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6 keys to Entertaining Your Audience While Persuading Them to Buy
Copyright © 2002 - 2010 by Susan Harrow. All rights reserved.
1. Quote from your book, business, product or cause.
Tag the pages in your book or materials and rank them in
priority. Give the audience a tasty bite of what it would be
like to indulge in the banquet of your services, buy your
book or product. Think of it an auditory sample that your
audience can take home with them.
2. Say the name of your book, business, product or cause.
Weave the name of your book, business, product or cause into
the conversation at least three times, so it sounds like it
is a necessary part of the sentence.
3. Lead a panel discussion.
When you are introduced don't just say *Thank you* or *Good
Morning,* lead with a sentence that will spark the
discussion. The host will often then either come back and
ask you the first question or refer to your comment to get
the conversation percolating.
4. Tantalize your audience.
Right as the host says he's going to break for a commercial,
take five seconds to say what you are going to talk about
next. Use key words like, *When we return I will tell your
audience the biggest mistake to avoid, or the one thing they
should never leave the house without, or the secret to speak
a mesmerizing message in 30 seconds etc.*
5. Establish urgency to sell your products.
Promise your audience something and then deliver it. Give a
special deal that has a limited time offer. Another way to
establish urgency is to tell people what they are losing by
not having your product or service or joining your cause.
These are embedded marketing messages that spur people to
action. Practice until you say them naturally.
6. End with a call to action or reaction.
There are two types of closes for your message--a demand for
action or a demand for reaction. Which are you trying to
elicit?
Learn more about getting good press and self-promotion to
gain publicity for your business, product or cause in *Sell
Yourself Without Selling Your Soul®* (HarperCollins). Go to
http://prsecrets.com for your free excerpts today.
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Susan Harrow, CEO of
http://prsecrets.com, is
a top media coach, marketing strategist and author of
Sell Yourself Without Selling Your Soul® (HarperCollins),
The
Ultimate Guide to Getting Booked on Oprah, and
Get a 6-
Figure Book Advance. Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, WSJ, and Inc. |
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