|
You have permission to publish this article in its entirety
electronically, in print, in your ebook, or on your web
site, free of charge as long as no changes to the content
are made and you include my byline, copyright, and resource
box. Please notify me of publication by sending an email
with a copy of your publication
to:
Thanks and enjoy!
Business Viralocity: Facebook Fan Pages
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
Tired of having to read about who just walked their dog, sent a
gizmo to a friend, or raced to the bathroom? Do you want instead
to focus on marketing your business, book, product, service or
cause to the people who are truly prospects?
You may not think so, but Facebook is the answer. There is a
critical gap in most people's Facebook strategies -- if they
have a strategy at all. For entrepreneurs, authors, speakers,
coaches and consultants who want to use Facebook for business,
it's not well known that fan pages can be automated and set up
to be income generators. Here's how.
1. Stay Single Minded.
The most productive fan pages are focused on a single
product. Don't dilute your impact by listing several products on
one page. Instead give as much information as you can that will
serve to interest people to click through to your website to
learn more about your offer.
2. Mind your brand.
Keep your fan page look consistent with your website's look
and feel so people feel comfortable that they know you. You
don't want them to wonder where on earth they've landed if your
fan page looks like a college student's crazy collage.
3. Support a Cure.
Jason Deitch, an expert in creating automated Facebook Fan
Pages asked, "Can a Facebook Fan Page Cure Cancer?" He noted
that Philadelphia Eagles WR Desean Jackson is sure going to give
it a try. "In honor of Jackson's father who suffered pancreatic
cancer, Jackson is using his Facebook fan page to auction off
his gloves from last Sunday's game and donating proceeds to
Pancreatic Cancer Research. With over 3K fans it appears Jackson
is doing a great job connecting with his fans and donating to a
cause he believes in" says Deitch. No reason why you can't
follow suit to create awareness for your own favorite charity or
cause.
4. Go Viral.
Are you using the virus to spread your message? Walgreens
is. They've tapped into a topic of great concern, the H1N1 Flu
virus, and created awareness on their fan page. Now over 350,000
fans know to "Arm yourself"™
so that together "we can fight the flu." The campaign includes
specific action to help avoid the flu and news that comes
directly from the Center for Disease Control. According to
Deitch "Walgreens is doing a great job spreading it's brand
message: There's a way to stay well."
5. Give something away.
By offering a free downloadable gift you're automatically
gathering leads that may eventually turn into sales. Once people
determine that you've given them something valuable they are
more likely to trust you when you offer them something to buy.
Giving gifts shows them that you're serious about serving them.
Giving away something that peaks their interest should also
intrigue them to learn more and engage more deeply with you.
|
Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
|
