Inside the Book...
The Ultimate Guide to Getting Booked on Oprah

Inside the Book... The Ultimate Guide to Getting Booked on Oprah

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3 Social Networking Tips

Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.

I asked George Kao, to pass on some tips he's NOT going to cover in the webinar. Here they are:


1. Tip for LinkedIn:

KAO: If you want to add someone to your LinkedIn network but you aren't a classmate, colleague, friend (yet), or a business partner (yet), you can still do it. You don't need their email address either. Just click the "Groups & Associations" bubble, and select a group that you think might interest them.

People don't typically read that part of a request anyway. What's important is the personal note you write in your LinkedIn request. Take half a minute and write about something you and that person both have in common. End by saying you hope to add value to their business/career, and would like to be a LinkedIn connection. Connect with George here.

HARROW: This warm and fuzzy approach works. I know I'm more inclined to connect with people if I know something about them, what we have in common and if they can help me further my vision in the world. Plus, I'll be more inclined to help them if I see we share things of importance. One of my pet peeves is don't ask me to be your friend if I don't know you. I've turned those down. Tell me you're a colleague instead. Connect with me here.


2. Tip for Facebook:

KAO: Want to message all your friends on Facebook at once? You can do it through the Events tool, if you have an event to promote. First, create friend lists named Z-1 through Z-10 (the name doesn't matter) and quickly put all your friends, alphabetically, into these lists, up to 90 at a time. So Z-1 would include your friends with first name "A" through "C", perhaps, up to 90, and Z-2 might be "D" through "G".

Doing this when I had 1200 Facebook friends only took 45 minutes. It's a one-time activity. Then create the event. You can now invite all your Z-1 through Z-10 lists to the event, and message all guests. All your friends will receive the message to their Facebook inbox, even if they haven't replied to the event yet. Now that you have your Z lists, you can use them again and again as needed.

HARROW: The more you can systematize or automate tasks that you do repeatedly the more time you'll save. Kao will discuss more ways to save time in our Webinar.


3. Tip for Twitter:

KAO: Are you retweetable? Make sure your tweets allow enough characters for others to re-tweet you. How many do you leave? 6 plus the number of characters in your username. For example, I try to have 125 characters be the upper limit of my tweets because my Twitter username (GeorgeKao) is 9 characters so if someone Re-tweets me, they'll write "RT @GeorgeKao: " and then paste my tweet. Make sure you're re-tweetable too! Connect with George here.

HARROW: This is one of the key to your messages going viral. If it's not retweetable it's not repeatable. Connect with me here and give me something to retweet about!

Join us both for an information packed free webinar on how to maximize LinkedIn, Facebook or Twitter in 15 minutes a day. Register FREE. Hope to get to know you better out in the social sphere.


     
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Susan Harrow, CEO of http://prsecrets.com, is a top media coach, marketing strategist and author of Sell Yourself Without Selling Your Soul® (HarperCollins), The Ultimate Guide to Getting Booked on Oprah, and Get a 6- Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade, People, O, NY Times, WSJ, and Inc.

 

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