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Online Video Tips
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
I watched a woman on video at her website who was a time
management expert, and while she was well dressed, groomed,
and coiffed her voice quality and tone was highly annoying.
As a consequence, I didn't want to listen to her. She may
have been perfectly qualified, but I knew that I wouldn't be
able to bear hearing her voice for more than a minute at a
time. She did teach me something about time management
inadvertently. I wouldn't waste any of my time with her.
While we're all born with a certain voice range, rhythm and
speed all of that can be trained to be more pleasing and
and, if need be, commanding. Likewise body language and
facial expressions can be adjusted so you always give the
kind of impression you want, first time, every time.
As I watched Former Press Secretary Scott McLelland
being interviewed first on the Today Show and then on Keith
Olbermann about his book "What Happened: Inside the Bush
White House and Washington's Culture of Deception"
discussing why he left the Whitehouse, I marveled at his
grace and composure under pressure. Not only were his facial
expressions and body gestures congruent, but so was his
language.
He showed compassion for President Bush while still pointing
out many of the president's egregious errors and deception.
No small feat. The other thing he did brilliantly was to
talk about what the American people wanted. In essence, he
convincingly showed that he wrote this expose because all
Americans deserve to know the truth about the Bush
Administration and so the system can be changed to truly
serve us. He spoke about his hopes for America to all of us
Americans.
When you create your video you'll want to keep in mind who
you are talking to and direct your message to what they want
or hope for. Remember you have just 3 seconds to make a good
first impression. Here's how.
1. Talk about what you know.
Create a one-minute to five-minute online video that
introduces you to your prospective clients, customers, or
buyers. Or develop a video about one specific product or
product bundle. People buy from people they like. The ones
who like you and find your ideas, services and products
valuable will keep coming back to your site to see what's
new. As they continue to get to know you they'll become
loyal enthusiasts.
2. Study Your Competitors.
What are they doing right, wrong, or differently than you?
Use the search engine of your choice to research your area
of expertise. Visit your competitions' websites directly.
Watching what others have done can prove to be great
inspiration for ideas, format, style and content.
I must admit I've been a bit shocked at some of my
competitor's videos. A few of them have some serious body
language and facial language problems and are much more
credible during teleseminars where you're only hearing a
voice. When you see them on camera where you get a different
read both on their personality and on the information they
are delivering. I'll be curious to see if this effects their
business negatively in the future.
3. Make a Video About Something You Love.
In your video you can discuss favorite subjects, topics,
books, ideas, people, music, art, sports, and fun as well as
what spins your top in business. Videos can help create
rapport on a deep level. When you share what is most
meaningful to you it resonates with others--kind of like how
the sense of smell bypasses the blood brain barrier and is
the quickest way to conjure up a memory. Some don't even
have people voiceovers for the audio. This one that I love
just has simple music and visuals,
click
here to view. Sometimes the simplest stories are best. This emotional
story has a powerful conclusion.
4. Do a Demonstration.
Online videos can be a step-by-step guide to use your
product or service as a tease for more information. If you
have your actual customers demonstrating your product while
describing the benefits they received you'll get a double
dose of credibility which speeds the sales process.
An alternate idea is to have your customer employ your
product while YOU detail the steps. Then have them tell all
the reasons why they love your product and cannot live
without it and why others will feel the same. Take a look at
this demo which begins about 30 seconds into the video. One
reason it's interesting is that you only see the person's
hands, not his face. Once you get to the page click on:
A Closer Look At The iPhone from CBS news.
5. Use Testimonials.
Using your real, radiantly happy clients or customers is one
of the best ways to convert the potential clients or
customers watching your short video clip. See some excellent
examples here: Centerpoint. These videos
have a pleasing background, the customers talk directly to
you about their experiences, and give concrete examples of
how the product helped them.
6. Expand Your Online Video to Social Networking
Sites & Video
Sites.
Social networking sites encourage video.
MySpace and
Facebook still
top the charts, but Hubpages and
Squidoo are the
leaders in sites whose members share expertise. For professionals,
LinkedIn
is the site of choice. Plaxo,
Naymz,
Selfgrowth
and Networking
for Professionals
are also connecting places for potential future clients.
If you've got a how-to video you can submit them to:
7. Submit Your Video Using Automation.
But if you really want to make an impression in your search
engine ranking and website sales it doesn't pay to spend
your time submitting your videos manually.
Traffic
Geyser is the way to go.
Len Foley says, "I got 30,000 visits and $12,000 in new
business-just in the first 13 days." This is a much faster
and less expensive process that doing a Google adword
campaign. You get 100 Submissions Per Month to 35+ Top Video
Sites, 12 Social Bookmarking Communities and Numerous
Blogs, Blog Directories and Podcast Directories And of
course you'll see a sales video to help you make your
decision. Click here to get started.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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