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Article Marketing & Book Promotion: Promote Your Book To The Top of The NY Times Best Sellers List
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
Although, Mark Hyman, M.D, the New York Times Best Selling author, and
practicing physician, had a strong, multi-faceted marketing and sales
plan in place, the addition of an article marketing strategy helped him
in his successful quest to push his book, UltraMetabolism - The Simple
Plan For Automatic Weight Loss to the #2 spot of the NY Times Best
Seller List. Dr. Hyman's article marketing campaign was only one small,
but important piece of the puzzle, that helped him establish key relationships
with website publishers that resulted in increased, targeted traffic and
stronger sales for months and years to come.
By including a targeted article marketing program into your PR plan,
you too could achieve book-marketing success. Doing this effectively requires
five detailed, time-consuming steps to get good results:
Step 1: Create An Article That Seizes Readers' Interest.
One of the most important parts of the article is the title. The first
3-4 words of your article title have the most weight with Google and other
search engines. The point of the title is to intrigue your audience to
actually sit down and read the article. You may even want to offer an
outrageous proposition that you can fulfill within your article body as
we have with the title of this article.
Some title examples include:
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This article's title: Article Marketing & Book Promotion: Promote
Your Book To The Top of The NY Times Best Sellers List. Notice that
the keywords article marketing and book promotion are right up front.
The title also has the major search keyword phrases "promote your
book" and "NY Times Best Sellers List."
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Networking for Women Entrepreneurs: Connecting Is The Key To Magical
Networking -- This title is perfect, not only because it has the keyword
networking up in front, but it also lets you know who the audience is.
If I didn't tweak the title for our client to include the audience,
the publisher of a new woman's magazine in Louisiana probably would
not have printed it. Remember, when submitting articles to the top directories
online, there are thousands of articles for publishers to review--meaning
you must capture the publisher's attention with the headline and let
them know that this article is perfect for publication and their audience.
After the title captures attention articles that get the best results
are the ones that provide unique, high quality content that solve at least
one piece of a problem puzzle. However, to convert readers to buyers,
you must not give the reader all of the answers to the "HOW"
to solve a particular problem. Instead you want to tease them with some
of the how and top it off with the why it's important.
Step 2: Turn Readers Into Prospects With A Strong Call For Action
And An Offer They Can't Refuse.
You want to encapsulate the essence of what makes you and your offering
unique. This is your Unique Selling Proposition. Focus on just key insights,
information and reader benefits. If you add a free bonus offer in your
bio box, you will make it even easier for readers to click to your website.
You can offer a sneak preview of your book, a free ezine subscription,
or a free special bonus report that further enhances your credibility
as the expert. Here's the bio box that helped move Dr. Hyman's book to
the #2 spot on the NY Times Best Seller List:
New York Times best selling author, lecturer, and practicing physician
Mark Hyman, M.D., is Editor-in-Chief of Alternative Therapies in Health
and Medicine and Medical Editor of Alternative Medicine Magazine. In
his most recent book, UltraMetabolism -- The Simple Plan for Automatic
Weight Loss, he teaches you how you can ignite the fat burning code
hidden in your own DNA. To download a free sneak preview of UltraMetabolism,
click
here now.
Step 3: Maintain Reader Interest & Create a Squeeze Page.
Think of your article as a sales funnel. Your article title, content,
bio box and the link you send your readers to should all flow down a logical
pipeline. Including a link to the main page only distracts and frustrates
readers, and almost guarantees you'll lose the sale.
The link in your bio box should take readers to a squeeze page within
your site that convinces people why they should either buy the book or
why they should subscribe to your ezine. For an example of a squeeze page
go to,
http://www.ultrametabolism.com/prlarticle1
Step 4: Target Your Audience With Ezines & Websites That
Make a Difference.
You need to find websites that are highly visited and ezines that are
the most read, but more importantly, you want to focus on websites and
ezine publishers within your specific niche that have strong emotional
connections to their audiences. Through our research for Mark Hyman MD,
we found information for a popular About.com editor.
Other strategies include:
-
Research the organizations, your audience may belong to.
-
Study your competitors - where are their articles being published?
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Do a Google search. Just type in your industry or article topic followed
by the words "article submission." That's how I helped our
client's book jump to the #2 spot on the NY Times Best Sellers List.
I typed into Google, "health article submissions", "medical
article submissions", and"thyroid dysfunctions article submissions"
and discovered (among many other sites) the contact information for
an About.com editor - one of the top 50 sites on the net today. When
the editor blasted an email book promotion to her entire list this one
submission resulted in over 1,500 opt-in ezine subscribers and dozens
of new book sales in one day.
Don't forget to check sites for magazines within your niche. More and
more publications, are looking for fresh, new content for their website,
to drive traffic up in order to sell more print magazines in the long
run. This constant updating of articles found only on the website and
not in their print publications means more opportunities for writers and
experts. An article written by you published on sites like Entrepreneur
Magazine and Mothering Magazine will give your company the vast amount
of exposure and credibility it needs.
Step 5: Submit Your Article & Build Your Links and Traffic.
Now is the time to perform the tiring, boring and tedious task of submitting
your articles. But, as you're completing this process, know that there
is light at the end of the tunnel. By using these article marketing strategies,
you can build a steady stream of warm ready-to-buy visitors and substantially
increase your book sales.
By including article marketing into your multi-faceted marketing and
sales plan, you too can achieve success in marketing your book.
About the Author:
Article marketing expert and award-winning public relations practitioner,
Eric Gruber helped promote Mark Hyman MD's book to the top of the NY Times
Best Seller List. For a free consultation on how to substantially increase
your book sales using today's hottest Internet marketing strategies, email or
click here to
have Eric manage your article marketing campaign.
NOTE: My results to date from one article titled "Writing &
Publishing Tips: How To Get a To Literary Agent & Sign That Coveted
6 Figure Deal" are: 6 sites have or will be publishing it. One of
them is About.com, one of the top 50 sites on the Net. CEO Refresher is
an another one--an online (International) Canadian publication which gets
932,982 unique hits per month. We have two more weeks of submitting so
all the results aren't yet in.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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