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LinkedIn: How to Polish Your Profile for PR, Connections, Clients, & Jobs
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
There are currently 37 million people on LinkedIn with a projected 70
million users by end of calendar year.
Chris Muccio
LinkedIn expert told me that there were many subtle things LinkedIn
members can do so people can find them. There is also a strategy to get
connected so they can achieve their goals. Which brings us to his first
question. What do you want to use LinkedIn for exactly? Knowing your
objective will then drive how you create and manage your profile and how
you interact with other LinkedIn users.
It will also dictate your strategy. More about that in another column.
The real opportunity for LinkedIn users is how to leverage their
connections and profile for business. In essence you're setting up a 24
hour persona. We're not just looking at the return on investment (ROI)
with social media, explains Muccio. We're also examining the impact of
relationships (IOR). This includes generating awareness, credibility, a
path of participation and making subtle tweaks to build a foundation for
relationships.
Muccio and I decided that we'd make my profile an ongoing case study --
perhaps the first one of it's kind. So this will be a first in a series
for my LinkedIn make-over.
For my profile Muccio recommended I make some small tweaks that would have
big impact. We started with some of the easiest as I have a low tolerance
for technology. For some of you these changes might seem too basic or
obvious, but for me, a LinkedIn Luddite, they were a revelation.
Change #1.
Muccio informed me that the "Specialties" area of my profile is best used
for...Read
the rest here.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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