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Make $150,000 From Your Book Before It's Written
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
By Guest Writer John Eggen
 The moment you decide to write a book you can begin to leverage
that fact to attract new clients and revenue. All you need to
start is a good working title.
The methods to do it cost little or nothing, and take only
minutes or seconds to use. I’ve developed and tested them over
many years. Authors I've shared them with have reported using
them and generating $22,000 to $150,000 in new revenues from
their book, before even completing a first draft.
Here are four of
the simple ways to do it:
1. Turn Every Email You Send into a Client Magnet
The first easy technique to attract new clients is to create an
email signature line that announces you are authoring a book.
To do this effectively, create a good working book title and
subtitle using a time-tested formula to get the attention of
your target market.
Then place the title in the signature line for your emails using
these exact words: "Author of the forthcoming book,
"_______________________." (That simple!)
Fill in the blank with your working title and subtitle, and put
them in italics. Those words are a publishing industry-standard
term and they give you instant credibility.
It takes only a few minutes to create this kind of signature
line for your emails. And it works.
Independent professional Jeanna Pool, tried it after writing her
book title. She reported, "I got two new clients and $25,000.00
in income, all within 30 days of starting my book. It took just
three minutes to use one of John Eggen's simple techniques."
2. Turn All Your Introductions into Business Magnets
Another proven way to attract new business is to simply announce
the title and subtitle of your forthcoming book in all the
prepared introductions about you.
This includes introductions made by others, or you, in all your
public presentations, your marketing materials, on your Web
site, in your bio, in your media kit, etc.
This only takes a few minutes to do. Does it work?
Kathleen Holland came to me while she was writing the first
draft of her book. She told me she wanted to get new speaking
engagements with audiences in her target market. She tried it
and reported, "In just the first four months, I booked an extra
$48,000 in fees to me. Now I have more inquiries for my coaching
programs than I can handle."
3. Put Your Audio Logo or Elevator Speech on Steroids
You can also add news about your forthcoming book into your
audio logo or elevator speech and automatically attract more
business.
An audio logo and an elevator speech are statements you create
to describe what you do in such a way that a genuine business
prospect will ask you for more information.
It's most effective if they're short and precise -- just one or
two sentences long.
It takes only a few seconds more to mention your forthcoming
book. Is it worth doing?
Independent professional Michael Cannon began using this method
consistently with new prospects as soon as he started writing
his book's first draft with me and my team.
Cannon reported, "I've been getting 30-40% more first meetings
with CEO prospects and a 25% increase in those who closed. I've
also been getting less negotiation on price, because they
perceive me as an authority."
Do the math and you will see it's a geometric increase in his
results.
4. Use Two or More of these Methods and Multiply Your Results
Another secret behind these insider techniques is that they use
the power of a book to leverage your existing marketing
methods... the things you are already habitually doing.
In other words, they don't require any new expenditures of your
time or money. And using two or more of these simple methods can
multiply your results.
Laura Cardone took me up on this idea and reported, "I generated
an additional $150,000.00 in new business just by using a few of
the no-cost marketing tactics John taught me, and that was
before I even finished the first draft of my book."
Remember, within a few days from the moment you commit to
creating your book, you can have a good working title and
subtitle. You can then use them in these simple, proven ways to
attract new clients and extra income immediately."
So if you have ever considered writing a book, or are writing
one now, here is a teleseminar you can't miss.
Join John Eggen and me and learn how you can create a client
attracting book quickly and make money from it before it's even
published. Click here to discover everything we'll cover
during the call and to reserve your place now.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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