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Blogging: Don't Let Social Networks Like Facebook, LinkedIn and Twitter
Replace Your Blog
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
 Blogs are still the number one way to get Google to pick up a
story. Just yesterday
my webmistress
posted a story I wrote to my blog and in less than 20
minutes I got a Google Alert that it had
been already catalogued.
Don't let tweeting, chatting and commenting stand in for real
communication. By
blogging you have a chance to elaborate on your thinking, give
your opinions on
the news, inform your followers and write something that will
really stick in their
minds.
Think about how long it would take to distinguish yourself as a
thought leader
through your tweets. It's not going to happen as they aren't
housed in a repository
that is easy to revisit. A blog post, however, can be referenced
easily over time
and serves as a magnet for producers and editors who are looking
for experts on
topics.
Don't know what to blog about? Check the headlines of the
New
York Times or check out
The Huffington Post
for the most
popular articles of the day. You quickly see how many comments
an article topic
has generated and you can create a spin-off topic for your
readers.
Think blogging is too much work? Ask for guest bloggers to
contribute. To
streamline the process create guidelines so your guest bloggers
know what to
expect and you get the kind of quality posts you want.
Cross reference. Since blogging gives more value in terms of
information you can
link to others blogs as well as your own. I always think it's
kind of awkward to link
to your own information manually, kind of like tooting your own
horn, but if you ping
it or use other social bookmarking tools everyone knows it's not
really "you" doing
it.
Lastly, blogging really does create more of a community as it
lacks the
randomness of Twitter, the clutter of Facebook and the necessity
of visiting and
commenting in each of your LinkedIn groups separately.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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