutive tweets over a ten hour time frame.
21 tips for effective communication
http://bit.ly/mcWcbl #mediatraining #PRTIP #publicrelations
#communications #marketing
Plan prepare & practice so U can be free to be spontaneous. #mediatraining
#PRTIP #publicrelations #communications #marketing
Be brisk be upbeat be lively #mediatraining #PRTIP #publicrelations
#communications #marketing
Use juxtaposition to illustrate a point. Eli Davidson said, "Men
talk like they R laying bricks. Women talk like they R tossing a
salad."
Speak in trademarkable phrases that people will remember. Want
21 more tips?
http://bit.ly/mcWcbl #mediatraining #PRTIP
1. Follow Winnie the Pooh's advice.
To create community care first, content follows. Once you do
this your tribe follows you. Winnie the Pooh says, "You can't
stay in your corner of the Forest waiting for others to come to
you. You have to go to them sometimes." Create content that your
followers truly care about. Delight, enlighten or surprise them.
One way to do that is to follow the Twitter trends worldwide
which show up on your Twitter "home" page. "Watching Harry
Potter" is a hot one today. You can delight your audience by
telling them something personal about you and Harry Potter or by
tying in Harry Potter to a trend in your industry or by relating
a Harry Potter-ism to your expertise. Here's one I particularly
liked:. @HarryPotterish Half-Blood Princess Technically the
Harry Potter era is coming to an end, but never forget that
magic always leaves traces.
2. Be a Crooked Finger.
One of my dear friends has a crooked finger. She doesn't try to
hide it. It's part of what makes her original. Define your brand
by being a crooked finger. Give advice that only you can give.
Your voice, your style, your experience. Too much of what passes
for information on Twitter is generic. Stand out and mark your
brand with specific, personal and profitable advice.
3. Use Mish Mash Hash.
Use hashtags. If they apply use the current ones that are
trending in addition to the ones that most clearly define your
content so those who are looking for what you have can find it
easily. By using a mish mash of hashtags that related to several
different areas of interest in one campaign to publicize a
webinar with a blogging expert I tripled my weekly Twitter
followers and broadened the type of followers who were
specifically looking for the information I was offering.
Share this with your friends who want to
become experts in their industry - or anyone you think it would
help. We all want to serve and get our gifts out into the world
to help others and you'll be doing your part.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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