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QVC: Star in a Famous Person's Infomercial
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
Not many people are qualified to have their own infomercial. You have to be a great mediagenic salesperson, have a product with large profit margins that appeals to millions, and fits into a category that is already a known, successful seller. But you can star in an infomercial of someone already established. Being a part of a profitable infomercial can bring you opportunities you never even imagined. Here are some requirements.
1. You have a dramatic story about how a product changed your life.
The story needs to have big highs and lows. My client, Donna Richards, author of My Brother's Keeper, A Kindergartner's View of Autism was already rich when a woman employee was shot in one of the two pawn shops she owned. Almost overnight Donna lost both businesses and became bankrupt. She went to hear Tony Robbins speak (for fr.e.e.), borrowed money to get his "Get the Edge" program and began putting her life back together.
She said, "I went from driving a $50,000 Lexis to counting pennies to scrape together 59 cents to buy a burrito for my son as a single mom." She listened to "Get the Edge" on the way to her first job and on the way home from her second job, every day. Within a year she had bought a house, dumped an abusive husband, and was making 2 million a year in a new business. Is that a great testimonial to how well "Get the Edge" worked? The producer of Tony Robbins' infomercial thought so.
2. Make the host look good.
Tie your success and the success of your business and product back to the host again and again. Donna and I worked on her story to incorporate all the different ways "Get the Edge" made a difference in her life. She discussed how, when the Doctors all told her what her autistic son, Justin, couldn't do, she pushed through her frustration, anger and denial by using the Robbins' technique of "Incantation" (In CAN tation) in the "Get the Edge" program.
While Doctors said Justin couldn't talk, couldn't go to regular school, couldn't be anything but a retard, she proved them wrong on all accounts. She thanked the Robbins' company for her fortitude and for the results that positively impacted her son, and her entire family.
3. Romance the producers.
The producers are often neglected because the focus is on the host, the star--but they do all the hard work behind the scenes. Give them gratitude--and gifts. Donna sent a big basket of chocolates and goodies to the producer after she made the cut. Who loves Donna now and would do anything for her?
Of course in addition to sending sumptuous stuff Donna did everything she was asked to with a smile. Like, drop everything (she works full time at her own business--now a 3 million dollar a year venture) to talk to the QVC attorneys for hours to make sure anything she was planning on saying was legally viable. Like, get the clothes that the producers requested so she'd be dressed appropriately for the set--and represent the Robbins' product in the best possible light.
Like, get her story honed down to 6 minutes (which we went through a dozen times, timed it and actually got it down to 3 minutes) with the knowledge that she may need to change it on the spot as Tony likes to be spontaneous. The filming is live, so the pressure is great.
These are just a few things that went on behind the scenes. Donna & I are going to do a teleseminar on how to get into someone else's infomercial and promote your product. We don't have a date set up yet but if you're interested send a blank email and we'll let you know when we're doing it. This is an exclusive interview. You won't hear it anywhere else.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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