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What "Queer Eye" Can Teach You About the Media
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
1. Show your passion.
The Queer Eye Boys are into what they do. You can tell.
Their show has such a different feeling than the spin-off
*Queer Eye for the Straight Girl* which lacks chemistry and
authenticity. The synergy between the hosts and guests comes
through when you connect to the host and audience through
your passion. Things come alive. I hate that saying, *If you
can't be sincere, fake it until you can.* That's such a cop
out.
It's like all this new veneered furniture with one thin
layer of real wood masking pressboard or plywood. Yuk. Are
you telling me you can't tell the difference between what is
solid and what is fake? In *The Practician's Manual of
Legerdemain* Ottawa Keyes says, *When it comes to the
requirements for pleasing an audience, all the knowledge and
instruction and apparatus in the world is worth less than
one ounce of soul.* Ain't it so?
2. Be cheeky.
When Carson, the head Queer Eye guy says, *Is it hot in here
or is it just you?* and then almost licks some shirtless
hottie blond boy we're right there with him. Yup,
temperatures are rising. He makes us laugh and sweat at the
same time. Loosen up a little and see what happens. Be
playful. Say something a bit dangerous. Or better yet, DO
something dangerous.
3. Give good tips.
After each segment the boys give their take-home tips. These
are little gems that help you remember to properly tame your
tangles, manage your manners, or bolt your belt at just the
right angle. Provide your audience with saucy sound
bites
that linger so they can keep enjoying you. Give them solid
ideas that they can implement asap. I've come to think that
it's not the big idea but the minutiae that is most
important. Take your ideas down to the smallest level of
detail so they are easy for people to implement.
4. Show tangible visible results.
Visible transformations make audiences swoon. Can you do a
before and after? In one show the *boys* helped a balding
man who was married to his toupee give it up. His wife and
his kids hadn't seen his head without the fake hair for many
years. His willingness to finally be *seen* was dramatic.
His transformation was both inner and outer. These kinds of
transformations keep audiences spellbound. Think about how
you can devise one for a show you want to be on.
5. Have fun.
What makes Queer Eye so great is that everyone has such a
grand time. What good is all the publicity in the world if
you dread it? M. Scott Peck says *The truth is that our
finest moments are most likely to occur when we are feeling
deeply uncomfortable, unhappy, or unfulfilled. For it is
only in such moments, propelled by our discomfort, that we
are likely to step out of our ruts and start searching for
different ways or truer answers.* If you can let go of the
outcome (no matter how important--because those are the
hardest ones to let go of), you will free yourself to have a
good time, anytime, anywhere, with anyone. What could be
better?
Harrow has helped her clients exponentially increase their
business by speaking. Join millionaires, moguls and best-sellers who speak and grow rich. Find out how to sell your
knowledge, products and services to Adult Learning Centers
nationwide in this special report-Secrets to Skyrocketing
Your Career:
http://prsecrets.com/store/sectoskyryou.html
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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